• Teenagers Can’t Get Enough Mobile Video

    I have a pair of 13-year-old cousins who come over my childhood home every year for the holidays. When they were younger, their parents often harped on their impish outdoor behavior: “Put down that tree branch!” “Get out of the mud!” Eventually, they outgrew their old vices and replaced them with something more modern: excessive cell phone usage.

    The Content Strategist- 13 readers -
  • 5 Experts Share Their Top Advice for Creating VR Content

    This post originally appeared on Social Media Week. Virtual reality isn’t just for big budgets. Hardware is becoming more accessible, and there are new opportunities for small businesses to create VR content. While there still is a whole lot of tinkering, more and more brands, organizations, and technology companies are figuring out what works, what doesn’t, and what consumers actually want.

    The Content Strategistin Content- 17 readers -
  • The Content Marketing Journey, in 3 Stages

    I’ve worked at the same company for the past three and a half years, but it feels, at times, like I’ve worked for three different companies. That’s just the nature of startups; you’re reinventing yourself more than Madonna in the ’80s. Contently’s mission is still the same as when I joined in 2013.

    Joe Lazauskas/ The Content Strategistin Content- 21 readers -
  • Video Measurement Is Broken. Here’s How to Fix It

    In Arthur Conan Doyle’s novel The Sign of Four, Sherlock Holmes says one of his most iconic witticisms, “I never guess. It is a shocking habit—destructive to the logical faculty.” Luckily for Holmes, he never worked in marketing. The famous detective may have had brilliant deductive powers, but even he would’ve struggled to make sense of today’s digital video landscape.

    Jordan Teicher/ The Content Strategistin Social How To's- 18 readers -
  • This One Lead Gen Metric Will Help You Show Marketing ROI

    Here are a couple of embarrassing facts about myself: 1. I have a catalogued list of my favorite content marketing SlideShares. 2. There’s one that’s my most favorite, and I reference it all the time. I’m talking about Why Content Marketing Fails, by Moz founder Rand Fishkin. It tackles the biggest content marketing mistakes with the help of clip art and some pretty bad fonts.

    Joe Lazauskas/ The Content Strategist- 25 readers -
  • Are Brands Wasting Their Money on Virtual Reality?

    A few weeks back, I had the opportunity to (sort of) live out my fantasy of being an NFL quarterback. I was at Social Media Week NY, and spotted a virtual reality (VR) football game: My time to become Tom Brady had finally come. I strapped on the headset I pretended was a helmet, put my hands through a pair of strangely shaped controllers, and stepped into the virtual huddle to ...

    The Content Strategist- 14 readers -
  • Webinar: Exclusive Benchmarks From Contently and TrackMaven

    How do you stack up to your competition? What’s working in your industry? Thanks to sophisticated data collection, finding the answers to these questions is no longer guesswork. And make no mistake: this kind of data is critical to your marketing success. As Scott Brinker—founder/editor of Chief Martec, program chair of the MarTech Conference, and owns his own martech company, ...

    Dillon Baker/ The Content Strategist- 19 readers -
  • Why Performance Data Isn’t Enough

    Readers of a certain age may remember a ’90s commercial for a product called Hair Club for Men, featuring a gentleman who proclaimed “I’m not only the president, I’m also a client.” For lack of a better metaphor, that’s basically how I’d sum up my role at Contently. Not only am I tasked with convincing marketers that our software will solve their content marketing problems, I a ...

    Sam Slaughter/ The Content Strategist- 19 readers -
  • How 3 UK Brands Reached Their Audiences With Great Content

    While the internet has made it possible for brands to reach consumers just about anywhere there’s a Wi-Fi connection, much of the advertising industry still seems to take a U.S.-centric approach to marketing coverage. With New York City trying to hold on to its reputation as the media capital of the world, and Silicon Valley dominating headlines, it’s easy to overlook the conte ...

    Tessa Wegert/ The Content Strategistin Content How To's- 23 readers -
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