• Are Links Still a Powerful Ranking Factor? (New Study)

      You’ve seen the claims: “So Many New Ranking Factors!” “Content Quality is Everything!” “User Engagement is the New King!!” “Social Media Signals Rock!” “RankBrain has Taken Over All Ranking!” Puhleeze, spare me the nonsense! In today’s post, I’m going to share new data on links as a ranking factor. This report will demonstrate the continuing importance that links play in rankings.

      Eric Enge/ Stone Temple Consultingin Paid Search- 35 readers -
    • New Featured Snippets Opportunity: YouTube Descriptions

      Just discovered here at STC: Google mines YouTube descriptions to find prospects for generating featured snippets. What’s great about this is that it’s one more way that YouTube can help significantly raise your visibility in Google. Please note: It was previously noted by Jennifer Slegg that Google was pulling some featured snippets from YouTube transcripts, but not their descriptions.

      Eric Enge/ Stone Temple Consultingin Social- 22 readers -
  • The Value of Log File Analysis

    Log file analysis is an important tool in any technical SEO audit and really, any regular analysis where you need to better understand how your site is being accessed and crawled by search engines. What Are Log Files and Why Use Them for SEO? Most web servers maintain a log of all access to a website by humans and search engines.

    Eric Enge/ Stone Temple Consulting- 11 readers -
  • Why You Should Not Ignore Schema Markup for SEO – Here’s Why 114

    In order to understand the world around us, and to communicate our understanding to others, we apply schema. That is, we assign things to general classifications, such as animal, vegetable, or mineral. In this episode of our Here’s Why Digital Marketing video series, Eric Enge and Mark Traphagen invite Stone Temple’s Senior Director of Technical SEO, Mats Tolander, to explain ...

    Stone Temple Consultingin SEO- 16 readers -
  • Keyword Cannibalization and SEO: What You Need to Know

    One of the primary jobs of search engine optimization is to help the search engines better understand the content on a website, so that it can serve up the best results for a search query. You can learn more about the basics of (how that all works here) Part of a publisher’s job is to make it easy for Google to understand their site, and sometimes they fail to do so.

    Eric Enge/ Stone Temple Consultingin SEO How To's- 14 readers -
  • Why Thematic Content Campaigns Rule – Here’s Why #110

    In the age of what Mark Schaeffer calls “Content Shock,” content marketers are challenged with producing enough content to keep their audience, but without sacrificing quality. In this episode of our popular Here’s Why digital marketing video series, Mark and Eric explain why taking a thematic approach might be the best way to address both of those challenges.

    Mark Traphagen/ Stone Temple Consultingin Content- 16 readers -
  • Does Google Use Chrome to Discover New URLs for Crawling?

    Many people assume that Google leverages all of its vast information resources in every way possible. For example, the great majority of people who think about it probably assume that Google uses their Chrome browser as a data source, and in particular, that they use it to discover new URLs for crawling. We decided to put that to the test.

    Eric Enge/ Stone Temple Consultingin Google- 28 readers -
  • The Value of Meta Information to SEO (And How to Use It)

    Meta information (aka metadata) is an important part of a web page that contains elements that can directly influence rankings and click-through rates (CTR) from the search results. Metadata can influence both rankings and CTR on search pages.Click To Tweet Many website publishers aren’t aware of these important pieces of code on their web pages, so they can often go overlooked or be misused.

    Eric Enge/ Stone Temple Consultingin Paid Search SEO How To's- 19 readers -

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Additional author: Mark Traphagen
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