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#SFSNYC: Street Fight Announces Winners of the 2016 Local Visionary Awards October 26, 2016 by Jacob Donnelly Leave a Comment Filed Under: #SFSNYC Street Fight announced the winners of the 2016 Local Visionary Awards yesterday in a ceremony at the company’s flagship NYC conference. The 13-category competition honors the very best campaigns, companies, ideas, and individuals ...
In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape. “The name xAd served us well for the past eight years. But it also limited us with the name ‘ad’ in it.
Due partly to its former notoriety, I often say that Foursquare is one of the most misunderstood companies in tech. It’s gone from check-in darling to an under-recognized data powerhouse. But in that transition, it’s more successful than ever. And its primary emphasis has remained the entire time: real-world consumer behavior. Meanwhile, the ad industry’s hunger for location data grows.
Street Fight Daily: Lyft Eyes Opportunity in Uber Turmoil, Creativity on Social Can Backfire for Brands June 28, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Uber Stumbles, Lyft Sees an Opening and Bits Its Tongue (NYT) Lyft’s refusal to gloat publicly over the misfortunes.
The right marketing mix can open up doors for an enterprise brand, as successful acquisition campaigns naturally funnel new customers into loyalty and retention strategies. But the rising cost of attracting new customers, coupled with fixed marketing budgets, leaves little room for error as marketers look for the perfect balance between customer acquisition and loyalty.
I spend a lot of time talking to people in the augmented reality (AR) sector, and one factor continues to be overlooked: local data. In other words, the shiny vision of graphical overlays that augment our perception ain’t gonna happen without hordes of geo-relevant data. Take for example Google’s new self-trumpeted visual positioning service (VPS).
Street Fight Daily: Google Gets $2.7B Fine for Shopping Practices, Mobile Video Vexes Marketers June 27, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Gets Record $2.7 Billion Fine from EU for Skewing Shopping Searches (Bloomberg) Google lost its bigge ...
Entering its ninth year as the major independent news provider in metro Nashville, Home Page Media Group continues to expand. Now it has leaped beyond big and affluent Williamson County south of Music City to northerly Sumner County for its sixth site. It has also launched site No. 7 in the midsize community of Bellevue in Davidson County adjacent to Williamson.
Just when you think you have everything under control, Google makes another change. If you are involved in any form of SEO, you know how daunting it can be to keep up with Google algorithm updates. Your heart stops every time you read a headline that says something to the effect of “Google Rolls Out Algorithm Update!” You also are hesitant to log into Twitter out of fear that ...
Street Fight Daily: Facebook Video Marketing Woes, Google Stops Reading Email for Ad Targeting June 26, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Video Ads Are All the Rage, But Viewability Rates Are as Low as 20%, Agencies Say (Digiday) Some agencies started usin.
Location data provider Cuebiq just got access to a significant resource for gathering insights on consumer behavior in China. This morning the company announced it has entered into a partnership with GeTui, a Hangzhou-based mobile internet, push-notification service provider to nearly one billion devices.
Amazon’s recent $13.7 billion acquisition of Whole Foods Market could signal a new era of experimentation and pushing boundaries in retail as the company continues to redefine content and commerce in the grocery space and elsewhere, according to Gwen Morrison, co-CEO of The Store, WPP’s global retail practice. “It’s a mistake to just look at the Whole Foods footprint by itself,” Morrison says.
Summertime has arrived. To kick off the season, folks are uncovering their grills for the first time in eight or nine months and firing up some ‘shrimp on the barbie.’ A little corn on the cob, freshly-sliced watermelon and homemade cherry cobbler round out the all-American picnics taking place in backyards across the country.
Street Fight Daily: Google Bolsters SMB Marketing Tools, Marketers Focus on Social and Video June 23, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Posts Now Live for All My Google Business Users (Search Engine Land) Google Posts, which allow businesses to create conten.
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list? Click here to send us tips and job openings! Main Street Hub Hires COO Main Street Hub recently welcomed Jeff Mosler as the company’s new Chief Operating Officer.
More than 8,600 brick-and-mortar stores are expected to close this year, up from 2,056 in 2016 and 5,077 in 2015. But long after the doors have been shuttered for the final time, much of the local data for those stores remains online. For national chains with hundreds of storefronts spread across the country, outdated location data can lead to frustrated shoppers and missed o ...
Street Fight Daily: Snap Launches Location-Sharing Feature, Walmart Goes After AWS June 22, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Launches Location-Sharing Feature Snap Map (TechCrunch) Snapchat’s next big feature wants to get you to meet up with friends in re.
Big brands have already figured out how to use social media – just dump tons of money into it. Buy followers. Pay a marketing company to post wholesome memes every day, and create your own hashtag. But less well-known brands, local shops, and small business owners are finding that Instagram, Facebook, Twitter, and other apps can be overwhelming.
Local Marketing, Location Services, Local commerce, Mobile Marketing