• Are Links Still a Powerful Ranking Factor? (New Study)

      You’ve seen the claims: “So Many New Ranking Factors!” “Content Quality is Everything!” “User Engagement is the New King!!” “Social Media Signals Rock!” “RankBrain has Taken Over All Ranking!” Puhleeze, spare me the nonsense! In today’s post, I’m going to share new data on links as a ranking factor. This report will demonstrate the continuing importance that links play in rankings.

      Eric Enge/ Stone Temple Consultingin Paid Search- 23 readers -
    • Backlinking Tools May Not Be as Comprehensive as You Think

      Just how good are backlink tools such as Open Site Explorer, Majestic SEO and ahrefs at identifying links to the pages of your site? That’s the question we set out to answer in this study, and for many of you, the answer may come as a shock! Bottom line is that they all fail to report on many links, even from very prominent sites. However, this study is not meant to indict them.

      Eric Enge/ Stone Temple Consultingin SEO- 21 readers -
    • RankBrain Myth Busting

      Stop the Madness, RankBrain Isn’t Taking Over the Whole Google Algo In today’s post, I plan to do some serious myth busting on the topic of RankBrain. I also plan to share some perspective on how it impacts you as a digital marketer. This has been driven by discussions I have had with numerous Googlers along the way, and other smart people.

      Eric Enge/ Stone Temple Consulting- 21 readers -
  • Google Indexing of Twitter Appears to Be Declining

    At Stone Temple, we’ve been actively tracking Google’s indexation of Twitter since July of 2014. Today, I’m publishing our fourth update, and it offers up some fascinating insights. At the end of this post you’ll find a handy slide deck summary of the whole study. To start, here are two of the more interesting conclusions of this report: Google’s indexation of Twitter has peaked.

    Eric Enge/ Stone Temple Consultingin Social Google- 10 readers -
  • Why Only Two Search Ranking Factors Really Matter – HW #95

    It’s easy to overcomplicate anything, especially SEO. Don’t get me wrong, SEO is a highly technical and complex endeavor. But if you understand just two things you’ll be way ahead of the competition already. Stay with us to find out what those are! Don’t miss a single episode of Here’s Why with Mark & Eric.

    Stone Temple Consulting- 12 readers -
  • 7 Strategies for Enterprise SEO Success

    “Captain’s log, Starship EnterpriseSEO, Stardate 20161122. Soon after entering the Bigbrand system we receives a distress call from a planet in the inner revenue-generating belt. Rankings and traffic were down seriously. We proceeded at impulse power with all due caution.” If you’re involved in enterprise SEO, you may sometimes feel like you’re a red-shirt crew member beamed ...

    Mark Traphagen/ Stone Temple Consulting -
  • Shopping and Finance Apps: What Do People Care Most About?

    We live in an increasingly mobile world. The June 2015 comScore US Mobile App report showed that 44% of all digital media time spent was being spent in smartphone apps. Note: that was a percentage of all digital media time, inclusive of time spent on desktop and tablets. If that number isn’t stunning enough, the 2016 comScore US Mobile App report shows that this number had grown to 49%.

    Eric Enge/ Stone Temple Consulting- 16 readers -
  • Why You Need a Sustainable Competitive Advantage – HW #92

    A competitive advantage is only a real advantage if it’s sustainable over time. In this episode, we’ll explain why you should seek to build marketing strategies for the long run. Watch now to find out… Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published.

    Stone Temple Consultingin SEO- 7 readers -
  • Why Emotion Is Essential to Content Success – HW #91

    Business people don’t hang up their humanity when they go to work, and that includes when they’re reading or viewing content. In this episode of Here’s Why, find out why an emotional element is essential for content marketing success, even in a B2B marketplace. Don’t miss a single episode of Here’s Why with Mark & Eric.

    Stone Temple Consulting- 7 readers -
  • Pubcon Keynote with Gary Illyes and Eric Enge – Virtual Keynote

    RankBrain, CTR, Penguin 4.0, and More Earlier this year at Pubcon Las Vegas I had the opportunity to do a keynote together with Google’s Gary Illyes: The Iron Man Breakfast Keynote Interview : Gary Illyes of Google and Eric Enge. In this post we present the video as the fourth in our series of Virtual Keynotes , along with my commentary on what I consider the key takeaways.

    Eric Enge/ Stone Temple Consultingin SEO- 9 readers -
  • Why SEO Needs Better Testing – HW #90

    Real scientists know they have to set up tests and experiments with extreme care if they want to get meaningful results. SEO is both an art and a science and for the science part of it, we’re highly dependent on findings from studies and tests. So they deserve the same care that real scientists give their experiments. Don’t miss a single episode of Here’s Why with Mark & Eric.

    Mark Traphagen/ Stone Temple Consultingin SEO- 7 readers -
  • Links As SEO Ranking Factor: Still Powerful After All These Years

    Earlier this year our founder and CEO, Eric Enge, published a link ranking data study that rocked the SEO industry. Confirming the much-publicized statement of Google’s Andrey Lipattsev that backlinks are the most powerful ranking signal (along with content quality) in Google’s algorithm, the study showed a near-perfect correlation between the number of links to a site and its ...

    Mark Traphagen/ Stone Temple Consultingin SEO- 6 readers -
  • Why Relevancy Matters to SEO – HW #88

    Relevancy is like a relationship, it’s hard to fake. And in this episode of “Here’s Why” we’ll explain why relevance is an important concept for SEO. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published.

    Stone Temple Consultingin SEO- 10 readers -
  • Why Authority Matters to SEO – HW #87

    Who or what we consider authoritative in life can have profound implications, and so it is on the web. In this episode of Here’s Why we’ll explain why the concept of authority is crucial for your website SEO. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published.

    Mark Traphagen/ Stone Temple Consultingin SEO- 7 readers -

Stone Temple Consulting

Holistic Internet Marketing Optimization

Additional author: Mark Traphagen
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