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McClatchy’s Chris Hendricks has often been my GPS on where daily newspapers, including his company, were in finding their legs on the constantly shifting ground of digital publishing. But starting tomorrow morning, I won’t be able to get any more positional readouts from Hendricks. After a 25-year career at McClatchy where he led the company on its make-or-break journey from ...
GateHouse Media’s small and medium-sized business solutions provider UpCurve announced this morning that it has acquired Perry Evans’ Denver-based local/social tech company Closely. The company will be integrated into ThriveHive’s digital solutions, deepening UpCurve’s ability to aggregate and analyze SMB data.
In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape. “The name xAd served us well for the past eight years. But it also limited us with the name ‘ad’ in it.
Street Fight Daily: AMP Sends Pubs More Traffic, New York Times Launches Ad Analytics Team February 16, 2018 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is Replacing Facebook’s Traffic to Publishers (Recode) While Facebook has been tinkering with its algorithm to prioritiz.
Raise Report: Unacast, Attentive, Adikteev Score Fresh Funding February 16, 2018 by Joseph Zappa Leave a Comment Filed Under: Raise Report Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Wednesday, Jan 24: Front Locks Down $66 Million to Power Commercial Communications Sequoia and Schreier led the Series ...
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list? Click here to send us tips and job openings! Former GroundTruth CMO Joins SOCi Monica Ho, former Chief Marketing Officer at GroundTruth, took a new role at SOCi as CMO.
SMB Index: Local Stocks See Modest Gains in January February 16, 2018 by Shubham Datta Leave a Comment Filed Under: News This monthly feature from SurePath Capital Partners looks at the relative optimism about a range of public companies working with SMB clients. Follow the SurePath SMB Index in real time by clicking here. Let’s begin with a recap.
Street Fight Daily: How to Spark Engagement on Instagram, DNAinfo Vets Launch New Pub February 15, 2018 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Guardian’s Instagram Strategy is Winning New Readers (Digiday) Like many publishers, the Guardian is using Instagram to cultivat.
Presenters, participants and other thought leaders kept throwing out the topic AI at the recent Street Fight conference in L.A. We all know what we mean when we say “artificial intelligence,” right? Well, no, it looks like we use AI, the abbreviation for the phrase for the concept as a catch-all for an idea we haven’t really defined yet.
Chicago used to be a hotbed of local news, way back in print’s rambunctious days in the previous century. The founders of Block Club Chicago want to create a digital version of those times. The trio – veteran local journalists Shamus Toomey, Jen Sabella and Stephanie Lulay – won’t be launching their Windy City pure-play until April, but they’re already making headlines.
Street Fight Daily: Snap Opens Up Its API, Google Expands AMP February 14, 2018 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Opens Its API to All Brands, Agencies, and Tech Firms (Street Fight) The decision has direct implications for local.
Snap Opens Its API to All Brands, Agencies, and Tech Firms February 14, 2018 by Joseph Zappa Leave a Comment Filed Under: News Snap wants your ad dollars. The company is providing open access to its marketing API, a move that will allow brands, agencies, and marketing technology firms to explore advertising on the social platform more freely, Business Insider reported.
Brand: Crayola Location: Easton, Pennsylvania Vendor: Vivoom Bottom Line: High engagement levels make fan-generated videos an enticing marketing strategy for brands. Facebook’s algorithm changes have left many brands scratching their heads as they search for organic ways to connect with consumers on the social media platform, but Crayola found a way to overcome the challen ...
Sponsored Video: PlaceIQ on Location Data’s Expanding Role for Brands February 14, 2018 by Michael Boland Leave a Comment Filed Under: #SFSW18, Interviews Location data continues to evolve. And it’s not just tactics for data collection and deployment, but the changing ways it’s being used by brand advertisers.
Street Fight Daily: Direct Brands Own the Future, Facebook’s New Branded-Content Rules February 13, 2018 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… IAB Study Shows Consumer Economy Growth Shifting to ‘Direct Brands’ (IAB) Growth in most consumer categories is shifting to brands .
2018 has barely kicked off and already it is apparent that voice technology will influence many of the year’s brands and customer experiences. Between speculation of Amazon Alexa’s plans to introduce advertisements and the takeover of connected voice capabilities at CES 2018, marketers have a lot to think about when it comes to how and when they maximize the technology.
State of Hyperlocal: Location Data Is Key R&D Priority Now and Longer-Term; AI and Voice on Horizon February 13, 2018 by David Card Leave a Comment Filed Under: Commentary Location data and analytics are a key R&D priority both now and in the longer term for companies supplying technologies and services to the connected local economy, according to Street Fight’s latest reader survey.
Local Marketing, Location Services, Local commerce, Mobile Marketing