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Content strategists must’ve been good last year because they’re set to enjoy a salary boost in 2017. That’s according to new research from The Creative Group, a staffing firm which collected data for more than 120 creative and marketing jobs across the U.S. After looking through the data, the companies pinpointed the eight highest-paying tech and creative careers.
Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing. Will video rule 2017? Will fake news change the way publishers pursue marketing? Will artificial intelligence go too far? Now we’re back, ready to hope for the best, plan f ...
At the start of 2017, I made the shift from ad tech to martech. In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. The consumers had spoken, and they didn’t want interruptive advertising experiences anymore.
Even though I am [redacted] years old, I follow a bunch of trendy Instagram humor accounts aimed at people in their 20s and teens. I’d like to tell you I do this because I think it’s important to keep up with the latest digital trends… but it’s also possible that I just have an immature sense of humor.
Once upon a time, Snapchat was in line to take over the social network throne from Facebook. It had unique features, fast growth, and celebrity superusers. But as the hype faded over the last year, one thing has become clear: Snapchat doesn’t have a good revenue model. As Snapchat’s standing dipped, Instagram took off.
When you’re upset, those closest to you can see it in your eyes, your posture, perhaps even your appearance. They’ll ask those two magic words—“What’s wrong?”—and then you’ll launch into a play-by-play dialogue of work drama about how Doug was rude to you, where Divya was sitting in relation to you at the conference table, and why you’re never going back to that office again (until tomorrow).
When it comes to writing and editing, my mantra has always been “less, but better.” That also applies to titles. Think of the editor slicing words off the computer screen, trying to chisel out the perfect headline that’s clear and entertaining. Print titles still manage to pull this off, which is probably why I get so much enjoyment out of our brainstorming sessions for The Contently Quarterly.
Now that this quiz lives in our CMS, we’d love for you to identify the most common marketing ...
Think back to the last time you had a terrible-no-good-very-bad-I-want-to-move-to-Australia day at work and needed to talk to someone about it. You may have turned to an amazing partner or friend who let you ramble on near endlessly and incoherently, asked appropriate questions at appropriate intervals, handed you Kleenex when needed, periodically interjected with horrified gu ...
This summer, I jumped at my first opportunity to head to Cannes. The awesome folks at Index Exchange invited me to host their video studio and interview a couple dozen different ad-tech leaders over the course of the five-day festival, which gave me a convenient excuse to buy aviators and white pants.
Last month I started working at a Mexican e-commerce company as the content manager. The truth is that content marketing is pretty much new around here. The first thing I did when I got the job was to do research, and I’ve been doing that ever since. I’m worried that I’ve been overdoing it, and now I’m at that point where I don’t how to start.
Judging by the headlines, the mobile revolution is well underway. Last year, Adobe ran a story on CMO.com titled, “The Moment Is Now: Brands Must Embrace A Mobile-First World.” Think With Google wants to show us “How to Drive Growth in a Mobile-First World.” And a few months ago, Entrepreneur declared that “The Dominance of Mobile Marketing Is Complete.
If you’re a marketer with a pulse and a subscription to Ad Age, you’ve heard that great content is the key to building relationships with your target audience. But amidst all the top-of-funnel engagement metrics, lead attribution data, and fancy Powerpoints designed to convince our bosses to double our content marketing budgets, one question often goes unanswered: What type of ...
This decade, native advertising has been one of the hottest—and most controversial—media trends. It’s been heralded as both a savior of the media business and a slayer of reader trust. The truth likely falls somewhere in the middle. Like it or not, native advertising has become a key revenue stream for publishers and a go-to tactic for advertisers.
Content marketing studies tend to be happy-go-lucky affairs. Companies are investing more money, executives are buying in, teams are more sophisticated, and so on. Every year since 2010, the Content Marketing Institute has put out one of those studies on the state of content marketing. CMI’s analysis of B2B content marketing is a prime example of how to get earned media.
Over the last few years, Vox Creative—the native ad arm of Vox Media—has shot to the A-list of native advertising options, earning perhaps the best reputation of any shop not named T Brand Studio. Its high-quality branded documentary series, like “Two-a-Days” for Russell Athletics, integrate well into Vox’s portfolio of sites.
Like many news stories of late, this one started with a tweet from the president. On September 27, Trump fired off an accusation that Facebook had always been against him. Facebook CEO Mark Zuckerberg responded later that day with his own post, writing: “Trump says Facebook is against him. Liberals say we helped Trump. Both sides are upset about ideas and content they don’t like.
Content marketing industry news and analysis, by Contently