• Are Links Still a Powerful Ranking Factor? (New Study)

      You’ve seen the claims: “So Many New Ranking Factors!” “Content Quality is Everything!” “User Engagement is the New King!!” “Social Media Signals Rock!” “RankBrain has Taken Over All Ranking!” Puhleeze, spare me the nonsense! In today’s post, I’m going to share new data on links as a ranking factor. This report will demonstrate the continuing importance that links play in rankings.

      Eric Enge/ Stone Temple Consultingin Paid Search- 26 readers -
    • RankBrain Myth Busting

      Stop the Madness, RankBrain Isn’t Taking Over the Whole Google Algo In today’s post, I plan to do some serious myth busting on the topic of RankBrain. I also plan to share some perspective on how it impacts you as a digital marketer. This has been driven by discussions I have had with numerous Googlers along the way, and other smart people.

      Eric Enge/ Stone Temple Consulting- 21 readers -
    • Why Machine Learning Is Revolutionizing Search

      Here’s Why Monday Episode 57 Machine learning is the next great computer revolution, one that is already here. We don’t have to wait for the future; Google has been using machine learning to solve many complex search-related problems for years, and the applications keep growing, including last year’s announcement of the addition of RankBrain to the search algorithm.

      Mark Traphagen/ Stone Temple Consultingin SEO- 20 readers -
  • New Featured Snippets Opportunity: YouTube Descriptions

    Just discovered here at STC: Google mines YouTube descriptions to find prospects for generating featured snippets. What’s great about this is that it’s one more way that YouTube can help significantly raise your visibility in Google. Please note: It was previously noted by Jennifer Slegg that Google was pulling some featured snippets from YouTube transcripts, but not their descriptions.

    Eric Enge/ Stone Temple Consultingin Social- 16 readers -
  • Why Your SEO Has a Need for Speed – HW #99

    Hi there boys and girls! It’s a beautiful day in the Stone Temple neighborhood. You know, postman Mr. McFeely understands that delivering web pages quickly is very important. So I asked my special friends, Mark and Eric, to tell you why you need speedy delivery on the web. Don’t miss a single episode of Here’s Why with Mark & Eric.

    Mark Traphagen/ Stone Temple Consultingin SEO- 14 readers -
  • The Best of Stone Temple Consulting 2016

    Time to throw away the old calendars, and time once again to review the most popular content from Stone Temple Authors in 2016. I’ve grouped the content into several categories; click each one to jump to that section. Thanks for all your reading, sharing, and support this year. We can’t wait for you to see the exciting studies, videos, and much more we’ve got planned for 2017! ...

    Mark Traphagen/ Stone Temple Consultingin SEO- 33 readers -
  • How to Implement Hreflang Tags

    Full Transcript Today I am going to explain how to implement Hreflang tags, and when you should use them. What Are Hreflang Tags Used For? Hreflang tags are useful when you have different versions of your web site targeted either for different languages or different countries. The simplest use case is when you have translated versions of your site for different countries.

    Stone Temple Consultingin How To's- 17 readers -
  • How to Implement a NoIndex Tag

    NoIndex Video Tutorial Transcript The NoIndex tag is a great tool to have in your SEO arsenal. Today I’m going to explain how to implement it and when you should use it. What Does a NoIndex Tag Do? A NoIndex tag is an instruction to the search engines that you don’t want a page to be kept within their search results.

    Stone Temple Consultingin SEO How To's- 16 readers -
  • How Google’s Search Results Work: Crawling, Indexing and Ranking

    Adapted from The Art of SEO 3rd Edition, Eric Enge lead co-author Do you know how search engines like Google find, crawl, and rank the trillions of web pages out there in order to serve up the results you see when you type in a query? While the details of the process are actually quite complex, knowing the (non-technical) basics of crawling, indexing and ranking can put you well on your way t.

    Eric Enge/ Stone Temple Consultingin How To's- 14 readers -
  • How to Get an Influencer to Write for You

    When you are working on building your reputation and visibility online, you face many challenges. No one knows who you are. You have no audience. You have to find the time to create great content. One great solution for these problems is to get an influencer to write for you. But how do you get them to agree to do that? That’s the topic of this post, where I’ll talk about wha ...

    Mark Traphagen/ Stone Temple Consultingin How To's- 9 readers -
  • Why Enterprise SEO Is So Challenging – HW #97

    These are the voyages of the starship Enterprise SEO. It’s continuing mission: to explore strange new algorithm changes, to seek out new ranking opportunities, to boldly go where no SEO has gone before! If you’re involved with SEO at a large company, you face a unique set of challenges. In this video from our Here’s Why series, find out what some of those challenges are, and s ...

    Mark Traphagen/ Stone Temple Consultingin SEO- 8 readers -
  • Why User Experience Matters – HW#96

    You can get bogged down trying to optimize for the hundreds of possible Google search ranking factors, but far better to spend your time on those we know matter. One of those is user experience. User experience is made up of things like page load speed, ease of navigation, related resources and more.

    Mark Traphagen/ Stone Temple Consulting- 9 readers -

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