- Our Blog
17 February 2016 | Henry Elliss Is ‘dark social’ as dark as it sounds? If you’ve not heard of the concept of ‘dark social’ before let’s sum it up in one sentence: When measuring traffic driven to a website from social channels, some of it doesn’t show up due to a variety of different factors. How important is this and is it something that any digital marketer needs to lose an ...
12 February 2016 | Paige Marsh The month in social: January From a famous puddle to a celebrity rant, January showed us a huge range trending topics for the first month of the year. Today we’re looking at the four most talked-about social events and our view on their relevance to brands. #1 Drummond Puddle Watch Last year social media evolved and brought new technologies, pla ...
24 February 2016 | Matthew Foulds 4 answers to questions on Google’s new ad layout On February 19, 2016 Google changed their adwords offering, significantly. The search engine confirmed there will be no more text ads running down the right side of the browser on desktop devices. Instead there will now be four ads before the organic search results.
Rather unshockingly, we SEOs spend a lot of time on websites and we run into the same mistakes over and over. The same old mistakes that make us increasingly angry. Here are six things we hate the most about your site; #1 Unnecessary subfolders Google has said time and time again that an easy to follow site structure is key to an SEO-optimised site.
2 February 2016 | Henry Elliss What’s going on with Twitter? Unless you’ve been hiding under a digital rock, you’ll undoubtedly notice that the future of Twitter is causing quite a bit of debate at the moment. Whilst some are going as far as to declare the ‘End of Twitter‘, most commentators are in agreement that the future of the social giant is uncertain.
9 February 2016 | Asad Imam Will ‘user intent’ precipitate the death of the keyword? Among the numerous updates (500+ according to some estimates) that Google makes each year, one significant update to the core algorithm happened around the 10th of January 2016 that – as always – generated an heap of fluctuation and visibility correlation studies. One interesting study comes from Searchmetrics.
24 February 2016 | Paige Marsh 4 reasons you need a blog for SEO Whilst some people still consider SEO to be a dark art, most digital marketers are comfortable with the ins and outs of on and offsite optimisation. There are a wide variety of techniques at your disposal – and often just knowing where to start is the trickiest part.
18 February 2016 | Chris Russell 4 new developments at Twitter Two weeks ago we looked at why Twitter has been coming under fire, with some predicting the beginning of the end for the platform. Personnel changes, rumours of a character limit drop and a slow-down in growth had led to a drop in the company’s value.
We thought that for this Valentine’s Day, we’d stick to what we know. And we know SEO. So we’re taking a cheeky look at the searches that peak around the time of Valentine’s Day. To do this, we used Google Trends – which gives an arbitrary score out of 100, with 100 being the most, to search volumes for a specific keyword.
25 February 2016 | Asad Imam 6 things you should know about Accelerated Mobile Pages Last year in October Google announced their Accelerated Mobile Pages Project. The initiative aims to dramatically improve page load speeds, user experience and content performance on mobile devices for certain queries.
26 February 2016 | Matthew Foulds Dolly Days – My Life At Tamar Towers #1 Hi, I’m Dolly, I’m a wire haired standard daschund (that means I’m a proper size, not one of those stupid handbag-sized sausage dogs). I’ve wanted to have a GoPro to record my adventures for ages and the team at Tamar finally got the hint. My first video is online here, but first a bit more about me.
25 February 2016 | Sarah Graveling Do you have a persona-based content strategy? Content has long been an essential part of the digital marketing strategy, but are you attracting the right audience? Digital marketers are usually very good at measuring performance, but how do you know that the users sharing or reading your content are the right people for your site? More importantly, you may .
Digital Marketing Expertise from the