Street Fight - Posts from June 2016

  • 7 Automated Customer Service Solutions for Merchants

    Small businesses are ready to grow. Seventy-percent plan to expand their footprints in the coming year, and more than half of that group expects to grow by more than 10%. To hit those projections, small business owners are focusing heavily on customer relationships and engagement. That’s where technology comes into play.

    Stephanie Miles/ Street Fightin Social- 18 readers -
  • FiveStars Digs Deeper Into Customer Data to Get Beyond ‘Loyalty’

    While their initial iterations may have been about replacing merchants’ punchcards with digital equivalents, local loyalty companies are now more focused on using an increasingly deep trove of consumer data to promote repeat visits and better understand customer habits and inclinations. Street Fight recently caught up with FiveStars co-founder and CEO Victor Ho, who will be a ...

    Street Fight- 24 readers -
  • Lee Enterprises and Okanjo Team Up to Match Ads to News ‘Sentiment’

    One of the worst fears of news publishers is an airline ad accidentally appearing next to an article about an airplane crash. Rather, what publishers would like to see, and regularly, are ad messages that appear to be perfectly related and contextually appropriate to the articles they are beside. When readers browse to a story about one of their favorite sport teams, publishe ...

    Tom Grubisich/ Street Fight- 22 readers -
  • Moz CEO: Establishing Attribution Is About Building Businesses’ Trust

    Local business owners want to do everything they can to improve their online visibility, but they often face a daunting challenge of trying to figure out what methods actually work and which local marketing providers are most likely to be effective for them. That uneasiness with local products and a lack of common standards has created some distrust in the marketplace, accor ...

    Street Fight- 23 readers -
  • Openings and New Hires at Yext, Advice Local, Verve and Cuebiq

    Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. Please send him a message via LinkedIn if you’d like to share any job changes. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one to list? Click here to send us tips! Former Twitter VP Heads To Yext As Yext plans for IPO, the hiring continues.

    Geoff Michener/ Street Fightin Twitter- 21 readers -
  • Can Local Tech Make Dining Out ‘Seamless, Tailored & Magical’?

    Technology is slowly remaking the restaurant industry, reinventing long-established elements of the eating-out experience and making us reevaluate some of the customs associated with dining out. Nowait’s app originally was created to help diners avoid waiting for their table — but the app also gathers information (from reservations to meal service and more) that restaurant ma ...

    Street Fight- 14 readers -
  • Raise Report: Fresh Funding for Uber, Gett, Spredfast

    Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Friday, May 20: Metadata Lands $2 Million to Boost B2B Digital Advertising Schemes Metadata, which develops technology that helps business-facing businesses identify potential customers, has raised $2 million in seed funding.

    Street Fight- 14 readers -
  • #SFSW16: Loyalty is Back, and It’s Big, But It’s Not Cutting-Edge

    #SFSW16: Loyalty is Back, and It’s Big, But It’s Not Cutting-Edge June 7, 2016 by Stephanie Miles Leave a Comment Filed Under: #SFSW16, News Noting a preference for a consumer future more like Cheers than Minority Report, and de-emphasizing technological innovations in the way forward for their businesses, two pioneers in Internet startups discussed the powerful re-emergence of loyalty that .

    Stephanie Miles/ Street Fight- 15 readers -
  • xAd Unveils Location Intelligence Platform for Brick-and-Mortar Businesses

    xAd, a New York-based company that leverages location data to help marketers understand how best to court consumers, announced a new tool called MarketPlace Discovery on Wednesday. The platform will provide brands with insights about where consumers active in their industries are shopping. The release builds on xAd’s previous work to provide businesses with location intelligence.

    Street Fight- 19 readers -
  • Case Study: Franchisee Sees Better Customer Retention With iPad POS

    Merchant: Oilerie Location: Sun Prairie, Wisconsin Platforms: NCR Silver, Facebook, Twitter, Instagram, Pinterest Bottom Line: Integrated POS solutions give merchants a streamlined way to collect data that can fuel customer retention strategies. Social media plays an integral role in most local merchants’ marketing strategies, but Oilerie’s Lori Hackman says business owner ...

    Stephanie Miles/ Street Fightin EMail- 26 readers -
  • Survey Report: Some National-to-Local Marketers Still Need Convincing on Digital Effectiveness

    Survey Report: Some National-to-Local Marketers Still Need Convincing on Digital Effectiveness June 7, 2016 by David Card Leave a Comment Filed Under: Commentary What do big national brands and retailers need to support their local marketing efforts? According to our survey analysis, although they believe they are pretty effective at supporting their local branches, stores, and distributors,.

    Street Fight- 12 readers -
  • Street Fight Daily: Uber Launches Advance Scheduling, Verizon-Yahoo Plot Thickens

    Street Fight Daily: Uber Launches Advance Scheduling, Verizon-Yahoo Plot Thickens June 10, 2016 by The Editors Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Begins Letting Passengers Schedule Rides Up to 30 Days in Advance (Mashable) Following Lyft’s lead, Uber on Thursday began rolling out a.

    Street Fightin Google Facebook- 12 readers -
  • Case Study: Non-Profit Searches for Cost-Effective Marketing Solutions

    Merchant: Keshet Dance Company Location: Albuquerque, New Mexico Platforms: Alignable, Duke City Fix, Facebook, Google, GreatNonprofits, Twitter, Yelp Bottom Line: Targeted marketing platforms lead to higher conversion rates, but also require more human investment. Community support is essential for any local organization, and particularly for non-profits like Keshet Dance ...

    Stephanie Miles/ Street Fightin Facebook- 23 readers -
  • Street Fight Daily: Google AMP Yields Mixed Reviews, Voice Search Far From Mass Adoption

    Street Fight Daily: Google AMP Yields Mixed Reviews, Voice Search Far From Mass Adoption June 7, 2016 by The Editors Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Give Mixed Reviews So Far to Google AMP (Digiday) Publishers are giving mixed reviews to Google AMP three months after the f.

    Street Fightin Google- 14 readers -
  • 8 More Community Sites Climb to Michele’s List Revenue Pinnacle in 2016

    Michele’s List has added eight independent community websites to its prestigious $1 million-plus top revenue category, which had previously been monopolized by a single site — 30A along the West Florida coast. The closely watched survey of independent local news sites saw other positive trends, most of which were bootstrapped with the personal credit cards of their entrepreneurial founders.

    Tom Grubisich/ Street Fightin Display- 10 readers -
  • Picking the Locksmiths: Bizyhood Unlocks the ‘Ghosts in the Data’ Problem

    What would you do if you wanted to game Google into thinking you’ve got a vast network of local shops servicing area customers based on their search queries? No need to ask as some sharpies have already figured it out, according to a recent New York Times report. It seems the answer is to become a ghost — or thousands of them. Google acknowledges this is the case as well.

    Street Fightin Google- 11 readers -
  • Placed Connects Voting Patterns to In-Store Visits

    If this election cycle has taught us anything, it’s that the country is divided. Supporters of Hillary Clinton and Donald Trump don’t just differ in their political views, but also in the places they shop. According to a new study by the location analytics firm Placed, there was zero overlap in the most popular businesses for Trump and Clinton supporters to visit.

    Stephanie Miles/ Street Fight- 12 readers -
  • Street Culture: Birdzi Finds ‘Liberation’ in Lack of Corporate Hierarchy

    It’s rare to catch a startup right in the moments before its popularity gains traction, and that pivotal shift is happening at Birdzi right now. Birdzi (as in a bird’s eye view) is a shopper engagement software company targeting mainly supermarkets, and it has potential to move into retail spaces in multiple industries. The service is up and running in 80 stores in the U.S.

    Street Fight- 16 readers -
  • Openings and New Hires at AOL, Swirl, Web.com

    Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. Please send him a message via LinkedIn if you’d like to share any job changes. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one to list? Click here to send us tips! Blueshift Labs Hires APAC Lead and Engineering Executive Startup Blueshift Labs h ...

    Geoff Michener/ Street Fight- 23 readers -
  • Street Fight Daily: Foursquare’s Swarm Offers Check-in Rewards, Yahoo Debuts Chatbots

    Street Fight Daily: Foursquare’s Swarm Offers Check-in Rewards, Yahoo Debuts Chatbots June 8, 2016 by The Editors Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare’s Swarm Now Rewards You for Check-Ins (Mashable) Foursquare is once again reviving a feature from its old check-in app and brin.

    Street Fightin SEO Google- 29 readers -
  • Yelp Extends Online Booking Capabilities With New Platform Partners

    Yelp Extends Online Booking Capabilities With New Platform Partners June 6, 2016 by Stephanie Miles Leave a Comment Filed Under: #SFSW16, News Yelp took another step in its expansion into the online booking arena this morning, with the announcement that it would be adding five new platform partners to its roster. By partnering with Whittl, TicketNetwork, delivery.

    Stephanie Miles/ Street Fight- 26 readers -
  • 5 Locally-Focused Meal-Kit Delivery Vendors

    Nothing tastes like home cooking, but finding recipes, buying ingredients, and whipping everything together takes more time and energy than many millennials want to spend in the kitchen. Enter meal-kit delivery services, a segment of the food market that’s expected to grow to between $3 and $5 billion over the next decade.

    Stephanie Miles/ Street Fight- 14 readers -
  • Street Culture: G/O Digital Building Community via Nerf Wars

    Friday. High noon. Ozzie Harris is working — wait, no, he’s being attacked by the Nerf-gun-armed paid advertising department. That’s a normal day at localized digital marketing company G/O Digital. Harris, an SEO team lead, said the good-natured competition between departments is something he loves about working there. “They allow you to be silly,” he said.

    Street Fightin Paid Search- 26 readers -
  • 6 Tools SMBs Can Use to Identify Dissatisfied Customers

    Customer opinions have never mattered more, when just a few dissatisfied customers have the ability to tank a small business’s reputation on social media and review websites like Yelp. Thirty-percent of consumers say they have posted about customer service problems on social media, and people are twice as likely to tell their friends about problems they’ve had with a brand as ...

    Stephanie Miles/ Street Fight- 15 readers -
  • Raise Report: Fresh Funding for YotPo, Amplitude, When I Work

    Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Friday, June 3: Recharge Hauls In $2.3 Million for Buy-the-Minute Hotel Booking Recharge, which allows users to book hotel rooms for stays as short as a few minutes, has raised $2.3 million in seed funding, TechCrunch reported. Binary Capital led the round.

    Street Fight- 10 readers -
  • Targeted Ads Can Miss Targets — But They Still Keep Coming

    How “targeted” is targeted advertising? Let me take you on my recent not-quite-scientific investigation looking for answers. I started my recent quest after receiving a bombardment of misdirected display ads on my laptop for A1 U Store It facilities, including, in particular, the one on Watson Road in St. Louis. I live in Charleston, S.C., and have no plans to move to St. Louis.

    Tom Grubisich/ Street Fight- 9 readers -
  • How Community News Can Win Respect — And Bring in Revenue

    According to the new Reuters Institute Digital News Report, women and men have their own favorite categories of news. Women, for example, rank health and education very high and politics further down. For men, it’s the reverse in those categories, the report says. But the two sexes agree on their number one favorite – local news. It was the same story in a 2015 Pew Report.

    Tom Grubisich/ Street Fight- 11 readers -
  • #SFSW16 VIDEO: Rethinking Restaurants — Local Tech Remakes an Industry

    #SFSW16 VIDEO: Rethinking Restaurants — Local Tech Remakes an Industry June 20, 2016 by The Editors Leave a Comment Filed Under: #SFSW16 Restaurants are a particularly large and important vertical in local, and as such they’ve long been a testing ground for a variety of digital products. Now a new generation of companies is starting to use local marketing and delivery servi ...

    Street Fight- 15 readers -
  • 5 Pay-by-Mobile Vendors for On-Demand Parking

    For people who live and drive around cities, paying for parking is almost always a hassle. With fewer people are carrying cash, making it nearly impossible to dig out the exact change needed at most parking meters, cities and parking lot owners around the country are increasingly relying on something drivers are more likely to have on hand — their phones.

    Stephanie Miles/ Street Fight- 11 readers -
  • #SFSW16: Why the ‘Gig Economy’ Is Not The Future of Work

    #SFSW16: Why the ‘Gig Economy’ Is Not The Future of Work June 7, 2016 by Stephanie Miles Leave a Comment Filed Under: #SFSW16, News In a morning keynote at Street Fight Summit West in San Francisco on Tuesday, Thumbtack CEO Marco Zappacosta discussed the challenges facing skilled professionals and long-term trends within the service sector.

    Stephanie Miles/ Street Fight- 13 readers -
  • Why Attributes and Identities Matter in Local Search

    Google continues to remind businesses that location data is the foundation of their brands. The question is whether your business is taking advantage of the opportunities Google is creating to use location data to build your brand. Two recent developments from Google, (the Version 3 API update and the launch of Google Assistant) along with an improved version of Apple’s Siri t ...

    Street Fightin Google- 7 readers -
  • #SFSW16: YP’s Biggest Competitor? SMBs’ ‘Guy’

    #SFSW16: YP’s Biggest Competitor? SMBs’ ‘Guy’ June 7, 2016 by Stephanie Miles Leave a Comment Filed Under: #SFSW16, News Fragmentation is changing the local marketing industry, with smaller sellers encroaching on a space that was once reserved for large national agencies. During a fireside chat at Street Fight Summit West 2016 on Tuesday, YP CEO David Krantz said it’s getti ...

    Stephanie Miles/ Street Fight- 11 readers -
  • How Businesses Can Take Advantage of the Massive Opportunity in Local Data

    We have become a culture obsessed with making data-driven decisions. From sports, to business, to government, we strive to measure everything around us. In some cases accurate and detailed data is easily available, like clicks and engagement on a website. In other situations, like understanding people’s preferences, we go to great lengths, using proxies and fancy math to appro ...

    Street Fightin How To's- 12 readers -
  • How Local Publishers Can Make the Most of Non-Local Traffic Surges

    How Local Publishers Can Make the Most of Non-Local Traffic Surges June 15, 2016 by Manpreet Singh Leave a Comment Filed Under: Commentary With the rise of social media and news aggregation sites, major publications aren’t the only publishers fielding national traffic these days. Any digital news source — no matter how hyperlocal its intended audience — can break news that ...

    Street Fightin How To's- 10 readers -
  • #SFSW16: What VCs Are Looking For in Local Startups

    The pace for venture capital funding has slowed and deals that once took days to close now take months, but Hunter Walk (Partner, Homebrew VC) and Eric Feng (General Partner, Kleiner Perkins Caufield Byers) say it’s still an exciting time to be involved in local tech. “I think about it more as what innovations are in the front half of their wave of development versus which th ...

    Stephanie Miles/ Street Fight- 17 readers -
  • Pingup Partners with Yahoo to Expand Online Booking for Local Services

    Pingup Partners with Yahoo to Expand Online Booking for Local Services June 6, 2016 by Joseph Zappa Leave a Comment Filed Under: News Boston-based Pingup, which describes itself as a “transaction platform for local services,” announced a new partnership with Yahoo this morning. The move expands Pingup’s publisher network, allowing users searching for local services on Yahoo ...

    Street Fight- 14 readers -
  • Two Views of Community News — From 30,000 Feet and at Ground Level

    The outlook for community news is grim – if your view is from the equivalent of 30,000 feet. Take this chart on newspaper ad revenue going to the year 2020. It shows, accurately, that newspapers have a long way to go to close the revenue gap from the continuing decline on their print side. Newspapers’ digital revenue is rising, but not living up to early expectations.

    Tom Grubisich/ Street Fightin Facebook- 17 readers -
  • #SFSW16: Unpacking the Secrets to Improving Location Accuracy

    #SFSW16: Unpacking the Secrets to Improving Location Accuracy June 8, 2016 by Stephanie Miles Leave a Comment Filed Under: #SFSW16, Features Seventy-percent of location data is inaccurate, and Freckle IoT CEO Neil Sweeney told the crowd at Street Fight Summit West on Tuesday that locations and brands that aren’t doing everything they can to hunt the IDFA (Identifier for Advertising) or the i.

    Stephanie Miles/ Street Fight- 15 readers -
  • Are Community Networks the Final Frontier for Local Publishers?

    Are Community Networks the Final Frontier for Local Publishers? June 29, 2016 by Scott Barnett Leave a Comment Filed Under: Commentary There has been a lot of debate recently regarding whether Facebook is or isn’t a publisher. Regardless, some assert that Facebook, at a minimum, should exercise editorial control much as as a publisher would.

    Street Fightin Facebook- 13 readers -
  • 5 Tools for Capturing Customers from Competitors

    Local merchants can spend thousands of dollars researching which demographic traits their customers have in common, and they can use that data to generate highly-targeted advertising and marketing campaigns. Or, they can just look next door. Consumers who visit a competitor’s business, or follow the company on social media, are indicating that they’re interested in a particula ...

    Stephanie Miles/ Street Fightin Mobile- 14 readers -
  • Rover’s New Location-Based Mobile Marketing Platform Focuses on ‘Experiences’

    Rover, a location-based mobile marketing company, launched a platform this morning that provides marketers with the tools to create and manage location-based advertising campaigns and experiences — with the aim of using data to bolster user engagement. The platform looks like a dashboard containing a number of apps that encompass the various stages of location-based mobile marketing.

    Street Fight- 13 readers -
  • #SFSW16: Location Solves Data Glut Says HERE Exec

    #SFSW16: Location Solves Data Glut Says HERE Exec June 7, 2016 by Stephanie Miles Leave a Comment Filed Under: #SFSW16, News Fewer than one-third of all big data projects that have been launched in the last few years are successful, but as HERE’s Nicholas Goubert explained in a presentation at Street Fight Summit West 2016 on Tuesday, the problem has less to do with the data itself than the .

    Stephanie Miles/ Street Fight- 15 readers -
  • Your Local Broadcast: Centric Finds the Cameras in Your Neighborhood

    Couple of thoughts: 1) I appreciate aggregation. Why ask me to traverse several sites when one destination pulls them all together in an easily digestible package? RSS feeds have enabled this sort of thing, as have many content plays over the years. 2) Anyone who has read my column knows that I more than appreciate great geo-centric services.

    Street Fight- 10 readers -
  • Street Fight Daily: Startups Tackle Local News, Facebook Partners With Undertone Networks

    Street Fight Daily: Startups Tackle Local News, Facebook Partners With Undertone Networks June 22, 2016 by The Editors Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Neighborhood Watch: Online Startups Tackle Local News (Associated Press) A handful of new startups are tackling a thorny problem that.

    Street Fightin Facebook- 13 readers -
  • Street Fight Daily: Apple Opens Up Siri and Maps to Developers, Snapchat Ad Expansion

    Street Fight Daily: Apple Opens Up Siri and Maps to Developers, Snapchat Ad Expansion June 14, 2016 by The Editors Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple is Opening Up Siri, Maps, and Messages to Outside Development (Observer) Siri is finally old enough to leave home.

    Street Fightin Google- 11 readers -
  • Street Fight Daily: Microsoft to Buy LinkedIn, Google Maps Local Search Ads

    A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Microsoft to Acquire LinkedIn for 26.2 Billion (CNBC) Microsoft announced a deal to acquire professional social platform LinkedIn for $196 per share Monday. Jeff Weiner will stay on as CEO of LinkedIn and will report to Microsoft CEO Satya Nadella.

    Street Fightin SEO Google- 16 readers -
  • How Much Do You Know About Your SMB Customers?

    How Much Do You Know About Your SMB Customers? June 29, 2016 by The Editors Filed Under: Features They say that what you don’t know can’t hurt you, but when it comes to landing SMB clients, that’s simply not the case. That’s why we went out to more than 500 local merchants and asked them about their experiences in local marketing. The result? The Local Merchant Report.

    Street Fight- 14 readers -
  • Bypassing the Hurdles to Bring Programmatic to SMB Advertisers

    Programmatic has remained one of the hottest trends in digital advertising over the past five years, but the increased spending and popularity haven’t come without difficulty or controversy. The latest struggle is on the agency side, where many shops are sprinting to keep up with client demand, trying to integrate programmatic ad buying across their organization.

    Street Fight- 17 readers -