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  • Studying the Hidden World of Dark Social Engagement

    There’s a hidden world of social sharing that often gets overlooked. For every tweet, pin, and Facebook link, there are certain shares that people have struggled to measure for years. As brands and publishers push for better engagement and tangible ROI, unlocking this data has never been more important.

    The Content Strategistin Social- 16 readers -
  • Introducing ‘The Storytelling Edge’

    Contently has a book coming out! You can order it here. And if you’d like to subscribe to our free email course on becoming a more powerful storyteller, you can sign up here! A little while ago, my mother sent me an email with the subject line, “The Youngest Storyteller.” There was a picture of a three-year-old kid holding a big microphone on a stage with a big smile on his face.

    Shane Snow/ The Content Strategist- 11 readers -
  • Why Today’s SEO Experts Will Evolve or Go Extinct

    At any given time, you can find some major tech journalist, thought leader, martech blogger, or digital marketing guru declaring search engine optimization dead. These harbingers of the digital doomsday usually aren’t being literal. The practice of SEO isn’t dead, but the way SEO experts, consultants, and agencies have traditionally approached the subject might be.

    The Content Strategistin SEO- 19 readers -
  • What Are 2018’s Biggest Content Marketing Trends?

    What big content marketing trends do you see for next year? -Jake, New York As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. 1. This cartoon is way too real. I own that outfit. I’ve had that exact conversation at six different conferences this year.

    Joe Lazauskas/ The Content Strategistin Content- 25 readers -
  • Everything Wrong With Marketing Speak, in 1 Chart

    At 4:40 pm on Thanksgiving, as I was explaining how I’d found synergy between two family recipes to optimize the juiciness of the turkey, I realized that marketing speak had finally sabotaged my vocabulary. “What are you talking about?” my cousin asked. She was looking at me like I was an alien from a planet where everyone was born with four tentacles and two MBAs.

    Joe Lazauskas/ The Content Strategist- 10 readers -
  • This Psychological Trick Can Make You a More Empathetic Marketer

    Even though I am [redacted] years old, I follow a bunch of trendy Instagram humor accounts aimed at people in their 20s and teens. I’d like to tell you I do this because I think it’s important to keep up with the latest digital trends… but it’s also possible that I just have an immature sense of humor.

    The Content Strategist- 22 readers -
  • Infographic: The Influence of Instagram

    Once upon a time, Snapchat was in line to take over the social network throne from Facebook. It had unique features, fast growth, and celebrity superusers. But as the hype faded over the last year, one thing has become clear: Snapchat doesn’t have a good revenue model. As Snapchat’s standing dipped, Instagram took off.

    Jordan Teicher/ The Content Strategistin Social- 23 readers -
  • Why Understanding Pain Is the Key to Customer-Centric Marketing

    When you’re upset, those closest to you can see it in your eyes, your posture, perhaps even your appearance. They’ll ask those two magic words—“What’s wrong?”—and then you’ll launch into a play-by-play dialogue of work drama about how Doug was rude to you, where Divya was sitting in relation to you at the conference table, and why you’re never going back to that office again (until tomorrow).

    The Content Strategist- 29 readers -
  • The One Marketing Buzzword You Should Actually Care About

    Think back to the last time you had a terrible-no-good-very-bad-I-want-to-move-to-Australia day at work and needed to talk to someone about it. You may have turned to an amazing partner or friend who let you ramble on near endlessly and incoherently, asked appropriate questions at appropriate intervals, handed you Kleenex when needed, periodically interjected with horrified gu ...

    The Content Strategist- 12 readers -
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