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A few weeks ago, my bathtub faucet started spraying water all over the bathroom. I’m a pretty handy guy, so I decided to search for practical advice on Google and buy the parts to fix the problem on Amazon. That way, I could save a few bucks avoiding the plumber. However, despite all the articles that offered five easy steps to fix a faucet or vowed to tell me everything one n ...
Workplace clichés have become the elephant in the room, popping up every time we reach out or touch base. When we have too much on our plates, we don’t have the bandwidth to take a helicopter view of these annoying—and overused—phrases. Luckily, GoToMeeting’s done the work for us, creating a new infographic of 50 workplace clichés that need to be banned from our collective vocabulary.
The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. In a blog post this morning, the social giant announced it will increasingly prioritize posts shared by friends and family over those from publishers, brands, and other pages.
Any successful content program requires transparency and visibility. But one that brings different together teams around the world needs to max out those traits. Teams across the globe need an easy way to see which content is available and which initiatives are under development in different markets.
Five years ago, the term “marketing stack” was barely used outside of discussions between the most tech-savvy CIOs and CMOs. There were roughly 150 tools you could use to manage how people interacted with your brand. If you were enough of a marketing geek, you could memorize them over your morning coffee. The scene has changed dramatically since then.
Like most industries, the agency world is in an intense period of transition. As competition heats up from media and tech companies, and brands turn to in-house teams, agencies are being forced to evolve or die. That pressure has had detrimental effects on agency employees. According to a new study by Campaign US, the American offshoot of a British ad trade magazine, morale i ...
This story was originally published on our sister site, The Freelancer. Having pitches ignored by busy editors is nothing new to freelancers. Editors receive so many emails every day, and the increasing demands on everyone’s time at publications fighting to stay alive means getting someone’s attention is a real challenge.
Here’s what you missed while you were realizing the internet isn’t nearly as stable as you thought… The New York Review of Books: They’ve Got You, Wherever You Are Selected by Dillon Baker, associate editor In this book review, Jacob Weisberg covers the evolution of advertising from the 19th century to today.
Every day, I religiously check my mailbox to look for the newest issue of The New Yorker. I know it only comes once a week, but each time I open the mailbox, I have this irrational hope that a fresh copy will be waiting for me. When it does arrive, I head upstairs, establish an impenetrable nook, and spend the next 45 minutes with a familiar friend.
A few years back, my path to pop culture enlightenment was blissfully simple. I would open up Grantland and read whichever stories piqued my interest. The same way my daily routine relied on a cereal of choice (Honey Bunches of Oats) and a toothpaste of choice (Crest Pro-Health), I had developed a relationship with a publisher of choice.
When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for short) suddenly found itself in the spotlight. Why Salesforce? How did these guys get so big? What the hell is a CRM1 anyway? You could see the questions bouncing around as people suddenly wanted to understand the complex world of martech. Martech is everywhere.
Last week, Crain’s New York released their 2016 New York Business Fast50 List, an annual ranking that recognizes the 50 fastest growing companies in New York City. The rankings are calculated based on annual growth rate, and only companies with at least $10 million in annual revenue are eligible. We’re proud to announce that Contently ranked 32nd, with a growth rate of 746 percent.
Last week, we gathered 200 of the top minds in content marketing at the Bowery Hotel for the fith annual Contently Summit. In truth, I can’t believe that it’s been five years. When we held the first Contently Summit in the fall of 2012, Mitt Romney’s “47 percent” comment qualified as a debilitating political gaffe. “Call Me Maybe” was still lingering near the top the pop charts.
If you’ve just fired every writer at your company and replaced them with vloggers and cinematographers, it is with a heavy heart that I must announce you’re not going to reach as many millennials as you think. According to a study by the Pew Research Center, 42 percent of adults aged 18 to 29 prefer reading the news, compared to 38 percent who prefer watching it and 19 percent ...
Here’s what you missed while you were registering to vote (you were doing that, right?)… McSweeney’s: Are You the Next Rock Star Social Media Manager Who’s Willing to Literally Die for Content? Selected by Noah Waldman, editorial intern Today is my last day as Contently’s editorial intern, which means I’ve been on the job hunt, which means I’ve been seeing a lot of job listings that look exactl.
The first email newsletter I subscribed to was Warren Ellis’s Orbital Operations. Ellis, a writer and comic book author, has been sending these emails since the ’90s, and they haven’t evolved all that much since. His newsletter is mostly text, with a couple links to books he recommends or a talk he gave at a conference, and perhaps a preview of a comic he’s working on.
After returning from Content Marketing World, Contently editor-in-chief Joe Lazauskas wrote a piece addressing the tension between the two ideological camps in branded content: journalists vs. marketers. Immigrants to content marketing from the journalism world push for more editorial content, emphasizing quality and creative, while those with backgrounds in marketing tend to f ...
A little over three years ago, Sam Slaughter, Contently’s VP of Content, asked me to run The Content Strategist. I’d been writing for the site for a couple years, and I often fantasized that Sam would notice me on the sidelines, admire my immaculate jew fro, and hand me the ball. In true Contently fashion, I ran the blog for the first month as a freelancer, working remotely from Tel Aviv.
Content marketing industry news and analysis, by Contently