• Infographic: The Top Salaries in Content Marketing

      Content strategists must’ve been good last year because they’re set to enjoy a salary boost in 2017. That’s according to new research from The Creative Group, a staffing firm which collected data for more than 120 creative and marketing jobs across the U.S. After looking through the data, the companies pinpointed the eight highest-paying tech and creative careers.

      Amanda Walgrove/ The Content Strategistin Content- 56 readers -
    • The 6 Most Important Social Media Trends of 2017

      Social media—once a competitive, dynamic space—has gotten predictable. Facebook added a hundred million users in a quarter? What else is new? Facebook is in trouble for failing to stop fake news, extremist messages, and child pornography? Par for the course. Facebook shamelessly copied another Snapchat feature? Yawn. It’s all been going on for years.

      Dillon Baker/ The Content Strategistin Social- 41 readers -
    • Storytelling Is Not a Strategy

      At the start of 2017, I made the shift from ad tech to martech. In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. The consumers had spoken, and they didn’t want interruptive advertising experiences anymore.

      The Content Strategistin Social Display- 31 readers -
  • Study: Teenagers Are Now Facebook’s Kryptonite

    Late last year, I wrote an article for Vice News about whether humans can fall in love with artificial intelligence. Spoiler alert: We can. Normally, I’d link you to the webpage so you can read it to learn more, but in this case, I can’t. The article only appeared on Snapchat Discover, the daily magazine-like spread of stories meant to pique the interest of younger readers.

    The Content Strategist- 8 readers -
  • How to Make an Emotional Narrative Work For Your Brand

    I want to tell you about the last time I cried. A few months ago, inside a little laboratory in Claremont, California, I was hooked up to a machine that measures your brain activity from an armband. The lab belonged to a neuroscientist named Dr. Paul Zak, and the brain machine is called the INBand, a new device that looks like an Apple Watch and goes on that part of your arm w ...

    Shane Snow/ The Content Strategistin How To's- 10 readers -
  • 4 Elements of Great Storytelling, Backed by Neuroscience

    Content marketing is in a crisis. Once you sign up for a few brand newsletters, you get pounded with the same generic how-to articles. How to Use Social Media to Boost Your Small Business. How to Make Your Team More Productive. How to Save Money for Your Kid’s Future. And, most ironically, How to Deal With Email Overload.

    Joe Lazauskas/ The Content Strategist- 11 readers -
  • 24 Content Marketing Predictions for 2018

    Contently grew up a lot in 2017. Instead of just going through the motions, we thought about how content marketing was maturing, refined our mission, and conducted research to find out as much as possible about our clients and the industry at large. If we learned anything from last year, it’s that marketers are striving for accountability more than ever before.

    The Content Strategistin Content- 20 readers -
  • Studying the Hidden World of Dark Social Engagement

    There’s a hidden world of social sharing that often gets overlooked. For every tweet, pin, and Facebook link, there are certain shares that people have struggled to measure for years. As brands and publishers push for better engagement and tangible ROI, unlocking this data has never been more important.

    The Content Strategistin Social- 15 readers -
  • Introducing ‘The Storytelling Edge’

    Contently has a book coming out! You can order it here. And if you’d like to subscribe to our free email course on becoming a more powerful storyteller, you can sign up here! A little while ago, my mother sent me an email with the subject line, “The Youngest Storyteller.” There was a picture of a three-year-old kid holding a big microphone on a stage with a big smile on his face.

    Shane Snow/ The Content Strategist- 11 readers -
  • Why Today’s SEO Experts Will Evolve or Go Extinct

    At any given time, you can find some major tech journalist, thought leader, martech blogger, or digital marketing guru declaring search engine optimization dead. These harbingers of the digital doomsday usually aren’t being literal. The practice of SEO isn’t dead, but the way SEO experts, consultants, and agencies have traditionally approached the subject might be.

    The Content Strategistin SEO- 17 readers -
  • What Are 2018’s Biggest Content Marketing Trends?

    What big content marketing trends do you see for next year? -Jake, New York As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. 1. This cartoon is way too real. I own that outfit. I’ve had that exact conversation at six different conferences this year.

    Joe Lazauskas/ The Content Strategistin Content- 23 readers -
  • Everything Wrong With Marketing Speak, in 1 Chart

    At 4:40 pm on Thanksgiving, as I was explaining how I’d found synergy between two family recipes to optimize the juiciness of the turkey, I realized that marketing speak had finally sabotaged my vocabulary. “What are you talking about?” my cousin asked. She was looking at me like I was an alien from a planet where everyone was born with four tentacles and two MBAs.

    Joe Lazauskas/ The Content Strategist- 9 readers -
  • This Psychological Trick Can Make You a More Empathetic Marketer

    Even though I am [redacted] years old, I follow a bunch of trendy Instagram humor accounts aimed at people in their 20s and teens. I’d like to tell you I do this because I think it’s important to keep up with the latest digital trends… but it’s also possible that I just have an immature sense of humor.

    The Content Strategist- 21 readers -
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