Street Fight - Posts from August 2017

  • After Some Challenging Pivots, Moz Digs Deeper for Growth

    It’s been an interesting year for Moz, the Seattle-based SEO-consulting and content marketing company. After several years of fast growth pushing into a variety of different marketing products (like social media, keyword research, and topic analysis), the firm announced last August that it was laying off 28 percent of its workforce in order to refocus on its core competencies.

    David Hirschman/ Street Fightin SEO- 18 readers -
  • How Red Wing Shoes Finds Its Stride in Brand Marketing

    It is hard to find a more personal product than footwear, especially when a worker’s safety depends on it. For Red Wing Shoes, a maker and seller of work boots, its brand is literally with its customers every step of the way. The company’s boots are worn by landscapers, farmers, loggers, miners, and workers in many other industries where footwear is not just a fashion statemen ...

    Street Fightin Paid Search How To's- 15 readers -
  • SMB Index: July Was a Banner Month for Local Stocks

    SMB Index: July Was a Banner Month for Local Stocks August 2, 2017 by Shubham Datta Leave a Comment Filed Under: Features This monthly feature from SurePath Capital Partners looks at the relative optimism about a range of public companies working with SMB clients. Follow the SurePath SMB Index in real time by clicking here. July 2017 was a banner month for the SCP SMB Index which gained 4.

    Street Fight- 15 readers -
  • New Street Fight Report: Selling to Local Merchants

    New Street Fight Report: Selling to Local Merchants August 3, 2017 by David Card Leave a Comment Filed Under: Commentary Street Fight’s latest report on local merchants, Strategies for Selling Marketing & Technology Services, posted today. It’s a companion piece to our annual survey of local small and medium-sized businesses, that focuses on vendor strategies for sellin ...

    Street Fightin Paid Search EMail- 18 readers -
  • Why Location Visit Data Is Going to Be Huge for Brands

    The history of location data has been largely written by a market that buys audience segments for look-back retargeting. That means a DSP, DMP or agency trading desk, can buy a segment for their commercial use. Keep in mind, this data has already been pre-packaged by the location provider, so it has little use other than for retargeting — and there’s the opportunity.

    Street Fight- 22 readers -
  • 5 Ways Retail Brands Are Using Mobile Tech to Assist In-Store Shoppers

    5 Ways Retail Brands Are Using Mobile Tech to Assist In-Store Shoppers August 7, 2017 by Stephanie Miles Leave a Comment Filed Under: Features Consumers are doing more of their shopping online, and when they do come inside physical stores, they expect to be wowed. In addition to splashy displays and exclusive promotions available only to in-store shoppers, major retailers a ...

    Stephanie Miles/ Street Fight- 20 readers -
  • How LiftMaster Leverages Digital Solutions to Market Locally at Scale

    If you own or have ever seen ads for garage-door openers, there is a good chance you’ve come into contact with LiftMaster and Chamberlain. These brands, both owned by parent company Chamberlain Group, are the leading providers of garage-door openers in the United States. In order to maintain their leading position in the market, Chamberlain Group’s brands deploy marketing au ...

    Street Fightin How To's- 20 readers -
  • How Brands Can Use Location to Ace Back-To-School Ad Campaigns

    As the summer winds down, parents are gearing up for back-to-school shopping, and brands are preparing to launch some of the most important advertising campaigns of the year. With the International Council of Shopping Centers (ICSC) predicting the average back-to-school shopper will spend $353.20 in 2017, brands have good reason to boost their media spend.

    Street Fightin How To's- 19 readers -
  • Case Study: Audiologist Offloads Management of Digital Campaigns

    Merchant: Audiology First Location: Columbia, Maryland Platforms: Facebook, Google, ReachLocal Bottom Line: Business owners who already feel stretched thin are more likely find success in hyperlocal marketing when they offload the day-to-day management of their campaigns to an outside agency. Audiologists go through years of training to receive their doctoral degrees and b ...

    Stephanie Miles/ Street Fightin Google Facebook- 25 readers -
  • What Will Amazon Do With Whole Foods?

    It’s been nearly two months since Amazon announced its intent to acquire the Whole Foods chain for $13.4 billion — or $13.7 billion according to some sources. Whatever the figure, the acquisition, expected to close later this year upon regulatory approval, is by far the largest in Amazon’s history, and represents a watershed moment in the overall history of online retail.

    Damian Rollison/ Street Fight- 20 readers -
  • How Big Is the Promise of Local AR (And When Can We Expect It)?

    The world has reined back its excitement over augmented reality (AR)… or at least its realistic timing to consumer ubiquity. It will be revolutionary — especially for local — but the fully realized vision (smart glasses) is more of a 2022 thing than a 2018 one. This has to do with size, cost and most of all, style. But there are a few caveats to that sobering claim.

    Michael Boland/ Street Fightin Google- 14 readers -
  • 2017: A Year of Experimentation for Google Local Search

    For local search on Google, the theme of 2017 has been experimentation. Even more than usual, Google has been trying on new features this year in a seeming effort to push the envelope of local in several directions at once. For marketers and local businesses, it’s always a challenge to keep track of the search giant’s frequent shifts in policy in policy, procedure, and terminology.

    Damian Rollison/ Street Fightin Google- 20 readers -
  • Report: Matching Up with Local Merchants’ Marketing Objectives

    Street Fight’s analysis of local merchant surveys show that SMBs are spending more money on digital marketing — particularly social media and email — because they find those channels most effective. However, based on their self-professed marketing and advertising objectives, there appears to be some missing links between new customer acquisition and their favorite tactics.

    Street Fightin Social- 12 readers -
  • Enterprise Local Marketers Treat AI Hype as Means to an End

    Enterprise Local Marketers Treat AI Hype as Means to an End August 15, 2017 by David Card Leave a Comment Filed Under: Commentary I don’t know about you, but I’ve got at least three invitations to webinars on using artificial intelligence for marketing in my inbox. And last week I went to future of marketing mini-event, sponsored by marketing automation provider Emarsys, th ...

    Street Fightin Mobile- 15 readers -
  • Why Premium Media Is the Gold Standard for Brand Marketers

    It has always been said that content is king. Hard to argue with the truth of that statement, but we should add something to it: when it comes to content, premium media is gold! High-quality premium media — and the publishers that deliver it — drives engagement and represents the greatest opportunities to connect with consumers.

    Street Fightin Mobile- 18 readers -
  • Raise Report: New Funding for Pro.com, Amplitude, CommonSense Robotics

    Raise Report: New Funding for Pro.com, Amplitude, CommonSense Robotics August 11, 2017 by Joseph Zappa Leave a Comment Filed Under: Raise Report Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Tuesday, August 1: CommonSense Robotics Picks Up $6 Million for Retail Logistics Aleph VC and Innovation Endeavo ...

    Street Fight- 17 readers -
  • How an Italian Wafer Brand Targets U.S. Moms and Millennial Foodies on a Local Level

    Unless you grew up in a household of recent immigrants you may never have heard of Loacker wafers — but Crystal Black Davis, the VP of marketing and deputy to the president at Loacker USA, would like that to soon change. Black started with Loacker’s U.S. operation in 2014, the same time the company set up state-side. The Italian-based parent company was established 92 years ago.

    Street Fightin How To's- 16 readers -
  • Openings and New Hires at Signpost, Vendasta, Spirited Media

    Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list? Click here to send us tips and job openings! Signpost Brings on New Head of Product Signpost has hired local marketing and product veteran David Wachtendonk as the company’s new VP of product.

    Geoff Michener/ Street Fight- 24 readers -
  • LinkedIn Focuses on Revving Up Its SMB Efforts

    As the Web giants focus their sales efforts on Enterprise companies, SMBs often get lost in the mix. In this regard, LinkedIn’s independent agency head Ryan Wilson says his company provides a crucial value add for SMBs. LinkedIn has been working to provide a specific focus on SMBs – perhaps revving it up more in 2014 with its purchase of Bizo, which provided SMB lead nurturing.

    Street Fight- 26 readers -
  • Street Culture: A New Way to Keep Score at CrowdOptic

    After many years of being asked about the technologies that his companies develop, the money he’s making, and then more about the technology, Jon Fisher is grateful to talk about the small but super-tight team he works with. “I’ve been with the same core engineering team for 20 years now,” Fisher says. “We’re like a less good-looking version of Ocean’s 11. But we do it legally, of course.

    Street Fight- 23 readers -
  • Is Your Local Dealership Prepared for a New Era of Car Buying?

    Buying a car is one of the largest financial decisions most consumers will make in their lifetime. And it used to be car shopping wasn’t so easy. Years ago, auto shoppers would spend weeks or even months visiting multiple dealerships, relying on salesmen and managers to provide the guidance they needed to make their purchase decision. Today, things have changed.

    Street Fight- 13 readers -
  • Openings and New Hires SalesFuel, Upserve, Search Influence

    Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list? Click here to send us tips and job openings! UpServe Hires Strategic Leader UpServe has hired Brad Kime as Senior Vice President of Alliances and Channel Sales.

    Geoff Michener/ Street Fight- 18 readers -
  • The Fallacy of Google’s “Micro-Moment” Positioning

    In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hey Mike, hope your summer is winding down to a relaxing end.

    Street Fightin Google- 17 readers -
  • Report: Proximity Solutions Industry Evolving Beyond Retail Marketing

    As the proximity solutions industry undergoes rapid expansion, providers are changing up the technologies they rely on. Meanwhile, industries as varied as healthcare, marijuana, and aerospace defense manufacturing are finding new applications for proximity technology as they track the physical locations of people and assets. A new report by Proximity.

    Stephanie Miles/ Street Fight- 18 readers -
  • Facebook Talks About Its ‘Shared Future’ With Local News Publishers

    Column inch by column inch, news publishers are being devoured by Facebook and Google. At least that’s the way it looks in the headlines. The predicament was summed up in the recent BuzzFeed article, “The Campaign Against Facebook and Google’s ‘Duopoly’ Is Going Nowhere.” But underneath the grim headlines, many news publishers, big and small, for-profit and nonprofit, are mak ...

    Tom Grubisich/ Street Fightin Social Facebook- 19 readers -
  • Captivate Adds Content Partners in Push for a 360-Degree Ad Solution

    Media is still fragmented, and as busy consumers become more and more media-averse, the industry is looking for new ways to reach them and new places to target them. Captivate announced Tuesday that 12 new content providers are joining the company’s digital place-based media network to take advantage of one of those new ways: on screens in thousands of building elevators and ...

    Street Fightin Content- 16 readers -
  • How Football Viewership Trends Impact Brand Advertisers

    Sports bars suffered in the wake of declining NFL ratings last season, but a drop in viewership could actually benefit hardware stores, gas stations, and supermarkets, according to a new analysis just released this morning by the location intelligence company Foursquare. Television ratings for professional football were down 9% during the regular season and 6% during the pla ...

    Stephanie Miles/ Street Fightin How To's- 19 readers -
  • Street Fight Daily: Microsoft & Amazon Integrate Cortana/Alexa, USA Today Personalizes Homepage

    Street Fight Daily: Microsoft & Amazon Integrate Cortana/Alexa, USA Today Personalizes Homepage August 30, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In Surprising Move, Microsoft and Amazon Integrate Voice Assistants (NYT) For the past year, the two companies have been.

    Street Fight- 16 readers -
  • Street Fight Daily: Self-Driving Cars Now Deliver Pizzas, Amazon Expands Advertising

    Street Fight Daily: Self-Driving Cars Now Deliver Pizzas, Amazon Expands Advertising August 29, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ford and Domino’s to Deliver Pizza Using Self-Driving Cars in New Test (TechCrunch) Ford and Domino’s are teaming up on a research tria.

    Street Fightin Facebook- 17 readers -
  • Facebook Has a New Mission That Just May Benefit Local Publishers

    Facebook doesn’t call itself a technology company anymore. “It’s a “new kind of platform,” says founder Mark Zuckerberg. But I think the world – in particular local news publishers — should forget the semantics and focus instead on what Facebook is actually doing. I suggest Facebook watchers and its news partners begin by understanding the significance of the new Facebook mis ...

    Tom Grubisich/ Street Fightin Social Facebook- 15 readers -
  • Case Study: Jack in the Box Explores Autonomous Delivery Robots

    Merchant: Jack in the Box Locations: 21 states and Guam Size: 2,200+ restaurants Platforms: DoorDash, Marble Bottom Line: Large restaurant chains like Jack in the Box are most interested in partnering with technology vendors that are offering innovative ways to improve the customer experience. People watched as the courier robot entered the restaurant, got loaded up with foo ...

    Stephanie Miles/ Street Fight- 25 readers -
  • Foursquare’s New Swarm Update Emphasizes Tracking Past Visits

    Foursquare is releasing a major update to its Swarm mobile app this morning, moving its focus away from head-to-head competition and real-time check-ins, with a more streamlined way to revisit personal moments from the past. Foursquare’s Swarm 5.0 mobile app puts an even bigger focus on “lifelogging,” which emphasizes users’ private check-in histories with charts and searchable maps.

    Stephanie Miles/ Street Fight- 14 readers -
  • How Wells Fargo Connects Locally Via Sports, Philanthropy, and Digital

    Making a nationally familiar brand seem like part of the community takes more than simply setting up a local branch and inflating a bunch of balloons for a grand opening. For Wells Fargo & Co., one of the largest banking and financial services companies in the world, its international brand might seem too big to relate to local customers.

    Street Fightin How To's- 13 readers -
  • Why Location Measurement and Attribution Are Key to Brand Visibility

    When digital ad measurement company Moat was acquired by Oracle in April, everyone in adtech started to see clearly a change that was happening. “OK, this market is now starting to move,” says Neil Sweeney, founder and CEO of beacon network company Freckle IoT, in an interview with Street Fight. “Everyone is realizing they need measurement, they need attribution. This is the next stage.

    Street Fightin Google Facebook- 28 readers -
  • Street Fight Daily: Google Makes Maps Interactive, Amazon Rolls Out ‘Instant Pickup’

    Street Fight Daily: Google Makes Maps Interactive, Amazon Rolls Out ‘Instant Pickup’ August 17, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Brings Q&A to Maps, Further Entering the Local Recommendation Space (TechCrunch) Google is launching a new feature for Googl.

    Street Fightin Google- 15 readers -
  • Can Yelp Extend Its Moment in the Sun?

    In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Well, Mike, we have officially entered the dog days of summer.

    Street Fightin Google Facebook- 17 readers -
  • Raise Report: Fresh Funding for NuOrder, LiftIgniter, Bridg

    Raise Report: Fresh Funding for NuOrder, LiftIgniter, Bridg August 25, 2017 by Joseph Zappa Leave a Comment Filed Under: Raise Report Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Tuesday, August 15: Alcohol Marketplace Minibar Delivery Picks Up $5 Million Corigin Ventures led the round, TechCrunch reported.

    Street Fight- 16 readers -
  • Street Fight Daily: Expedia CEO to Be Offered Uber Job, Consumer Brands Cut Ad Spend

    Street Fight Daily: Expedia CEO to Be Offered Uber Job, Consumer Brands Cut Ad Spend August 28, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Expedia CEO Dara Khosrowshahi Will Be Offered Job as Uber CEO (Recode) Most expect him to take it, and he appears to be the one person .

    Street Fight- 14 readers -
  • Street Fight Daily: Target Acquires Grand Junction, Lyft Has Capitalized On Uber’s Woes

    Street Fight Daily: Target Acquires Grand Junction, Lyft Has Capitalized On Uber’s Woes August 15, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Acquires Transportation Company Grand Junction to Expand Same-Day Delivery (TechCrunch) The company had already been working .

    Street Fightin Facebook- 17 readers -
  • Hiya and Samsung Turn the Phone Dialer Into a Local Search Engine

    A new local search service is coming out on the freshest Samsung device, including the Galaxy Note 8 announced today, and it’s in the phone dialer app. From a user perspective, it’s like a local search engine integrated directly into the Android phone dialer, shown as a third “Places” tab at the top of the dialer screen next to “Recents” and “Contacts”.

    Street Fight- 21 readers -
  • How 5 Brands Use Geo-Targeting to Fuel In-Store Sales

    Nothing’s worse than seeing an ad for sunscreen on a rainy day in Seattle. By serving mobile ads based on users’ geographic locations, brands can avoid these types of blunders and hone in on the type of hyper-specific messaging that boosts engagement and click-through rates. Seeking to bridge the online and offline experience, enterprise marketers are increasing their spendin ...

    Stephanie Miles/ Street Fightin How To's- 27 readers -
  • Drawbridge Partnership Brings Identity Graph to Latin American Market

    Latin America has become a hot spot for mobile advertising, with forecasters predicting that ad spending in the region will grow at a faster rate than anywhere else in the world through 2019. Today, the cross-device identity firm Drawbridge is expanding into the market in a big way, partnering with Retargetly, a DMP headquartered in Argentina, to bring the Drawbridge Connecte ...

    Stephanie Miles/ Street Fightin Mobile- 15 readers -
  • Quantifying the Physical World with a Product-Based Approach

    In the past, measuring human population, demographics and other physical variables across the globe meant a paper survey or census. Census collection has been fraught with errors, controversy, and at times, has been blatantly unfair to certain groups of ethnicities or cultures. Yet every country needs basic information on its population for purposes of planning, development, a ...

    Street Fight- 15 readers -
  • Street Fight Daily: Amazon’s Grocery Disruption Begins, Retailers Embrace Direct Mail

    Street Fight Daily: Amazon’s Grocery Disruption Begins, Retailers Embrace Direct Mail August 25, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon to Lower Whole Foods Prices Monday and Offer Prime Members Benefits Soon (Recode) The e-commerce giant said on Thursday that it.

    Street Fight- 25 readers -
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