State of Digital - Posts from January 2016

  • 12 Quick Ways to Improve your Facebook Ads Today

    6 January 2016 BY Tara West Estimated reading time: 7 minutes, 43 seconds Are you running Facebook ads and wondering how you can make them work even better? In this post I’ll give you twelve easy tactics to improve the performance of your Facebook ads. 1. Put mobile and desktop ads in separate ad sets It’s no secret that users behave differently on mobile and desktop, so ...

    Tara West/ State of Digitalin Social- 22 readers -
  • A look at CES C Space 2016

    Estimated reading time: 6 minutes, 30 seconds Over 170,000 tech industry professionals traveled to Las Vegas last week for the Consumer Electronics Show otherwise known as CES. CES had all the latest products and services in the tech world covered at the Las Vegas Convention center and multiple hotels serving as venues.

    State of Digitalin Social Content- 19 readers -
  • Must-Track Website Metrics For 2016

    Estimated reading time: 4 minutes, 43 seconds 2015 is over and, among a lot of things, we saw the rise of Adblockers and integrations of adblocking software across devices. People are fed up with poorly thought through ads that is all up in their faces, instead of drawing attention to products and services with creative designs and copy. But in my world, blocking ads are a mean thing to do.

    State of Digitalin Social- 20 readers -
  • Digital Marketers Look a Likes: Alan Shearer and Paul Madden

    Estimated reading time: 0 minutes, 53 seconds Last week I was watching Match of the Day when I noticed how much Alan Shearer has started to look like… Paul Madden! Which made me realise that more celebrities actually look like digital marketers we know. This triggered the start of a new (fun) weekly feature on State of Digital: celebrities that look like Digital Marketers.

    Bas Van Den Beld/ State of Digital- 20 readers -
  • Digital Marketers Look a Likes: Russell Crowe and Matt Roberts

    Estimated reading time: 0 minutes, 36 seconds This is a new (fun) weekly feature on State of Digital: celebrities that look like Digital Marketers. Yes, that’s right, it’s the celebrities that look like us, not the other way around! Just because some resemblances we found striking. On Sunday’s, you will find out who looks like a well known digital marketer.

    Bas Van Den Beld/ State of Digital- 20 readers -
  • Digital Marketers Look a Likes: Tony Hadley and Dave Naylor

    Estimated reading time: 0 minutes, 43 seconds This is a new (fun) weekly feature on State of Digital: celebrities that look like Digital Marketers. Yes, that’s right, it’s the celebrities that look like us, not the other way around! Not meant to be making fun off someone, but just because some resemblances we found striking.

    Bas Van Den Beld/ State of Digital- 20 readers -
  • The Adoption of Gmail Sponsored Promotions (GSPs)

    Estimated reading time: 6 minutes, 23 seconds Gmail Sponsored Promotions (AKA GSPs) came out of BETA at the tail end of 2015 but advertisers haven’t seemed to jump all over these yet and the competition levels appear to still be relatively low in comparison to other PPC channels. To kick start this post, I want to ask you a couple of questions related to Gmail Ads.

    Samantha Noble/ State of Digitalin Paid Search- 29 readers -
  • What is HTTP/2 and how does it affect the web?

    Estimated reading time: 4 minutes, 35 seconds The second version of the Hypertext Transfer Protocol HTTP protocol is named HTTP/2.0 and was approved february last year. The first standardized protocol of data communication on the world wide web was published in 1997 so after almost 20 years we have an updated version.

    State of Digitalin How To's- 18 readers -
  • Boost your productivity by using Google Analytics custom alerts

    Estimated reading time: 8 minutes, 46 seconds There are times in life where being lazy is a virtue. In some cases, laziness can be a desirable trait in a co-worker. Why? Because you can be sure that lazy person will find ways of accomplishing something that’s either hard or time-consuming by developing methods or tools that will effectively maximize productivity while provi ...

    State of Digitalin Google- 23 readers -
  • How to help your clients increase revenue & keep them happy in 2016

    How to help your clients increase revenue & keep them happy in 2016 21 January 2016 BY Stod SEO Estimated reading time: 8 minutes, 3 seconds Gordon Campbell looks at ways to improve the performance of your client’s digital marketing campaigns in 2016 through analysis, testing, personalisation and more! Analysis & Reporting This will probably sound obvious to most people reading thi.

    State of Digitalin Paid Search EMail How To's- 11 readers -
  • Social Search Engines Are Dead. Long Live Social Search Engines.

    Estimated reading time: 13 minutes, 33 seconds In October this year, as quiet as a mouse, Facebook unveiled Search FYI, and the world seemed to hardly notice. Sadly, 2015 also saw real-time search engine Topsy close it’s doors and the world seemed to hardly notice that either. Nonetheless, for many in our industry, the news of Topsy represented a loss of a fantastic intelligence tool.

    Jonathan Allen/ State of Digitalin Social SEO- 22 readers -
  • What Skills do You Need in a Successful Inbound Marketing Team?

    Estimated reading time: 6 minutes, 43 seconds Inbound marketing vs. content marketing: is there really a difference? According to Hubspot, yes there is a distinct difference. Although subtle, Hubspot argues that content is a subset of inbound marketing and therefore the two are not synonyms as many marketers believe.

    State of Digitalin Content- 20 readers -
  • What makes Paid Search so damn sexy?

    Estimated reading time: 4 minutes, 41 seconds In the world of marketing and advertising, paid search may sometimes lack the sizzle of social, the zing of video and the visual impact of display. But what happens when we look for beauty that’s more than skin-deep? When a French guy like me looks beyond the blue links of paid search, I see a marketing channel that’s sexy as he ...

    State of Digitalin Paid Search- 10 readers -