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#SFSNYC: Street Fight Announces Winners of the 2016 Local Visionary Awards October 26, 2016 by Jacob Donnelly Leave a Comment Filed Under: #SFSNYC Street Fight announced the winners of the 2016 Local Visionary Awards yesterday in a ceremony at the company’s flagship NYC conference. The 13-category competition honors the very best campaigns, companies, ideas, and individuals ...
In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape. “The name xAd served us well for the past eight years. But it also limited us with the name ‘ad’ in it.
Due partly to its former notoriety, I often say that Foursquare is one of the most misunderstood companies in tech. It’s gone from check-in darling to an under-recognized data powerhouse. But in that transition, it’s more successful than ever. And its primary emphasis has remained the entire time: real-world consumer behavior. Meanwhile, the ad industry’s hunger for location data grows.
Street Fight Daily: Facebook Faces a Slide in Young Users, Tech Giants Invest in TV Advertising August 22, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Instagram and Snapchat Are Benefiting from Facebook’s Loss of Young Users (AdWeek) Snapchat will overtake Facebook and I.
There have been countless articles, posts, and case studies regarding multi-channel digital strategies, and the role each channel should play in your marketing mix. And there is no shortage of opinions when it comes to which tactics you should be employing, or which new features and updates will help take your advertising to the next level.
Merchant: Jack in the Box Locations: 21 states and Guam Size: 2,200+ restaurants Platforms: DoorDash, Marble Bottom Line: Large restaurant chains like Jack in the Box are most interested in partnering with technology vendors that are offering innovative ways to improve the customer experience. People watched as the courier robot entered the restaurant, got loaded up with foo ...
Street Fight Daily: Amazon’s In-House Brands Prosper, Frontrunner for Uber CEO Emerges August 21, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Private Brands Have Gone from $0 to $2.
The world has reined back its excitement over augmented reality (AR)… or at least its realistic timing to consumer ubiquity. It will be revolutionary — especially for local — but the fully realized vision (smart glasses) is more of a 2022 thing than a 2018 one. This has to do with size, cost and most of all, style. But there are a few caveats to that sobering claim.
For local search on Google, the theme of 2017 has been experimentation. Even more than usual, Google has been trying on new features this year in a seeming effort to push the envelope of local in several directions at once. For marketers and local businesses, it’s always a challenge to keep track of the search giant’s frequent shifts in policy in policy, procedure, and terminology.
After many years of being asked about the technologies that his companies develop, the money he’s making, and then more about the technology, Jon Fisher is grateful to talk about the small but super-tight team he works with. “I’ve been with the same core engineering team for 20 years now,” Fisher says. “We’re like a less good-looking version of Ocean’s 11. But we do it legally, of course.
LBMA Podcast: Uniqlo, Joyful ATMs, Blippar and Google August 18, 2017 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a week ...
Street Fight Daily: Google Makes Maps Interactive, Amazon Rolls Out ‘Instant Pickup’ August 17, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Brings Q&A to Maps, Further Entering the Local Recommendation Space (TechCrunch) Google is launching a new feature for Googl.
Digital advertising is rife with controversy. Advertisers complain about “garbage” publishers. Publishers complain about the “ad-tech tax” in programmatic advertising that reduces their revenue yield to as little as 30% to 40%. Users complain about intrusive ads, especially “auto-play” videos that blare at them from stray placements on their screens.
Sports bars suffered in the wake of declining NFL ratings last season, but a drop in viewership could actually benefit hardware stores, gas stations, and supermarkets, according to a new analysis just released this morning by the location intelligence company Foursquare. Television ratings for professional football were down 9% during the regular season and 6% during the pla ...
Street Fight Daily: Facebook and Amazon Fuel Local Food Transactions, Netsertive Buys Mixpo August 16, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Americans Love Ordering Pizza on Facebook and Amazon (Bloomberg) The cutthroat U.S.
When digital ad measurement company Moat was acquired by Oracle in April, everyone in adtech started to see clearly a change that was happening. “OK, this market is now starting to move,” says Neil Sweeney, founder and CEO of beacon network company Freckle IoT, in an interview with Street Fight. “Everyone is realizing they need measurement, they need attribution. This is the next stage.
It has always been said that content is king. Hard to argue with the truth of that statement, but we should add something to it: when it comes to content, premium media is gold! High-quality premium media — and the publishers that deliver it — drives engagement and represents the greatest opportunities to connect with consumers.
Street Fight Daily: Target Acquires Grand Junction, Lyft Has Capitalized On Uber’s Woes August 15, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Acquires Transportation Company Grand Junction to Expand Same-Day Delivery (TechCrunch) The company had already been working .
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