• How Does Google Determine the Authority of Local Entities?

    In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hey Mike, sorry for the longer-than-usual hiatus between our conversations.

    Street Fightin Google How To's- 9 readers -
  • 6 Ways Merchants Can Prepare For the Rise in Voice Search

    Virtual voice assistants are about to go mainstream. Forty-two percent of U.S. consumers already say they’ve used voice assistants in the last three months, and industry forecasters are predicting that 20% of all user interactions with smartphones will take place through these assistants within the next three years.

    Stephanie Miles/ Street Fight- 10 readers -
  • Openings and New Hires at Lyft, DAC Group and Placed

    Openings and New Hires at Lyft, DAC Group and Placed February 17, 2017 by Geoff Michener Leave a Comment Filed Under: Movers & Shakers Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list? Click here to send us tips and job ope ...

    Geoff Michener/ Street Fight- 15 readers -
  • Street Culture: Sitter.me Puts Company Culture of Trust and Respect First

    Barely a month after kicking off in the TechStars startup accelerator program in Boulder, Colorado, Sitter.me co-founder and CEO Kristen Stiles is adamant that her company’s culture will not change – not now, with three and a half employees, and not years from now, with potentially hundreds. “When I sat down, before [co-founder] Matt came on board, to first write out a busin ...

    Street Fight- 12 readers -
  • How 30A’s Multiple Revenue Streams Elevate the Local Site to New Heights

    30A, the independent site that covers Santa Rosa Beach and neighboring communities along West Florida’s Gulf Coast, has done it again set a revenue record for 2016 with a big, double-digit increase over 2015. 30A’s website is just one of the 55 activities that are its brand. We recently caught up with founder and CEO Mike Ragsdale, who tells us why diversification – including ...

    Tom Grubisich/ Street Fightin How To's- 14 readers -
  • Street Fight Daily: Yelps Adds Feature to Drive User Engagement, VR’s Future Role for Consumers

    Street Fight Daily: Yelps Adds Feature to Drive User Engagement, VR’s Future Role for Consumers February 15, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Launches New Feature for Asking and Answering Questions About Any Business (TechCrunch) Yelp is releasing a new featu.

    Street Fight- 11 readers -
  • As E-Commerce Looks for a Local Edge, In-Person Return Services Expand

    E-commerce outlets regularly beat out their brick-and-mortar counterparts across retail benchmarks like merchandise selection, price, and even checkout speed, but they’ve struggled to replicate the level of customer service that local merchants can provide. Some online-only retailers have tried to combat this by opening pop-up shops or putting their boutiques inside larger de ...

    Stephanie Miles/ Street Fight- 15 readers -
  • Luxury Lingerie Maker Cosabella Drives Sales with Email, Social Media

    With Valentine’s Day upon us, what better time for looking at how a lingerie company does its digital marketing? Second-generation family-run Cosabella is a small business that behaves a lot like a larger multinational. Cosabella’s digital marketing and advertising matches a common Street Fight research theme of email and social media effectiveness, but shows a high degree o ...

    Street Fightin Social Display EMail- 16 readers -
  • Street Fight Daily: Amazon Disrupts Retail in Seattle, Oracle Makes IoT Data Actionable

    Street Fight Daily: Amazon Disrupts Retail in Seattle, Oracle Makes IoT Data Actionable February 13, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Living Lab: Reimagining Retail on Seattle’s Streets (New York Times) While Amazon has never articulated the grand strateg.

    Street Fightin EMail- 12 readers -
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