- Our Blog
#SFSNYC: Street Fight Announces Winners of the 2016 Local Visionary Awards October 26, 2016 by Jacob Donnelly Leave a Comment Filed Under: #SFSNYC Street Fight announced the winners of the 2016 Local Visionary Awards yesterday in a ceremony at the company’s flagship NYC conference. The 13-category competition honors the very best campaigns, companies, ideas, and individuals ...
Due partly to its former notoriety, I often say that Foursquare is one of the most misunderstood companies in tech. It’s gone from check-in darling to an under-recognized data powerhouse. But in that transition, it’s more successful than ever. And its primary emphasis has remained the entire time: real-world consumer behavior. Meanwhile, the ad industry’s hunger for location data grows.
Just how far local newspapers have to go to plant their flag commandingly in the fiercely competitive world of digital is summed up in a revealing story told by Robertson (Rob) Barrett, the new digital chief at Hearst Newspapers. “Every single editor I’ve spoken to feels they’re flying blind,” he said. “They don’t have information about the interests of the people in their market.
Street Fight Daily: Facebook Will Train Local Journalists, Alphabet Records ‘Stunning’ Earnings April 28, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Will Start Training Local Journalists and Newsrooms (Poynter) Facebook started 2017 with a road trip down South to m.
Study: 55% of Mall Shoppers Would Shop at an Online Retailer’s Brick-and-Mortar Store April 28, 2017 by David Hirschman Leave a Comment Filed Under: News Online retailers like Warby Parker and Bonobos have been experimenting for years with pop-up stores and actual brick-and-mortar locations. The idea is that consumers might like to try on a pair of glasses or pants in perso ...
As the proximity industry grows, it’s important for brands investing in location and proximity to understand the differences between the various data points and technologies on the market. These differentiators can greatly affect how the proximity and location data is applied towards a brand’s marketing goals.
Street Fight Daily: More Than Half of Ad Spend Now Mobile, Amazon Launches Echo Assistant with a View April 27, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… More Than Half of Ad Spend Now Mobile — Digital Audio Revenues Also Surge (AdExchanger) While the big story from the In.
For local businesses looking for advertising, there’ll be a new kid in town to help this summer. Better still, ad buyers will get the help for free. The service, called Stratasphere, is a new offering from Comcast-owned Strata, which already has three decades in the business of connecting ad sellers with ad buyers.
Merchant: The Bug & The Bear Bakeshoppe Location: “Chicagoland”, Illinois Platforms: Facebook, Instagram, Thumbtack, Vistaprint Digital Bottom Line: Local Facebook groups can be a valuable resource for businesses looking to target consumers in specific neighborhoods or communities. What does it mean to run a local business without a local storefront? For Melissa Brogan ...
Street Fight Daily: Instagram Growing Rapidly, Gannett Earnings Suggest Bleak Outlook for Newspapers April 26, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram is Growing Faster Than Ever and Now Has 700 Million Users (Recode) Instagram is growing faster than it ever h.
The Coachella Music Festival annually draws huge crowds to in Indio, Calif., to see some of the biggest musical acts in the world. This year, the lineup included Radiohead, Kendrick Lamar, and Lady Gaga, and drew about 250,000 attendees over two weekends — and also attracted a large number of major brand sponsors.
Though SEO software company Moz is more than a decade into its business evolution, CEO Sarah Bird says there is no in-between stage for her company. “As Moz has grown, I still feel that I’m in the very early stages,” Bird says. “You never arrive. There’s no ‘Yay, we did it, we’re done.’ I’m not in between anything. I’m still on the cusp. There’s so much more to do, so much opportunity.
It’s fair to say the local marketing industry has been a little disappointed by the adoption of mobile payments. The combination of a sluggish hardware upgrade cycle and consumer reluctance appears discouraging. But there are catalysts on the near horizon, including the promise of a virtuous circle where mobile wallet-enabled loyalty programs encourage payments and vice versa.
Street Fight Daily: Amazon’s Shipping Ambitions, Search Engines Remain Crucial to Local Discovery April 25, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Plan to Dominate the Shipping Industry Is Taking Shape (Quartz) Amazon is exploring what role autonomous-vehicle t.
Analytics can tell you a great deal about your client’s user base: their demographics, interests, age, gender, and locality. But often this data doesn’t match up with who your client thinks they’re reaching, especially for small business owners who don’t have the budget for consistent market research.
There are 50 million mothers and fathers of young children, so it’s no surprise that there are numerous websites competing for parental attention — particularly moms, who have yet to be dislodged from their dominant role by dads who have learned how (and when) to change diapers. One of the earliest sites is intensely hyperlocal Macaroni Kid, which was founded by “recovering l ...
Street Fight Daily: Uber Tracked Devices After App Was Deleted, Amazon Launches ‘Subscribe with Amazon’ April 24, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber’s CEO Plays with Fire (NYT) Mr.
Marketers are in control over the channels they use to communicate with customers and the type of content they put out, but once a marketer presses “send” on an email, social, or SMS campaign, consumers take the reins in deciding how to engage with the content they receive. Low engagement rates can derail even the most ambitious digital marketing program, leading marketers to ...
Local Marketing, Location Services, Local commerce, Mobile Marketing