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Yup, Google did it again. Last week, the company dropped a bomb on small businesses who rely on the Adwords Pay-Per-Click program, by announcing that they will no longer show ads along the righthand side of the search engine results pages (SERP). Ad spots 5-9 that used to show on the right rail will now show at the bottom of the SERP, underneath the final organic results.
#SFSNYC: Street Fight Announces Winners of the 2016 Local Visionary Awards October 26, 2016 by Jacob Donnelly Leave a Comment Filed Under: #SFSNYC Street Fight announced the winners of the 2016 Local Visionary Awards yesterday in a ceremony at the company’s flagship NYC conference. The 13-category competition honors the very best campaigns, companies, ideas, and individuals ...
As first noted by Mike Blumenthal last week, Google has significantly updated its help page on the topic of local ranking to include, for the first time, specific common-sense guidelines showing businesses how they can increase the likelihood that online searchers will find them in Google Maps on desktop and mobile.
Street Fight: Amazon’s First Physical Grocery Store, Beacon Companies Pivot Toward Attribution December 6, 2016 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s New Grocery Store Is Missing One of the Most Important Things About Its Business (Business Insider) Eugene Kim: By .
Today’s shopper makes purchases both in-store and online and expects to engage and benefit from the retailer’s brand in both venues. The path to purchase often runs across multiple channels, with the consumer being influenced by a myriad of digital options that they use for product research and final purchase.
It’s right up there with sitting in rush hour traffic on the DC Beltway or hanging out in my doctor’s waiting room — the joy of picking up prescriptions. The local pharmacy was once a place with some communal value where you knew the pharmacist and (because the healthcare system was less laden with regulations) could expect to be in and out before needing to take a bathroom break.
Street Fight Daily: AMP Delivers on Ads, Agencies Try to Cash In on Voice Tech December 5, 2016 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up To 200 Percent (AdWeek) Results showed publishers using AMP, an open-source.
As publishers look for new ways to monetize their audiences, email newsletters have moved to center stage. At the Washington Post, more than 75 vertical-specific newsletters are written by a team of reporters, leading to a 129% increase in website traffic over the past year. Buzzfeed had seen similar successes, with email now ranking ahead of Twitter and Pinterest for referral traffic.
Survey of Mobile Marketers Highlights Growing Focus on Location Data, Social Media December 5, 2016 by David Card Leave a Comment Filed Under: Commentary, News A new industry-sponsored study of mobile advertisers and agencies offers guidance for hyperlocal marketing providers. Big brands and their agencies are increasing their mobile marketing efforts, with a keen focus on ...
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Said to Fly Drones to Improve Maps Data and Catch Google (Bloomberg) Apple plans to use drones and new indoor navigation features to improve its Maps service and catch longtime leader Google, according to people familiar with the matter.
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list? Click here to send us tips and job openings! Shopkick Hires CMO Kristy Stromberg has left her post at Simply Hired to join Shopkick as Chief Marketing Officer.
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Wednesday, November 23: Apptopia Locks Down $2.7 Million for App Analytics Sound Ventures, Mark Cuban, 500 Startups, and several other VC firms provided the seed funding, VentureBeat reported.
LBMA Podcast: SnapChat/Foursquare, SocialRadar Acquisition, Hero Digital December 2, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Mar ...
Street Fight Daily: Business Discovery in the Voice Search Age, Mobile ROI Eludes Marketers December 1, 2016 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… SEO’s Path Forward in the Age of Google Assistant, Home, and Amazon Echo (Search Engine Land) As more people use smart speaker .
Infographic: The Fight for Leads December 1, 2016 by CallRail Leave a Comment Filed Under: Sponsored Content This is the final entry in the “Fight for Leads,” a series focused on lead-generation tactics in four key industry verticals: healthcare, automotive, legal and mar ...
Digital ad spending in the U.S. is expected to reach more than $72 billion by the end of this year, surpassing TV and representing nearly 37% of total media ad spending overall. While this shift is accelerating faster than expected, it’s still not fast enough for many of those inside the mobile marketing industry.
Since its launch in early 2012, the ad-service company Broadstreet has grown to 250 mostly independent local news publishers and trade publications. In this Q & A, Broadstreet founder and CEO Kenny Katzgrau talks about what he calls the “growing divide” between publishers, like local newspaper groups, who pitch advertisers with the scale of big numbers of pageviews, and ...
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Popularity of Meal Kits Sees Steady Rise, Cutting Into Supermarket Spending (Business Insider) Cardlytics found that spending on meal kit services, such as HelloFresh and Gousto, grew by 64.6% in the first half of 2016, compared to the same period last year.
Local Marketing, Location Services, Local commerce, Mobile Marketing