The Content Strategist - Posts from January 2015

  • The Top 5 Free Content Analytics Tools

    So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. And here’s the kicker: You don’t want to use up half your budget for such a service.

    Amanda Walgrove/ The Content Strategistin Content Twitter- 39 readers -
  • How to Get a Bigger Content Budget in 2015

    This article was written by Celine Roque and Natalie Burg. If there’s a universal New Year’s resolution for marketers, it seems to be securing a bigger budget for content. Contently’s recent survey of 600 marketers showed that with more resources, marketers believe that they can deliver two to five times more brand lift or ROI. This isn’t just wishful thinking.

    Celine Roque/ The Content Strategistin Content How To's- 40 readers -
  • A Rookie’s Guide to CES

    After more than a decade in “the industry,” I finally got my opportunity to attend CES last week. Years of begging and pleading didn’t get me a ticket. Heck, creating the world’s most original RFP “in partner with CEA” didn’t even get me a ticket. But this year, I was heading up a sales team, and a lunch meeting with Xbox at The Cosmopolitan sealed the deal.

    The Content Strategist- 25 readers -
  • Should You Let Other Sites Republish Your Content?

    So you’ve slaved away on a killer blog post, compiling hours of research, and carefully selected quotes to intersperse with compelling stories. Now you have a decision to make: Should you keep your masterpiece limited to your own website, drawing more traffic to your owned platform and earning more SEO juice? Or should you try to get it republished on some big-name sites to g ...

    Yael Grauer/ The Content Strategistin SEO Content- 31 readers -
  • This Piece of Branded Content Made Me Fall in Love

    “Show, don’t tell.” It’s the most common piece of advice writers get, and it’s debated in every writer’s workshop. Hemingway loved it. Orson Scott Card called it tedious. The idea is to paint a picture, to create a scene the reader can complete with her imagination, rather than explaining everything. “Henry felt angry” becomes “Henry exhaled sharply, face reddening and jaw clenching.

    Shane Snow/ The Content Strategistin Content- 14 readers -
  • Does Height Really Determine Career Success?

    The average American man is 5’ 9”. Women are closer to 5’4″. The average 19th-century American president, on the other hand, was 5’10″. Twentieth-century presidents are still taller, at 6’0″. In fact, in more than half of presidential elections, the taller candidate has gotten more popular votes.

    Shane Snow/ The Content Strategist- 16 readers -
  • Watch the Hilarious Friskies Cats Win the Super Bowl

    In Animal Planet’s annual Puppy Bowl, kittens are relegated to being cheerleaders on the sidelines, but in Purina Friskies’ new Super Bowl commercial, they’re the stars of the show. You’ve probably seen Purina and BuzzFeed’s collaborations before; it’s been the most consistently viral series of branded content for nearly a year and a half, ever since it premiered with “A Cat’s ...

    Amanda Walgrove/ The Content Strategistin Content- 24 readers -
  • 10 Questions You Should Ask Your Next Content Marketing Partner

    The case for content marketing is no longer if we should but how we should. Altimeter research found that 57 percent of marketers reported custom content was their top marketing priority for 2014. However, most organizations in 2015 are not designed yet to create custom content at scale. When vetting potential content marketing partners, some of the most successful companies ...

    The Content Strategistin Social Content- 27 readers -
  • How ‘Zines Help Big Brands Keep It Real

    While growing up in an age of Facebook ads, millennials and post-millennials have become very good at discerning which brands actually understand them and which ones are just trying to hijack the latest trend. For brands, that presents a problem. Coming across as “authentic” or “genuine” can feel like an impossible task. One tactic that works surprisingly well? Good old-fashioned zines.

    The Content Strategistin Content How To's- 14 readers -
  • Are Podcasts the Next Big Thing for Sponsored Content?

    Imagine what it might be like to listen to the radio and, rather than having your music interrupted by a typical ad spiel, you hear a sponsored rock song. While this doesn’t really happen on your typical FM radio station, it has happened on podcasts like “Back to Work,” which has created original sponsored songs like “Obstacle Race” for Squarespace and a rock opera for MailChimp.

    Celine Roque/ The Content Strategistin Content- 40 readers -
  • This Surprising Reading Level Analysis Will Change the Way You Write

    Ernest Hemingway is regarded as one of the world’s greatest writers. After running some nerdy reading level stats, I now respect him even more. The other day, a friend and I were talking about becoming better writers by looking at the “reading levels” of our work. Scholars have formulas for automatically estimating reading level using syllables, sentence length, and other prox ...

    Shane Snow/ The Content Strategistin Content- 27 readers -
  • Meet the Men Behind Red Bull’s Explosive Content

    The Red Bull Signature Series Dreamline BMX contest recently wrapped up its third year of giving riders the chance to, as the 2013 event coverage put it, “attack the most innovative BMX dirt setup that we have every seen. A course that many people are saying could alter the sport.” And that’s not just Red Bull’s opinion.

    Natalie Burg/ The Content Strategistin Content- 24 readers -
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