Street Fight - Posts from November 2017

  • Web.com Acquires Acquisio, Adding to Its Suite of Small Business Products

    Web.com Acquires Acquisio, Adding to Its Suite of Small Business Products November 1, 2017 by Peter Krasilovsky Leave a Comment Filed Under: News Web.com announced today that it is acquiring the assets of Montreal-based Acquisio and adding them to its growing stable of small business digital products.

    Street Fight- 11 readers -
  • Location Analytics Tracks Human Movement Before Hurricane Irma

    As Hurricane Irma barreled down on the state of Florida, residents prepared with trips to local hardware stores and grocery stores, but they also visited quick-service restaurants, wireless retailers, and check cashing businesses in droves, according to visitation data provided by Placed, a location analytics firm.

    Stephanie Miles/ Street Fight- 14 readers -
  • Using Mobile Location Data to Target World Series Fans

    Major advertisers paid upwards of $500,000 for each 30-second TV spot during the World Series this year, but using real-time mobile location data, savvy brand marketers could have reached targeted groups of consumers for much less. Using GPS data to track the physical movements of its panel of opted-in users, the location analytics firm Arrivalist found that fans who attende ...

    Stephanie Miles/ Street Fight- 11 readers -
  • DNAinfo and Gothamist Shuttered Suddenly by Ricketts Following Vote to Unionize

    The delete button has hit two well-known and established local news sites. Gone at 5 p.m. Thursday were nine-year-old DNAinfo, with its expert and rooted coverage of all five boroughs of New York City, plus a newer site in Chicago, and a sister operation, 15-year-old Gothamist, which produced a city-that-never-sleeps narrative of New York under Brooklyn-born co-founder and pu ...

    Tom Grubisich/ Street Fight- 11 readers -
  • Borrell Sizes Up What’s Behind Local Ad Media Choices

    We know from the numbers that local advertisers are increasingly choosing social media to place their messages. But they’re also turning out to be cautious businesspeople who like to maintain a balance in their placements among multiple media, as the new Borrell Associates survey of local advertisers shows. Digital banners are supposed to be so “Web 1.

    Tom Grubisich/ Street Fight- 17 readers -
  • GateHouse’s UpCurve Acquires Closely to Complement ThriveHive

    GateHouse Media’s small and medium-sized business solutions provider UpCurve announced this morning that it has acquired Perry Evans’ Denver-based local/social tech company Closely. The company will be integrated into ThriveHive’s digital solutions, deepening UpCurve’s ability to aggregate and analyze SMB data.

    David Hirschman/ Street Fight- 18 readers -
  • Street Fight Daily: Facebook Rides Mobile to Riches, Amazon Picks an Agency

    Street Fight Daily: Facebook Rides Mobile to Riches, Amazon Picks an Agency November 2, 2017 by Joseph Zappa Leave a Comment Filed Under: News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Registers Soaring Ad Revenue, Buttressed by Mobile (MediaPost) The company now says mobile advertising revenue represents about 88% of all advert.

    Street Fightin Social Mobile Facebook- 7 readers -
  • Openings and New Hires at Infogroup, Vistar Media, Unacast

    Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list? Click here to send us tips and job openings! Infogroup CDO Starts Foundation; Joins Startup Advisory Board After almost 10 years at Infogroup, Matt Graves has left the company t ...

    Geoff Michener/ Street Fight- 38 readers -
  • Raise Report: Privy, Reflektion, InVision Lock Down New Funding

    Raise Report: Privy, Reflektion, InVision Lock Down New Funding November 3, 2017 by Joseph Zappa Leave a Comment Filed Under: Raise Report Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Monday, Oct 23: ActionIQ Picks Up $30 Million to Break Down Data for Marketers Andreessen Horowitz led the Series B ro ...

    Street Fight- 14 readers -
  • Street Fight Daily: DNAinfo & Gothamist Shut Down, CNN Wades Into Commerce

    A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DNAinfo and Gothamist Shuttered Suddenly by Ricketts Following Vote to Unionize (Street Fight) The delete button has hit two well-known and established local news sites. The twin closures came a week after the staff at DNAinfo New York voted to be unionized under Writers Guild of America East.

    Street Fight- 14 readers -
  • Where Local Agencies Help Brands Most

    About a quarter of multi-location brands use local media agencies to help manage and evaluate their local digital advertising and marketing programs, according to Street Fight’s latest survey. There’s a modest correlation between using agencies and marketing effectiveness, and the agencies seem to help the most with TV and display advertising, rather than other key local tacti ...

    Street Fightin Display Mobile- 12 readers -
  • SMB Index: Big Gains for Local Stocks in October

    SMB Index: Big Gains for Local Stocks in October November 6, 2017 by Shubham Datta Leave a Comment Filed Under: News This monthly feature from SurePath Capital Partners looks at the relative optimism about a range of public companies working with SMB clients. Follow the SurePath SMB Index in real time by clicking here.

    Street Fight- 11 readers -
  • Why Carrier Data Is the Key to Unlocking Mobile Verification

    Verification is emerging as one of the biggest themes of 2017 in adtech. Brands like P&G are placing new demands on agencies and media providers for increased transparency and accountability, which in turn has led to significant advances in areas like viewability. The next battleground is clearly verifying the data accuracy of the underlying ingredients — namely the qualit ...

    Street Fight- 20 readers -
  • ­­Sponsored Content: The Real Meaning of Local Presence Management

    This is the first article in a four-part sponsored content series from Advice Local. Sixteen hours. That’s how much time Laura Correa spends managing the website, social media pages, and search engine optimization strategies at her Maryland-based spa, Green Revolution Skin Studio, each month. The time she spends generating web content and keeping her business information upda ...

    Street Fight- 10 readers -
  • Local Marketing on Alexa? The Real Estate Industry Gives It a Shot

    On Sunday nights, you’ll find real estate agent Gabriel Fernandez at work in his laundry room. But he’s not washing, drying, folding or ironing his clothes for the coming week. Instead, Fernandez spends about 20 minutes there every Sunday night talking about some of the latest homes to hit the Northern Virginia real estate market.

    Matt Mcgee/ Street Fight- 14 readers -
  • Looking at Location Signals, GroundTruth Looks at Ways to Predict Behavior

    Compared to other forms of media, local as its own category is only around nine years old, says Sarah Ohle, vice president of marketing insights at GroundTruth. GroundTruth, a mobile advertising and data tech company (previously xAd), is focused on offline consumer behaviors that, when analyzed and cross-referenced, can provide real-world actionable recommendations and insights for brands.

    Street Fightin Mobile- 14 readers -
  • Adxcel Rebrands as Artsai, Using AI to Consolidate the Marketing Stack

    Artificial intelligence-based marketing tech company Artsai launched today in a rebrand. Previously known as Adxcel, Artsai founder and CEO Yuri Khidekel and his team realized more than a year ago that their company was doing more than dynamic creative optimization. Artsai now has two patents pending around the AI technology, which uses machine learning to customize messagin ...

    Street Fight- 17 readers -
  • Learning to Work on Your Startup Even While Executing on the Day-to-Day

    Starting a company can be both exhilarating and terrifying — and the decisions that founders make are often under a microscope. While most start their business with the best intentions, it’s easy to lose track of important details like company culture. Brad Feld, a co-founder of both TechStars and the Foundry Group, has seen his share of startups rise and fall and rise.

    David Hirschman/ Street Fight- 20 readers -
  • Street Fight Daily: Inside Snap’s Messy IPO, SoftBank Deal Looms for Uber

    Street Fight Daily: Inside Snap’s Messy IPO, SoftBank Deal Looms for Uber November 10, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap’s Rise and Fall: How a Big, Splashy IPO Kept Doubters Mum (WSJ) Snap kicked off the planning for its hotly anticipated initial public offer.

    Street Fight- 14 readers -
  • Sponsored Content: Leveraging Connected Channels in Local Presence Management

    Social media marketing is not a silo. Neither is website management, pay-per-click advertising, or search engine optimization — particularly when it comes to the practice of local presence management. This is the second in a series of articles, sponsored by Advice Local, laying out the steps that businesses and agencies can take to gain better control of their local presence online.

    Street Fightin Paid Search- 18 readers -
  • How Voice Assistants Could Transform Local (Part II)

    Voice assistants continue to evolve as a medium for local search, as I examined here last month. But what does it mean for local media players and startups? If consumers are increasingly searching with voice, how do you wedge your way into that conversation? It’s partly about platform choice. As examined last month, home assistants like Amazon Echo have a disproportionate share of attention.

    Michael Boland/ Street Fightin How To's- 8 readers -
  • Mobile Strategies That Retail Brands Are Using to Fuel Holiday Sales

    Mobile Strategies That Retail Brands Are Using to Fuel Holiday Sales November 28, 2017 by Stephanie Miles Leave a Comment Filed Under: Features Will this holiday season be a cheerful one for brick-and-mortar retailers? The National Retail Federation certainly thinks so. The retail trade group estimates that nearly half (46%) of younger consumers plan to spend more during th ...

    Stephanie Miles/ Street Fightin Mobile- 14 readers -
  • Street Fight Daily: Shoppers Swarm to Social, Snapchat’s Redesign Goes Live

    Street Fight Daily: Shoppers Swarm to Social, Snapchat’s Redesign Goes Live November 29, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… More Facebook and Instagram Users Discussed Last Weekend’s Shopping than Super Bowl (AdWeek) On Facebook, 90 million people generated 226 mill.

    Street Fightin Facebook- 12 readers -
  • Thunder CEO Sees Both Media and Creative Strategy Changing in 2018

    Looking ahead to 2018 and 2019, Victor Wong, CEO of marketing tech company Thunder, sees big changes in store for marketers. Rather than applying marketing information based on devices, marketers will increasingly be able to target actual people, Wong told Street Fight in an interview. Knowledge about customers is more precise, and that’s going to change both the media and t ...

    Street Fight- 16 readers -
  • McClatchy’s Chris Hendricks Signs Off After a Long Digital-First Career

    McClatchy’s Chris Hendricks has often been my GPS on where daily newspapers, including his company, were in finding their legs on the constantly shifting ground of digital publishing. But starting tomorrow morning, I won’t be able to get any more positional readouts from Hendricks. After a 25-year career at McClatchy where he led the company on its make-or-break journey from ...

    Tom Grubisich/ Street Fight- 22 readers -
  • Social Media Gets the Local Spending Growth, Partly by Default

    Social media marketing remains the biggest target for increased spending, both by small local merchants and enterprise marketers supporting their local branches and distributors, according to Street Fight survey analysis. It is widely used, and deemed effective, particularly by SMBs. But when you dig deeper, it looks like most local marketers are using social media as substitu ...

    Street Fightin Social Display EMail- 10 readers -
  • Street Fight Daily: Black Friday Was a Bonanza, SoftBank Tries to Buy Uber Shares at a Discount

    Street Fight Daily: Black Friday Was a Bonanza, SoftBank Tries to Buy Uber Shares at a Discount November 28, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Black Friday Sales, Click Rates Soar (MediaPost) Email and ad engagement rates leaped in the week before Black Friday, con.

    Street Fight- 12 readers -
  • How Far Can Google Local Services Expand?

    In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hope you had a Happy Thanksgiving, Mike.

    Street Fightin Google How To's- 10 readers -
  • Openings and New Hires at Empyr, Vistar Media, LotLinx

    Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list? Click here to send us tips and job openings! SurePath Capital Adds First Advisor Perry Evans, Denver-based entrepreneur who has led the formation and development of four ventures ...

    Geoff Michener/ Street Fightin Mobile- 20 readers -
  • Street Fight Daily: Snap Selling New Type of Ad, Net Neutrality Repeal Could Affect Marketers

    Street Fight Daily: Snap Selling New Type of Ad, Net Neutrality Repeal Could Affect Marketers November 24, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Is Selling a New Type of Ad in Time for the Holidays: Promoted Stories (Recode) Snapchat is rolling out a new ad fo.

    Street Fight- 14 readers -
  • Pearle Vision Keeps a Neighborhood Focus in the Battle for Patients and Customers

    Many people who need corrective eyewear visit eye care stores every year as a regular part of life. This repeat type of business has become more and more attractive to a host of competitors who see the potential for long-term customers. These days, a slew of online-only outlets have begun to offer eyewear, putting pressure on their traditional brick-and-mortar rivals.

    Street Fight- 15 readers -
  • Why Commercial Banks Are Turning to Proximity Technology

    That location intelligence firms are able to use foot traffic patterns to predict the financial performance of businesses is nothing new. Foursquare has been doing it for years, most famously when it accurately predicted Chipotle’s sales drop in 2016. But a new report released this morning by Proximity.

    Stephanie Miles/ Street Fight- 10 readers -
  • Street Fight Daily: Big-Box Retailers Report Best Earnings in Years, Mashable Sold for Change

    A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Investments in Digital Transformation Pay Dividends for Big-Box Retailers (Bloomberg) Walmart’s U.S. comparable sales rose 2.7 percent from a year earlier — its strongest growth in this measure in eight years. Best Buy reported domestic comparable sales were up 4.5 percent year-over-year.

    Street Fight- 8 readers -
  • Street Fight Daily: What the Time Sale Portends, Moment of Truth Approaches for Uber

    A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What the Blockbuster Sale of Time Inc Means for the Media (Poynter) The $3 billion Sunday evening sale of Time Inc., long the king of magazine companies, is stunning for not being stunning. It will now be a footnote, albeit an important one, to a digital revolution that has altere ...

    Street Fight- 14 readers -
  • NinthDecimal Launches Website-to-Store Attribution Solution

    Mobile programmatic and audience intelligence platform NinthDecimal has launched a new website-to-store attribution solution in a bid to help marketers more efficiently connect digital assets to offline sales. The product is being billed as the first of its kind, providing retailers with a clearer picture of the interplay between e-commerce and in-store activities.

    Stephanie Miles/ Street Fightin Paid Search- 20 readers -
  • Smaller Newspapers Are Doing Just Fine, Thank You, New Report Finds

    Big daily newspapers get most of the attention in the local news industry, but they include only 3% of all newspapers, daily and weekly. The other 97% – 6,851 titles – are “small-market newspapers.” Of these, 1,202 are printed daily and 5,649 are printed weekly (on their physical form). They are papers like the Herald and News in Klamath Falls, Ore., the Daily Coloradoan in Fort Collins, Colo.

    Tom Grubisich/ Street Fight- 9 readers -
  • How Much Should We Still Care About Duplicate Content?

    Ever since Google Panda was unleashed, duplicate content has been a focus of SEOs. In this instance, duplicate content is referred to as large blocks of content within the website that is repeated. The belief has been that duplicate content — although it is not cause for a penalty, unless it appears deceptive — hurts the overall quality of the website.

    Mindy Weinstein/ Street Fightin SEO- 8 readers -
  • Street Fight Daily: Uber Hid 2016 Data Breach from Users, Huge Ad Fraud Scheme Uncovered

    Street Fight Daily: Uber Hid 2016 Data Breach from Users, Huge Ad Fraud Scheme Uncovered November 22, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Hid a 2016 Data Breach That Affected 57 Million People And Paid Off the Hackers (Recode) Uber failed to notify some 57 milli.

    Street Fightin Facebook- 20 readers -
  • Moe’s Seeks Personalization and Efficiency by Implementing Drive-Thru Kiosks

    In all sectors of the retail industry, businesses are scrambling to implement digital initiatives that cater to customers’ personal expectations and make for a quick and easy store visit. In fact, personalization topped all other digital transformations as the top marketing strategy being pursued by retail executives in an eMarketer report released earlier this year.

    Street Fight- 8 readers -
  • Raise Report: Yotpo, Leanplum, Globality Secure New Funding

    Raise Report: Yotpo, Leanplum, Globality Secure New Funding November 17, 2017 by Joseph Zappa Leave a Comment Filed Under: Raise Report Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Friday, Nov 3: Globality Picks Up $35 Million to Connect Corporations with Small Service Providers Investors included THK ...

    Street Fight- 12 readers -
  • How Thanksgiving Day Store Closures Impact Black Friday Sales

    Shoppers say they don’t want retailers opening their doors on Thanksgiving Day, but research from the location intelligence firm Foursquare tells a different story. Analyzing proprietary foot traffic data at major retailers, Foursquare found that stores that open earlier on Thanksgiving Day drive more visits and steal share from their competitors.

    Stephanie Miles/ Street Fight- 13 readers -
  • With Yext Integration, ShopKeep Looks Beyond Payment Processing

    With Yext Integration, ShopKeep Looks Beyond Payment Processing November 14, 2017 by Stephanie Miles Leave a Comment Filed Under: News More than 24,000 small businesses using an iPad-based point-of-sale system from ShopKeep now have access to online presence management tools from Yext, thanks to a new partnership between the two firms announced just this morning.

    Stephanie Miles/ Street Fight- 17 readers -