• Don’t Compromise on Talent, Pull These Recruitment Levers Instead

      I’ve made my fair share of hiring mistakes over the years. In past jobs I’ve hired (and eventually had to fire) incompetents, slackers, and one seething gentleman whose eye twitched whenever he got angry. I’ve gotten better at hiring though, especially since I joined Tailwind. Of all of the places I’ve worked, Tailwind has the strongest hiring ethos, and the best results to show for it.

      Tailwind Blog- 48 readers -
    • How to Create Beautiful Pinterest Pins

      If you’ve spent any time on Pinterest, you know that it’s all about beautiful Pinterest Pins. If you’re like many Pinners, you’ve spent more time looking than you have adding your own original content. It has been reported that up to 80% of the pins you see on Pinterest are repins. Given all of the beautiful images and useful information that can be found on Pinterest its eas ...

      Tailwind Blogin Social How To's- 31 readers -
  • The Ultimate Pinterest Planner – Make This Your BEST Year on Pinterest

    Successful, profitable Pinterest marketing rarely happens by accident. Having a strategy, tools to optimize your time, and following a consistent routine are all vital to getting started, but over time, life tends to get in the way. And even though you might be getting traffic and leads from Pinterest, it’s easy to lose direction – Pinning without purpose and with no real aim.

    Tailwind Blog- 10 readers -
  • Blogging – The Foundation for Pinterest Marketing Success

    Big brands like Wayfair or Target use massive budgets to drive incredible amounts of Pinterest activity and sales without creating much content. Some of your competitors may as well. So what can a regular business or blogger do to compete? Blog. Creating blog content is something that any business can do, yet many don’t.

    Tailwind Blog- 14 readers -
  • 8 Instagram Ideas for a Profile that Pops

    Ever noticed that there are some accounts on Instagram you just HAVE to follow? I mean, even if you’re not into cats on Roombas (who isn’t, though?), there is SOMETHING about the account’s profile that draws you in and lets you know they’re going to brighten your feed every day. This is not an accident, my friends.

    Tailwind Blogin Social- 13 readers -
  • Pinterest Visual Search and Shopping – Just in Time for the Holidays

    Just in time to attract new holiday shoppers to your store – brick and mortar or online – Pinterest releases five new ways to find products and ideas using visual search. While we can all enjoy the fun discovery made possible with these releases, we’re going to take a look at how retailers and marketers can make use of them as well.

    Tailwind Blogin Social- 18 readers -
  • Pinterest is NOT a Social Network [Why it Matters to Marketers]

    In an interview with Fortune magazine, Pinterest co-founder Ben Silbermann said of the platform, “I think that’s a very different thing than a social network. The objectives of the two are different. On a social network, you upload photos for other people to like. Pinterest, on the other hand, is self-serving.

    Tailwind Blog- 10 readers -
  • Introducing Tailwind Tribes – Work Faster, Grow Faster Together

    Tailwind Tribes enables you to grow with other bloggers and marketers like you, while solving two key challenges that you face every day: Finding a steady supply of high-quality content to share, and Getting your content seen by the right people Over the past year, many of the world’s best-known bloggers and influencers have been collaborating in Tailwind Tribes to curate feeds of qua.

    Tailwind Blog- 11 readers -
  • How to Use Instagram Story Polls for Fun, Engagement, and Marketing

    Instagram Stories – little photo or video snippets of your life that disappear in 24 hours are perfect for sharing behind-the-scenes looks into your business or products. Now, Instagram Story Polls make it even easier (and more fun) to get more engagement and increase the reach of your content. Instagram Stories were already a powerful tool for increasing engagement, and if y ...

    Tailwind Blog- 14 readers -
  • How to Use Hashtags on Pinterest

    It wasn’t long ago that the answer to “How do I use hashtags on Pinterest?” was, “Don’t!” Pinterest told us that hashtags didn’t work the way people expected, they could be confusing, and using them may even harm your reach. But in September 2017, all that changed. Hashtags on Pinterest are now a must! How Hashtags Work on Pinterest Hashtags provide a whole new way to search on Pinterest.

    Tailwind Blogin Social How To's- 12 readers -
  • 11 Ways to Get More Instagram Followers

    It’s no wonder brands and influencers are interested in getting more Instagram followers. Instagram recently reached 800 million active monthly users – and the last 100 million were added in under six months! What are the 500 million active DAILY users doing on Instagram? Sure, we’re posting myriads of selfies, following Insta-celebrities and crazy-talented photographers.

    Tailwind Blogin Social EMail- 12 readers -
  • 6 Ways to Make Money on Pinterest

    Want to turn your passion for all things Pinterest into a money maker, or even a full-time business? There are several legitimate ways to do so from the comfort of your own home – or the coffee shop, or the bleachers at a Little League game! The “right” way for you to make money on Pinterest depends on how involved you want to be.

    Tailwind Blog- 11 readers -
  • How to Find, Join, and Pin to Group Boards on Pinterest

    Do you use Pinterest group boards in your marketing strategy? Would you like to get your Pins in front of more people? With just a few steps, you can find, join, and start Pinning to group boards for more Pin exposure and website traffic. What Is a Pinterest Group Board? Group, or collaborative boards, are owned by one Pinner who has given one or more other Pinners permission t ...

    Tailwind Blog- 10 readers -
  • Creating Real Instagram Engagement For Growth

    Has your Instagram engagement dropped recently? If so, you are not alone! Even some Instagram experts have noticed a huge decrease in likes and comments on their Instagram posts. And since we know it’s not a result of “Shadow Ban,” what exactly IS going on, and more importantly – how can we turn it around to keep our Instagram accounts active and growing? Instagram Engagement D ...

    Tailwind Blogin Social- 10 readers -
  • How to Use Pinterest for Your Blog

    Do you want people to find your blog, read it, love it, and share it? Of course you do! Well, then, you need to be using Pinterest to promote it. But, wait! “I don’t have a parenting, cooking, fashion, or fitness blog,” you say. Wellll, neither do we. Yet, Pinterest is the number two driver of social traffic to our site.

    Tailwind Blogin Social How To's- 15 readers -
  • What to Post on Instagram – Jumpstart Challenge

    It’s a fact – posting to Instagram every day is good for growth. According to a Tailwind original study, those who post to Instagram every day not only see 13 times as many likes, they also see a 56% bump in follower rate as compared to those who post less than once a week. And yet, even with those incredible stats, only 5% of those we studied were posting at least once per da ...

    Melissa Megginson/ Tailwind Blogin Social- 18 readers -
  • What to Pin to Pinterest in September

    In this post, we look at the Pinterest Pins that performed best last September to help you understand what you should be Pinning this month. We analyzed all of the Pins from Tailwind members from September of last year and Pinned the ones that received the most Repins to our 11 “trends” boards – one board for each of the 11 most popular Pinterest categories.

    Melissa Megginson/ Tailwind Blog- 24 readers -
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