• Omnichannel Personalization: Striving to Increase Average Basket Size

    Today’s shopper makes purchases both in-store and online and expects to engage and benefit from the retailer’s brand in both venues. The path to purchase often runs across multiple channels, with the consumer being influenced by a myriad of digital options that they use for product research and final purchase.

    Street Fightin Mobile- 3 readers -
  • Hand Delivery, No Lines, Pharmacist Chats — You Call This a Pharmacy?

    It’s right up there with sitting in rush hour traffic on the DC Beltway or hanging out in my doctor’s waiting room — the joy of picking up prescriptions. The local pharmacy was once a place with some communal value where you knew the pharmacist and (because the healthcare system was less laden with regulations) could expect to be in and out before needing to take a bathroom break.

    Street Fight- 6 readers -
  • Street Fight Daily: Apple Taps Drones to Improve Maps Data, Brands Leverage Apps for Loyalty

    A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Said to Fly Drones to Improve Maps Data and Catch Google (Bloomberg) Apple plans to use drones and new indoor navigation features to improve its Maps service and catch longtime leader Google, according to people familiar with the matter.

    Street Fightin Google- 8 readers -
  • Openings and New Hires at Shopkick, OpenTable, WebsPlanet

    Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list? Click here to send us tips and job openings! Shopkick Hires CMO Kristy Stromberg has left her post at Simply Hired to join Shopkick as Chief Marketing Officer.

    Geoff Michener/ Street Fight- 10 readers -
  • Infographic: The Fight for Leads

    Infographic: The Fight for Leads December 1, 2016 by CallRail Leave a Comment Filed Under: Sponsored Content This is the final entry in the “Fight for Leads,” a series focused on lead-generation tactics in four key industry verticals: healthcare, automotive, legal and mar ...

    Street Fight- 6 readers -
  • 5 Tools For Evaluating Which Hyperlocal Ads Work Best

    Digital ad spending in the U.S. is expected to reach more than $72 billion by the end of this year, surpassing TV and representing nearly 37% of total media ad spending overall. While this shift is accelerating faster than expected, it’s still not fast enough for many of those inside the mobile marketing industry.

    Stephanie Miles/ Street Fightin Mobile- 8 readers -
  • Broadstreet CEO: ‘Value’ in Local Publishing Is More Than Scale

    Since its launch in early 2012, the ad-service company Broadstreet has grown to 250 mostly independent local news publishers and trade publications. In this Q & A, Broadstreet founder and CEO Kenny Katzgrau talks about what he calls the “growing divide” between publishers, like local newspaper groups, who pitch advertisers with the scale of big numbers of pageviews, and ...

    Tom Grubisich/ Street Fightin Display- 8 readers -
IMGlance Facts
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