• Why We Stopped Using the Word ‘Authentic’

    Every night, when I come home from work, I walk by a little billboard in the Hoboken PATH station that makes me gnash my teeth. It’s an ad for a yoga studio. I’ve seen two variations, one for men and one for women. The billboard meant for women contains 15 words of copy: “I am a sister. I am a runner. I am authentic. I do hot yoga.

    Jordan Teicher/ The Content Strategist- 9 readers -
  • Zuckerberg’s Facebook Page, and 3 Other Stories You Should Read

    Here’s what you missed while changing your Gmail settings as fast as possible… The New York Times: Davos Elite Fret About Inequality Over Vintage Wine and Canapés Selected by Dillon Baker, tech editor It’s no secret that populist movements are gaining ground across the globe. While the causes are complicated, few would disagree that evolving technology, wealth inequality, and ...

    The Content Strategistin Social- 14 readers -
  • Why Marketers Struggle to Hire the Best Freelance Writers

    “Get us a nurse or a doctor… who can also write.” While working as an account representative at Contently last year, I often heard this type of request from customers interested in our freelance network. Regardless of the industry, be it finance, insurance, technology, etc., many of our clients came in with a desire for that perfect hybrid of writer-professional.

    The Content Strategist- 17 readers -
  • 7 Companies That Should Buy Medium, Because Why Not?

    It’s time to panic about another social network. Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing it’s ad-sales operation. In Williams’s estimation, the company’s Outbrain-esque ad structure to push advertorials on people contributed to a “broken system” of ad-supported media.

    Joe Lazauskas/ The Content Strategistin Social- 18 readers -
  • The Content Marketer’s Guide to Lead Generation

    According to Forbes, 93 percent of B2B marketers claim content marketing drives more leads than traditional marketing. Why? Because content gives marketers the opportunity to have a voice and help their potential customers solve pressing issues. However, simply publishing an insightful blog post isn’t enough to generate leads or revenue.

    Jordan Teicher/ The Content Strategistin Content- 14 readers -
  • Print Is Still the Most Trusted Type of Ad—By Far

    Some people claim print is dying. As a journalist, I don’t really like these people, even if they may be right. So it was comforting to find out that consumers still value print, at least when it comes to one crucial metric. According to an October 2016 survey by MarketingSherpa, 82 percent of U.S. internet users trust print ads when making a purchase decision, more than any other medium.

    The Content Strategist- 22 readers -
  • Marketers Are Sabotaging Their Content Programs

    When the Content Marketing Institute releases its annual Benchmark Reports, I beeline for one stat: How many people had a documented content strategy? Every year, the shockingly low number of marketers who have a documented content strategy has been the most troubling stat in the robust report. I always expect to see a dramatic rise, but it usually lingers around 33 percent.

    Joe Lazauskas/ The Content Strategistin Content- 18 readers -
IMGlance Facts
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