Street Fight - Posts from August 2016

  • Survey: Demand for Multichannel Programmatic Is Promising

    This post draws on data from Street Fight’s National-to-Local report, which delves into enterprise marketers’ experiences, needs, and spending outlook. Enterprise marketers – especially those that value local media highly – rate programmatic ad buying across digital and traditional media as one of their top three local marketing technology interests.

    Street Fightin Display- 13 readers -
  • 7 Retention Marketing Platforms for SMBs

    It can cost a business 5x more to attract a new customer than to retain an existing one, but keeping regulars coming back is often about more than just offering the lowest prices or the best customer service. As small and mid-size businesses move away from the once-ubiquitous daily deals platforms, they’re now funneling a great portion of their budgets toward retention marketing solutions.

    Stephanie Miles/ Street Fight- 20 readers -
  • Chef’d CEO:

    Few verticals have been as significantly disrupted by hyperlocal technological innovation as the food industry. With grocery delivery companies like Instacart, restaurant delivery services like Grubhub, and meal-kit services like Blue Apron, many of the services consumers use to get food on the table today have transformed the thinking around meals.

    Street Fight- 11 readers -
  • Why SMBs Should Treat Their Store Locator Like a Shopping Cart

    At a time when mobile “near me” searches are the new normal, your store locator is your shopping cart. And it’s probably one of the most overlooked opportunities to drive conversions. For businesses that operate multiple store fronts, store locators are critical revenue-generating assets. But too often, the locators are treated like a forgotten tool sitting on the shelf, coll ...

    Street Fight- 18 readers -
  • 6 DIY Tools Merchants Can Use to Make Video Ads

    Without their own production capabilities, or the funds to hire an ad agency, the vast majority of small businesses have been shut out of video advertising. Even as video becomes a more important channel for customer acquisition and sales — with national retailers like Wal-Mart, Walgreens, and Target spending millions on branded content and digital video programming — most ver ...

    Stephanie Miles/ Street Fightin YouTube- 23 readers -
  • New Report Identifies Enterprise Customer Types & Needs

    New Report Identifies Enterprise Customer Types & Needs August 4, 2016 by David Card Leave a Comment Filed Under: Commentary In our National-to-Local Marketers 2016 survey, released this summer, we discovered two real pain points for enterprise marketers when it comes to local: They have a lot of headaches around integrating different technologies, and The data analytics tools frequently.

    Street Fight- 12 readers -
  • DevHub Launches ‘TXT a Restaurant,’ Enabling More Interaction With Consumers

    Having a sound digital infrastructure is becoming a competitive must for both big and small businesses. For digital agencies that want to provide small-business and brand clients with websites at scale, building assets and keeping them updated can prove tricky. DevHub, which has been around since 2009, is a website-building platform that can manage hundreds of local sites for ...

    Street Fight- 10 readers -
  • Street Culture: Ampush Employees Driving Company Reinvention

    Mobile advertising chameleon Ampush is powering through another iteration of reinvention, according to the company’s co-founder and COO, Aniket (Nick) Shah. The company’s current motivations are moving it toward end-to-end customer acquisition, Shah said. Previously, pivots have been introduced by employees, inspiring an accessible culture of open ideas and diversity.

    Street Fight- 13 readers -
  • How ‘Moment-based’ Targeting Will Impact Local Advertising

    Almost everything about digital advertising has changed over the past five years, especially for local advertisers. The type of media we buy, how we buy it, what types of Key Performance Indicators (KPIs) we look at and the strategies we put in place to hit those KPIs. Looking at these changes at a high level, one overarching trend that touches on almost everything is the pus ...

    Street Fight- 13 readers -
  • Pitney Bowes MD: Integration of Different Types of Data Set the Best Location Companies Apart

    Many location data companies and location-based marketing solutions claim to be the best in their respective spaces. But what actually makes location data actionable and location-based marketing effective — and what do recent success stories like Pokemon Go foretell for the location data industry? Street Fight recently caught up with Joe Francica, managing director of geospat ...

    Street Fight- 12 readers -
  • Local Loyalty: Klosebuy Plans to Bring Powerful Marketing to Main Street

    I’ve never really taken advantage of loyalty programs — at least not those that require me to do more than verbally communicate a number, like I do at my grocery store. Cards, coupons and their ilk (even when digitized) seem to slip into a clutter of potential savings that I have never seemed to tidy. But that’s me, and that was then.

    Street Fight- 20 readers -
  • What Local Consumers Really Want From a Loyalty Program

    Loyalty programs have come a long way since the 1930s, when one of the first-known programs had consumers collecting stamps at supermarkets and gas stations to redeem for products in the Sperry & Hutchinson catalog. Points have given way to freebies, and paper punch cards have largely been traded in for mobile apps.

    Stephanie Miles/ Street Fight- 17 readers -
  • Can Augmented VR Turn Window Shoppers Into Buyers?

    For starters, nobody wants to wear the headgear — those myriad virtual reality headsets that open a second life for our senses. Heck, people wouldn’t even wear the slender Google Glass to achieve an augmentation of their reality. As for the gamers and experiential entertainment enthusiasts, they’ll likely suffer the headsets just fine — during gameplay at least.

    Street Fight- 13 readers -
  • Why Augmented Reality Will Eventually Take Over Local

    As I’ve written and others have forecasted, virtual reality (VR) will come first, but augmented reality (AR) will be bigger. That statement especially applies to location based applications. AR will be all about local. Graphical overlays to the physical world will amplify everything from retail shopping (store navigation and product info), to finding a restaurant (ratings &am ...

    Michael Boland/ Street Fight- 24 readers -
  • A Promising New Start on News Collaboration, but There’s Another Non-Starter as Well

    After fits and starts going back to the previous decade, are local and community news sites ready to get serious about collaboration to meet the demands of increasingly picky readers? There have been several partnerships going back to the previous decade, like the seven-year-old, still-healthy alliance between the nonprofit Charlottesville Tomorrow and the older print-digital The Daily Progres.

    Tom Grubisich/ Street Fight- 11 readers -
  • As Local’s Complexity Grows, What Does It Take to Build a Sustainable Agency Business?

    In this new Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal will semi-regularly kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Enjoyed our chat last time, Mike — so much that I ...

    Street Fight- 15 readers -
  • New Data Shows National Marketers Want to Place Dollars in Local Media

    New Data Shows National Marketers Want to Place Dollars in Local Media August 22, 2016 by The Editors Leave a Comment Filed Under: Street Fight Insights Say what you will of “tronc,” but the company formerly known as Tribune Media recognized that local media was on the slip-slide, while digital, dimes though they may be, are on the rise. In our latest report, we found something similar.

    Street Fight- 6 readers -
  • TripAdvisor Acquires Social Mapping Service CityMaps

    TripAdvisor Acquires Social Mapping Service CityMaps August 26, 2016 by David Hirschman Leave a Comment Filed Under: News TripAdvisor has announced the acquisition of New York-based social mapping startup CityMaps. The company, which was founded by Aaron Rudenstine and Elliot Cohen, launched in 2010 as map-based aggregator of third-party data and later evolved into a navig ...

    David Hirschman/ Street Fight- 22 readers -
  • Factual’s Rob Jonas: Location Tech Still Has Some Big Problems to Solve

    Factual has been working over the past year to build out location data partnerships with a variety of agencies and brands with its Geopulse Proximity data service, which allows marketers to deliver mobile ads and mobile-programmatic campaigns to users based on their real-time location. The latest of these partnerships is with MediaMath, which has integrated Factual’s data into ...

    David Hirschman/ Street Fight- 13 readers -
  • How Marketers Are Localizing Their Back-to-School Campaigns

    Eighty-percent of parents say that at least 70% of their back-to-school purchases will happen in-store this year, and 89% say they’ll decide where to make those purchases based on access to mobile deals and coupons. Online marketing is influencing offline purchasing like never before, with mobile and location-based technology enabling brands and retailers to target parents at ...

    Stephanie Miles/ Street Fightin How To's- 18 readers -
  • 6 Ways Brands Can Automate Updates on Local Facebook Pages

    National brands have devoted countless resources to growing their business pages on social media, but the unfortunate reality is that many of these organizations are doing it all wrong. For large brands and retailers with multiple locations, local Facebook pages represent the largest area for growth and customer interaction online.

    Stephanie Miles/ Street Fightin Facebook- 18 readers -
  • Offers Open Source Alternative to Google and Apple Maps

    A friend who recently returned from a trip to Russia mentioned the popularity in that country of an app I’d never heard of called I’ve spent the last few days exploring its features and I’m impressed by its level of detail and by some key differentiators that make seem like a fresh approach to mobile navigation. Indeed, I can see the app eventually finding favor in the U.S.

    Damian Rollison/ Street Fightin Google- 22 readers -
  • Bringing Brands Into the Fold, inMarket Touts Its ‘Three-Sided’ Beacon Network

    I’ve been studying how to strike it rich in the Bluetooth beacon ecosystem for over three years now. There’s no question that what beacons enable, by bringing the power of digital into the world of the physical, is going to make some very fortunate people rich. Bringing the techniques that made Amazon great to brick and mortar stores is part of the secret, but that doesn’t tel ...

    Street Fight- 19 readers -
  • Case Study: Harley-Davidson Dealers Push to Grow Mobile Database

    Merchant: Calculated Risk Motorcycle Group Size: 6 dealerships Location: Texas Vendor: 7 Media Group Bottom Line: Customers are more likely to read mobile messages sent via SMS than traditional email newsletters. When marketers discuss the general effectiveness of email and SMS campaigns, they usually focus on the types of content or messaging being pushed out.

    Stephanie Miles/ Street Fightin Mobile EMail- 20 readers -
  • How Online Lenders Can Refine Their Targeting of SMBs

    This is the first in a new Street Fight series on small business demand generation. Periodically, Sidewalk’s Mo Yehia will tap the perspectives of various data vendors who want to share best practices to help B2SMB companies use business intelligence to more efficiently target and sell to SMBs. The current state of SMB sales and marketing is getting increasingly complex.

    Street Fightin How To's- 11 readers -
  • Tackling the Problem of Measurement in Local

    In this new Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal will semi-regularly kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hey Mike, hope your last couple weeks were as good ...

    Street Fight- 7 readers -
  • How Automotive Marketing Is Evolving in the Digital Age

    Car dealerships are an appealing target for hyperlocal media and suppliers of digital marketing technology and services. They’re relatively big spenders compared with many local businesses, and they’re adopting digital marketing faster than most. But after steady growth to a record 2015, U.S. auto sales this year are sluggish, and dealership consolidation continues.

    Street Fight- 11 readers -
  • How Dashboards Are Shaping the Way Marketers Manage Local Campaigns

    Within the past year, the local marketing industry has been flooded with new technologies. Vendors are pulling out all the stops to help small and mid-size businesses acquire and retain a higher percentage of their customers. The result has been a highly fragmented local marketing ecosystem, where the average marketer is using seven social media platforms, and even more cloud- ...

    Stephanie Miles/ Street Fight- 13 readers -
  • 6 Ways Mobile Shopping Apps Are Targeting In-Store Customers

    A lack of data isn’t a problem in the digital shopping world, where online retailers regularly use cookies and retargeting to track visitors and generate the types of hyper-personalized recommendations that increase sales. But the offline world is trickier in many ways, and retailers are still exploring how to effectively leverage mobile data to create more targeted in-store marketing campaigns.

    Stephanie Miles/ Street Fight- 22 readers -
  • How Can Local Businesses From RankBrain?

    Google’s ability to deliver search results has changed exponentially since Larry Page and Sergey Brin first created the engine in 1997, and a significant recent change to the platform has been the addition of RankBrain, which, as its name forewarns, is a machine learning AI system. Introduced in the past year, RankBrain is probably one of the most influential creations on the ...

    Street Fightin Google- 9 readers -
  • On-Demand Services and Apps Becoming Inevitable Tools for Reaching Customers

    It seems these days like every type of product or service is becoming available on-demand through an app — or will be soon. Plenty of companies claim to be the “Uber of” their respective markets, but there is more to making it in this scene than just getting goods to customers fast. An on-demand app can give clientele a sense of surety that their needs will be met, and moreove ...

    Street Fight- 15 readers -
  • Ibotta Announces In-App Purchasing Capability, Partnerships with Button, Jet, DoorDash

    Ibotta announced new partnerships and technological capabilities on Wednesday, powered by a partnership with deep-linking software-producer Button, that its co-founder and CEO, Bryan Leach, hopes will make it the “front door” for in-app mobile commerce. Up until now, Ibotta, based in Denver and launched in 2012, has offered its users cash back on offline purchases conducted a ...

    Street Fight- 24 readers -
  • Openings and New Hires at Tapclicks, GotU, Matchcraft

    Openings and New Hires at Tapclicks, GotU, Matchcraft August 12, 2016 by Geoff Michener Leave a Comment Filed Under: Movers & Shakers Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. Please send him a message via LinkedIn if you’d like to share any job changes. (Plus, scroll down for jobs on offer now.

    Geoff Michener/ Street Fight- 17 readers -
  • Street Fight Daily: Amazon’s Drone Program, Location and Mobile Ads

    Street Fight Daily: Amazon’s Drone Program, Location and Mobile Ads August 10, 2016 by The Editors Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Future of Retail Delivery: Amazon’s Drone Program (New York Times) Farhad Manjoo: So what’s Amazon’s ultimate aim in delivery? After talking to analy.

    Street Fightin Facebook Twitter- 10 readers -
  • Openings and New Hires at YP, RetailNext and TigerPistol

    Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. Please send him a message via LinkedIn if you’d like to share any job changes. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one to list? Click here to send us tips! YP Names New CEO Digital marketing veteran Jared Rowe is joining YP as CEO beginning September 1.

    Geoff Michener/ Street Fight- 23 readers -