• Infographic: A Marketer’s Guide to Posting on LinkedIn

      It feels like social media editors only have fun on Twitter and Facebook. Those platforms may be the go-to places for celebrities and “sexy” B2C brands—if Denny’s is ever going to be sexy, this is it—but when it comes to B2B marketing, LinkedIn has them beat. According to a new infographic from WebpageFX, 80 percent of B2B social media leads come from LinkedIn.

      Amanda Walgrove/ The Content Strategist- 49 readers -
    • Infographic: The Top Salaries in Content Marketing

      Content strategists must’ve been good last year because they’re set to enjoy a salary boost in 2017. That’s according to new research from The Creative Group, a staffing firm which collected data for more than 120 creative and marketing jobs across the U.S. After looking through the data, the companies pinpointed the eight highest-paying tech and creative careers.

      Amanda Walgrove/ The Content Strategistin Content- 55 readers -
    • 23 Content Marketing Predictions for 2017

      Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing. Will video rule 2017? Will fake news change the way publishers pursue marketing? Will artificial intelligence go too far? Now we’re back, ready to hope for the best, plan f ...

      The Content Strategistin Content- 57 readers -
  • A Day in the Life of a Content Strategist

    As of today, 40,427 people have the title of content strategist on LinkedIn. Another 1,389 open roles await the right candidate. And according to recent research from The Creative Group, content strategists currently hold one of the top-paying jobs in the tech and creative fields. Strategists typically earn between $81,000 and $115,000, a jump of more than 5 percent from last year.

    The Content Strategistin Content- 11 readers -
  • Candid Feedback and the Future of the Freelance Marketplace

    The last time I stayed in an Airbnb, the host made me pick up the apartment keys from a cashier at a convenience store several blocks away. Naturally, when it came time to rate my stay on the site, I docked a few points for the check-in process since the host should know it was pretty inconvenient. (Although I did score some Tastykakes waiting in line.

    The Content Strategist- 14 readers -
  • The Problem That’s Quietly Sabotaging Your Marketing Budget

    The brainstorming process always begins with promise. People sit around a conference room table kicking around potential ideas, and everything seems plausible. Let’s create an infographic to show off our recent study, says the ambitious manager. Sounds good, says the eager junior marketer. Even though the project begins with the best intentions, challenges start to get in the way.

    Dillon Baker/ The Content Strategist- 16 readers -
  • The Great Expansion: How RBC Uses Content Across 14 Departments

    This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. To see more content in this series, click here. Manulife’s core content marketing challenge was similar to many global brands: the team producing content w ...

    The Content Strategistin Content How To's- 15 readers -
  • The Engine That Will Fuel Your Content Marketing

    When I came to Contently six months ago, the first thing I noticed was that the world’s most prestigious brands were dealing with an enormous challenge. The data is daunting. Every minute, 215 million pieces of content get created. Less than 35 percent of content gets used, due to a variety of reasons. And most importantly, only 5 percent of content gets 90 percent of all digital attention.

    The Content Strategistin Content- 26 readers -
  • How Facebook Could Force Brands to Pivot to Video

    In a recent New York Times Magazine story, Jacob Silverman writes, “Pivoting has become the new failure, a concept to describe a haphazard, practically madcap form of iterative development.” Those who work in digital media know this madcap iteration all too well. In 2017 alone, MTV News, Vocativ, Sports Illustrated, the Huffington Post, Fox Sports, Vice, and Mic have all pivot ...

    Jordan Teicher/ The Content Strategistin Social How To's- 18 readers -
  • Attention Editors: We Need to Fix the Pitching Process

    Every few months, I pitch a story to an editor I’ve known since last year. This editor seems like a good guy. He’s pleasant, thoughtful with feedback, understanding if I ask for an extension. We even trade some personal banter once in a while. But whenever I send over the pitch, he never gets back to my first email. I always have to follow up a week later, sometimes two.

    Jordan Teicher/ The Content Strategist- 13 readers -
  • 3 Content Marketing World Sessions That’ll Make You Better at Your Job

    In a few weeks, Contently is heading to Cleveland for Content Marketing World. We’re excited to explain more about how we’re helping brands deliver measurable brand impact and business outcomes. We’re also looking forward to hearing from some of the brightest marketing minds out there. As CMW gets closer, I wanted to share three sessions that I’m particularly excited to see: ...

    The Content Strategistin Content- 15 readers -
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