The Content Strategist - Posts from January 2018

  • 4 Elements of Great Storytelling, Backed by Neuroscience

    Content marketing is in a crisis. Once you sign up for a few brand newsletters, you get pounded with the same generic how-to articles. How to Use Social Media to Boost Your Small Business. How to Make Your Team More Productive. How to Save Money for Your Kid’s Future. And, most ironically, How to Deal With Email Overload.

    Joe Lazauskas/ The Content Strategist- 11 readers -
  • Study: Teenagers Are Now Facebook’s Kryptonite

    Late last year, I wrote an article for Vice News about whether humans can fall in love with artificial intelligence. Spoiler alert: We can. Normally, I’d link you to the webpage so you can read it to learn more, but in this case, I can’t. The article only appeared on Snapchat Discover, the daily magazine-like spread of stories meant to pique the interest of younger readers.

    The Content Strategist- 8 readers -
  • How to Make an Emotional Narrative Work For Your Brand

    I want to tell you about the last time I cried. A few months ago, inside a little laboratory in Claremont, California, I was hooked up to a machine that measures your brain activity from an armband. The lab belonged to a neuroscientist named Dr. Paul Zak, and the brain machine is called the INBand, a new device that looks like an Apple Watch and goes on that part of your arm w ...

    Shane Snow/ The Content Strategistin How To's- 10 readers -
  • 24 Content Marketing Predictions for 2018

    Contently grew up a lot in 2017. Instead of just going through the motions, we thought about how content marketing was maturing, refined our mission, and conducted research to find out as much as possible about our clients and the industry at large. If we learned anything from last year, it’s that marketers are striving for accountability more than ever before.

    The Content Strategistin Content- 20 readers -
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