• New Featured Snippets Opportunity: YouTube Descriptions

      Just discovered here at STC: Google mines YouTube descriptions to find prospects for generating featured snippets. What’s great about this is that it’s one more way that YouTube can help significantly raise your visibility in Google. Please note: It was previously noted by Jennifer Slegg that Google was pulling some featured snippets from YouTube transcripts, but not their descriptions.

      Eric Enge/ Stone Temple Consultingin Social- 25 readers -
    • How Google’s Search Results Work: Crawling, Indexing and Ranking

      Adapted from The Art of SEO 3rd Edition, Eric Enge lead co-author Do you know how search engines like Google find, crawl, and rank the trillions of web pages out there in order to serve up the results you see when you type in a query? While the details of the process are actually quite complex, knowing the (non-technical) basics of crawling, indexing and ranking can put you well on your way t.

      Eric Enge/ Stone Temple Consultingin How To's- 27 readers -
    • Why You Should Not Ignore Schema Markup for SEO – Here’s Why 114

      In order to understand the world around us, and to communicate our understanding to others, we apply schema. That is, we assign things to general classifications, such as animal, vegetable, or mineral. In this episode of our Here’s Why Digital Marketing video series, Eric Enge and Mark Traphagen invite Stone Temple’s Senior Director of Technical SEO, Mats Tolander, to explain ...

      Stone Temple Consultingin SEO- 30 readers -
  • Pagination Canonicalization & SEO: Your Technical Guide

    Pagination: Where would we be without it? If you’re running an e-commerce site of virtually any size, you almost certainly use pagination to organize your products. From e-commerce giants like Amazon and eBay to smaller niche brands, pagination is an essential component for both user experience and for search engines.

    Stone Temple Consultingin SEO- 8 readers -
  • Why You Need an SEO Triage Plan – Here’s Why #142

    SOS! Your organic search traffic has hit an iceberg and is sinking fast…what do you do now? DON’T PANIC! In this episode of our popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains why having an SEO triage plan in place can help you locate the problem’s source fast and take the right steps to fix it.

    Eric Enge/ Stone Temple Consultingin SEO- 16 readers -
  • The Next Big Thing: Digital Personal Assistants

    Imagine a world where you had a digital personal assistant that you could access with voice commands from wherever you are through any internet-connected device, and it would handle all of your online interactions for you as you move about from home to the car to work and beyond. This world is becoming a reality, and it’s not just useful for consumers—brands have a real oppor ...

    Eric Enge/ Stone Temple Consulting- 8 readers -
  • Why YouTube and Google Rank Videos Differently – Here’s Why #140

    YouTube is owned by Google. But when you do the same search on both, you often get entirely different rankings for videos. It’s almost like one is a Mac and one is a PC! In this episode of our popular Here’s Why digital marketing video series, Eric Enge reveals the results of a study he did of just how different the search results are between YouTube and Google, and he gives s ...

    Eric Enge/ Stone Temple Consultingin Google- 15 readers -
  • Semantic Search Changed SEO Forever – Here’s Why #138

    Semantic search has revolutionized the way search works. What is it, and how does it affect SEO? In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains some of the distinctives of semantic search and why it has made search easier for users. Don’t miss a single episode of Here’s Why with Mark & Eric.

    Eric Enge/ Stone Temple Consultingin SEO- 19 readers -
  • New Guide to AMP with Brand Case Studies

    Read my new study titled: The Argument for AMP: Lessons from 10 Case Studies. In it, you’ll see what I learned from talking with 10 companies that implemented AMP on most or all of their site pages to try to improve their performance in Google search for mobile users. I also handcrafted AMP versions of many of the AMP pages for this blog, just to learn the process, the pitfall ...

    Eric Enge/ Stone Temple Consulting- 10 readers -
  • Why Google Can Evaluate Content Quality – HW #137

    It’s hard enough for human judges to figure out something like whether or not America actually has talent. So how can a massive machine like Google figure out what humans will recognize as quality content? In this episode of our Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains why Google is able to assess content quality at the massive scale of the web.

    Eric Enge/ Stone Temple Consultingin SEO Content Google- 14 readers -
  • The Three Marks of Great Content

    Yes, I know. “Great content” – everybody says you must have it, everybody says it’s essential for SEO and brand reputation. Everybody talks about great content, but does anyone know what it is? Most of us recognize content quality the way Justice Potter Stewart evaluated obscenity: “I know it when I see it.

    Mark Traphagen/ Stone Temple Consultingin Content- 19 readers -
  • Why Log File Analysis Is Essential for SEO – Here’s Why #136

    Web server log files can yield a wealth of valuable information for the savvy SEO. In this episode of our popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains why log files are so valuable for SEO analysis. Don’t miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published.

    Eric Enge/ Stone Temple Consultingin SEO- 32 readers -
  • Why You Need an Enterprise SEO Strategy

    Most senior executives in large enterprises have many tradeoffs to make when allocating budget. There are so many priorities to be addressed, such as organizational needs, infrastructure improvements, this quarter’s revenue, next quarter’s revenue and so on. How does SEO fit into that complex mix of priorities? Further, many senior executives assume that Google should be able ...

    Eric Enge/ Stone Temple Consultingin SEO- 17 readers -

Stone Temple Consulting

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Additional author: Mark Traphagen
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