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Just discovered here at STC: Google mines YouTube descriptions to find prospects for generating featured snippets. What’s great about this is that it’s one more way that YouTube can help significantly raise your visibility in Google. Please note: It was previously noted by Jennifer Slegg that Google was pulling some featured snippets from YouTube transcripts, but not their descriptions.
Adapted from The Art of SEO 3rd Edition, Eric Enge lead co-author Do you know how search engines like Google find, crawl, and rank the trillions of web pages out there in order to serve up the results you see when you type in a query? While the details of the process are actually quite complex, knowing the (non-technical) basics of crawling, indexing and ranking can put you well on your way t.
In order to understand the world around us, and to communicate our understanding to others, we apply schema. That is, we assign things to general classifications, such as animal, vegetable, or mineral. In this episode of our Here’s Why Digital Marketing video series, Eric Enge and Mark Traphagen invite Stone Temple’s Senior Director of Technical SEO, Mats Tolander, to explain ...
Pagination: Where would we be without it? If you’re running an e-commerce site of virtually any size, you almost certainly use pagination to organize your products. From e-commerce giants like Amazon and eBay to smaller niche brands, pagination is an essential component for both user experience and for search engines.
SOS! Your organic search traffic has hit an iceberg and is sinking fast…what do you do now? DON’T PANIC! In this episode of our popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains why having an SEO triage plan in place can help you locate the problem’s source fast and take the right steps to fix it.
Are you tied up with average time on page as your go-to metric for evaluating the effectiveness of your content? In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen explains why average time on page doesn’t work for single-page views, and reveals a better metric to use. Don’t miss a single episode of Here’s Why with Mark & Eric.
Imagine a world where you had a digital personal assistant that you could access with voice commands from wherever you are through any internet-connected device, and it would handle all of your online interactions for you as you move about from home to the car to work and beyond. This world is becoming a reality, and it’s not just useful for consumers—brands have a real oppor ...
YouTube is owned by Google. But when you do the same search on both, you often get entirely different rankings for videos. It’s almost like one is a Mac and one is a PC! In this episode of our popular Here’s Why digital marketing video series, Eric Enge reveals the results of a study he did of just how different the search results are between YouTube and Google, and he gives s ...
Will Eric be able to guess under which of the three cups Mark has hidden the ball? More importantly for you as a content marketer, why does Mark believe the most effective content can be characterized by just three marks? In this episode of our popular Here’s Why digital marketing video series, Mark explains his three marks of high quality content, so that you can begin to create content that r.
Semantic search has revolutionized the way search works. What is it, and how does it affect SEO? In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains some of the distinctives of semantic search and why it has made search easier for users. Don’t miss a single episode of Here’s Why with Mark & Eric.
Read my new study titled: The Argument for AMP: Lessons from 10 Case Studies. In it, you’ll see what I learned from talking with 10 companies that implemented AMP on most or all of their site pages to try to improve their performance in Google search for mobile users. I also handcrafted AMP versions of many of the AMP pages for this blog, just to learn the process, the pitfall ...
It’s hard enough for human judges to figure out something like whether or not America actually has talent. So how can a massive machine like Google figure out what humans will recognize as quality content? In this episode of our Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains why Google is able to assess content quality at the massive scale of the web.
Yes, I know. “Great content” – everybody says you must have it, everybody says it’s essential for SEO and brand reputation. Everybody talks about great content, but does anyone know what it is? Most of us recognize content quality the way Justice Potter Stewart evaluated obscenity: “I know it when I see it.
Web server log files can yield a wealth of valuable information for the savvy SEO. In this episode of our popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains why log files are so valuable for SEO analysis. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published.
Have you amped your site up to the next level of mobile web speed delivery, Google AMP? In this episode of our popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains what Google AMP is, and covers the pros and cons of implementing it for your website. Don’t miss a single episode of Here’s Why with Mark & Eric.
Most senior executives in large enterprises have many tradeoffs to make when allocating budget. There are so many priorities to be addressed, such as organizational needs, infrastructure improvements, this quarter’s revenue, next quarter’s revenue and so on. How does SEO fit into that complex mix of priorities? Further, many senior executives assume that Google should be able ...
In order to find the right prospects with the right message, marketers need to be able to run fast, efficient tests and experiments. In this episode of our Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen explains why Facebook advertising is an ideal laboratory for marketing experimentation. Don’t miss a single episode of Here’s Why with Mark & Eric.
In today’s post, I’ll show you data from three different dates over the past year that illustrate why links remain a powerful ranking factor. I’ll also discuss in detail why Google still uses them, and why they are likely to remain a powerful ranking factor for some time to come. In July ...
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