• The Legally Hazy World of Cannabis Marketing

    In the November 2016 elections, marijuana lit up the ballot. Voters in California, Massachusetts, and Nevada legalized recreational marijuana. In Florida, North Dakota, and Arkansas, constituents approved medical marijuana measures. And in Montana, where a restrictive 2011 law threatened to shut down dispensaries, voters chose to protect and expand access to medical cannabis facilities.

    The Content Strategistin Social- 14 readers -
  • Storytelling Is Not a Strategy

    At the start of 2017, I made the shift from ad tech to martech. In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. The consumers had spoken, and they didn’t want interruptive advertising experiences anymore.

    The Content Strategistin Social Display- 18 readers -
  • How Document Analytics Became Our Secret Weapon

    Twenty-three years ago, the PDF, or portable document format, was released. In the digital timeline, that’s practically the age of dinosaurs. Yet the PDF, which is the go-to downloadable format for most businesses, has barely changed since its prehistoric beginnings. When Contently acquired Docalytics—now called Document Analytics—a year ago, we knew it had the potential to ch ...

    Dillon Baker/ The Content Strategistin How To's- 14 readers -
  • How Contently Is Supporting International Women’s Day

    You may have heard about “A Day Without Women,” the strike that falls on International Women’s Day. The idea is if women refuse to do any paid or unpaid labor and hold on to their dollars in solidarity, the economy will feel the impact of a world without an entire gender. This is an incredibly important message to send.

    The Content Strategistin How To's- 14 readers -
  • How Big Is Your Marketing Stack?

    Every year, ChiefMartec publishes a chart of the marketing technology landscape, dotted with the vast library of industry players. In 2012, around 350 martech logos filled the poster. By 2016, that number had jumped to over 3,800, broken down into six main categories and 49 subdivisions. With nearly 4,000 options available, how many martech solutions does a brand use? Conducto ...

    The Content Strategistin How To's- 15 readers -
  • Facebook’s Algorithm Is Watching You, and 5 Other Stories We Loved in February

    Here’s what you missed in marketing, media, and tech while you triple-checked every envelope you sent out this month… The Atlantic: The Facebook Algorithm Is Watching You Selected by Joe Lazauskas, editor-in-chief On the surface, this is a story about Go Rando, a browser extension that randomizes your reactions in order to trick Facebook’s algorithm so it can’t profile you to a dystopian degree.

    The Content Strategist- 14 readers -
IMGlance Facts
  1. listed
  2. #5 in our ranking
  3. 1,401 posts, read by 23,081 readers
  4. 16 readers per post
  5. 41 Posts per month
Facts last updated: (2017-03-24 17:08:01 UTC). Update Frequency for posts: 15 minutes. Posts last updated: .
Get the top posts daily into your mailbox!