• 6 Tools Brands Are Using to Stop Ads From Appearing on ‘Fake News’ Sites

    Fake news isn’t just a problem for consumers. It’s a problem that brand advertisers are facing, as well, as they struggle to ensure their display ads aren’t showing up alongside inflammatory online content. Nearly 60% of agencies say they worry about inventory quality when engaging in programmatic buys, making this a substantial issue that’s not going away on its own.

    Stephanie Miles/ Street Fight- 24 readers -
  • Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

    Todd Dipaola is a scientist, but right now, he’s making money in ad tech. Dipaola is the CEO and founder of mobile proximity advertising platform inMarket, and his left-brain “test everything” mentality is helping push the company toward success. Advertising is inherently creative, says Dave Heinzinger, inMarket’s vice president of communications.

    Street Fight- 24 readers -
  • Is It Time to Redefine ‘Local’ Marketing?

    It has been exactly a year since I penned my last column. At the time I was suffering from exactly the issues facing our industry; vendor companies and marketers had simplified “local” to mean the Google Map Pack. I was simply tired of spinning what has become a commoditized approach to a monolithic product.

    Street Fight- 14 readers -
  • SeeClickFix Grows Its Base to Over One Million Problem-Flagging Citizens

    SeeClickFix, which has used 21st-century technology to fix 2,666,448 problems (and still counting) in municipalities and other jurisdictions around the country, has just moved into a repurposed 19th-century building in downtown New Haven. In this Q & A, CEO Ben Berkowitz talks about how the company he founded eight years ago has grown into a network of more than a million ...

    Tom Grubisich/ Street Fight- 20 readers -
  • Near CEO: Bad Data Remains a Big Challenge for Location Platforms

    The painstaking process of creating actionable location intelligence has borne fruit in the past couple of years. A number of hyperlocal tech companies have refined their technology in tying people to places, and are continuing to find a variety of compelling use cases. While some of the most obvious uses of location data are in understanding the consumer journey and charting ...

    David Hirschman/ Street Fight- 19 readers -
  • Post in the Machine: How Blockast is Taking a Shot at Local News Collection

    Were I to count the ways mainstream news outlets, hyperlocals and other hopefuls have tried to tackle the challenge of successfully covering local news for a mobile audience (which is to say… everyone), I’d need more hands. This is not to imply prior efforts have been in vain. Rather, for me, it’s evidence this nut is far from cracked.

    Street Fightin How To's- 20 readers -
  • Why Mobile Payments Will Heat Up in 2017

    Why Mobile Payments Will Heat Up in 2017 January 17, 2017 by David Card Leave a Comment Filed Under: Commentary Street Fight’s 2017 Predictions round-up was heavy on voice search and AI, and pretty light on mobile technologies. I expect the former two to be critical hyperlocal technologies, but their payoff might take some time.

    Street Fightin Display Mobile- 13 readers -
  • Making Sense of Amazon’s Push Deeper Into Local

    In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hey Mike, for our conversation this week, I thought we might carr ...

    Street Fight- 13 readers -
  • Sponsored Content: Using Your Website as a Customer Engagement Tool

    This post is the third in a new sponsored series from Vivial. Customer engagement is all the rage. As behavior and preferences are shifting, the marketing world is recognizing that today’s consumer is not interested in a sales pitch. Instead, today’s consumer wants personalization, useful information and content that helps make a connection between them and their favorite brands.

    Street Fightin Content- 12 readers -
  • Surefire Social Rebrands, Acquires Franchise Marketing Firm in Hyperlocal Push

    Virginia-based marketing technology firm Surefire Social has announced this morning that it is rebranding as Surefire Local, as it looks to more strongly emphasize its hyperlocal focus. The new name is just one of many changes at the company, which recently purchased the local marketing automation vendor Promio and is continuing to add more capabilities to serve the franchise market.

    Stephanie Miles/ Street Fight- 41 readers -
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