• How Big Is the Promise of Local AR (And When Can We Expect It)?

    The world has reined back its excitement over augmented reality (AR)… or at least its realistic timing to consumer ubiquity. It will be revolutionary — especially for local — but the fully realized vision (smart glasses) is more of a 2022 thing than a 2018 one. This has to do with size, cost and most of all, style. But there are a few caveats to that sobering claim.

    Michael Boland/ Street Fightin Google- 10 readers -
  • 2017: A Year of Experimentation for Google Local Search

    For local search on Google, the theme of 2017 has been experimentation. Even more than usual, Google has been trying on new features this year in a seeming effort to push the envelope of local in several directions at once. For marketers and local businesses, it’s always a challenge to keep track of the search giant’s frequent shifts in policy in policy, procedure, and terminology.

    Damian Rollison/ Street Fightin Google- 14 readers -
  • Street Culture: A New Way to Keep Score at CrowdOptic

    After many years of being asked about the technologies that his companies develop, the money he’s making, and then more about the technology, Jon Fisher is grateful to talk about the small but super-tight team he works with. “I’ve been with the same core engineering team for 20 years now,” Fisher says. “We’re like a less good-looking version of Ocean’s 11. But we do it legally, of course.

    Street Fight- 9 readers -
  • Street Fight Daily: Google Makes Maps Interactive, Amazon Rolls Out ‘Instant Pickup’

    Street Fight Daily: Google Makes Maps Interactive, Amazon Rolls Out ‘Instant Pickup’ August 17, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Brings Q&A to Maps, Further Entering the Local Recommendation Space (TechCrunch) Google is launching a new feature for Googl.

    Street Fightin Google- 12 readers -
  • How Football Viewership Trends Impact Brand Advertisers

    Sports bars suffered in the wake of declining NFL ratings last season, but a drop in viewership could actually benefit hardware stores, gas stations, and supermarkets, according to a new analysis just released this morning by the location intelligence company Foursquare. Television ratings for professional football were down 9% during the regular season and 6% during the pla ...

    Stephanie Miles/ Street Fightin How To's- 15 readers -
  • Why Location Measurement and Attribution Are Key to Brand Visibility

    When digital ad measurement company Moat was acquired by Oracle in April, everyone in adtech started to see clearly a change that was happening. “OK, this market is now starting to move,” says Neil Sweeney, founder and CEO of beacon network company Freckle IoT, in an interview with Street Fight. “Everyone is realizing they need measurement, they need attribution. This is the next stage.

    Street Fightin Google Facebook- 22 readers -
  • Why Premium Media Is the Gold Standard for Brand Marketers

    It has always been said that content is king. Hard to argue with the truth of that statement, but we should add something to it: when it comes to content, premium media is gold! High-quality premium media — and the publishers that deliver it — drives engagement and represents the greatest opportunities to connect with consumers.

    Street Fightin Mobile- 15 readers -
  • Street Fight Daily: Target Acquires Grand Junction, Lyft Has Capitalized On Uber’s Woes

    Street Fight Daily: Target Acquires Grand Junction, Lyft Has Capitalized On Uber’s Woes August 15, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Acquires Transportation Company Grand Junction to Expand Same-Day Delivery (TechCrunch) The company had already been working .

    Street Fightin Facebook- 14 readers -
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