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Here’s the deal. You simply cannot AB test effectively without a sound understanding of statistics. And while there has been a lot of exceptional content written on AB testing statistics, I’ve found that most of these articles are either overly simplistic or they get very complex without anchoring each concept to a bigger picture.
Powerful communicators employ these persuasion techniques when designing online experiences that convert. Do you want your website to be more persuasive? The ability to persuade is a skill coveted by orators, writers and online marketers alike. This ability is based on an ancient–but non-obvious–understanding of human nature.
Here are fourteen persuasive writing techniques that will trigger a response from your visitors. Have you ever wondered why nobody is responding to your offers? Why do people read your landing pages and then leave? Why do people see your ads and keep scrolling? You have a great product. You are offering an in-demand service.
Email is one of the highest converting marketing channels today, and few activities drive a higher ROI than building an email list. But having 50,000 email subscribers doesn’t really matter if you can’t get any of them to open your emails. Today, I’m going to show you five relatively simple (yet criminally underused) strategies that are GUARANTEED to increase your email open rate.
Phone calls don’t get cold. Phone calls are answered and voice mails are returned. There is no CRM icebox where your contacts can be sent to chill while everyone updates their lead reports. Even if you have highly sophisticated marketing automation campaigns that move people through the sales funnel, none of them is as efficient and successful as a human being — listening, ...
Taglines and slogans can get a bit of a bad rap in the conversion world. When the goal is immediate conversion, a targeted, well-written value proposition will beat a vague tagline every day of the week. But that doesn’t mean taglines aren’t important. In fact, depending on your company size and marketing strategy, a tagline can have an even greater impact on your total r ...
Copywriting is the focal point of conversion rate optimization. It’s the glue that holds any conversion funnel together. Without copywriting, your business has… well, nothing. Unfortunately, most people (and dare I say most copywriters) are just awful at writing copy. They can tell you all the right principles and even write a fantastic blog post on best practice copywriti ...
As data becomes cheaper and more accessible, behavioral science becomes an increasingly important term for anyone serious about marketing and conversion optimization. Many people think of behavioral science as a field of academic study or the domain of dedicated data scientists, but it’s much broader in scope than that.
Do you know how much money you’re losing to shopping cart abandonment? Do you know how much more money you could be earning with an optimized checkout experience? The statistics don’t lie. The average shopping cart abandonment rate currently stands at nearly 70%. That means 7 out of 10 highly qualified leads – people who like your product enough to click “Add to cart” – ar ...
Listen. We both know that “best practices” don’t mean much. … right? If you aren’t A/B testing, you are leaving a ton of money on the table. True. BUT here’s the deal. A/B testing is a time-consuming method of optimization. It’s effective, but if you can simply click “edit” and make an obvious improvement, start there. This is why “best practices” can be so powerful.
Quick question. Do you remember the 2002 blockbuster movie Minority Report starring Tom Cruise? In the movie, Tom Cruise walks through a mall while escaping from the police where he is greeted personally by advertising billboards: “John Anderton! You could use a Guinness right now!” In a later scene, another advertisement is even more target-specific: “How did those turtl ...
2017 is just around the corner, and that means a new year with a fresh batch of goals and milestones. If you increased your website’s conversion rate by 10%, how would that affect your business’ overall growth this year? How would that accelerate your career or revolutionize your bottom line? Now’s the time to get optimization efforts in motion, and we’re excited to hear a ...
Mobile ecommerce is transforming online shopping, especially during the holidays. Here are some eye-opening statistics in an infographic. Most businesses are giving away their mobile visitors. Either they don’t provide a mobile-friendly experience or they have a responsive site that doesn’t give mobile visitors anything different. This is an opportunity for you.
IF you were to pick one thing that has made Conversion Sciences a successful AB testing agency, it would be this: They are very good at picking what to test. This is only possible because of the AB testing research they do. They do their homework. We said it in our our rundown of the best AB testing tools, “your AB tests are only as good as the hypotheses you are testing.
Preston Pilgrim presents 8 successful ecommerce testing examples, highlighting some fairly easy-to-implement wins. This is the type of stuff that you should probably have tested already on your site. If you havent’ tried these, there’s no time like the present. Ecommerce and conversion CRO are the ultimate match: Lots of moving parts. High traffic volume.
The AB test results had come in, and the result was inconclusive. The Conversion Sciences team was disappointed. They thought the change would increase revenue. What they didn’t know what that the top-level results were lying to us. While we can learn something from inconclusive tests, it’s the winners that we love. Winners increase revenue, and that feels good.
There is no shortage of AB testing tips, tricks, and references to statistical significance. Here is a proven AB testing framework that guides you to consistent, repeatable results. How do conversion optimization professionals get consistent performance from their AB testing programs? If you are looking for a proven framework you can use to approach any website and methodica ...
Here are six different ways to AB test content elements and the things you should be measuring. There is a critical part of your sales funnel that probably isn’t optimized. When you think about CRO, you think about optimizing your online funnel – your emails, landing pages, checkout process, etc. – in order to acquire more customers.
More leads. More sales. Same traffic.