Street Fight - Posts from April 2016

  • Gimbal CEO Says Getting Beacons Right Means Moving Beyond the Coupon

    Jeff Russakow, has only been the CEO and President of Gimbal for about six months, but he’s clearly been drinking the Kool-Aid. He doesn’t just talk about Gimbal and its location-based technology, he gushes about it, firing factoid after factoid about its history, evolution, and potential. The previous CEO of Findly, an on demand recruitment platform, and former EVP and chief ...

    Street Fight- 20 readers -
  • Street Fight Daily: Amazon Could Buy Stake in HERE, New Subscription Service from Postmates

    Street Fight Daily: Amazon Could Buy Stake in HERE, New Subscription Service from Postmates April 1, 2016 by The Editors Leave a Comment Filed Under: Headlines A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon In Talks to Buy Stake in Mapping Company HERE (Yahoo Finance) Amazon is in talks with German carmakers about taking a stake in dig.

    Street Fight- 18 readers -
  • 5 On-Demand Apps for Emergency Services

    In a true emergency, most people know to dial 911. But there’s a world of difference between an event that requires an immediate response from the police or fire department, and a personal emergency that’s less life-and-death. Entrepreneurs in the hyperlocal space are betting that they can make it easier for consumers to access the right types of help in urgent situations usin ...

    Stephanie Miles/ Street Fight- 15 readers -
  • 7 Smart Ways to Deliver Loyalty Rewards Based on Buying Patterns

    Although membership in loyalty programs continues to climb, and program members say they’re more likely to shop at stores that offer rewards to frequent customers, expectations for these programs are higher than ever. According to a survey by the loyalty marketing research firm Colloquy, 75% of consumers say relevancy matters when it comes to the rewards that businesses provide.

    Stephanie Miles/ Street Fight- 22 readers -
  • 8 Branding Strategies for Hyperlocal Vendors

    Across the hyperlocal landscape, competition has become fierce. Dozens of on-demand delivery startups launched last year, and hundreds of loyalty programs and appointment scheduling platforms are now vying for the attention of local merchants. For hyperlocal vendors, the need for comprehensive brand strategies has never been greater.

    Stephanie Miles/ Street Fight- 23 readers -
  • Moving App Zootly Wants to Make Your Relocation On-Demand

    Have you ever been in a situation where you need something moved (like, right now), but don’t have a truck or the manpower to get the item from one location to the other? A new company is trying to take some lessons from the rise of Uber to take the challenge out of moving. Launched in 2015, the Zootly on-demand moving app connects anyone who needs a mover or delivery with a p ...

    Street Fight- 9 readers -
  • Case Study: Washington Retailer Drives Sales with Localized Campaigns

    Merchant: DeWaard & Bode Location: Bellingham, Washington Platforms: Netsertive, Facebook Bottom Line: Local retailers have to evolve their marketing strategies, and add more digital tactics to the mix, if they want to avoid losing millennial shoppers to big box competitors. Six decades have passed since DeWaard & Bode opened its doors, and the local business lands ...

    Stephanie Miles/ Street Fight- 12 readers -
  • Street Fight Daily: Facebook and Ticketmaster Partner, On-Demand’s Limitations

    Street Fight Daily: Facebook and Ticketmaster Partner, On-Demand’s Limitations April 12, 2016 by The Editors Leave a Comment Filed Under: Headlines A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ticketmaster Will Sell Tickets Directly on Facebook in Coming Weeks (BuzzFeed) Ticketmaster will start selling event tickets directly on Facebook by .

    Street Fightin Social Facebook- 12 readers -
  • What It Takes for Legacy Media Companies to Innovate and Thrive

    As the media industry spins further away from the long-established familiarity of print models, its companies — large and small, old and new, hyperlocal and international — are hurrying to implement a plan for long-term sustainability. Three organizations with creative solutions spoke on a panel at Street Fight’s LOCALCON in London last week about their strategies for keeping ...

    Street Fight- 15 readers -
  • Inevitably, There’s a ‘Bot of Bots’ Pointing Up Local Services

    If Facebook’s bot-centric announcements this week served as the call to arms to anyone hoping for a more automated future, one response came from a couple guys in New York arming up in a rather meta way. Brothers Pablo and Omar Pera launched — what else? — a “bot of bots” called Bot Hunter. “We thought what a better way to discover new bots than a bot that curates them for yo ...

    Street Fight- 20 readers -
  • Automating Local Commerce: Rise of the Chatbots

    Facebook Messenger, LINE, Kik, WeChat, and of course Snapchat — we’ve entered the age of messaging apps. But it’s not just banter between friends; these apps are increasingly used to converse and transact with businesses. This type of conversation usually involves messaging a business to get a question answered.

    Michael Boland/ Street Fightin Google Facebook- 26 readers -
  • Street Fight Daily: Reserve Acquires Dash, Shoppers Save Big Purchases for Desktop

    A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Reserve Acquires Mobile Payments Startup Dash (TechCrunch) Restaurant reservation startup Reserve has acquired mobile payments company Dash. The Reserve app already handles payments, but with Dash’s technology it will be able to integrate with various point-of-sale systems.

    Street Fightin SEO- 17 readers -
  • TableHero Serves Up Restaurants, But Can it Be the OS of Local?

    If you told me 15-20 years ago while I was in charge of Community Products at AOL — where homepages were part of my purview — that we’d still be trying the crack business of Website creation today I’d have discounted your prescience. Well, discount all you like, late-90’s Rick, because you’d have been wrong.

    Street Fight- 12 readers -
  • On-Demand Is Tricky to Build, but ‘Very Much a Net Positive for Everybody’

    The on-demand revolution has been in full swing for a few years now, and its presence in our everyday lives, in the form of mobile apps and services, is becoming increasingly normalized. Rorie Devine’s work for interim.team, which sends interim managers to companies to help improve efficiency and deliver revenue growth, has taken him up close to the unfolding of on-demand wi ...

    Street Fight- 12 readers -
  • Case Study: Fashion Retailer Boosts Engagement With Data-Driven Initiatives

    Merchant: 2nd Time Around Location: East Coast & Chicago Size: 40+ boutiques Platforms: Thanx, Web Decisions, Red Point Bottom Line: Social commerce is now responsible for 12% to 15% of all sales for the consignment fashion retailer, and data-driven initiatives are increasingly valuable. Customer acquisition has never been a problem for the team at 2nd Time Around.

    Stephanie Miles/ Street Fight- 10 readers -
  • Raise Report: Luxe and Planday score fresh rounds

    Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Wednesday, March 29: Havenly secures haul of $5.8 million for online interior design Havenly, an online interior design service whose contractors can suggest room renovations for $79 a pop, has raised $5.8 million in Series A funding, TechCrunch reported.

    Street Fight- 13 readers -
  • Why Online Locations Matter Even More in the New Retail Landscape

    In 2014 an event took place that would forever change the retail world. Quietly and without great fanfare mobile internet usage surpassed desktop usage for the first time in history. There are now approximately 6.8 billion mobile devices in use today and those mobile devices account for 30% of global internet traffic according to comScore.

    Street Fight- 11 readers -
  • SweetIQ CEO: Local Marketing Has Become ‘Far Too Fragmented’

    In theory, the wealth of local services providers that exist within digital marketing today should mean that SMBs have no excuse not to take advantage of that technology and fit it to their particular circumstances and budgets. But in some ways, the flood of companies offering solutions has left a lot of SMBs frozen in limbo: too many choices, too little clarity.

    Street Fightin Paid Search- 15 readers -
  • 5 Monetization Strategies for Beacon Vendors

    Beacon technology — and the type of customized, personalized marketing it enables — is one of the fastest growing segments of the local industry. As beacons graduate from the “experimental” phase, interest among retailers is expected to explode. In the U.S. alone, in-store retail sales influenced by beacon-triggered messages are predicted to reach $44.

    Stephanie Miles/ Street Fight- 9 readers -
  • Raise Report: New Funding for Affirm, NestAway, Rinse

    Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Monday, April 11: Luka reels in $4.4 million for chat bot help service Luka, which offers users answers to questions on local restaurant options, weather reports, trivia and more, has raised $4.4 million in Series A funding, TechCrunch reported.

    Street Fightin Mobile- 7 readers -
  • Weather Company’s Webster Touts the Power of Forecast Data in Local Marketing

    Many of the recent advancements in marketing technology are predicated on the promise of an increasingly sophisticated ability to anticipate consumers’ actions and movements. But what kind of information can be depended upon to formulate the educated guesses that result in actual transactions? Of all the data that can be gathered and utilized, what works best to heighten the a ...

    Street Fight- 19 readers -
  • Case Study: Timberland Empowers Local Retailers with Branded Content

    Brand: Timberland Location: Worldwide Revenue: $1.8 billion in 2014 Platform: Promoboxx Bottom Line: Brands can promote themselves at the local level by providing independent retailers with branded lifestyle content for social media. Timberland has become a fashion powerhouse, and one of the most instantly-recognizable footwear and apparel brands in the world, with millio ...

    Stephanie Miles/ Street Fightin Content- 11 readers -
  • Openings and New Hires at IBM, Verve, Infutor, and Pandora

    Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. Please send him a message via LinkedIn if you’d like to share any job changes. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one to list? Click here to send us tips! Pandora Founder Returns as CEO As Pandora struggles to increase revenue and bring s ...

    Geoff Michener/ Street Fight- 20 readers -
  • Street Fight Daily: HomeAdvisor Growing Fast, Mcommerce’s Customer Service Impact

    Street Fight Daily: HomeAdvisor Growing Fast, Mcommerce’s Customer Service Impact April 6, 2016 by The Editors Leave a Comment Filed Under: Headlines A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Diller’s Home Services Bet Could Hit $1 Billion in a Few Years (Bloomberg) HomeAdvisor, the online home services marketplace owned by Barry Diller’.

    Street Fight- 11 readers -
  • The Rise of Text Messages as a Political Ad Medium

    While many remember Donald Trump’s Super Tuesday victory speech for Chris Christie’s vacant expression standing alongside the GOP frontrunner on stage, the big story for me was the sign on the podium. It contained the candidate’s name, as they all do, but with the notable addition of instructions for joining the campaign via text message.

    Street Fightin Mobile- 14 readers -
  • How Facebook Helps Small Businesses Stay Relevant on Mobile

    “There’s a new billboard in town, and it’s in your pocket.” So began a presentation about mobile advertising from Facebook’s product marketing manager for SMBs, Joe Devoy, at Street Fight’s LOCALCON conference in London on Thursday. Devoy took the stage to share insight into how Facebook thinks about serving small businesses.

    Street Fightin Social Mobile How To's- 15 readers -
  • How Time Out Plans to Strengthen Its Vertical Offerings With Ecommerce

    At last week’s LOCALCON conference in London, Time Out‘s Russ Cohn, Zenchef’s Xavier Zeitoun, and FreshLime’s Bob Barnes discussed the impact of vertical approaches on local marketing. The conversation touched on the experiences of the speakers in regards to the fact that now more than ever there is a demand for solutions that cater to the unique wants and needs of specific sectors.

    Street Fightin How To's- 9 readers -
  • 5 Hyperlocal Q&A Services That Connect Merchants to Customers

    5 Hyperlocal Q&A Services That Connect Merchants to Customers April 25, 2016 by Stephanie Miles Leave a Comment Filed Under: Features Most merchants think they’re reaching a targeted demographic when they advertise on neighborhood blogs or run geofencing campaigns, but a new type of hyperlocal marketing platform is taking consumer targeting one step further and giving merchants an organi.

    Stephanie Miles/ Street Fightin Social- 10 readers -
  • What Designing an ‘OS for Restaurants’ Really Requires

    This article is in response to Chris Caliz’s recent TechCrunch piece, which distills and demystifies the general landscape of restaurant tech. It’s a dizzying ecosystem that deserves more analysis and attention, and I appreciate that Chris took the time and effort to address it. Before jumping in with my thoughts to Chris’s post, it’s worth spending a few words on my backgrou ...

    Street Fight- 7 readers -
  • Street Fight Daily: Gannett Makes Offer for Tribune Publishing, UPS Focuses on SMBs

    Street Fight Daily: Gannett Makes Offer for Tribune Publishing, UPS Focuses on SMBs April 26, 2016 by The Editors Leave a Comment Filed Under: Headlines A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Tribune Publishing Is Weighing a Surprise Offer from Gannett (Poynter) An announcement of a bid for Tribune Publishing from Gannett for $815 mil.

    Street Fight- 14 readers -
  • Street Fight Daily: Yelp’s New Home Services Feature, Return of the QR Code?

    A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Now You Can Get Price Quotes for Home Services Inside Yelp (BuzzFeed) Whether you need a tub caulked or a smartphone screen repaired, Yelp is likely one of the first places you look to hire someone to do it, and now customers can request price quotes without ever leaving the reviews site.

    Street Fightin Google Facebook- 15 readers -
  • Unacast Looks to Monetize Its Location Data, Hires ironSource’s Cunningham as CRO

    Unacast Looks to Monetize Its Location Data, Hires ironSource’s Cunningham as CRO April 6, 2016 by Annie Melton Leave a Comment Filed Under: News Beacon and proximity data company Unacast announced today that ad industry veteran Chris Cunningham, formerly the head of U.S. mobile for ironSource, is joining the company as chief revenue officer.

    Street Fight- 15 readers -
  • Why Local Publishers Shouldn’t Aim So Exclusively for Millennials

    I’ve been a cheerleader for local news organizations in their quest to attract Millennial audiences, but I’m starting to wonder if publishers are too convinced that reaching the youngest generation of adults is the magical elixir for all their problems. Gannett — publisher of the biggest chain of local newspapers — recently acquired a minority interest in Millennial-focused B ...

    Tom Grubisich/ Street Fight- 11 readers -
  • Publishers Finding Success With Tech Niches Within Their Local Markets

    It was 2009, and two Bostonians were annoyed. They had a product — a cool one, maybe cooler than Facebook, but not timed quite right — and no one would cover it in the news. In Boston in 2009, the tech startup scene was still discovering itself, and the major local news outlets didn’t have their finger on the pulse of entrepreneurs.

    Street Fightin Display- 9 readers -
  • The Context for Contextual Marketing Is Changing

    Like most people I know, I assume different personas depending on where I am and what I am doing. When I’m out with my family watching a Cubs baseball game on a Saturday afternoon, I’m in “Family Mode.” But if I am hosting a client at a Cubs game on a Wednesday evening, I’m in “Professional Mode.” The advertisers that try to reach out to me when I’m in Professional Mode need ...

    Street Fight- 15 readers -
  • Amplified Robot CEO Lays Out a Case for the Role of AR/VR in Retail

    Amplified Robot CEO Lays Out a Case for the Role of AR/VR in Retail April 29, 2016 by Annie Melton Leave a Comment Filed Under: LOCALCON 2016, News Like any nascent technology, virtual and augmented reality lack an “approachability” — a concrete applicability that can complement the operations of the everyday business.

    Street Fight- 7 readers -
  • Openings and New Hires at MindBody, NavAds, TruMeasure

    Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. Please send him a message via LinkedIn if you’d like to share any job changes. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one to list? Click here to send us tips! Former CEO of ConstantContact Appointed to MindBody Board Gail Goodman, who was CE ...

    Geoff Michener/ Street Fightin Twitter- 11 readers -
  • Street Fight Daily: Google Officially Charged by EU, Facebook’s TV-Like Ad Buying

    Street Fight Daily: Google Officially Charged by EU, Facebook’s TV-Like Ad Buying April 21, 2016 by The Editors Leave a Comment Filed Under: Headlines A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… EU Files Formal Charges Against Google Over Android Conduct (Wall Street Journal) For the second time in a year, Google is facing charges of abusi.

    Street Fightin Google Facebook- 10 readers -
  • How Merchants Can Use Reviews to Influence Sales

    How Merchants Can Use Reviews to Influence Sales April 20, 2016 by Stephanie Miles Leave a Comment Filed Under: Features Online reviews have put merchants on the defensive, as they look to minimize the effects that negative opinions have on their businesses, but an offensive strategy is often more effective at turning online reviews into offline sales.

    Stephanie Miles/ Street Fightin Social How To's- 10 readers -