• Infographic: A Marketer’s Guide to Posting on LinkedIn

      It feels like social media editors only have fun on Twitter and Facebook. Those platforms may be the go-to places for celebrities and “sexy” B2C brands—if Denny’s is ever going to be sexy, this is it—but when it comes to B2B marketing, LinkedIn has them beat. According to a new infographic from WebpageFX, 80 percent of B2B social media leads come from LinkedIn.

      Amanda Walgrove/ The Content Strategist- 47 readers -
    • Infographic: The Top Salaries in Content Marketing

      Content strategists must’ve been good last year because they’re set to enjoy a salary boost in 2017. That’s according to new research from The Creative Group, a staffing firm which collected data for more than 120 creative and marketing jobs across the U.S. After looking through the data, the companies pinpointed the eight highest-paying tech and creative careers.

      Amanda Walgrove/ The Content Strategistin Content- 54 readers -
    • 23 Content Marketing Predictions for 2017

      Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing. Will video rule 2017? Will fake news change the way publishers pursue marketing? Will artificial intelligence go too far? Now we’re back, ready to hope for the best, plan f ...

      The Content Strategistin Content- 55 readers -
  • Study: B2B Buyers Aren’t Too Happy With Salespeople

    Salespeople don’t have it easy. Hit your numbers and you’re safe. Miss your sales quota, and you may be looking for work. That reality puts salespeople in an awkward position. They have to push products to anyone with a pulse, yet no one wants to buy from a pushy salesperson. According to a recent study from DiscoverOrg, a sales intelligence platform, not many B2B salespeople ...

    Dillon Baker/ The Content Strategist- 9 readers -
  • Connecting the Dots: How to Raise Your Search Rankings With Internal Linking

    Imagine you’re playing soccer. You’ve trained for years, now finally at the peak of your powers as you confidently march toward the title. Then, with the score tied in the championship, the ball falls to you just yards from the goal. But instead of knocking it in to rapturous applause, you scuff your opportunity, doomed to watch your biggest competitor take all the spoils for itself.

    The Content Strategist- 6 readers -
  • Every Generation Z Takeover Story You’ll Be Reading for the Next 10 Years

    When he was only 14 years old, Duncan Mitchell dropped out of middle school after watching an inspirational episode of Billions on Showtime. “I knew then that there was something more for me,” said Mitchell, now 16 and the CEO of a professional virtual-reality fidget-spinning league. “People in my generation, all they wanna do is dab on some business, you know?” Mitchell’s as ...

    The Content Strategist- 23 readers -
  • Why It’s Time to Rebuild Traditional Marketing Teams

    I’m not usually one for quotations, but there’s a saying attributed to Albert Einstein that I’ve always appreciated: The definition of insanity is doing the same thing over and over again, and expecting different results. Since marketers always care about getting better results, it’s about time they listened to Einstein’s advice.

    Jordan Teicher/ The Content Strategistin EMail- 24 readers -
  • The Content Marketer’s Guide to Lead Generation

    This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. To see more content in this series, click here. According to Forbes, 93 percent of B2B marketers claim content marketing drives more leads than traditional marketing.

    Jordan Teicher/ The Content Strategistin Content- 14 readers -
  • The Dos and Don’ts of Controversial Marketing

    In one of the most talked-about ads in recent memory, reality star Kendall Jenner walks off a photoshoot to join a crowded protest. The demonstration eventually comes to a halt in front of a line of policemen, so Jenner walks up to an officer and tries to make peace with … a can of Pepsi. People like to say there’s no such thing as bad publicity. But even though the clip had more than 1.

    The Content Strategist- 15 readers -
  • What the Internet’s Best ‘About Us’ Pages Can Teach Brands

    I’ve been writing website copy since I started out at FCB in 1994. One of my earliest assignments was for Nabisco, which became one of the first brands to launch a corporate web site. For the creative concept, we decided to turn the digital experience into a virtual town you could explore. The town hall housed corporate communications and human resources updates, a museum expla ...

    The Content Strategist- 16 readers -
  • Connecting Content to Measurable Business Outcomes

    I recently passed my six-month mark at Contently. In my very first post on The Content Strategist, I wrote this: The biggest challenge facing content marketing is also its greatest opportunity. How do we connect each piece of content to a specific business outcome? In content marketing, ROI means many things to many people.

    The Content Strategistin Content- 16 readers -
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