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A few weeks ago, my bathtub faucet started spraying water all over the bathroom. I’m a pretty handy guy, so I decided to search for practical advice on Google and buy the parts to fix the problem on Amazon. That way, I could save a few bucks avoiding the plumber. However, despite all the articles that offered five easy steps to fix a faucet or vowed to tell me everything one n ...
The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. In a blog post this morning, the social giant announced it will increasingly prioritize posts shared by friends and family over those from publishers, brands, and other pages.
Workplace clichés have become the elephant in the room, popping up every time we reach out or touch base. When we have too much on our plates, we don’t have the bandwidth to take a helicopter view of these annoying—and overused—phrases. Luckily, GoToMeeting’s done the work for us, creating a new infographic of 50 workplace clichés that need to be banned from our collective vocabulary.
Every Wednesday, a group of Contently employees grabs lunch from a new restaurant in New York City. These lunches, or “Wildcard Wednesdays” as they’ve been dubbed, take a fair bit of research. We don’t wander around SoHo hoping to stumble upon a great place. Rather, we share Foursquare lists and Yelp pages to examine overall ratings, menus, and customer recommendations before making a decision.
This will only take a minute, so pay attention. A new infographic about work from Headway Capital lists 12 common statements that you should never say at the office. And if you say these phrases a lot, you may be affecting the way colleagues perceive you. The trouble with workplace conversation is that we just assume that other people understand the nuances of what we mean.
Five years ago, if you asked Jason Miller to pick lead generation or brand awareness as the most important part of B2B marketing, he would’ve chosen lead generation without hesitating. But since then, things have changed. Miller, who worked as the senior manager of social media strategy for Marketo until 2013, now serves as global content marketing leader at LinkedIn, where he ...
I once made the mistake of visiting a bank to open a new credit card. After a lengthy wait, the banker began by asking about my plans for the weekend and favorite sports teams. The small talk, while pleasant, wasn’t bringing me any closer to that credit card. I wondered if there was an app I could have used instead.
Internet users are bombarded with ads on almost every app, website, and social platform. That’s why—no matter how great your digital strategy is—making an effort to meet your consumers in person can set you apart from the competition. As a new infographic from NCC Home Learning points out, event marketing gives businesses an opportunity to showcase their products, humanize the ...
For more than two years, I read every single article on The Content Strategist. This loyalty was not borne out of rampant TCS fandom, though I did and still do love the publication, but out of a sense of duty. A self-proclaimed grammar nerd, I was Contently’s copy editor, a defender of proper grammar and style, and a bulwark against bad jargon and clichés.
This post originally appeared on Social Media Week. Did you know that most ads have an average click-through rate of only 0.06 percent? I don’t know about you, but that doesn’t seem like a good conversion rate for your hard-spent money. An area where we’re not seeing these kinds of rates of decline is influencer marketing.
In 2006, Time magazine realized its readers were too busy during the week to flip through each issue. When they finally could devote enough time to read the articles, the news was already old. So Richard Stengel, the magazine’s former editor-in-chief, made a drastic move. The publication would hit newsstands on Friday instead of Monday morning.
Imagine you’re a tailor. One afternoon, someone calls up asking you to make them a pair of pants. “What kind of pants?” you ask. “Oh, just pants,” they say. “How much do pants cost?” Taken aback, you ask the well-meaning caller why they need the pants. Is it for a wedding? A work event? A rap-themed bar mitzvah? They’re not sure. What about the kind of material they want? Nope, no clue.
Here’s what you missed while you were watching the Stranger Things teaser commercial too many times… Sirius Decisions: Three Obstacles That Could Be Holding Your Organization Back From Audience-Centricity Selected by Joe Lazauskas, editor-in-chief My selections for this series usually fall into three camps: ridiculous humor pieces, thinkpieces about Facebook, and sports essays that I try to rel.
Facebook is a social network. Despite its booming ad business, it is still, at its core, a place for “friends” to speak with other “friends.” During the past election, many “friends” turned it into a political forum for not-so-friendly debates. Even worse, Facebook fanned the flames by allowing the spread of fake news. Those controversies came with consequences.
We all know the value of a good stat. It can add weight to an argument or back up the proposed benefits of a business. But the internet has made it too easy to quote numbers that don’t add up. At a time when many people think facts are fluid, I decided to evaluate some video marketing statistics reverberating around the media industry that everyone likes to pass off as truth.
Go find a six-year-old—preferably a nephew or niece, not some random kid at Whole Foods—and ask them to make up a story. Watch as their eyes light up, how their words jumble together with excitement and wonder. Observe how their arms wave and their fingers spread, as if they’re conjuring a tornado of imagination.
In June, the UK voted to leave the European Union. While the split hasn’t officially taken place—government will negotiate terms with the EU over the next two years—the decision has already impacted the country’s economy and, in turn, its advertising industry. Since the summer, advertisers have had a tough time securing clients outside of the UK.
I grew up playing one of the least glamorous positions on my soccer team: left defender. I wasn’t the forward who scored the goals or the keeper who made the heroic saves. No, I was responsible for stymieing the offense and starting the chain of passes that would put our strikers in position to score.
Content marketing industry news and analysis, by Contently