• 10 Ecommerce Conversion Optimization Lessons from the World’s Top Retailers

      The global average conversion rate for ecommerce stores is 2.32%. Some stores, however, manage to get rates as high as 10%. Just how do they do it? Some may attribute it to the quality of their products. Others might point to the quality of their traffic. But if you dig deeper, you’ll find that the world’s top retailers invest in creating an optimized experience for their customers.

      The Conversion Scientist- 17 readers -
    • A/B Testing Fundamentals Infographic

      Here are six tips for getting your A/B testing right. These were captured at Affiliate Summit West 2016 and presented by Digital Marketer’s Justin Rondeau. Focus on Process Not Hacks Don’t just try what others say works. Have a process that allows you to know your MARKET. Your A/B Testing effort should focus on process.

      Brian Massey/ The Conversion Scientist- 23 readers -
  • AB Testing Research: Do Your Conversion Homework

    IF you were to pick one thing that has made Conversion Sciences a successful AB testing agency, it would be this: They are very good at picking what to test. This is only possible because of the AB testing research they do. They do their homework. We said it in our our rundown of the best AB testing tools, “your AB tests are only as good as the hypotheses you are testing.

    Jacob Mcmillen/ The Conversion Scientist- 10 readers -
  • 8 Ecommerce Testing Examples You Should Have Tried Already

    Preston Pilgrim presents 8 successful ecommerce testing examples, highlighting some fairly easy-to-implement wins. This is the type of stuff that you should probably have tested already on your site. If you havent’ tried these, there’s no time like the present. Ecommerce and conversion CRO are the ultimate match: Lots of moving parts. High traffic volume.

    The Conversion Scientist- 12 readers -
  • 10 CRO Experts Explain How To Profitably Analyze AB Test Results

    The AB test results had come in, and the result was inconclusive. The Conversion Sciences team was disappointed. They thought the change would increase revenue. What they didn’t know what that the top-level results were lying to us. While we can learn something from inconclusive tests, it’s the winners that we love. Winners increase revenue, and that feels good.

    Brian Massey/ The Conversion Scientist- 14 readers -
  • The Proven AB Testing Framework Used By CRO Professionals

    There is no shortage of AB testing tips, tricks, and references to statistical significance. Here is a proven AB testing framework that guides you to consistent, repeatable results. How do conversion optimization professionals get consistent performance from their AB testing programs? If you are looking for a proven framework you can use to approach any website and methodica ...

    Jacob Mcmillen/ The Conversion Scientist- 9 readers -
  • Fitt’s Law Says Button Design is Like Shooting Pool

    According to Fitt’s Law, clicking a button on your site can be modeled like a pool shot. It’s a fun way of saying that you should make buttons big and put them where the visitor expects them to be. If you’re looking for good ideas for testing button design, consider the game of pool. Most of us have at one time or another found ourselves at the end of a pool cue with “a lot ...

    Brian Massey/ The Conversion Scientist- 11 readers -
  • The Most Recommended AB Testing Tools By Leading CRO Experts

    There are a ton of AB testing tools on the market right now, and that number is only going to increase. When evaluating these tools for use in your own business, it can be difficult to wade through the marketing rhetoric and identify exactly which tools are a good fit. That’s why we reached out to our network of CRO specialists in order to bring you a comprehensive look at ...

    Jacob Mcmillen/ The Conversion Scientist- 11 readers -
  • AB Test Intro: What is AB Testing?

    AB testing, also referred to as “split” or “ABn” testing, is the process of testing multiple variations of a web page in order to identify higher-performing variations and improve the page’s conversion rate. As the web has become increasingly competitive and traffic has become increasingly expensive, the rate at which online businesses are able to convert incoming visitors t ...

    Jacob Mcmillen/ The Conversion Scientist- 16 readers -
  • Correlation, Causation, and Their Impact on AB Testing

    Correlation and causation are two very different things. Often correlation is at work while the causation is not. By understanding how to identify them, we can master correlation, causation and the decisions they drive. In 2008, Hurricane Ike stormed his way through the Gulf of Mexico, striking the coasts of Texas and Louisiana.

    The Conversion Scientist- 15 readers -
  • Multivariate Testing: Promise and Pitfalls for High-Traffic Websites

    Multivariate testing offers high-traffic websites the ability to find the right combination of features and creative ideas to maximize conversion rates. However, it is not sufficient to simply throw a bunch of ideas into a pot and start testing. This article defines what a multivariate test is, explains the advantages and pitfalls of this kind of testing, and offers some new ...

    Brian Massey/ The Conversion Scientist- 17 readers -
  • How an A/A Test Gives You Confidence

    Nothing gives you confidence and swagger like AB testing. And nothing will end your swagger faster than bad data. In order to do testing right, there are some things you need to know about AB testing statistics. Otherwise, you’ll spend a lot of time trying to get answers, but instead of getting answers, you’ll end up either confusing yourself more or thinking you have an ans ...

    The Conversion Scientist- 12 readers -
  • The Hero’s Journey to an Amazing AB Testing Program

    We are often guilty of writing about the AB testing process as if it was something you can jump into and start doing. We believe an AB testing program can keep you from making expensive design mistakes and find hidden revenue that your competitors are currently getting. It’s not an overnight switch, however. It takes some planning and resources.

    Brian Massey/ The Conversion Scientist- 19 readers -
  • AB Testing JavaScript: Great Power, Great Problems

    The AB Testing JavaScript that powers tests is powerful, but can lead to many unintended consequences. Conversion Sciences offers a pretty amazing ability to our clients: A completely “turnkey” testing service. By “turnkey” we mean that our clients don’t need to do anything to their website in order for us to analyze the site, design creative, develop code, QA, test, review ...

    Brian Massey/ The Conversion Scientist- 11 readers -
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