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Content marketing is in a crisis. Once you sign up for a few brand newsletters, you get pounded with the same generic how-to articles. How to Use Social Media to Boost Your Small Business. How to Make Your Team More Productive. How to Save Money for Your Kid’s Future. And, most ironically, How to Deal With Email Overload.
Late last year, I wrote an article for Vice News about whether humans can fall in love with artificial intelligence. Spoiler alert: We can. Normally, I’d link you to the webpage so you can read it to learn more, but in this case, I can’t. The article only appeared on Snapchat Discover, the daily magazine-like spread of stories meant to pique the interest of younger readers.
I want to tell you about the last time I cried. A few months ago, inside a little laboratory in Claremont, California, I was hooked up to a machine that measures your brain activity from an armband. The lab belonged to a neuroscientist named Dr. Paul Zak, and the brain machine is called the INBand, a new device that looks like an Apple Watch and goes on that part of your arm w ...
Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. But according to a Digiday report, Facebook has been sending each publisher the “We need to talk” text, warning them of the most apocalyptic algorithm change yet. If you think that’s hyperbolic, well… just look at Digiday’s homepage right now.
Contently grew up a lot in 2017. Instead of just going through the motions, we thought about how content marketing was maturing, refined our mission, and conducted research to find out as much as possible about our clients and the industry at large. If we learned anything from last year, it’s that marketers are striving for accountability more than ever before.
Over the last few years, native advertising has become a crucial part of brands’ business models. In 2017, native content has accounted for more than half of all digital display advertising spend, according to eMarketer. Next year, that share will grow even bigger. In this partner webinar, AARP Media Sales development director Danielle McMurray and BrandAmp by AARP content str ...
Content marketing industry news and analysis, by Contently