• Key Misconceptions Still Slow the Acceptance of AMP

    Accelerated Mobile Pages (AMP) is an open-source project that allows website publishers to make their web pages faster, and as a result, create a better user experience. However, the way that AMP was launched, and the time it’s taken to build it out has led to many misconceptions about whom AMP is a good fit for, and has led many businesses to ignore AMP for their web site, whe ...

    Eric Enge/ Stone Temple Consultingin Paid Search- 8 readers -
  • Why Great Content Is Useful Content – Here’s Why #148

    You need the right tool for the job, and you also need the right content for each audience. Great content that fits is useful content, supremely useful to your target customers. In this episode of our popular Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen explains the primary characteristics of highly useful content and why it is critical to your content marketing.

    Mark Traphagen/ Stone Temple Consultingin Content- 12 readers -
  • The Most Linked Content of 2017

    What was the most-linked-to content marketing content on the web in 2017? Read on, and I’ll provide an overview of the top pieces of content in 2017 to date, along with an analysis of what it means for your content marketing strategies. The analysis includes 1021 pieces of content, all of which were shown to have received more than 300 links.

    Eric Enge/ Stone Temple Consultingin Content- 13 readers -
  • Why Machine Learning Makes Content Quality Critical – Here’s Why #147

    Mr. Peebles doesn’t get the importance of serving up quality for his customers. Watch and see what happens to his business! Quality matters, so Google is using machine learning to better understand what humans consider quality at the scale of the Internet. In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains why that matte ...

    Eric Enge/ Stone Temple Consultingin SEO- 25 readers -
  • 3 Unique SEO Metrics to Investigate

    Metrics can tell us more than just how we’re performing—good data can also provide background for proactive site improvement. There are already dozens of guides written on SEO metrics, so rather than rehash the basics, let’s focus on three important metrics that you won’t find in most SEO KPI reports: 1.

    Stone Temple Consultingin SEO- 23 readers -
  • Why The Mobile Revolution Has Only Just Begun – Here’s Why #145

    It looks like mobile has already taken the biggest piece of the Internet pie. But according to some recent research by Stone Temple, desktop still wins in some important categories. In this episode of our popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains why we shouldn’t ignore desktop visitors, while at the same time recognizing the tidal shift toward mobile.

    Eric Enge/ Stone Temple Consulting- 14 readers -
  • How YouTube Videos Rank in Google

    Just how powerful is YouTube when it comes to ranking in Google search? That’s the question I’ll seek to address in today’s post. I’ll do that by looking at the frequency of placement in the Google search results for two different types of queries, and then comparing those rankings against how other videos rank.

    Eric Enge/ Stone Temple Consultingin Social Google How To's- 14 readers -
  • Why Digital Personal Assistants Will Change Search – Here’s Why #144

    Smart speakers and digital personal assistants offer users whole new ways to get information and conduct business. Is your business ready for this disruptive new world of marketing? In this episode of our popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains how digital personal assistants will change how people search, and how you can prepare no ...

    Eric Enge/ Stone Temple Consultingin SEO- 10 readers -

Stone Temple Consulting

Holistic Internet Marketing Optimization

Additional author: Mark Traphagen
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