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Yup, Google did it again. Last week, the company dropped a bomb on small businesses who rely on the Adwords Pay-Per-Click program, by announcing that they will no longer show ads along the righthand side of the search engine results pages (SERP). Ad spots 5-9 that used to show on the right rail will now show at the bottom of the SERP, underneath the final organic results.
#SFSNYC: Street Fight Announces Winners of the 2016 Local Visionary Awards October 26, 2016 by Jacob Donnelly Leave a Comment Filed Under: #SFSNYC Street Fight announced the winners of the 2016 Local Visionary Awards yesterday in a ceremony at the company’s flagship NYC conference. The 13-category competition honors the very best campaigns, companies, ideas, and individuals ...
As first noted by Mike Blumenthal last week, Google has significantly updated its help page on the topic of local ranking to include, for the first time, specific common-sense guidelines showing businesses how they can increase the likelihood that online searchers will find them in Google Maps on desktop and mobile.
Street Fight Daily: Retailers Emphasize Mobile Web Over Apps, Verizon and Yahoo Close Revised Deal February 21, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Mobile Web is Quietly Killing Off Retail Apps (MediaPost) Sean Hargrave: The research showed that the majority of r.
In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hey Mike, sorry for the longer-than-usual hiatus between our conversations.
Virtual voice assistants are about to go mainstream. Forty-two percent of U.S. consumers already say they’ve used voice assistants in the last three months, and industry forecasters are predicting that 20% of all user interactions with smartphones will take place through these assistants within the next three years.
Street Fight Daily: Google Home Enables Retail Purchases, IBM and Visa Partner for IoT Payments February 17, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Home Can Now Buy You Stuff from Over 50 U.S.
Openings and New Hires at Lyft, DAC Group and Placed February 17, 2017 by Geoff Michener Leave a Comment Filed Under: Movers & Shakers Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list? Click here to send us tips and job ope ...
Barely a month after kicking off in the TechStars startup accelerator program in Boulder, Colorado, Sitter.me co-founder and CEO Kristen Stiles is adamant that her company’s culture will not change – not now, with three and a half employees, and not years from now, with potentially hundreds. “When I sat down, before [co-founder] Matt came on board, to first write out a busin ...
Street Fight Daily: Yahoo and Verizon Near Cheaper Deal, Facebook Adds Job Postings for Brands February 16, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo and Verizon Are Said to Be Near a Cheaper Deal (New York Times) Yahoo is close to renegotiating its original deal, ch.
30A, the independent site that covers Santa Rosa Beach and neighboring communities along West Florida’s Gulf Coast, has done it again set a revenue record for 2016 with a big, double-digit increase over 2015. 30A’s website is just one of the 55 activities that are its brand. We recently caught up with founder and CEO Mike Ragsdale, who tells us why diversification – including ...
Street Fight Daily: Yelps Adds Feature to Drive User Engagement, VR’s Future Role for Consumers February 15, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Launches New Feature for Asking and Answering Questions About Any Business (TechCrunch) Yelp is releasing a new featu.
Smart home devices are set for a big year in 2017. Google, Amazon, Apple and Microsoft have made bets on the vision of a connected home. With more than 5 million Amazon Echos sold in less than two years, along with Google’s recent entry into the market with Google Home, it’s safe to say that smart home hubs are here to stay.
E-commerce outlets regularly beat out their brick-and-mortar counterparts across retail benchmarks like merchandise selection, price, and even checkout speed, but they’ve struggled to replicate the level of customer service that local merchants can provide. Some online-only retailers have tried to combat this by opening pop-up shops or putting their boutiques inside larger de ...
Street Fight Daily: How Brands Fare on Snapchat, Facebook Reaches Out to Local Newsrooms February 14, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New Report from Snaplytics Breaks Down How Brands Fare on Snapchat (VentureBeat) A new report released today by Snapchat influenc.
With Valentine’s Day upon us, what better time for looking at how a lingerie company does its digital marketing? Second-generation family-run Cosabella is a small business that behaves a lot like a larger multinational. Cosabella’s digital marketing and advertising matches a common Street Fight research theme of email and social media effectiveness, but shows a high degree o ...
Merchant: My Amazing Maid Location: Columbus, GA Platform: Signpost, Facebook, MailChimp, Google Bottom Line: Businesses can save money when they target their best promotions to the customers most in need of an enticement. In an industry where traditional word of mouth is paramount, Royce Ard has figured out a way to use technology to his advantage.
Street Fight Daily: Amazon Disrupts Retail in Seattle, Oracle Makes IoT Data Actionable February 13, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Living Lab: Reimagining Retail on Seattle’s Streets (New York Times) While Amazon has never articulated the grand strateg.
Local Marketing, Location Services, Local commerce, Mobile Marketing