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The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. In a blog post this morning, the social giant announced it will increasingly prioritize posts shared by friends and family over those from publishers, brands, and other pages.
It feels like social media editors only have fun on Twitter and Facebook. Those platforms may be the go-to places for celebrities and “sexy” B2C brands—if Denny’s is ever going to be sexy, this is it—but when it comes to B2B marketing, LinkedIn has them beat. According to a new infographic from WebpageFX, 80 percent of B2B social media leads come from LinkedIn.
Content strategists must’ve been good last year because they’re set to enjoy a salary boost in 2017. That’s according to new research from The Creative Group, a staffing firm which collected data for more than 120 creative and marketing jobs across the U.S. After looking through the data, the companies pinpointed the eight highest-paying tech and creative careers.
Former heavyweight champion Mike Tyson once said, “Everybody has a plan until they get punched in the mouth.” The line gets at something most people can appreciate, regardless of whether they’ve been in the ring. As the SVP of enterprise content marketing at POP, a digital agency, I often think back to Tyson’s words.
Prior to joining Contently, I worked on digital strategy for some of the world’s top magazines. In other words, I spent most of my time coaxing brands like Vogue, Glamour, and GQ to embrace online publishing—and it wasn’t always easy. In order to convince the old-school print executives to adopt a digital strategy, I first had to learn how their departments created content.
At last week’s Google I/O conference, a few choice terms came up repeatedly. Machine learning. Artificial intelligence. Deep learning. They were mentioned so often that New York Times technology columnist Farhad Manjoo joked that “machine learning” had reached “70 trillion” utterances only a few hours into the conference’s first day.
Last night, a close friend who works in content marketing DMed me on Twitter. She was very concerned. “I have to admit I’m Twitter stalking you because I’m intrigued that this conference has you turned into a tween at a Harry Styles concert,” she wrote. “You’re suddenly VERY EXCITED about things like demand waterfall. Or, intervention? Anyway def going to pump you for cliff notes.” It’s true.
There was a drum roll as the thousands in the crowd hushed. Then it came. Arms shot in the air in spiritual ecstasy. iPhone cameras flashed. What was it? Beyonce? Bono? Michelle Obama? The Pope? No. To the crowd of marketers at Day 2 of the Sirius Decisions Summit in Las Vegas, it was something far more exciting: a new SiriusDecisions Demand Waterfall.
Let’s play a little game. Can you guess what year this lede is from? “There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages.
This week, I’m on a pilgrimage in the desert. No, not the one my Jewish nana really wants me to take; it’s the one my CMO (very easily) talked me into—the SiriusDecisions Summit in Las Vegas, which secretly has the reputation as one of the most insightful marketing events on Earth. Each day, I’ll share what I learn on the ground from foundational courses, dozens of case studie ...
Five years ago, Jascha Kaykas-Wolff sat in a board room, wondering if he’d wasted his life as a marketer. Every time he took a new job, he was filled with the promise of making a positive impact on the world. But over the course of a 20-year-career, at startups and tech giants alike, he kept finding himself in the same situation: Sitting in a board room, lamenting a missed qua ...
According to Scott Brinker’s latest marketing technology landscape, there are over 5,000 martech vendors. That’s a lot of vendors. There are so many that you’ll have you to click on the landscape just to read the different categories: Brinker has done an amazing job identifying and categorizing all the vendors out there in a space that’s expanding so rapidly.
I rarely get nervous presenting content plans to Contently clients, but there’s one comment I hear every so often that makes me uneasy: “We don’t care if people share our content. We only care about generating leads and conversions.” This declaration usually comes from B2B marketers who dismiss social shares in the same way people talk about pageviews. I’m not surprised.
The post Case Study: How Contently Helped Manul ...
I recently read a blog post from an agency that discussed the power of Bing Ads, reminding the audience that pay-per-click content isn’t purely limited to Google AdWords. The writer used a host of stats to back up the thesis, but I was shocked to see an embedded infographic referencing comScore data from 2012.
Time Inc., the publisher of the most iconic magazine covers of the 20th Century, is in the business of sending shockwaves throughout the media. From Ellen Degeneres coming out to detailed images of the 9/11 attack to the 2017 anointment of President Trump as “Person of the Year,” Time has slapped some of history’s most controversial issues on its cover.
Every day, a new Twitter hashtag magically emerges and fills our lives with something unexpected. Sometimes they’re funny, sometimes they’re a little dark and confessional, but they always seem to connect strangers. And every day, a brand comes along, sees those connections and thinks: Oh yeah, it’s time to be a part of the #conversation. This usually doesn’t end well.
Halfway through my panel this week at Collision, the fast-growing tech conference in New Orleans, the moderator told the audience he wished he wasn’t moderating so he could tweet what was being said. But it wasn’t anything I said. Not even close. Instead, he was referring to the wisdom of Alicia Hatch, the dynamic CMO of Deloitte. .
Content marketing industry news and analysis, by Contently