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24 January 2017 | Beth Crane YouTube University #2: optimising your YouTube channel Welcome to our YouTube University series. In this series of blog posts, we introduce you to the importance of video content in your marketing strategy and how to optimise it. In our last post, we highlighted how crucial it is to have an effective video strategy in your marketing campaign.
31 January 2017 | Melanie Kamdar YouTube University #4 YouTube Integration with Google Analytics Welcome to our YouTube University series. In this series of blog posts, we introduce you to the importance of video content in your marketing strategy and how to optimise it. In our last post, we looked at how to optimise your individual YouTube videos.
12 May 2017 | Melanie Kamdar Snapchat Sinking – Is it Beginning of the End for the Social Network? With news breaking this week that Snap Inc, Snapchat’s parent company have reported big financial losses and a slowing down of new user growth, is the honeymoon over for the social media app of choice for Millennials? In March 2017, Snap Inc had a successful IPO on the New York Stock Exchange wi.
22 May 2017 | Melanie Kamdar SEO ROI – How much revenue is your website delivering? It is a truth universally accepted that some elements of the marketing mix are easier to justify than others. Calculating ROI from PPC, for instance, is very easy as you can track the journey of every person who clicks on your ads right through to purchase.
2 May 2017 | Evie Palaiochorinou How Google is Winning the Fake News Battle Fake news quickly became a destructive force last autumn after grabbing the headlines. Search engines soon jumped into battle against fake news websites and publishers in order to defend their ground. As many will be aware, Google and Facebook have been two of the major companies affected by fake news concerns.
26 April 2017 | Melanie Kamdar Move Over Position 1, There’s a New Place in Town. For more than 18 years SEOs and brand have been fighting to get their websites ranking at the coveted position 1 on the search engine results pages (SERPs). However, now there’s a new position that’s worth fighting for, position 0. What is position 0? Position 0 is otherwise known as a featured snippet.
25 April 2017 | James Jezusek Is ‘brand’ the only future ranking signal for SEO? Since the ‘Vince’ algorithm update in February 2009, Google has continued to increase the importance of ‘brand’, or ‘brand as a trust signal’, as a ranking factor. As we look to the future, will ‘brand’ become more powerful, or could it even become the only ranking factor for SEO? There are curr ...
25 April 2017 | Jonathan Lyon How to Conquer Google by Hacking User Intent Google is constantly getting smarter. Its overall aim is to accurately understand user intent, providing the desired results on page 1, if not in the top 3 search results. Google wants to provide web pages that are valuable and relevant to the user.
19 April 2017 | Joe Paul The Future of Image Search There’s always a lot of chatter in the search community about the future of SEO: “What effect will AI have on search?”, “Is the future of search keyword-less?” SEO is an ever-changing industry, mainly because search engines such as Google and Bing are constantly using new technologies in order to improve their user’s experience.
19 April 2017 | Beth Crane Generation Z is here: move over Millennials Move over Millennials, Generation Z is here The Millennial demographic is much-hyped, and much coveted, by marketeers. Millennials grew up surrounded by technological advancement and they’ve undoubtedly changed the way brands and consumers interact. But they’re already old news. Enter Generation Z.
10 April 2017 | Melanie Kamdar Mistrusting Millennials – Why Your PPC Budget is Being Wasted With Millennials coming of age and starting to have more spending power than any other generation, more and more brands are focusing their marketing efforts towards this lucrative demographic. However, a new group means new methods of communication.
29 March 2017 | James Jezusek OK Google. What does Voice Search mean for SEO? The continuing rise of mobile, smart ‘digital assistants’ such as Google’s own Home product due to launch in the UK in April, Amazon’s Alexa, plus a surge in connected devices such as in-car assistants has given rise to a shift in the way people are searching for information and products online, by ...
29 March 2017 | Joe Paul Google’s ‘Fred’ update – Two Weeks On Two weeks ago we had our say on Google’s now infamous ‘Fred’ update, named endearingly after Google’s Gary Illyes’ pet fish. There was a lot of chatter in the search community, but until recently, nothing was confirmed by Google. However, in a Webmaster hangout on Friday 24th, the update was pretty much confirmed.
29 March 2017 | Evie Palaiochorinou Google’s Mobile-first Index A few months ago, Google shared the news that they will be releasing a mobile-first index that had all SEOs talking. This mobile-first index is definitely something that Tamar experts are keeping an eye on because it is going to have a major impact on the world of SEO and rankings.
21 March 2017 | Beth Crane Machine Learning Masterclass #8: The Future of Machine Learning We have reached the end of our Machine Learning Masterclass series. Throughout this series, we have given an introduction to Machine Learning, investigated the tools being used to implement it, and explored how it is already being used in digital and video.
17 March 2017 | Asad Imam Machine Learning Masterclass #7: What can Machine Learning teach us? In our Machine Learning Masterclass series so far, we have covered what Machine Learning actually is, the impact it might have on SEO and the sorts of tools and applications that are currently powered by machine learning.
16 March 2017 | Joe Paul Machine Learning Masterclass #6 Machine Learning and Video In our Machine Learning Masterclass series so far, we have covered what Machine Learning actually is, the impact it might have on SEO and the sorts of tools and applications that are currently powered by Machine Learning.
14 March 2017 | James Jezusek New Google update ‘Fred’ further hits sites with spammy links Although unconfirmed, multiple sources have reported Google has likely rolled out a new algorithm update to crack down on sites with poor link profiles. Google is continually updating its algorithm in order to demote sites practising bad link acquisition techniques, or ‘black hat SEO’ ...
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