Street Fight - Posts from May 2016

  • Understanding the Local Search Marketing Funnel

    The concept of the marketing funnel has been with us since the early twentieth century, and remains a useful tool for understanding the path by which consumers interact with businesses. According to the funnel metaphor, customers travel in stages from awareness to purchase, the funnel getting narrower at each stage as some customers drop off and do not move to the next stage.

    Damian Rollison/ Street Fight- 28 readers -
  • Will Phone Calls Survive the Chatbot Apocalypse?

    I’ve always said that that even in a digital age, a 180-year old analog technology has thrived: phone calls. This has sociological ties, in the need to use voice for personal communication. But is also has practical ties to commerce, especially in complex categories like cars. Call volume has actually increased under a digital regime, given that the past decade’s centerpiece ...

    Michael Boland/ Street Fight- 30 readers -
  • 6 Customer Analytics Solutions for Restaurants

    The restaurant industry may be better positioned to take advantage of big data than almost any other vertical. Online reservation platforms, connected POS systems, digital loyalty programs, and even waiters who’ve gotten to know their most frequent diners are all gathering the type of information that could be used to build detailed customer profiles.

    Stephanie Miles/ Street Fight- 23 readers -
  • Tools: 9 Mobile Apps That Are Transforming Local Commerce

    This is the first in a series on tips, tools and strategies for SMBs, sponsored by LocalVox. There is no shortage of business tools and apps available to entrepreneurs today. Technology, now more than ever before, is discovering new ways of solving old problems and enabling retailers and service providers as well as the mighty consumer to reach, share, save, buy, bid, deal, m ...

    Street Fight- 23 readers -
  • Street Culture: Collective Employee Mindset = Shuffleboard at Nextdoor

    “Looks like a shuffleboard is in our future.” Neighborhood community connection app Nextdoor is still a private company, said Margie Mader-Clark, VP of human resources. As such, sometimes they can’t offer lots of elaborate perks, like extensive game rooms, at their San Francisco headquarters. But it’s not about the perks, it’s about the people — and a collective employee mind ...

    Street Fight- 16 readers -
  • Belly’s LaHive: Beacon Tech ‘A Little Bit Overhyped’

    As digital convenience at the cash register has become standard, loyalty platforms have gone digital as well — with a number of companies working to replace the punchcards many merchants have long issued to reward regulars. Belly, whose service revolves around an in-store iPad, has grown into a major player in this space over the past half-decade, taking in nearly $25 million ...

    Street Fightin EMail- 18 readers -
  • Street Fight Daily: Uber Gets Merchants to Pay for Rides, Shopify Teams Up with Postmates

    Street Fight Daily: Uber Gets Merchants to Pay for Rides, Shopify Teams Up with Postmates May 4, 2016 by The Editors Leave a Comment Filed Under: Headlines A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Offers Gets Merchants to Pay for Your Ride (TechCrunch) Uber is turning its app into a billboard for external commerce promotions in hop.

    Street Fight- 30 readers -
  • In Google/Facebook Duel, SMBs Are the Real Winners

    In light of Facebook’s whopping earnings report last Wednesday, one can likely believe Morgan Stanley analyst Brian Nowak’s recent estimate that Google and Facebook together are taking 85 cents of every new dollar spent on digital advertising in the US. Here’s what Nowak was quoted as saying in The New York Times.

    Street Fightin Social Google Facebook- 23 readers -
  • As Google Doubles Down on Mobile, How Can SMBs Keep Pace?

    As Google Doubles Down on Mobile, How Can SMBs Keep Pace? May 24, 2016 by Matt Matergia Leave a Comment Filed Under: Commentary Google has been refocusing its efforts to create a “better web” by not only increasing the importance of mobile-friendly websites and better mobile browsing experiences but by fundamentally redefining what the mobile web experience is altogether.

    Street Fightin Paid Search Google How To's- 17 readers -
  • VCs Share 7 Strategies for Hyperlocal Startups Looking to Raise Money

    The ideas are there. The technology is there. What the founders of early-stage hyperlocal startups really need to succeed in the year 2016 is cash. As access to venture capital funding softens within the startup community, it’s becoming even more important for hyperlocal firms—with products used by merchants or consumers in well-defined geographic locations—to think more stra ...

    Stephanie Miles/ Street Fight- 19 readers -
  • Street Culture: Glympse Builds an Open Community to Empower Staff

    Like many startups, Seattle-based location sharing tech company Glympse relies heavily on employees to be efficient outside of their comfort zones. Co-founder and CEO Bryan Trussel says that he hopes Glympse is a fun and challenging place to work, and he believes empowering employees is one way to make sure that happens. “They have to be empowered,” Trussel said.

    Street Fight- 20 readers -
  • The Real Problem With Duplicate Data

    Our industry is obsessed with duplicate data when, in fact, the real problem businesses should worry about is publishing inconsistent data. It seems like every day I read a blog post, talk with an industry expert, or attend a conference, I experience a collective hand-wringing about businesses publishing duplicate listings.

    Street Fight- 12 readers -
  • Sponsored Post: 8 Awesome Content Marketing Ideas that Deliver Local Marketing Results

    This is the fourth and final post in a series on tips, tools and strategies for SMBs, sponsored by LocalVox. Most business owners recognize the importance and value of marketing. But the demands of keeping a business on track can be consuming and leave little time to focus on marketing. There are several types of marketing approaches, but knowing which is the best for a busin ...

    Street Fightin Content- 12 readers -
  • Weighing the Local Promise of Bots and Conversational Commerce

    Are bots the future of the internet? Maybe, maybe not; like the buzz around Google Glass in 2013, we’re in the midst of a moment when it’s hard to tell the difference between hype and technological breakthrough. In one fell swoop, Facebook’s announcement at this year’s F8 that it would open its Messenger platform to bot developers transformed a vibrant but under-the-radar star ...

    Damian Rollison/ Street Fightin Social- 21 readers -
  • Native Ads Compete With News for Audiences’ Attention — And Get It

    I was fascinated by a finding of the new Tow-Knight Center for Entrepreneurial Journalism study on how community and other news publications are tipping their revenue funnel toward native advertising. What caught my eye had nothing to do with dollars. It was all about how sponsored content could connect with readers as much as “news.” And sometimes maybe more.

    Tom Grubisich/ Street Fight- 14 readers -
  • Street Fight Daily: New York Times Enters Food Delivery, Yelp’s Plans for Growth

    A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New York Times Goes for Literal Snackable Content with Meal Delivery (Mashable) The New York Times has partnered with a meal delivery startup to launch a service through its NYT Cooking section, which allows users to order food individually or as part of a subscription.

    Street Fightin Facebook- 11 readers -
  • ClipCall Uses Mobile and Video to Help Consumers Connect With Home Service Providers

    About five years ago the company I helped co-found (Urgent.ly) had designs on delivering on-demand home services to consumers who were fed up with calling a plumber — while standing ankle-deep in water in the basement — only to find they had no idea when the service professional would arrive. Ultimately we turned from the home services space to reinventing roadside assistance, ...

    Street Fight- 11 readers -
  • Will an ‘Internet of People’ Threaten the On-Demand Heavies and Give Power to SMBs?

    In short order we’ve seen a share of local commerce move from brick-and-mortar to digital to mobile, as SMBs discovered new ways to take advantage of the variety of platforms promising efficiency in connecting small businesses with consumers. But always through some conduit (Yelp for example, or Uber) and less frequently direct. Less… business owner-to-consumer. And that may now be changing.

    Street Fight- 10 readers -
  • 5 Platforms to Quickly Sell Overstocked Items

    When brick-and-mortar businesses have a surplus of inventory, they have a few options. Hosting a sale with a temporary discount on the overstocked items isn’t effective without a promotional platform, but email blasts don’t work for businesses with very small subscriber lists and direct mail typically costs more upfront than most SMBs are able to spend.

    Stephanie Miles/ Street Fightin Facebook- 9 readers -
  • Street Culture: Thirstie Holds Focus on Engagement and Slow Growth

    Street Culture is a feature where we take a closer look at the office culture and people at some of the most dynamic startups in the hyperlocal industry. Company founders repeat this all the time: to make your startup idea work, find a gap in an industry and aim to disrupt it. Co-founders of the alcohol delivery startup Thirstie saw a gap in the wine, beer, and spirits indus ...

    Street Fight- 12 readers -
  • Street Fight Daily: Google Debuts Assistant, Investors Losing Interest in Delivery

    Street Fight Daily: Google Debuts Assistant, Investors Losing Interest in Delivery May 19, 2016 by The Editors Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Meet Google Assistant: A New Search Platform, Rather Than A Gadget or an App (Search Engine Land) Think of it as Google 2.0.

    Street Fightin SEO Google- 13 readers -
  • Case Study: Coffee Chain Tracks Service Levels with Mobile Messaging Tools

    Merchant: Philz Coffee Location: California and Washington, DC Size: 30+ stores Platform: OwnerListens Bottom Line: Mobile messaging technology can help businesses connect individually with customers and resolve disputes before they turn to Yelp reviews. Loyalty is everything in the coffeehouse industry, where major players like Starbucks and Dunkin’ Donuts dominate the landscape.

    Stephanie Miles/ Street Fight- 9 readers -
  • Sussing Out Google’s Master Plan in the Post-App Era

    We’ve endured the desktop era, the post-PC era, the smartphone era, and don’t forget the comically overused “year of mobile.” Now we’re seeing glimpses of the post-mobile era, characterized by VR and AR. The latter will truly break away from the smartphone, and could have the biggest implications for local.

    Michael Boland/ Street Fightin Google- 28 readers -
  • How True Religion Uses Wearables to Elevate the Shopping Experience

    As new reports show e-commerce taking over a greater share of the shopping landscape, brick-and-mortar retailers are looking for a new path to growth. For brands like True Religion, the designer denim company with hundreds of branded boutiques and specialty stores dotted around the globe, the best way to combat e-commerce giants is by providing in-store customers with a more u ...

    Stephanie Miles/ Street Fightin How To's- 10 readers -
  • Sponsored Post: Infographic—How SMBs Need to Do Local Marketing

    Sponsored Post: Infographic—How SMBs Need to Do Local Marketing May 31, 2016 by Laura Cole Leave a Comment Filed Under: Sponsored Content This is the fifth and final post in a series on tips, tools and strategies for SMBs, sponsored by LocalVox. There is no better way for a local business to get its digital marketing in place than through a f ...

    Street Fightin How To's- 11 readers -
  • Why Location Was a Dominant Theme at This Year’s Google I/O

    Google I/O, Google’s annual developer conference, took place last week, and there were some game-changing updates about how brands and app owners will be able to connect with users and deliver more relevant mobile experiences. With seven sessions devoted exclusively to context-aware and proximity-based mobile interactions, it’s safe to say location was a dominant theme this year.

    Street Fightin Mobile Google- 26 readers -
  • DoorDash CEO: Opportunity in Local Delivery Is ‘Vast’

    As the on-demand economy has risen up in the past few years, there has been increased focus once again on how delivery and logistics services can help local consumers get what they want when they want it. DoorDash is among a handful of services in the an increasingly competitive sector that have separated themselves from the pack.

    Street Fight- 15 readers -
  • 5 On-Demand Platforms for Lawn Care

    The type of busy professional who outsources his grocery shopping, house cleaning, and carpooling duties doesn’t want to spend his weekends doing yard work. But with a highly fragmented market that relies heavily on neighbors telling neighbors whom they use, it’s not always easy for young homeowners to evaluate, compare, and ultimately hire lawn care companies for weekly services.

    Stephanie Miles/ Street Fight- 15 readers -
  • A Need to Survive Keeps Feuding Newspapers Together in New Marketing Venture

    A month ago, four major newspaper chains were proudly announcing their founding of Nucleus Marketing Solutions. Today, one of the chains, Tribune Publishing, is threatening another, Gannett, with a “poison pill” strategy to prevent what would amount to a hostile Gannett takeover of Trib. Tribune has charged that Gannett’s offer is a “low-ball price” that is a “desperate attem ...

    Tom Grubisich/ Street Fight- 13 readers -
  • Raise Report: New Funding for Bridge2 Solutions, BigCommerce, Big Panda

    Raise Report: New Funding for Bridge2 Solutions, BigCommerce, Big Panda May 20, 2016 by Joseph Zappa Leave a Comment Filed Under: News, Raise Report Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Monday, May 9: Bridge2 Solutions Scores $35 Million for Loyalty Tech Solution Bridge2 Solutions, which conne ...

    Street Fightin SEO- 13 readers -
  • Street Fight Daily: Product Ads Come to Google Image Search, Weighing Bots’ Promise

    Street Fight Daily: Product Ads Come to Google Image Search, Weighing Bots’ Promise May 17, 2016 by The Editors Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Product Listing Ads Officially Launch in Image Search (Search Engine Land) Ads in Google Image search are launching, purchases on Goo.

    Street Fightin SEO Google- 13 readers -
  • Sponsored Post: 5 Social Media Mistakes SMBs Make — and How to Fix Them

    This is the third in a series on tips, tools and strategies for SMBs, sponsored by LocalVox. Social media has taken us by storm, revolutionizing marketing for businesses of all shapes and sizes, including the small and medium-sized businesses (SMBs) in everyone’s community. It’s a brave new world out there, and the question is whether you are liking, tweeting, commenting, sh ...

    Street Fightin Social How To's- 10 readers -
  • Sponsored Post: How a Digital Agency is Key to SMB Marketing Success

    This is the second in a series on tips, tools and strategies for SMBs, sponsored by LocalVox. The Beatles had it right: I get by with a little help from my friends. It’s not easy being a small or medium-sized business, where it’s all about juggling—trying to drive sales, understand and implement new technologies, refine operations, hire the right people, manage a growing bud ...

    Street Fightin Mobile EMail How To's- 18 readers -
  • New App From GoDaddy Wants to Help Entrepreneurs Brainstorm Business Ideas

    Ever had a brilliant idea for starting a business, or maybe just wanted to make some key overhauls to an existing business but never felt confident enough to pursue it? Perhaps some marketing pros and fellow entrepreneurs would have given you the feedback you needed to either go forward or scrap it altogether. Such was the thinking behind GoDaddy’s Flare, a new free mobile app available today.

    Street Fight- 20 readers -
  • Openings and New Hires at Blueshift, Upserve, OpenTable and flok

    Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. Please send him a message via LinkedIn if you’d like to share any job changes. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one to list? Click here to send us tips! Instagram Snatches Product Lead From Yahoo As Yahoo struggles to drive revenue and ...

    Geoff Michener/ Street Fight- 22 readers -
  • When It Comes To OpenTable, the Restaurant Industry Has Few Reservations

    Like so many areas of business, the process of dining out has been completely transformed by technology and smartphones. There’s little, if any, guesswork that goes into picking a place to eat — that’s what Yelp and other crowd-sourced review sites are for. And there’s no major strategizing in getting to the place because you can simply open up Waze or another mapping app to guide the way.

    Street Fight- 13 readers -
  • Street Fight Daily: Google to Introduce Echo Rival, Amazon to Open More Stores

    Street Fight Daily: Google to Introduce Echo Rival, Amazon to Open More Stores May 18, 2016 by The Editors Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google To Introduce Its Voice-Activated Home Device (New York Times) Google will introduce its much-anticipated entry into the voice-activated ho.

    Street Fightin Social Google Twitter- 13 readers -
  • Pasadena Now: 20 Articles Daily and 75 Advertisers — But Big Challenges As Well

    Pasadena Now, published since 2004, bills itself as “one of the oldest continuously operated community news websites in the U.S.” Its co-founders and co-publishers are husband and wife James Macpherson (also editor) and Candice Merrill (associate editor). Before Pasadena Now, Macpherson designed and manufactured men’s and women’s clothes (after the computer age wrote an end to ...

    Tom Grubisich/ Street Fight- 17 readers -
  • Unacast Raises $5 Million to Build Out Its Beacon Network

    As beacons and proximity technology have exploded onto the scene in the past couple of years, dozens of companies have popped up with hardware or tech solutions to try and grab a share of the growing pie. Unacast, which was founded a year ago, aims to partner with the companies deploying beacons and stitch together their data so that advertisers can potentially get a comprehen ...

    David Hirschman/ Street Fight- 25 readers -
  • Homebrew VC Wants to Build Out Startups That Bring Value to Location

    Over the past few years, San Francisco-based Homebrew VC has built up an impressive roster of investments in seed stage companies focused on the “bottom-up economy.” Co-founders Hunter Walk and Satya Patel met working at Google, and have a particular interest in seeing businesses advance in tech and value-added location services.

    Street Fight- 10 readers -
  • Openings and New Hires at Empyr, Matchcraft, xAd and CBS Local

    Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. Please send him a message via LinkedIn if you’d like to share any job changes. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one to list? Click here to send us tips! AOL Leader Joins Empyr AOL veteran Donnie Yancey has left his CDO post at MapQuest ...

    Geoff Michener/ Street Fight- 11 readers -
  • Connecting Dots in the Path to Purchase, Empyr Focuses on Pay-Per-Sale for SMBs

    One of the great ironies about the mobile revolution has been that while digital ad impressions are easy to track, using that data to determine mobile ads’ efficacy has proven a challenge. Many brand marketers are still left wondering how much retail lift the ads actually achieve — and as a result they are perhaps a little more conservative with their budgets than if they coul ...

    Street Fight- 19 readers -
  • Street Fight Daily: Microsoft Building Its Own Bot, UberMedia Expanding Attribution Business

    Street Fight Daily: Microsoft Building Its Own Bot, UberMedia Expanding Attribution Business May 20, 2016 by The Editors Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Microsoft is Building Its Own Bot to Rival Google Assistant and Viv (The Next Web) Conversational bots, which can understand comple.

    Street Fightin SEO- 13 readers -
  • Street Fight Daily: Amazon to Launch in $80 Billion Market, Uber Under Pressure

    Street Fight Daily: Amazon to Launch in $80 Billion Market, Uber Under Pressure May 16, 2016 by The Editors Leave a Comment Filed Under: Headlines A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Is About to Launch in a New $80 Billion Market (Business Insider) The online retail giant is gearing up to launch its own own-brand foodstuffs .

    Street Fightin SEO Google- 11 readers -
  • Raise Report: New Funding for Via, Drivy, Home Chef

    Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Monday, April 25: Unlockd Locks Down $12 Million to Facilitate Mobile Advertising Unlockd, which makes deals that save smartphone users cash on their cell phone bills in return for time spent viewing ads, has raised $12 million in Series A funding, New York B ...

    Street Fightin Mobile- 11 readers -