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Just discovered here at STC: Google mines YouTube descriptions to find prospects for generating featured snippets. What’s great about this is that it’s one more way that YouTube can help significantly raise your visibility in Google. Please note: It was previously noted by Jennifer Slegg that Google was pulling some featured snippets from YouTube transcripts, but not their descriptions.
Using structured data markup is a good way to help search engines find, understand and feature important information on your site. That means they can do a better job of helping the right people find you in search. A recent session at SMX Advanced in Seattle revealed a number of interesting innovations in the area of structured markup. In this episode, we’ll fill you in on what those are.
When checking off important tasks for optimizing SEO, user experience and content quality may not be high on the list, even if you care about those aspects for other good reasons (and you should!). But in this episode of Here’s Why, our CEO Eric Enge explains to Mark Traphagen why those two things should be included in any SEO strategy that seeks long term success.
Count on it: Google is going to optimize for the best combination of user experience/satisfaction (market share) and revenue on each of its platforms. What users expect on YouTube vs. Google Search is different. Stating that a bit more subtly, think of this as optimizing their ongoing revenue over time.
We live in an era when technology is evolving extremely rapidly. Machine learning, voice processing, personal assistants, the Internet of Things, virtual reality and augmented reality are all advancing quickly, and the next big era of disruptive change will likely be unfolding soon. How will you protect your business when the next major era of market disruption comes upon us? ...
Poor Sir Laurence O’Bliviay! As an actor he lives for press mentions, but his agent can’t find any. Are you tracking your brand mentions online? Do you know what others are saying about your company? Are you effective at getting media and influencers to talk about you? In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Mark and Eric expla ...
Did you know you could be cannibalizing the SEO effectiveness of your site’s important keywords? In this episode of our Here’s Why digital marketing video series, Art of SEO lead author and Stone Temple CEO Eric Enge helps you understand what keyword cannibalization is, how to detect it, and why it matters for your SEO. Don’t miss a single episode of Here’s Why with Mark & Eric.
Metadata is easy to ignore, but it actually can help your pages get more clicks. In this episode of our Here’s Why digital marketing video series, Art of SEO lead author Eric Enge helps you understand metadata and why it matters for your SEO. Don’t miss a single episode of Here’s Why with Mark & Eric.
In the world of SEO, there is some confusion about what we mean when we use the term “semantic search.” This confusion is not surprising—many mistake the phrase semantic search with the concept of structured data (semantic language markup), but this is not the same thing. Others understand the term solely as it applies to the field of linguistics, which is related to meaning ...
It turns out that the traditional marketing and sales funnel is no longer a complete picture of how people decide what to buy and whom to buy from in the digital age. In this episode of our popular Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen explains the missing piece in the equation that marketers can’t afford to ignore.
Most Facebook Page owners complain about being forced to “pay to play” to get their content seen. But could it be a blessing in disguise? In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen reveals a little-known extra benefit of regular use of Facebook paid promotion. Don’t miss a single episode of Here’s Why with Mark & Eric.
Pants Guy cut out a large number of low-quality pages from his ecommerce website, based on recommendations from Stone Temple’s video “How Many Pages Should My Website Have?“, hoping to increase his website rankings. He was disappointed when his extensive changes didn’t seem to have any immediate effect on Google.
Subdomains, subfolders, or microsites: which is best for organizing the content of your website? In this episode of our Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen asks Eric Enge to cover the pros and cons of each, especially from an SEO perspective. Don’t miss a single episode of Here’s Why with Mark & Eric.
It’s getting easier all the time to do the things we want to do with our smartphones by talking to them, instead of typing in commands. But how comfortable are people with using voice commands, especially out in public? In this episode of our popular Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen asks Eric Enge to share some of the results of a recent ...
Research reveals new insights into how featured snippets work This new study documents a never before made connection between featured snippets and regular snippets in the search results, as well as a new way to recognize when your site is competing for a featured snippet. I’m also going to detail an advanced process for obtaining featured snippets.
Most guides to optimizing your videos for YouTube search cover the basics of video titles, descriptions, and tags. But do you know the most powerful YouTube ranking signal of all? In this episode of our Here’s Why digital marketing video series, we explain why optimizing for just one often overlooked factor can blow up the reach of your YouTube channel.
Search engines like Google want to ensure that the quality of the web pages that show up in their search results are high, and that search engine users will be satisfied with them. If their document (web page) analysis shows strong signals that indicate poor-quality content, it can negatively impact the rankings and visibility of those web pages online.
Style is the sauce that makes the dish when it comes to effective writing, but many marketers ignore it, or at least fail to make use of it. In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen explains why developing a proper style is key to making sure your marketing messages hit home.
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