• New Featured Snippets Opportunity: YouTube Descriptions

      Just discovered here at STC: Google mines YouTube descriptions to find prospects for generating featured snippets. What’s great about this is that it’s one more way that YouTube can help significantly raise your visibility in Google. Please note: It was previously noted by Jennifer Slegg that Google was pulling some featured snippets from YouTube transcripts, but not their descriptions.

      Eric Enge/ Stone Temple Consultingin Social- 24 readers -
    • Why You Need to Understand Structured Data – Here’s Why #79

      Using structured data markup is a good way to help search engines find, understand and feature important information on your site. That means they can do a better job of helping the right people find you in search. A recent session at SMX Advanced in Seattle revealed a number of interesting innovations in the area of structured markup. In this episode, we’ll fill you in on what those are.

      Mark Traphagen/ Stone Temple Consultingin SEO- 28 readers -
  • Harnessing the Power of Other People’s Audiences

    We live in an era when technology is evolving extremely rapidly. Machine learning, voice processing, personal assistants, the Internet of Things, virtual reality and augmented reality are all advancing quickly, and the next big era of disruptive change will likely be unfolding soon. How will you protect your business when the next major era of market disruption comes upon us? ...

    Eric Enge/ Stone Temple Consultingin Social- 9 readers -
  • Why You Should Track Your Brand Mentions – Here’s Why #126

    Poor Sir Laurence O’Bliviay! As an actor he lives for press mentions, but his agent can’t find any. Are you tracking your brand mentions online? Do you know what others are saying about your company? Are you effective at getting media and influencers to talk about you? In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Mark and Eric expla ...

    Mark Traphagen/ Stone Temple Consulting- 17 readers -
  • Why You Might Be Cannibalizing Your Own Keywords – Here’s Why #125

    Did you know you could be cannibalizing the SEO effectiveness of your site’s important keywords? In this episode of our Here’s Why digital marketing video series, Art of SEO lead author and Stone Temple CEO Eric Enge helps you understand what keyword cannibalization is, how to detect it, and why it matters for your SEO. Don’t miss a single episode of Here’s Why with Mark & Eric.

    Eric Enge/ Stone Temple Consultingin SEO- 12 readers -
  • Semantic Search and SEO: Everything You Need to Know

    In the world of SEO, there is some confusion about what we mean when we use the term “semantic search.” This confusion is not surprising—many mistake the phrase semantic search with the concept of structured data (semantic language markup), but this is not the same thing. Others understand the term solely as it applies to the field of linguistics, which is related to meaning ...

    Eric Enge/ Stone Temple Consultingin Social SEO- 25 readers -
  • Why Your Site Structure Matters for SEO – Here’s Why #121

    Subdomains, subfolders, or microsites: which is best for organizing the content of your website? In this episode of our Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen asks Eric Enge to cover the pros and cons of each, especially from an SEO perspective. Don’t miss a single episode of Here’s Why with Mark & Eric.

    Eric Enge/ Stone Temple Consultingin SEO- 20 readers -
  • Why Voice Command Usage on Smartphones Is Growing – Here’s Why #120

    It’s getting easier all the time to do the things we want to do with our smartphones by talking to them, instead of typing in commands. But how comfortable are people with using voice commands, especially out in public? In this episode of our popular Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen asks Eric Enge to share some of the results of a recent ...

    Eric Enge/ Stone Temple Consulting- 17 readers -
  • Featured Snippets: New Insights, New Opportunities

    Research reveals new insights into how featured snippets work This new study documents a never before made connection between featured snippets and regular snippets in the search results, as well as a new way to recognize when your site is competing for a featured snippet. I’m also going to detail an advanced process for obtaining featured snippets.

    Eric Enge/ Stone Temple Consulting- 19 readers -

Stone Temple Consulting

Holistic Internet Marketing Optimization

Additional author: Mark Traphagen
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