• Are Links Still a Powerful Ranking Factor? (New Study)

      You’ve seen the claims: “So Many New Ranking Factors!” “Content Quality is Everything!” “User Engagement is the New King!!” “Social Media Signals Rock!” “RankBrain has Taken Over All Ranking!” Puhleeze, spare me the nonsense! In today’s post, I’m going to share new data on links as a ranking factor. This report will demonstrate the continuing importance that links play in rankings.

      Eric Enge/ Stone Temple Consultingin Paid Search- 28 readers -
    • RankBrain Myth Busting

      Stop the Madness, RankBrain Isn’t Taking Over the Whole Google Algo In today’s post, I plan to do some serious myth busting on the topic of RankBrain. I also plan to share some perspective on how it impacts you as a digital marketer. This has been driven by discussions I have had with numerous Googlers along the way, and other smart people.

      Eric Enge/ Stone Temple Consulting- 22 readers -
    • Why Machine Learning Is Revolutionizing Search

      Here’s Why Monday Episode 57 Machine learning is the next great computer revolution, one that is already here. We don’t have to wait for the future; Google has been using machine learning to solve many complex search-related problems for years, and the applications keep growing, including last year’s announcement of the addition of RankBrain to the search algorithm.

      Mark Traphagen/ Stone Temple Consultingin SEO- 20 readers -
  • Why Google Is a Modern Marvel – Here’s Why #107

    Google search is truly one of the great marvels of modern technology. We can ask it almost any question, and in less than a second get a well-ordered list of potential answer sources. But how does that happen? In this episode of our Here’s Why digital marketing series, Eric Enge pulls back the curtain and reveals the fundamentals of how search works.

    Eric Enge/ Stone Temple Consultingin Google- 13 readers -
  • Why You Should Tag Your Inbound Links – Here’s Why #104

    When all the bets at a poker game get mixed up, how can you tell who’s winning? Proper attribution is essential for gambling stakes, and for your inbound links as well. Don’t gamble with guessing at what’s driving your traffic! Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published.

    Mark Traphagen/ Stone Temple Consultingin Social- 14 readers -
  • Why Google Is Indexing Fewer Tweets – Here’s Why #103

    Mark can be awfully picky about his food! And now it looks like Google is getting pickier about which tweets get shown in Google search. In this episode of our Here’s Why digital marketing video series, Eric Enge gives the details of a study he conducted that shows some decline in the number of tweets being indexed by Google. Don’t miss a single episode of Here’s Why with Mark & Eric.

    Mark Traphagen/ Stone Temple Consultingin Google- 16 readers -
  • 15 Crucial Elements of an Informative SEO Audit

    In search engine optimization, auditing a website is a critical first step to understanding where the site is at today, and how to make critical improvements to it. In this post I’m going to walk you through many of the most critical elements of a basic audit. Note that there is much more that you can do, so don’t treat these 15 items as a hard limit on how far you choose to ...

    Eric Enge/ Stone Temple Consultingin SEO- 23 readers -
  • How to Implement a NoIndex Tag

    NoIndex Video Tutorial Transcript The NoIndex tag is a great tool to have in your SEO arsenal. Today I’m going to explain how to implement it and when you should use it. What Does a NoIndex Tag Do? A NoIndex tag is an instruction to the search engines that you don’t want a page to be kept within their search results.

    Eric Enge/ Stone Temple Consultingin SEO- 21 readers -
  • New Featured Snippets Opportunity: YouTube Descriptions

    Just discovered here at STC: Google mines YouTube descriptions to find prospects for generating featured snippets. What’s great about this is that it’s one more way that YouTube can help significantly raise your visibility in Google. Please note: It was previously noted by Jennifer Slegg that Google was pulling some featured snippets from YouTube transcripts, but not their descriptions.

    Eric Enge/ Stone Temple Consultingin Social- 18 readers -

Stone Temple Consulting

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Additional author: Mark Traphagen
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