• Why You Need a Cross-Functional Content Marketing Calendar

    I lead a double life, but there’s a secret weapon that lets me get away with it. At Contently, I’m both our director of content strategy—which means I oversee strategy work we do for hundreds of clients—and also the editor-in-chief of our internal publications, The Content Strategist, The Freelancer, and Contently Quarterly. I love both lives, and I stubbornly refuse to give either up.

    Joe Lazauskas/ The Content Strategistin Content- 52 readers -
  • How 3 UK Brands Reached Their Audiences With Great Content

    While the internet has made it possible for brands to reach consumers just about anywhere there’s a Wi-Fi connection, much of the advertising industry still seems to take a U.S.-centric approach to marketing coverage. With New York City trying to hold on to its reputation as the media capital of the world, and Silicon Valley dominating headlines, it’s easy to overlook the conte ...

    Tessa Wegert/ The Content Strategistin Content How To's- 40 readers -
  • This One Lead Gen Metric Will Help You Show Marketing ROI

    Here are a couple of embarrassing facts about myself: 1. I have a catalogued list of my favorite content marketing SlideShares. 2. There’s one that’s my most favorite, and I reference it all the time. I’m talking about Why Content Marketing Fails, by Moz founder Rand Fishkin. It tackles the biggest content marketing mistakes with the help of clip art and some pretty bad fonts.

    Joe Lazauskas/ The Content Strategist- 36 readers -
  • How Document Analytics Became Our Secret Weapon

    Twenty-three years ago, the PDF, or portable document format, was released. In the digital timeline, that’s practically the age of dinosaurs. Yet the PDF, which is the go-to downloadable format for most businesses, has barely changed since its prehistoric beginnings. When Contently acquired Docalytics—now called Document Analytics—a year ago, we knew it had the potential to ch ...

    Dillon Baker/ The Content Strategistin How To's- 35 readers -
  • Marketing’s Artificial Intelligence Revolution Is Here

    Chief marketing officers have one of the hardest jobs in the corporate world. According to research by the consulting firm Russell Reynolds, it’s only getting harder. Last year, CMO turnover reached its highest point since Russell Reynolds began tracking the data in 2012. After years of swift technological development disrupted marketing to its core, CMOs and their teams are n ...

    Dillon Baker/ The Content Strategist- 32 readers -
  • 5 Golden Rules for Your Next Content Marketing Hire

    There’s a lot of noise and uncertainty in content marketing, but one thing has remained constant: People are creating more and more content. According to CMI’s 2017 benchmark survey, over 70 percent of companies plan to create more content this year compared to last year—an upward trend that’s held steady over the past few years. In turn, content marketing hiring is on the rise.

    Joe Lazauskas/ The Content Strategistin Content- 32 readers -
IMGlance Facts
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Facts last updated: (2018-02-21 05:11:40 UTC). Update Frequency for posts: 15 minutes. Posts last updated: .
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