- Our Blog
Estimated reading time: 8 minutes, 44 seconds Earlier this week the news came out that Twitter is considering raising the character limit to 10,000. This provoked a lot of discussion. Bas van den Beld looks at why this choice would be a big mistake. For Twitter as well as for the entire web. No, this is not going to be another “Product or service X, Y or Z is dead” article.
6 January 2016 BY Tara West Estimated reading time: 7 minutes, 43 seconds Are you running Facebook ads and wondering how you can make them work even better? In this post I’ll give you twelve easy tactics to improve the performance of your Facebook ads. 1. Put mobile and desktop ads in separate ad sets It’s no secret that users behave differently on mobile and desktop, so ...
Estimated reading time: 6 minutes, 30 seconds Over 170,000 tech industry professionals traveled to Las Vegas last week for the Consumer Electronics Show otherwise known as CES. CES had all the latest products and services in the tech world covered at the Las Vegas Convention center and multiple hotels serving as venues.
Estimated reading time: 4 minutes, 43 seconds 2015 is over and, among a lot of things, we saw the rise of Adblockers and integrations of adblocking software across devices. People are fed up with poorly thought through ads that is all up in their faces, instead of drawing attention to products and services with creative designs and copy. But in my world, blocking ads are a mean thing to do.
Estimated reading time: 0 minutes, 43 seconds Last week we started off a new (fun) weekly feature on State of Digital: celebrities that look like Digital Marketers. Yes, that’s right, it’s the celebrities that look like us, not the other way around! Not meant to be making fun off someone, but just because some resemblances we found striking.
Estimated reading time: 0 minutes, 53 seconds Last week I was watching Match of the Day when I noticed how much Alan Shearer has started to look like… Paul Madden! Which made me realise that more celebrities actually look like digital marketers we know. This triggered the start of a new (fun) weekly feature on State of Digital: celebrities that look like Digital Marketers.
Estimated reading time: 0 minutes, 36 seconds This is a new (fun) weekly feature on State of Digital: celebrities that look like Digital Marketers. Yes, that’s right, it’s the celebrities that look like us, not the other way around! Just because some resemblances we found striking. On Sunday’s, you will find out who looks like a well known digital marketer.
Estimated reading time: 0 minutes, 43 seconds This is a new (fun) weekly feature on State of Digital: celebrities that look like Digital Marketers. Yes, that’s right, it’s the celebrities that look like us, not the other way around! Not meant to be making fun off someone, but just because some resemblances we found striking.
Are you testing your website? Are you looking at different possibilities? One of the best ways of testing whether things work i ...
Estimated reading time: 6 minutes, 23 seconds Gmail Sponsored Promotions (AKA GSPs) came out of BETA at the tail end of 2015 but advertisers haven’t seemed to jump all over these yet and the competition levels appear to still be relatively low in comparison to other PPC channels. To kick start this post, I want to ask you a couple of questions related to Gmail Ads.
Estimated reading time: 4 minutes, 35 seconds The second version of the Hypertext Transfer Protocol HTTP protocol is named HTTP/2.0 and was approved february last year. The first standardized protocol of data communication on the world wide web was published in 1997 so after almost 20 years we have an updated version.
Estimated reading time: 8 minutes, 46 seconds There are times in life where being lazy is a virtue. In some cases, laziness can be a desirable trait in a co-worker. Why? Because you can be sure that lazy person will find ways of accomplishing something that’s either hard or time-consuming by developing methods or tools that will effectively maximize productivity while provi ...
Instagram. It’s one of those platforms that have become crazy popular in the past few years. There are many different tactics to us ...
How to help your clients increase revenue & keep them happy in 2016 21 January 2016 BY Stod SEO Estimated reading time: 8 minutes, 3 seconds Gordon Campbell looks at ways to improve the performance of your client’s digital marketing campaigns in 2016 through analysis, testing, personalisation and more! Analysis & Reporting This will probably sound obvious to most people reading thi.
Estimated reading time: 13 minutes, 33 seconds In October this year, as quiet as a mouse, Facebook unveiled Search FYI, and the world seemed to hardly notice. Sadly, 2015 also saw real-time search engine Topsy close it’s doors and the world seemed to hardly notice that either. Nonetheless, for many in our industry, the news of Topsy represented a loss of a fantastic intelligence tool.
Estimated reading time: 10 minutes, 22 seconds In May of this year in Valencia the conference The Inbounder takes place. This conference came out of nowhere and now has an incredible line up. Together with organiser Gianluca Fiorelli we try to figure out what is the secret to organising an event like that.
Estimated reading time: 4 minutes, 19 seconds As anyone that’s spoken at a conference before will know, the preparation that goes into creating your presentation can be very time consuming. Therefore you want to make sure you’re maximising the opportunity and getting as much benefit as much as possible.
20 January 2016 BY Tara West Estimated reading time: 21 minutes, 14 seconds If you’ve been wondering exactly how to advertise on Gmail, then this guide is for you! I’ll be covering pretty much every aspect of Gmail Sponsored Promotions (GSP), from targeting and strategies, to ad creation, reporting and optimisation.
18 January 2016 BY Barry Adams Estimated reading time: 13 minutes, 28 seconds Imagine coming in to work on a Monday morning, firing up your Google Analytics reports, and seeing a massive drop in traffic on your main website. You dig a bit deeper, and an imminent feeling of dread takes hold of you: organic traffic to your site has nearly died since this morning.
Estimated reading time: 4 minutes, 15 seconds Last month my company launched a report for usability and accessibility specialists Sigma, that delved into the user experience of 10 of the UK’s top third sector websites. The findings were surprising so I thought I would share them here. Surprisingly, many charities aren’t integrating usability and accessibility into their strategies.
Estimated reading time: 6 minutes, 43 seconds Inbound marketing vs. content marketing: is there really a difference? According to Hubspot, yes there is a distinct difference. Although subtle, Hubspot argues that content is a subset of inbound marketing and therefore the two are not synonyms as many marketers believe.
Estimated reading time: 4 minutes, 41 seconds In the world of marketing and advertising, paid search may sometimes lack the sizzle of social, the zing of video and the visual impact of display. But what happens when we look for beauty that’s more than skin-deep? When a French guy like me looks beyond the blue links of paid search, I see a marketing channel that’s sexy as he ...
State of Digital: Collaborating, Connecting, Sharing Knowledge