• 4 Ways We Use Content Analytics to Connect Brands With the Right Freelancers

    Every Wednesday, a group of Contently employees grabs lunch from a new restaurant in New York City. These lunches, or “Wildcard Wednesdays” as they’ve been dubbed, take a fair bit of research. We don’t wander around SoHo hoping to stumble upon a great place. Rather, we share Foursquare lists and Yelp pages to examine overall ratings, menus, and customer recommendations before making a decision.

    The Content Strategistin Content- 11 readers -
  • Infographic: 12 Phrases You Should Never Say at Work

    This will only take a minute, so pay attention. A new infographic about work from Headway Capital lists 12 common statements that you should never say at the office. And if you say these phrases a lot, you may be affecting the way colleagues perceive you. The trouble with workplace conversation is that we just assume that other people understand the nuances of what we mean.

    Nicole Dieker/ The Content Strategist- 17 readers -
  • Webinar: How Content Marketing Generates Leads

    Five years ago, if you asked Jason Miller to pick lead generation or brand awareness as the most important part of B2B marketing, he would’ve chosen lead generation without hesitating. But since then, things have changed. Miller, who worked as the senior manager of social media strategy for Marketo until 2013, now serves as global content marketing leader at LinkedIn, where he ...

    Jordan Teicher/ The Content Strategistin Content How To's- 17 readers -
  • The Rise of Mobile Banking

    I once made the mistake of visiting a bank to open a new credit card. After a lengthy wait, the banker began by asking about my plans for the weekend and favorite sports teams. The small talk, while pleasant, wasn’t bringing me any closer to that credit card. I wondered if there was an app I could have used instead.

    The Content Strategist- 18 readers -
  • 10 Bad Writing Habits Everyone’s Guilty Of (Especially Us)

    For more than two years, I read every single article on The Content Strategist. This loyalty was not borne out of rampant TCS fandom, though I did and still do love the publication, but out of a sense of duty. A self-proclaimed grammar nerd, I was Contently’s copy editor, a defender of proper grammar and style, and a bulwark against bad jargon and clichés.

    Kieran Dahl/ The Content Strategist- 12 readers -
  • Weekend Update: Should You Publish Every Day?

    In 2006, Time magazine realized its readers were too busy during the week to flip through each issue. When they finally could devote enough time to read the articles, the news was already old. So Richard Stengel, the magazine’s former editor-in-chief, made a drastic move. The publication would hit newsstands on Friday instead of Monday morning.

    The Content Strategist- 14 readers -
  • 7 Things You Should Know Before Researching Content Marketing Solutions

    Imagine you’re a tailor. One afternoon, someone calls up asking you to make them a pair of pants. “What kind of pants?” you ask. “Oh, just pants,” they say. “How much do pants cost?” Taken aback, you ask the well-meaning caller why they need the pants. Is it for a wedding? A work event? A rap-themed bar mitzvah? They’re not sure. What about the kind of material they want? Nope, no clue.

    The Content Strategistin Social Content- 23 readers -
  • What’s Holding Your Organization Back, and 4 Other Stories You Should Read

    Here’s what you missed while you were watching the Stranger Things teaser commercial too many times… Sirius Decisions: Three Obstacles That Could Be Holding Your Organization Back From Audience-Centricity Selected by Joe Lazauskas, editor-in-chief My selections for this series usually fall into three camps: ridiculous humor pieces, thinkpieces about Facebook, and sports essays that I try to rel.

    The Content Strategist- 17 readers -
  • People Trust Facebook Less Than Congress

    Facebook is a social network. Despite its booming ad business, it is still, at its core, a place for “friends” to speak with other “friends.” During the past election, many “friends” turned it into a political forum for not-so-friendly debates. Even worse, Facebook fanned the flames by allowing the spread of fake news. Those controversies came with consequences.

    Aaron Orendorff/ The Content Strategistin Social- 14 readers -
  • Why You Should Question Most Video Marketing Stats You See

    We all know the value of a good stat. It can add weight to an argument or back up the proposed benefits of a business. But the internet has made it too easy to quote numbers that don’t add up. At a time when many people think facts are fluid, I decided to evaluate some video marketing statistics reverberating around the media industry that everyone likes to pass off as truth.

    The Content Strategist- 17 readers -
  • These Metrics Will Help You Master Lead Attribution

    I grew up playing one of the least glamorous positions on my soccer team: left defender. I wasn’t the forward who scored the goals or the keeper who made the heroic saves. No, I was responsible for stymieing the offense and starting the chain of passes that would put our strikers in position to score.

    The Content Strategist- 15 readers -
IMGlance Facts
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