Street Fight - Posts from June 2017

  • Google’s Next Local Conquest: Visual Search

    Indoor mapping continues to be one of those “holy grail” topics in local. It picks up where GPS drops off, tracking consumers all the way to the cash register. That’s been beacons’ battle cry for years, though I’ve been skeptical due to their implementation and opt-in friction. The latest move comes from Google, with an approach that could leapfrog beacons by using the posit ...

    Michael Boland/ Street Fightin Google- 26 readers -
  • How Legacy Retailers Are Infusing Tech Into Brick-and-Mortar

    Fewer people are going into stores and more consumers are shopping online. We know that. But many retailers, including Macy’s, are now finding more ways to integrate in-store experiences and ecommerce into their offerings to offset brick-and-mortar declines and drive more foot traffic into their stores.

    Street Fightin How To's- 23 readers -
  • Street Fight Daily: Apple Manufacturing ‘Smart Home’ Speaker, Blue Apron Files for IPO

    Street Fight Daily: Apple Manufacturing ‘Smart Home’ Speaker, Blue Apron Files for IPO June 2, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… For Smart Home Speakers, a Possible New Competitor (eMarketer) Apple is reportedly manufacturing a smart-home speaker that will compete .

    Street Fightin Google- 22 readers -
  • SMB Index: Local Stocks Up 5.4% in May

    SMB Index: Local Stocks Up 5.4% in May June 2, 2017 by Shubham Datta Leave a Comment Filed Under: News This new monthly feature from SurePath Capital Partners looks at the relative optimism about a range of public companies working with SMB clients. Follow the SurePath SMB Index in real time by clicking here. The SCP SMB Index climbed 5.

    Street Fight- 15 readers -
  • Are Website Builders the Next Big Growth Market in Local?

    One of the things I love most about the SMB software market is its evergreen nature. Unlike enterprise and, especially, consumer technology markets (anyone remember the hype of Pokemon Go?), small business technology markets tends to last a long time. A perfect illustration of this is the website builder market. Website builders have been around almost as long as the internet itself.

    Street Fight- 23 readers -
  • Raise Report: DemandBase, G2 Crowd, People.ai Score New Funding

    Raise Report: DemandBase, G2 Crowd, People.ai Score New Funding June 2, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Tuesday, May 23: Frichti Secures $33.7 Million for Food Delivery Verlinvest and Felix Capital participated in the round ...

    Street Fight- 27 readers -
  • How a Small South Texas Daily Is Building a Profitable Digital Future

    The Victoria (Tex.) Advocate, the second-oldest daily newspaper in Texas, was founded in May 1846, several months after the embattled Republic of Texas became a state and just days after the outbreak of the Mexican-American War. The family-owned Advocate, which serves a nine-county South Texas market of 250,000, has been printed mostly without interruption for 171 years, but ...

    Tom Grubisich/ Street Fightin How To's- 18 readers -
  • #SFSNYC: Chatmeter on Why Local Reputation Management Matters for Brands

    Well-known brands may have national, or even global platforms and campaigns for reaching out to customers—but none of that matters if the company does not know what customers think of their local stores. Staying in touch with local sentiment and perception can be more complicated for larger enterprises that might not notice every comment or tweet about their brands.

    Street Fight- 18 readers -
  • Street Fight Daily: Email Finds Success with Millenials, Snap Stock Dips to IPO Price

    Street Fight Daily: Email Finds Success with Millenials, Snap Stock Dips to IPO Price June 16, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New Research Shows Email is Solid Bet for Millenial Engagement (MediaPost) Yes Lifecycle Marketing surveyed more than 1,000 American con.

    Street Fightin EMail Facebook- 19 readers -
  • Making Sense of Posts in Google’s SMB Product Portfolio

    In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! Mike: Rode my bike into work today. It was glorious.

    Street Fightin SEO Google- 23 readers -
  • #SFSNYC: YP Focuses on Audience to Keep Growing and Deliver Value to Clients

    #SFSNYC: YP Focuses on Audience to Keep Growing and Deliver Value to Clients June 13, 2017 by Joseph Zappa Leave a Comment Filed Under: #SFSNYC Go to YP’s homepage, and you’ll see hyperlocal digital advertising at its most elemental. Sixty million users turn to YP each month to punch their location and required service into a search bar and find relevant businesses near them.

    Street Fight- 21 readers -
  • Behind Home Page Media’s Growth in Nashville: Change and One Big Constant

    Entering its ninth year as the major independent news provider in metro Nashville, Home Page Media Group continues to expand. Now it has leaped beyond big and affluent Williamson County south of Music City to northerly Sumner County for its sixth site. It has also launched site No. 7 in the midsize community of Bellevue in Davidson County adjacent to Williamson.

    Tom Grubisich/ Street Fight- 19 readers -
  • Empyr Partners with Vendasta to Expand Its SMB Reach

    Online-to-offline marketing platform Empyr today announced a partnership with Vendasta that has the potential to rapidly scale up and deepen its customer base. The deal makes Empyr’s CPR (cost-per-revenue), performance marketing platform available on Vendasta’s marketplace, which sells digital solutions through more than 2,000 local marketing agencies.

    Street Fightin Affiliate- 23 readers -
  • #SFSNYC: How Apps Can Take Advantage of Connections Between Travel and Local

    Companies operating in the travel sector from Uber to Airbnb have been getting more and more involved in local, adding in-app connections to local businesses and events that their users can check out while traveling. At Street Fight Summit in Brooklyn Tuesday, Jeena James, global head of travel and local for Google Play, addressed the intersection of travel and local, explai ...

    Street Fightin Google How To's- 15 readers -
  • 30A Takes Its Local Media Success Story 5,637 Miles to Moscow

    “Think globally, act locally,” the saying goes. But Mike Ragsdale, founder and CEO of 30A, which serves the more than 20 beach communities on the Florida Panhandle’s Gulf Coast, recently decided to turn that truism on its head and act as well as think globally. It happened at the “3D Journalism” forum in Moscow, where Ragsdale and six other foreign news executives, including ...

    Tom Grubisich/ Street Fight- 16 readers -
  • Sponsored Post: As Temperatures Soar, So Should Local Marketing

    Summertime has arrived. To kick off the season, folks are uncovering their grills for the first time in eight or nine months and firing up some ‘shrimp on the barbie.’ A little corn on the cob, freshly-sliced watermelon and homemade cherry cobbler round out the all-American picnics taking place in backyards across the country.

    Street Fight- 17 readers -
  • #SFSNYC: How Brands Decipher What Local Marketing Tactics Are Working

    #SFSNYC: How Brands Decipher What Local Marketing Tactics Are Working June 13, 2017 by Joao-Pierre Ruth Leave a Comment Filed Under: #SFSNYC It might seem easier if one solution could fit every brands’ needs in hyperlocal marketing, but that could mean overlooking the context of each brand’s relationship with its clientele.

    Street Fightin How To's- 19 readers -
  • #SFSNYC: Inside Amazon’s Voice-Search Strategy

    Voice search is one of the hottest topics in hyperlocal media. While tech giants including Google, Samsung, and Microsoft are looking for a piece of the voice-search pie, Amazon has emerged as the market frontrunner, racking up big sales with its Echo speakers powered by its personal assistant technology, Alexa.

    Street Fight- 18 readers -
  • Raise Report: Houzz, Quantifi, Pinterest Score Fresh Funding

    Raise Report: Houzz, Quantifi, Pinterest Score Fresh Funding June 16, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Monday, June 5: Shipt Secures $40 Million for Grocery Delivery Greycroft Partners led the round, VentureBeat reported.

    Street Fightin Social- 18 readers -
  • Study Finds New Opportunities For Firms Integrating Ad, Marketing Tech

    Study Finds New Opportunities For Firms Integrating Ad, Marketing Tech June 7, 2017 by Stephanie Miles Leave a Comment Filed Under: News Success in hyperlocal marketing has always hinged on the ability to connect with the right consumers at the right time. Now, as more people use mobile devices in their everyday lives, many tried-and-true techniques for marketing to consume ...

    Stephanie Miles/ Street Fight- 18 readers -
  • #SFSNYC: How Brands Without Brick-and-Mortar Stores Can Market Locally

    #SFSNYC: How Brands Without Brick-and-Mortar Stores Can Market Locally June 15, 2017 by Joseph Zappa Leave a Comment Filed Under: #SFSNYC As developments in location technology and data grab attention and funding, recent hyperlocal technology coverage has centered on the way brick-and-mortar stores can harness digital innovation to remain competitive against the likes of Amazon.

    Street Fightin How To's- 16 readers -
  • #SFSNYC: How Slice Helps Local Pizzerias Get in on Ordering via Mobile

    Lots of apps can connect consumers to restaurants to order meals, but New York-based Slice has focused on a particular food niche that founder and CEO Ilir Sela says is built on customer loyalty — pizza. Last October, Slice launched its iOS app for ordering pizza from local shops, rather than big chains that typically are already a step ahead making mobile ordering available.

    Street Fightin EMail How To's- 24 readers -
  • Why Voice Search Is the Future

    Voice search is taking over my home. And soon, it will take over your business. In the morning, my kids use the Echo as an alarm clock. They talk to Echo to plan their days, to check the weather, and to get the news. I can hear my son talking to Echo in his room and my daughter in hers before they say hello to Mom and Dad.

    Jon Schepke/ Street Fight- 20 readers -
  • How Sports Marketers Can Extend Their Brand and Win Big This Summer

    From the basketball playoffs to the U.S. Open to the start of baseball season, spring and summer sports draw enormous crowds and countless spectators across the country. Earlier this year, the NBA All-Star Game drew an average of 7.8 million viewers alone, and last’s year’s U.S. Open set a new daily attendance record at 65 thousand fans.

    Street Fightin How To's- 17 readers -
  • Insticator Uses Trivia to Make a Serious Case for Ad Revenue

    If a local news publisher wants to engage its users more deeply, it wouldn’t resort to trivia, you might think. But trivia is exactly what Insticator uses to help publishers not only deepen engagement but also produce more ad click-throughs and revenue. Insticator says its quizzes and polls generate 15 billion ad impressions each month, increase average website revenue by 160 ...

    Tom Grubisich/ Street Fight- 20 readers -
  • An Unsexy Truth: Emerging Tech Hinges on Local Data

    I spend a lot of time talking to people in the augmented reality (AR) sector, and one factor continues to be overlooked: local data. In other words, the shiny vision of graphical overlays that augment our perception ain’t gonna happen without hordes of geo-relevant data. Take for example Google’s new self-trumpeted visual positioning service (VPS).

    Michael Boland/ Street Fight- 15 readers -
  • Street Fight Daily: Snap’s Growth Slows, Marketers Capitalize on AI

    Street Fight Daily: Snap’s Growth Slows, Marketers Capitalize on AI June 12, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s Growth Dips as Competitive Pressure Mounts (MediaPost) Supporting analysts’ worst fears, new research suggests Snapchat’s growth is already sag.

    Street Fight- 20 readers -
  • #SFSNYC: What Makes for a Successful Acquisition Amid Local Consolidation?

    In the six years since Street Fight was founded to cover hyperlocal media and tech, companies in the local sector have popped up at a breakneck pace and are now being snatched up just as fast by their competitors. In the past couple weeks alone, two major acquisitions in local stole headlines, as Snap scooped up Placed and OwnLocal acquired its older competitor, Wanderful Media.

    Street Fightin Google- 18 readers -
  • #SFSNYC: Drawing the Connection Between Online Presence and In-Store Sales

    Taking charge of online data about a business has become a key way to steer consumers into stores. More and more, businesses need to stay on top of their digital presences, which extend well beyond their company websites. The variety of outlets where people can discuss their impressions of a brand continues to expand.

    Street Fight- 14 readers -
  • Street Culture: Taking Estimote’s ‘No Barriers’ Culture Literally

    In a conference room, a sign on the wall says, “This is a no bullshit zone”. At beacon company Estimote, people are trying to take that statement extremely literally. The company’s mission is to build a new operating system for the physical world, and to get there the team needs zero bullshit. Culture is far too important to leave to chance, says John Cieslik-Bridgen, Estim ...

    Street Fight- 26 readers -
  • Cuebiq Partners With GeTui for Chinese Retail Data

    Location data provider Cuebiq just got access to a significant resource for gathering insights on consumer behavior in China. This morning the company announced it has entered into a partnership with GeTui, a Hangzhou-based mobile internet, push-notification service provider to nearly one billion devices.

    Street Fightin Social- 27 readers -
  • #SFSNYC: Foursquare ‘Trying to Build a Gold Standard of Truth’ for the Industry

    Pundits far and wide have proclaimed that data is “the new oil.” For companies like Foursquare, which connect users with local businesses, the maxim rings true: Foursquare users supply the company with loads of information on what consumers want to buy and experience, when they want to buy it, and how far they are willing to go to get it.

    Street Fight- 18 readers -
  • NinthDecimal Acquires MoLOGIQ, Will Launch NinthDecimal Labs

    San Francisco-based marketing platform and location intelligence company NinthDecimal today announced it has acquired mobile audience platform MoLOGIQ, and will also form a group to develop new solutions in location-based marketing. Tapping key talent from MoLOGIQ, NinthDecimal says it will boost its data initiatives through the newly created NinthDecimal Labs in order to me ...

    Street Fight- 35 readers -
  • #SFSNYC: How Bots and AI Are Transforming Local

    The march of artificial intelligence and bots continues across the digital marketing landscape, creating new ways to reach customers at local—however, these are still the early days. That was some of the sentiment shared at this morning’s panel on bots and AI at the Street Fight Summit in Brooklyn.

    Street Fightin How To's- 18 readers -
  • xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech

    In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape. “The name xAd served us well for the past eight years. But it also limited us with the name ‘ad’ in it.

    Stephanie Miles/ Street Fightin Mobile- 50 readers -
  • #SFSNYC: SMB DIY — Is Local Getting Closer to Solving the Self-Serve Conundrum?

    Even though an entire industry has popped up around the use of evolving marketing technology to secure leads for consumer-facing brick-and-mortar businesses, Street Fight research shows “fewer than a quarter of local small businesses [use] mobile marketing regularly.” While industry regulars say digital marketing is a must-have for SMBs, many local companies continue to try t ...

    Street Fightin Mobile- 16 readers -
  • Raise Report: Freshly, Rinse, Kinetica Secure New Funding

    Raise Report: Freshly, Rinse, Kinetica Secure New Funding June 30, 2017 by Joseph Zappa Leave a Comment Filed Under: Raise Report Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Monday, June 19: Freshly Secures $77 Million for Meal-Kit Service Nestle led the Series C round, Fortune reported.

    Street Fight- 16 readers -
  • Case Study: Hospitality Group Uses CRM to Understand Customer Patterns

    Merchant: Garces Group Location: East Coast Size: 14 locations Platforms: Facebook, Google, Instagram, OpenTable, Twitter, Venga Bottom Line: CRM platforms allow multi-location businesses to pool the customer data coming in from all of their physical locations in real-time. “What do our customers think about the job we’re doing?” That’s a question most businesses are look ...

    Stephanie Miles/ Street Fight- 16 readers -
  • #SFSNYC: At JPMorgan Chase, the Value of Location Is as a Signal of Intent

    It is inevitable that consumers will make a stop at a bank or ATM — everyone needs to deal with their money at some point. Even at a time when mobile banking is available, real-world branches can be readily found in most cities. But what brings a person nearby to a specific bank, or to other locations, can be an indicator of their intent, says Jake Davidow, head of media buyin ...

    Street Fight- 17 readers -
  • OwnLocal Acquires Wanderful Media, Building Out Local Data

    OwnLocal Acquires Wanderful Media, Building Out Local Data June 9, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News OwnLocal, an Austin-based digital marketing platform that helps local media companies convert print, radio, and television ads into high-powered digital campaigns, has acquired Wanderful Media. Wanderful was founded in 2012.

    Street Fight- 15 readers -
  • Street Fight Daily: Snap Launches Location-Sharing Feature, Walmart Goes After AWS

    Street Fight Daily: Snap Launches Location-Sharing Feature, Walmart Goes After AWS June 22, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Launches Location-Sharing Feature Snap Map (TechCrunch) Snapchat’s next big feature wants to get you to meet up with friends in re.

    Street Fightin Twitter- 22 readers -
  • Street Fight Daily: Uber CEO Resigns, Instagram Stories’ Rapid Growth Continues

    Street Fight Daily: Uber CEO Resigns, Instagram Stories’ Rapid Growth Continues June 21, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Founder Travis Kalanick Resigns as CEO (NYT) Travis Kalanick stepped down Tuesday as chief executive of Uber, the ride-hailing service th.

    Street Fightin Social- 18 readers -
  • How Amazon’s Whole Foods Buy Could Transform the Retail Ecosystem

    Amazon’s recent $13.7 billion acquisition of Whole Foods Market could signal a new era of experimentation and pushing boundaries in retail as the company continues to redefine content and commerce in the grocery space and elsewhere, according to Gwen Morrison, co-CEO of The Store, WPP’s global retail practice. “It’s a mistake to just look at the Whole Foods footprint by itself,” Morrison says.

    Street Fightin How To's- 21 readers -
  • #SFSNYC: The Restaurants of Tomorrow

    Everyone has at least heard of apps for booking reservations or ordering food from restaurants, but there is a deeper transformation underway within the industry. At Street Fight Summit in Brooklyn this week, Perry Quinn, SVP of business innovation development at the National Restaurant Association moderated a panel on how the restaurants of tomorrow are taking shape.

    Street Fight- 16 readers -
  • #SFSNYC: How SOCi Ties Local Reputation and Social Media at Scale

    Streams of commentary flooding social sites can carry loud, powerful messages, but at the same time it might seem like an overflow of information for local marketers. A high volume of reviews and feedback give voice to customer sentiment, especially at a national or global level. The trouble is sorting out how those comments relate to individual store locations, if at all, or ...

    Street Fightin Social How To's- 19 readers -
  • #SFSNYC: Taking Location ‘Beyond Pins on a Map’

    #SFSNYC: Taking Location ‘Beyond Pins on a Map’ June 14, 2017 by Joao-Pierre Ruth Leave a Comment Filed Under: #SFSNYC Mapbox SVP Marc Prioleau spoke at Street Fight Summit in Brooklyn in Tuesday, giving a bit of history of map technology and some clues to where it might go. During the early days of digital maps, Prioleau said, it was largely a one-way data flow with few op ...

    Street Fight- 19 readers -
  • How Using Wearables Data Can Strengthen Brands’ Outreach

    If you’re one of the millions of people who received a fitness tracker or smartwatch in the past year, can you honestly say – hand on heart – that you’re still using it? I’m going to take a wild guess that, rather than strapped to your wrist tracking your every waking (and sleeping) moment, it’s now buried among the clutter in a sock drawer. Don’t feel guilty though, because you’re not alone.

    Street Fightin How To's- 17 readers -
  • Is Snapchat Quietly Redefining Local?

    The news broke this week that Snap, Inc., Snapchat’s parent company, has acquired Placed, a well-known startup in the online-to-offline attribution space. Snapchat’s previously launched Snap to Store initiative, covered in an eye-opening Wall Street Journal piece in April, was already positioned to deliver some powerful data around the performance of ad campaigns, in particula ...

    Damian Rollison/ Street Fightin Social- 13 readers -
  • Openings and New Hires at Placed, Main Street Hub and Apptus

    Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list? Click here to send us tips and job openings! Main Street Hub Hires COO Main Street Hub recently welcomed Jeff Mosler as the company’s new Chief Operating Officer.

    Geoff Michener/ Street Fight- 18 readers -
  • Report: Delivery Apps Don’t Cannibalize Restaurant Visits

    Consumer tastes are changing, and the restaurant industry is feeling the heat. Although restaurant sales are expected to reach $799 billion this year, the rate of growth has remained tepid, and restaurant owners are looking for someone to blame. Enter the third-party delivery service. Popular apps like UberEats, DoorDash, and Postmates have drawn the ire of restaurant owners ...

    Stephanie Miles/ Street Fight- 19 readers -
  • Street Culture: Metrics for a Global Community

    While some company founders sit down and write out their core values and identify what their company’s culture should be before they even find the people who will help them, others just go with their gut. For Pete Gombert, founder of local marketing company Balihoo, his gut feeling about culture has turned into a whole new company.

    Street Fight- 19 readers -
  • What Happens to Local Data When Physical Stores Close?

    More than 8,600 brick-and-mortar stores are expected to close this year, up from 2,056 in 2016 and 5,077 in 2015. But long after the doors have been shuttered for the final time, much of the local data for those stores remains online. For national chains with hundreds of storefronts spread across the country, outdated location data can lead to frustrated shoppers and missed o ...

    Stephanie Miles/ Street Fightin Mobile- 21 readers -