Street Fight - Posts from October 2015

  • INFOGRAPHIC: The Complex SMB Marketing Ecosystem 2.0

    If you’re an SMB looking for a vendor to help with your digital needs, how do you decide when so much choice exists? You can take phone calls from vendors but when the average SMB receives anywhere from 20 to 40 sales calls per month, that means a big time commitment. Other options include surveying friends and colleagues, studying websites, reading articles, or, at the opposit ...

    Street Fightin Facebook Twitter- 21 readers -
  • Four Local Marketing Strategies to Boost Same-Store Sales

    Company success often rises and falls on the ability to deliver same-store sales increases — witness the stock plummets this year for both Macy’s and El Pollo Loco. Consequently, multi-unit brands spend a lot of energy managing around this core metric. With competitors across the street or around the corner, large retail and restaurant chains have to battle it out across hundr ...

    Street Fight- 15 readers -
  • 6 Tools for Tracking Business Competitors

    Why are some local businesses perpetually busy, while others are virtually devoid of customers? Merchants who’ve pondered this question about their competitors are usually left with two unappealing options — they can outright ask for the successful merchant’s “secret sauce” or they can stop by in person and examine the situation up close.

    Stephanie Miles/ Street Fight- 17 readers -
  • Street Fight Daily: How Surge Pricing Could Affect Retail, Walgreens’ Mobile Approach

    Street Fight Daily: How Surge Pricing Could Affect Retail, Walgreens’ Mobile Approach October 5, 2015 by The Editors Leave a Comment Filed Under: Headlines A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber-Style Surge Pricing May Catch on with Retailers (Forbes) For some, “surge pricing” — automated price increases on products and services .

    Street Fightin Mobile How To's- 15 readers -
  • Connecting the Local-Mobile Economy, One Step at a Time

    I’m as guilty as the next person of stringing together buzz phrases for maximum market hype. But when necessary, I also can play the crotchety old professor who tries to weigh cool new technologies against market realities. So here’s the string: hyperlocal, mobile, on-demand contextual commerce enabled by buy buttons within mobile apps.

    Street Fightin Google Facebook Twitter- 25 readers -
  • Editor’s Take: The Perils of Uberization for the Local Economy

    Seemingly not a day goes by that we don’t hear news about a company claiming to be the Uber of its particular niche. Two of the seven companies we highlighted in last week’s Raise Report (Urgent.ly and Thumbtack) fall into the burgeoning “on-demand” category. One (Thumbtack) now belongs to the increasingly less exclusive cadre of “unicorns.

    Street Fight- 18 readers -
  • Case Study: Hotel Attracts Luxury Travelers with Guest-Facing Mobile Tech

    Merchant: Lanesborough Hotel Location: London, England Vendor: Crave Interactive Bottom Line: Mobile guest engagement tools are helping businesses in the hospitality industry attract customers with high-end tastes. As the Lanesborough began what would become a 19-month, multi-million dollar refurbishment in 2014, the boutique hotel’s executives started looking for strateg ...

    Stephanie Miles/ Street Fight- 22 readers -
  • Report: Getting the Most out of Hyperlocal Social Media Marketing

    Report: Getting the Most out of Hyperlocal Social Media Marketing October 7, 2015 by David Card Leave a Comment Filed Under: Features, Street Fight Insights, The Local Merchant Facebook continues to build out its marketing and advertising products for small businesses, and local merchants tell us they love social media.

    Street Fightin Social Facebook- 25 readers -
  • Online Reviews Providing Insights That Help Brands Compete

    The evidence is in. Reviews on social media have a material impact on the capital investments made by nationwide brands. That’s the finding of an Los Angeles Times story this week, which reports that a significant portion of the record $6.4 billion allocated by the hotel industry for upgrades and improvements in 2014 was spent in response to complaints on social media sites ...

    Damian Rollison/ Street Fightin Google Facebook Twitter- 27 readers -
  • Street Culture: Signpost on Being a Scrappy Startup

    “All right, cool, let’s take a half hour off the phones and see how many desks we can build.” The Denver-based staff at Signpost, a marketing automation technology company launched in 2010, is a hard-working, efficient team helping to drive the company’s success. The Denver office is only two years old, but the team is already outgrowing its second local space.

    Street Fight- 16 readers -
  • Openings and New Hires at Verve, LiveRamp, and Tapad

    Openings and New Hires at Verve, LiveRamp, and Tapad October 9, 2015 by Geoff Michener Leave a Comment Filed Under: Movers & Shakers Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. Please send him a message via LinkedIn if you’d like to share any job changes. (Plus, scroll down for jobs on offer now.

    Geoff Michener/ Street Fightin Mobile- 18 readers -
  • Openings and New Hires at Thumbtack, Polar, and Yodle

    Openings and New Hires at Thumbtack, Polar, and Yodle October 23, 2015 by Geoff Michener Leave a Comment Filed Under: Movers & Shakers Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. Please send him a message via LinkedIn if you’d like to share any job changes. (Plus, scroll down for jobs on offer now.

    Geoff Michener/ Street Fight- 6 readers -
  • Street Culture: Humility and Good Conversations at Instacart

    Instacart entered 2015 with about 95 employees. It’s on track to end 2015 with around 400 employees. Instacart just opened a new office in Minneapolis in September, making the Twin Cities the 18th location where the company’s grocery shopping and delivery services are offered. Order volume has been increasing three to four percent week-over-week for about the last year and th ...

    Street Fight- 10 readers -
  • Patch’s St. John: People Crave an Understanding of What’s Happening Right Around Them

    Founded in 2007 by Tim Armstrong, Warren Webster, and Jon Brod to address a perceived lack of local news coverage online, Patch, the nationwide network of hyperlocal news sites, was acquired by AOL in 2009 after Tim Armstrong became that company’s CEO. Unfortunately, even with $100 million invested, Patch languished under its corporate parent after the expected synergies betw ...

    Street Fight- 11 readers -
  • 5 Programmatic Ad Buying Platforms for SMBs

    Programmatic display advertising ad revenues totaled $10.1 billion last year, according the Interactive Advertising Bureau, and not all of that money came from the big guys. Small and medium-sized businesses have started jumping into programmatic as well, purchasing digital inventory through automated technology and utilizing real-time bidding to buy impressions based on a co ...

    Stephanie Miles/ Street Fightin Display- 18 readers -
  • Small Businesses Rate Social, SEO, Email as Most Effective Marketing Tools

    Small Businesses Rate Social, SEO, Email as Most Effective Marketing Tools October 20, 2015 by David Card Leave a Comment Filed Under: Street Fight Insights, The Local Merchant Small businesses continue to be in love with social media. Regular readers will remember that I’ve written how local businesses have embraced social media as a marketing vehicle, often seemingly on faith.

    Street Fightin Social SEO Mobile EMail- 24 readers -
  • #SFSNYC VIDEO: Where Are Today’s Billion-Dollar Local Opportunities?

    #SFSNYC VIDEO: Where Are Today’s Billion-Dollar Local Opportunities? October 30, 2015 by Noah Elkin Leave a Comment Filed Under: #SFSNYC In a panel at Street Fight Summit earlier this month moderated by Mashable editor Jason Abbruzzese, two experienced venture capitalists active in the local space shared their outlook on funding trends, common pitches they frequently hear, and the growing in.

    Street Fight- 9 readers -
  • 11 Luminaries You Don’t Want to Miss at Street Fight Summit New York 2015

    11 Luminaries You Don’t Want to Miss at Street Fight Summit New York 2015 October 14, 2015 by Noah Elkin Leave a Comment Filed Under: #SFSNYC The annual Street Fight Summit New York kicks off next week on October 20th with a star-studded lineup of speakers. Here are just 11 of the many experts you won’t want to miss (click here to see a detailed agenda and buy tickets): Ted ...

    Street Fight- 16 readers -
  • Getting Pushy with Notifications Can Pay Off with Millennials

    Getting Pushy with Notifications Can Pay Off with Millennials October 26, 2015 by Noah Elkin Leave a Comment Filed Under: Features With the volume and velocity of messaging in the digital economy increasing seemingly exponentially, brands everywhere need to weigh not only what information and content they share but also how much and the delivery channel they use.

    Street Fight- 23 readers -
  • DEBATE: The Marketing of SMB Marketing Solutions

    DEBATE: The Marketing of SMB Marketing Solutions October 28, 2015 by Noah Elkin Leave a Comment Filed Under: Commentary Today marks the rare occasion when we have two columns — one from Greg Sterling, the other by Matt Matergia — that touch on the same subject: the marketing and provision of SMB marketing solutions.

    Street Fight- 12 readers -
  • The Price of Free Listings

    When the Yellow Pages directory came out once a year, if your business’ phone number was printed incorrectly, you were screwed. It was the same with local business listings on the internet, except that instead of one or two books, there were thousands of websites carrying your bad data. Even when you fixed your phone number, there was a good chance that a few months later it w ...

    Andrew Shotland/ Street Fightin Google- 25 readers -
  • 5 Reasons Why Your Business Needs Negative Reviews

    All business owners cringe at the site of a one- or two-star review shown publicly on any review site. The immediate feeling is often disbelief, anger, and resentment toward both the customer and the review site. There is almost nothing that makes business owners more emotional than public criticism of their work. But emotions aside, negative reviews can actually be a good thing.

    Street Fight- 31 readers -
  • 6 Full-Service Social Media Management Firms

    Small business owners have a reputation for being do-it-yourselfers, particularly when it comes to marketing and advertising. But with social spending on the rise — 53 percent of business owners plan to increase their ad spending on Facebook — more of those business owners seem to be saying that if they want social media marketing done right, they need to have a professional handle the job.

    Stephanie Miles/ Street Fightin Social- 10 readers -
  • SMBs and Self-Service: Are We There Yet?

    The question of whether or when SMBs are going to self-provision online marketing has been a topic of speculation and intense debate for at least a decade. During the dot-com boom of the early 2000s, waves of companies took a run at the SMB market. Their notion was they could acquire local advertisers with little or no sales outreach.

    Greg Sterling/ Street Fightin Paid Search SEO Google Facebook- 14 readers -
  • 6 Strategies for Improving Email Pitches to SMBs

    With 81 percent of small business owners now being contacted by between one and five sales reps each week, according to a survey by Street Fight and Thrive Analytics, it’s becoming harder for digital marketing vendors to stand out from the pack. In this case, pitching smarter doesn’t mean casting a wider net.

    Stephanie Miles/ Street Fightin EMail- 12 readers -
  • Beyond the Check-In: Big Data Analytics and the Evolution of Foursquare

    Beyond the Check-In: Big Data Analytics and the Evolution of Foursquare October 21, 2015 by Annie Melton Leave a Comment Filed Under: #SFSNYC Left to right: Foursquare CEO Dennis Crowley speaking with Digiday editor-in-chief Brian Morrissey Dennis Crowley started Foursquare in 2009 from his kitchen in Manhattan with a lofty vision: Amass enough data to map out specific areas, build a locat.

    Street Fight- 12 readers -
  • Transfernation Tackles Food Waste and Hunger with a Local, On-Demand Twist

    In New York City each week, up to 1,000 lbs. of food is rescued from lavish events, office functions, and charity fundraisers. Instead of being discarded, the extra food finds its way to soup kitchens, homeless shelters, and other service organizations through Transfernation, a New York City-based nonprofit that’s at the forefront of innovation within the food rescue movement.

    Street Fight- 11 readers -
  • Local Visionary Award Winners Announced

    Local Visionary Award Winners Announced October 21, 2015 by Noah Elkin Leave a Comment Filed Under: #SFSNYC Yext CEO Howard Lerman, winner of the 2015 Local Visionary Award for Innovator of the Year As part of yesterday’s Street Fight Summit, we announced the winners of our first annual Local Visionary Awards (LVAs), an eight-category competition designed to honor the very best campaigns, .

    Street Fight- 17 readers -
  • #SFSNYC Recap: 5 Key Takeaways from This Year’s Summit

    Last week, more than 350 marketers, solutions providers, technologists, and media executives assembled in a stylish TriBeCa loft for Street Fight’s annual summit to discuss pressing issues and developments in the connected local economy. The audience heard from seasoned investors like Ted Leonsis, established executives such as Dennis Crowley, and a host of emerging companies ...

    Street Fightin Mobile- 15 readers -
  • The Privatization of Local Search

    I’ve had occasion to write in this column before about the concept of local search as a public trust. Indeed, it may be helpful to think of local search, in a metaphorical sense, as a kind of public utility, although that concept is, as they say in academic circles, fraught. Local search takes place across devices and services that are proprietary and dedicated, even if indir ...

    Damian Rollison/ Street Fightin Social Google- 18 readers -