- Our Blog
You’ve seen the claims: “So Many New Ranking Factors!” “Content Quality is Everything!” “User Engagement is the New King!!” “Social Media Signals Rock!” “RankBrain has Taken Over All Ranking!” Puhleeze, spare me the nonsense! In today’s post, I’m going to share new data on links as a ranking factor. This report will demonstrate the continuing importance that links play in rankings.
Stop the Madness, RankBrain Isn’t Taking Over the Whole Google Algo In today’s post, I plan to do some serious myth busting on the topic of RankBrain. I also plan to share some perspective on how it impacts you as a digital marketer. This has been driven by discussions I have had with numerous Googlers along the way, and other smart people.
Here’s Why Monday Episode 57 Machine learning is the next great computer revolution, one that is already here. We don’t have to wait for the future; Google has been using machine learning to solve many complex search-related problems for years, and the applications keep growing, including last year’s announcement of the addition of RankBrain to the search algorithm.
Google search is truly one of the great marvels of modern technology. We can ask it almost any question, and in less than a second get a well-ordered list of potential answer sources. But how does that happen? In this episode of our Here’s Why digital marketing series, Eric Enge pulls back the curtain and reveals the fundamentals of how search works.
It’s one thing to get an influencer to mention your brand or product. But an even bigger win would be getting them to create content for you, putting their name and reputation on your own site. But how could you ever make that happen? In this video, Mark and Eric explain why getting an influencer to write for you is valuable and how to do it.
It’s not always clear what the best route is for structuring a website for SEO. For example, you might be faced with a need to restructure the content on an existing site, or you might have new content or a new business strategy and you’re wondering: Should I create a new domain, a subdomain, a subfolder or a microsite? Where to Put Your Web Content: The Choices When discussi ...
We expect politicians to run on their records. Brands have a record too: the goodwill, trust, and reputation they’ve built up with the public. In this episode of our Here’s Why series, learn how your content can help you build a repository of good reputation that might see your brand through a time of crisis. Don’t miss a single episode of Here’s Why with Mark & Eric.
The era of machine learning is upon us. It’s far more prevalent than you may be aware. See those movies that Netflix recommends you consider watching? That’s being decided by a machine learning algorithm. Did you notice when your search engine recognized that a face was present in a picture? Machine learning again.
When all the bets at a poker game get mixed up, how can you tell who’s winning? Proper attribution is essential for gambling stakes, and for your inbound links as well. Don’t gamble with guessing at what’s driving your traffic! Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published.
Mark can be awfully picky about his food! And now it looks like Google is getting pickier about which tweets get shown in Google search. In this episode of our Here’s Why digital marketing video series, Eric Enge gives the details of a study he conducted that shows some decline in the number of tweets being indexed by Google. Don’t miss a single episode of Here’s Why with Mark & Eric.
The Thought Police robot is showing Eric no mercy, and it used to be that if your site ran afoul of Google Penguin, you would see no mercy either for months or even years. Thankfully, all that has changed now. In this video find out why Penguin 4.0 is a kinder and gentler Penguin update. Don’t miss a single episode of Here’s Why with Mark & Eric.
In search engine optimization, auditing a website is a critical first step to understanding where the site is at today, and how to make critical improvements to it. In this post I’m going to walk you through many of the most critical elements of a basic audit. Note that there is much more that you can do, so don’t treat these 15 items as a hard limit on how far you choose to ...
Do you talk to your mobile device in public? Would you do it on the street, but not in a rest room? Why? We wanted to know, so we surveyed 914 users to learn how they interact with devices today, with many questions focusing on how they use voice commands with their smartphones. Without further ado, let’s dig in! Impact of Social Situations on Willingness to Use Voice Commands ...
Now that we’ve reached our 100th episode of our Here’s Why digital marketing video series, let’s stop for a moment and take a look back at some of the best tips and insights Mark and Eric have shared. BONUS! Hidden in this episode are two never-before-seen content marketing tips from Eric. Here are some nuggets from this episode (watch the video to get the full context!) alon ...
Our Here’s Why video series is 100 episodes old! Celebrate with us in this “just for fun” episode where we recap some of the funniest, zaniest, and weirdest moments from our first 100 episodes. And check out episode 101 (due out 16 January 2017) for the best and most ...
NoIndex Video Tutorial Transcript The NoIndex tag is a great tool to have in your SEO arsenal. Today I’m going to explain how to implement it and when you should use it. What Does a NoIndex Tag Do? A NoIndex tag is an instruction to the search engines that you don’t want a page to be kept within their search results.
Short form content is best! You can crank out more content more consistently and keep your audience engaged. Long form content is best! You can develop your topics more deeply and build more search authority. Which is the right way to go? Cue the Wizard’s favorite straw man: “Some people go both ways!” Let’s look at the arguments for and against content length as an indica ...
Just discovered here at STC: Google mines YouTube descriptions to find prospects for generating featured snippets. What’s great about this is that it’s one more way that YouTube can help significantly raise your visibility in Google. Please note: It was previously noted by Jennifer Slegg that Google was pulling some featured snippets from YouTube transcripts, but not their descriptions.
Holistic Internet Marketing Optimization