• New Featured Snippets Opportunity: YouTube Descriptions

      Just discovered here at STC: Google mines YouTube descriptions to find prospects for generating featured snippets. What’s great about this is that it’s one more way that YouTube can help significantly raise your visibility in Google. Please note: It was previously noted by Jennifer Slegg that Google was pulling some featured snippets from YouTube transcripts, but not their descriptions.

      Eric Enge/ Stone Temple Consultingin Social- 24 readers -
    • Why You Should Not Ignore Schema Markup for SEO – Here’s Why 114

      In order to understand the world around us, and to communicate our understanding to others, we apply schema. That is, we assign things to general classifications, such as animal, vegetable, or mineral. In this episode of our Here’s Why Digital Marketing video series, Eric Enge and Mark Traphagen invite Stone Temple’s Senior Director of Technical SEO, Mats Tolander, to explain ...

      Stone Temple Consultingin SEO- 29 readers -
  • The Complete Guide to Hreflang

    Whether you’re running a global operation or expanding to offer an additional language on your website, proper use of the hreflang tag is a must. From an SEO perspective, getting this right can mean the difference between ranking well with your target audience and not ranking well. Hreflang tells search engines where various language-specific versions of a webpage exist.

    Stone Temple Consulting- 14 readers -
  • Why Oversimplifying SEO Is Dangerous – Here’s Why #130

    Google gets more complex and sophisticated with each passing year, and yet many still want to believe that there are “magic bullet” hacks or tricks that are simple ways to get higher search rankings. In this episode of our Here’s Why digital marketing video series, Stone Temple’s Eric Enge tells you why! Don’t miss a single episode of Here’s Why with Mark & Eric.

    Eric Enge/ Stone Temple Consultingin SEO- 18 readers -
  • Why Featured Snippets Can Rocket You to the Top in SEO – Here’s Why 133

    Features snippets can rocket search results for your site to the very top of search, but how do you earn them? Is Google giving us any clues? In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge reveals startling new research that shows how Google telegraphs in advance which search results are most likely to become possible featured snippets.

    Stone Temple Consultingin SEO- 17 readers -
  • Wake Up Your Sleeping Beauty Content!

    How to Get Value from Your Low-Performing Content Remember the fairy tale Sleeping Beauty? Placed under a curse by an evil fairy (I hate when that happens!), a princess falls into perpetual slumber, from which she can be awakened only by the kiss of a prince. If you regularly produce content for your website, inevitably you’ll have some Sleeping Beauties of your own.

    Mark Traphagen/ Stone Temple Consultingin SEO Content- 19 readers -
  • Harnessing the Power of Other People’s Audiences

    We live in an era when technology is evolving extremely rapidly. Machine learning, voice processing, personal assistants, the Internet of Things, virtual reality and augmented reality are all advancing quickly, and the next big era of disruptive change will likely be unfolding soon. How will you protect your business when the next major era of market disruption comes upon us? ...

    Eric Enge/ Stone Temple Consultingin Social- 16 readers -
  • Why You Should Track Your Brand Mentions – Here’s Why #126

    Poor Sir Laurence O’Bliviay! As an actor he lives for press mentions, but his agent can’t find any. Are you tracking your brand mentions online? Do you know what others are saying about your company? Are you effective at getting media and influencers to talk about you? In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Mark and Eric expla ...

    Mark Traphagen/ Stone Temple Consulting- 24 readers -

Stone Temple Consulting

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Additional author: Mark Traphagen
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