• A Night at the Facebook Hotel

    I knew something was wrong as soon as I entered the hotel. I signed in at the front desk and the clerk assumed a huge, cheerful smile. “Welcome to the Facebook Hotel!” he said. “Your dog died six years ago today!” After forcing me to look at four photos of my departed dog as a puppy, he handed over my room key.

    The Content Strategistin Social- 11 readers -
  • 36 Case Studies That’ll Help You Understand Content Marketing ROI

    Content marketers are obsessed with tying their work to ROI, and rightfully so. Whether you create content to drive brand awareness, generate leads, or spark a sale, you have a responsibility to show the tangible impact of your investment. ROI means different things to different people, but on a basic level, it’s just proof that your department knows what it’s doing.

    The Content Strategistin Content- 10 readers -
  • Infographic: How Tech Has Changed Black Friday

    It’s true, tech is changing holiday shopping habits—not just because I skipped Black Friday this year to binge-watch the Gilmore Girls revival on Netflix. According to a new infographic from digital agency Sequence, customers are getting used to making their holiday purchases online. Actually, they prefer it, which shouldn’t shock anymore during a time when stores can feel ove ...

    Amanda Walgrove/ The Content Strategistin How To's- 12 readers -
  • How to Become a Marketing Guru, in 8 Steps

    1. Get a goofy hairstyle When it comes to style, gurus are basically soccer stars. (Side note: Thank you William Kulp for inspiring this idea. Your comment is the only good thing on LinkedIn I’ve ever read.) Just like Cristiano Ronaldo or Lionel Messi needs a unique hairstyle to stick out among hundreds of competing footballers, gurus need something to make themselves pop amo ...

    Dillon Baker/ The Content Strategistin How To's- 10 readers -
  • Why All Brands Need an Editorial Workflow

    When I first imagined being an editor in New York City, I saw myself tucked away beside a fireplace in a cozy cafe—article and red pen in hand. While this fantasy remains a weekly ambition, it looks nothing like my actual life as a digital editor in 2016. Unlike my fireplace reverie, digital publishing involves a regimented system of checks and balances.

    The Content Strategist- 14 readers -
  • How Do Your Email Engagement Rates Stack Up Against Your Competitors?

    At this moment, 11 unread marketing emails are collecting dust in my personal inbox. GrubHub is trying to make me emotional about sharing holiday meals. (It’s working.) The Boston Red Sox want me to attend spring training. (Florida in March does sound lovely.) “Barack Obama” even sent an email about “fighting back.” (Yes we can?) Of those 11, I opened about half, only clicking through on one.

    The Content Strategist- 2 readers -
  • Contently Named to Deloitte’s Fast 500 List for Second Year Running

    In both my personal and professional life, it seems like all my time nowadays is spent dealing with growth. At home I spend most of time dealing with my three kids, who are growing faster every day—a feeling every parent knows. And at work, I run the financial operations of a company that seems to be growing just as fast. And that’s not hyperbole.

    The Content Strategist- 13 readers -
  • Webinar: How to Leverage Content Across the Enterprise

    Marketing analyst Rebecca Lieb likes to say, “Content is the atomic particle of marketing.” But as we get closer to 2017, we should probably tweak that to: “Content is the atomic particle of all communications.” For the last few years, marketers have tapped into the power of storytelling by creating content that inspires brand awareness, promotes thought awareness, and generates leads.

    The Content Strategist- 10 readers -
  • Here’s Why Infographics Outperform Blog Posts

    For months, my health-nut brother has encouraged me to develop a meal plan. (“Dumplings are not a food group, Erin.”) To humor him, I decided to map out what I would eat. Suddenly, my menu was no longer determined by drunken noodle cravings. I started to classify food by value. I organized components into categories—protein, fats, grains, and vitamins—that would provide enough ...

    The Content Strategist- 1 readers -
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