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A few weeks ago, my bathtub faucet started spraying water all over the bathroom. I’m a pretty handy guy, so I decided to search for practical advice on Google and buy the parts to fix the problem on Amazon. That way, I could save a few bucks avoiding the plumber. However, despite all the articles that offered five easy steps to fix a faucet or vowed to tell me everything one n ...
Workplace clichés have become the elephant in the room, popping up every time we reach out or touch base. When we have too much on our plates, we don’t have the bandwidth to take a helicopter view of these annoying—and overused—phrases. Luckily, GoToMeeting’s done the work for us, creating a new infographic of 50 workplace clichés that need to be banned from our collective vocabulary.
The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. In a blog post this morning, the social giant announced it will increasingly prioritize posts shared by friends and family over those from publishers, brands, and other pages.
I knew something was wrong as soon as I entered the hotel. I signed in at the front desk and the clerk assumed a huge, cheerful smile. “Welcome to the Facebook Hotel!” he said. “Your dog died six years ago today!” After forcing me to look at four photos of my departed dog as a puppy, he handed over my room key.
Content marketers are obsessed with tying their work to ROI, and rightfully so. Whether you create content to drive brand awareness, generate leads, or spark a sale, you have a responsibility to show the tangible impact of your investment. ROI means different things to different people, but on a basic level, it’s just proof that your department knows what it’s doing.
It’s true, tech is changing holiday shopping habits—not just because I skipped Black Friday this year to binge-watch the Gilmore Girls revival on Netflix. According to a new infographic from digital agency Sequence, customers are getting used to making their holiday purchases online. Actually, they prefer it, which shouldn’t shock anymore during a time when stores can feel ove ...
Almost four years ago, The Atlantic published a native ad, sponsored by the Church of Scientology, titled “David Miscavige Leads Scientology to Milestone Year.” Twelve hours later, the post was removed from the site. 1 Since 2013, the incident has served as an interesting learning experience for content marketers. The article itself wasn’t all that controversial.
1. Get a goofy hairstyle When it comes to style, gurus are basically soccer stars. (Side note: Thank you William Kulp for inspiring this idea. Your comment is the only good thing on LinkedIn I’ve ever read.) Just like Cristiano Ronaldo or Lionel Messi needs a unique hairstyle to stick out among hundreds of competing footballers, gurus need something to make themselves pop amo ...
As I write this, a single algorithm controls the flow of 40 percent of all web traffic to publisher sites. It’s the main source of news delivery to 62 percent of all American adults. And chances are that it played a big role in whether you read this article at all. I’m talking, of course, about the Facebook algorithm—the most mysterious part of Facebook’s all-powerful platform.
When I first imagined being an editor in New York City, I saw myself tucked away beside a fireplace in a cozy cafe—article and red pen in hand. While this fantasy remains a weekly ambition, it looks nothing like my actual life as a digital editor in 2016. Unlike my fireplace reverie, digital publishing involves a regimented system of checks and balances.
At this moment, 11 unread marketing emails are collecting dust in my personal inbox. GrubHub is trying to make me emotional about sharing holiday meals. (It’s working.) The Boston Red Sox want me to attend spring training. (Florida in March does sound lovely.) “Barack Obama” even sent an email about “fighting back.” (Yes we can?) Of those 11, I opened about half, only clicking through on one.
In both my personal and professional life, it seems like all my time nowadays is spent dealing with growth. At home I spend most of time dealing with my three kids, who are growing faster every day—a feeling every parent knows. And at work, I run the financial operations of a company that seems to be growing just as fast. And that’s not hyperbole.
Back in the days of Mad Men, agencies were bulletproof institutions. Nobody had to question how things worked. Account managers dealt with clients, creatives created, and everybody smoked. But once the digital revolution hit a few decades ago, the traditional agency model splintered into an array of concentrated niches.
Marketing analyst Rebecca Lieb likes to say, “Content is the atomic particle of marketing.” But as we get closer to 2017, we should probably tweak that to: “Content is the atomic particle of all communications.” For the last few years, marketers have tapped into the power of storytelling by creating content that inspires brand awareness, promotes thought awareness, and generates leads.
For months, my health-nut brother has encouraged me to develop a meal plan. (“Dumplings are not a food group, Erin.”) To humor him, I decided to map out what I would eat. Suddenly, my menu was no longer determined by drunken noodle cravings. I started to classify food by value. I organized components into categories—protein, fats, grains, and vitamins—that would provide enough ...
Here’s what you missed while spent all week on Facebook arguing with relatives and high school classmates you didn’t even know you were still friends with… The Atlantic: How Well Can Computers Read Fiction? Selected by Erin Nelson, marketing editor I tried to sit down to write about Silicon Valley’s fate under Donald Trump and quickly had a panic attack about the impending policy changes.
On March 3, 1914—the day before President Woodrow Wilson’s inauguration—8,000 suffragists marched past the White House to protest for the right to vote. Even though the organizers had secured a permit, people spit on, assaulted, and heaved objects at the protesters. Women wouldn’t be able to vote for another six years, but the march was a symbolic demonstration that they were u ...
As much as marketing has changed in the past 10 years, it’s no exaggeration to say it may change even more in the next five. The marketing technology industry has exploded, which has disrupted traditional notions about the role of the marketer at an exponential rate. At this point, human marketers are at risk of being replaced altogether.
Content marketing industry news and analysis, by Contently