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You’ve seen the claims: “So Many New Ranking Factors!” “Content Quality is Everything!” “User Engagement is the New King!!” “Social Media Signals Rock!” “RankBrain has Taken Over All Ranking!” Puhleeze, spare me the nonsense! In today’s post, I’m going to share new data on links as a ranking factor. This report will demonstrate the continuing importance that links play in rankings.
Just discovered here at STC: Google mines YouTube descriptions to find prospects for generating featured snippets. What’s great about this is that it’s one more way that YouTube can help significantly raise your visibility in Google. Please note: It was previously noted by Jennifer Slegg that Google was pulling some featured snippets from YouTube transcripts, but not their descriptions.
Using structured data markup is a good way to help search engines find, understand and feature important information on your site. That means they can do a better job of helping the right people find you in search. A recent session at SMX Advanced in Seattle revealed a number of interesting innovations in the area of structured markup. In this episode, we’ll fill you in on what those are.
Research reveals new insights into how featured snippets work This new study documents a never before made connection between featured snippets and regular snippets in the search results, as well as a new way to recognize when your site is competing for a featured snippet. I’m also going to detail an advanced process for obtaining featured snippets.
Most guides to optimizing your videos for YouTube search cover the basics of video titles, descriptions, and tags. But do you know the most powerful YouTube ranking signal of all? In this episode of our Here’s Why digital marketing video series, we explain why optimizing for just one often overlooked factor can blow up the reach of your YouTube channel.
Search engines like Google want to ensure that the quality of the web pages that show up in their search results are high, and that search engine users will be satisfied with them. If their document (web page) analysis shows strong signals that indicate poor-quality content, it can negatively impact the rankings and visibility of those web pages online.
Style is the sauce that makes the dish when it comes to effective writing, but many marketers ignore it, or at least fail to make use of it. In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen explains why developing a proper style is key to making sure your marketing messages hit home.
Why is Mark running with scissors? Well, you never know when they might come in handy! Same thing with your content that never went viral; it too may be “handier” than you think. In this episode of our popular Here’s Why digital marketing video series, Mark and Eric explain why authoritative, quality content can become very valuable to your brand even if it doesn’t go viral.
There’s a time and a season for everything, even for your social media posts. In this episode of our Here’s Why digital marketing video series, Mark and Eric explain why social media studies may not actually give you your best times to post on social media, and how you can find the real best times for yourself. Don’t miss a single episode of Here’s Why with Mark & Eric.
On March 8, 2017, I published the results of our study to see which was smarter, the Google Assistant on Google Home or Alexa on the Amazon Echo. As it happens, we tested Bing’s Cortana, and Apple’s Siri all at the same time. We also tested Google search for reference purposes, since it’s historically been the leading place to get direct answers for questions via Knowledge Pan ...
Log file analysis is an important tool in any technical SEO audit and really, any regular analysis where you need to better understand how your site is being accessed and crawled by search engines. What Are Log Files and Why Use Them for SEO? Most web servers maintain a log of all access to a website by humans and search engines.
When you hear the word “audit” do you start to sweat and search through shoe boxes for your old receipts? Stop worrying! We’re not talking about a tax audit, just an SEO audit. While it involves a lot of work, an SEO audit can never get you into trouble, and potentially save you from a world of hurt.
At our Next10x: Mastering Mobile Digital Marketing conference in Boston this past April, the heads of SEO for three of the best known brands in the world explained the unique challenges and opportunities for enterprise-level SEO as the world goes increasingly mobile. In this post I’ll share with you some of those challenges and opportunities, and how Hilton Worldwide, The Hom ...
In order to understand the world around us, and to communicate our understanding to others, we apply schema. That is, we assign things to general classifications, such as animal, vegetable, or mineral. In this episode of our Here’s Why Digital Marketing video series, Eric Enge and Mark Traphagen invite Stone Temple’s Senior Director of Technical SEO, Mats Tolander, to explain ...
The mobile revolution is well underway, but how should digital marketers respond? On April 5, 2017, Stone Temple Consulting sponsored Next10x: Mastering Mobile Digital Marketing, a one-day conference focused entirely on all the major disciplines of digital marketing and how they must adapt for the mobile-first world.
Featured Snippets in Google Search put your site at the top of the search results. They feature an answer to the searcher’s query with a link to the complete content, and often drive a lot of traffic. Now you can earn them with YouTube videos! Find out how in this video. Don’t miss a single episode of Here’s Why with Mark & Eric.
You may have heard a rumor that the mobile revolution is upon us, ;->, and it surely is, but just how far along have we come? In today’s post, I’m going to share hardcore stats pulled from SimilarWeb that will help you get the complete picture. The assembled data shown here is based on U.S. traffic across the web. Aggregated Stats: Desktop vs.
Many social media managers limit how much they repost their own content out of fear of becoming spammers. But most probably err too far to the side of caution, and so leave a lot of valuable traffic on the table. In this episode of our Here’s Why digital marketing video series, Stone Temple’s social media expert Mark Traphagen shares with you a successful strategy for effectiv ...
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