• 6 Ways Retailers Are Using Messaging Apps for Marketing

    Popular consumer-facing apps like Viber, Kik, and WhatsApp, are pushing hard to become known as more than just messaging services, and one of the ways they’re doing that is by beefing up their social commerce capabilities. Social commerce combines the best parts of e-commerce and social media, and it’s become an area that multichannel retailers and enterprise leaders are eager to embrace.

    Stephanie Miles/ Street Fight- 14 readers -
  • Tried and True Marketing Tactics SMBs Can Borrow From Premium Brands

    If there’s one thing “premium brands” share, it’s a retail experience that caters to the customer’s wants, needs and desires. The mantra is always “yes” — no matter how ridiculous the demands. As a result, premium brands often emphasize a set of “hand crafted” attributes: a unique and genuine look and feel both online and off; an appeal to a niche audience passionate about av ...

    Street Fight- 9 readers -
  • YP’s Rowe: Hybrid Print/Digital Offerings Can Reinforce Value

    YP’s 130-year-old advertising platform has been deep in the transition to digital for a while now. In the past, the print Yellow Pages was a dominant source of advertising for SMBs, but the company has engineered a slow-but-steady evolution, to the point where its digital revenue (finally) exceeds that of print — even as the decline of print has stabilized.

    David Hirschman/ Street Fight- 10 readers -
  • What Does the Bot Bubble Mean for Facebook’s Long Game?

    In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! Mike: How is Portland? Did the weather improve over my vacation week ther ...

    Street Fightin Social Facebook- 10 readers -
  • Foursquare Analytics, a Dashboard for Location Intel, Debuts

    After years of gathering location data shared by its users, Foursquare keeps coming up with new ways its resources can help brands and retailers focus campaigns on their customers. A couple of weeks ago, the company released its Pilgrim SDK for retailers to use. Now today marks the public debut of Foursquare Analytics, a dashboard that puts location intelligence in the hands ...

    Street Fight- 18 readers -
  • InMarket Unveils Program to Recapture Lost Shoppers — And Revenue — for Retailers

    InMarket Unveils Program to Recapture Lost Shoppers — And Revenue — for Retailers March 20, 2017 by Joao-Pierre Ruth Leave a Comment Filed Under: News For retailers who are trying to charge up their repeat business, inMarket today is introducing a way to reengage with absentee customers. The company’s Lapsed Shopper Program identifies consumers who have not visited a partn ...

    Street Fight- 11 readers -
  • Openings and New Hires at Empyr, Pitney Bowes, and Button

    Openings and New Hires at Empyr, Pitney Bowes, and Button March 17, 2017 by Geoff Michener Leave a Comment Filed Under: Movers & Shakers Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list? Click here to send us tips and job o ...

    Geoff Michener/ Street Fight- 15 readers -
  • Street Culture: Cuebiq’s Aggressive Growth Bolstered by Candid Culture

    In less than two years, location intelligence firm Cuebiq has grown to about 30 people, with employees stationed in multiple offices in the U.S. and in Milan, Italy. Cuebiq is a spin-off of Beintoo, a European mobile marketing company that CEO Antonio Tomarchio previously led before handing off the company to new leadership.

    Street Fightin Mobile- 29 readers -
  • xAd Introduces Pay-for-Performance Model, Guaranteeing Offline Store Visits

    Location intelligence company xAd is launching a new media buying model today called “Cost Per Visit,” which will directly tie mobile ad pricing to offline store visits — and potentially ensure a better return on investment for brands. The new model, something that xAd calls an industry first, is supposed to reduce the guesswork and risk from traditional media buying.

    Street Fightin Mobile- 17 readers -
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