• 3 Very Different Meanings of the Word “Redesign”

      Have you ever found yourself in the middle of a conversation or argument and it suddenly hits you that the two of you aren’t talking about the same thing? Then you have that brilliant “aha” moment where you can actually start making some progress. One workplace conversation that can be particularly tricky is whether your company should redesign its website.

      The Conversion Scientist- 16 readers -
    • 21 Fascinating Persuasion Techniques for Conversion Optimization

      Powerful communicators employ these persuasion techniques when designing online experiences that convert. Do you want your website to be more persuasive? The ability to persuade is a skill coveted by orators, writers and online marketers alike. This ability is based on an ancient–but non-obvious–understanding of human nature.

      The Conversion Scientist- 34 readers -
  • 10 Copywriting Tips You Think You Know (But You’re So Very Wrong)

    Copywriting is the focal point of conversion rate optimization. It’s the glue that holds any conversion funnel together. Without copywriting, your business has… well, nothing. Unfortunately, most people (and dare I say most copywriters) are just awful at writing copy. They can tell you all the right principles and even write a fantastic blog post on best practice copywriti ...

    Jacob Mcmillen/ The Conversion Scientist- 15 readers -
  • Anatomy Of An Optimized Checkout Experience

    Do you know how much money you’re losing to shopping cart abandonment? Do you know how much more money you could be earning with an optimized checkout experience? The statistics don’t lie. The average shopping cart abandonment rate currently stands at nearly 70%. That means 7 out of 10 highly qualified leads – people who like your product enough to click “Add to cart” – ar ...

    Jacob Mcmillen/ The Conversion Scientist- 14 readers -
  • 20 Landing Page Best Practices to Kickstart Your Conversion Lift

    Listen. We both know that “best practices” don’t mean much. … right? If you aren’t A/B testing, you are leaving a ton of money on the table. True. BUT here’s the deal. A/B testing is a time-consuming method of optimization. It’s effective, but if you can simply click “edit” and make an obvious improvement, start there. This is why “best practices” can be so powerful.

    The Conversion Scientist- 13 readers -
  • Why Contextual Marketing Is The Next Big Wave In Customer Conversion

    Quick question. Do you remember the 2002 blockbuster movie Minority Report starring Tom Cruise? In the movie, Tom Cruise walks through a mall while escaping from the police where he is greeted personally by advertising billboards: “John Anderton! You could use a Guinness right now!” In a later scene, another advertisement is even more target-specific: “How did those turtl ...

    Jacob Mcmillen/ The Conversion Scientist- 25 readers -
  • 14 Persuasive Writing Techniques That Trigger A Response

    Here are fourteen persuasive writing techniques that will trigger a response from your visitors. Have you ever wondered why nobody is responding to your offers? Why do people read your landing pages and then leave? Why do people see your ads and keep scrolling? You have a great product. You are offering an in-demand service.

    Brian Massey/ The Conversion Scientist- 25 readers -
  • How Will You Optimize In 2017?

    2017 is just around the corner, and that means a new year with a fresh batch of goals and milestones. If you increased your website’s conversion rate by 10%, how would that affect your business’ overall growth this year? How would that accelerate your career or revolutionize your bottom line? Now’s the time to get optimization efforts in motion, and we’re excited to hear a ...

    Jacob Mcmillen/ The Conversion Scientist- 11 readers -
  • How Mobile Ecommerce Will Profit This Holiday Season [Infographic]

    Mobile ecommerce is transforming online shopping, especially during the holidays. Here are some eye-opening statistics in an infographic. Most businesses are giving away their mobile visitors. Either they don’t provide a mobile-friendly experience or they have a responsive site that doesn’t give mobile visitors anything different. This is an opportunity for you.

    The Conversion Scientistin How To's- 27 readers -
  • AB Testing Research: Do Your Conversion Homework

    IF you were to pick one thing that has made Conversion Sciences a successful AB testing agency, it would be this: They are very good at picking what to test. This is only possible because of the AB testing research they do. They do their homework. We said it in our our rundown of the best AB testing tools, “your AB tests are only as good as the hypotheses you are testing.

    Jacob Mcmillen/ The Conversion Scientist- 15 readers -
  • 8 Ecommerce Testing Examples You Should Have Tried Already

    Preston Pilgrim presents 8 successful ecommerce testing examples, highlighting some fairly easy-to-implement wins. This is the type of stuff that you should probably have tested already on your site. If you havent’ tried these, there’s no time like the present. Ecommerce and conversion CRO are the ultimate match: Lots of moving parts. High traffic volume.

    The Conversion Scientist- 14 readers -
  • 10 CRO Experts Explain How To Profitably Analyze AB Test Results

    The AB test results had come in, and the result was inconclusive. The Conversion Sciences team was disappointed. They thought the change would increase revenue. What they didn’t know what that the top-level results were lying to us. While we can learn something from inconclusive tests, it’s the winners that we love. Winners increase revenue, and that feels good.

    Brian Massey/ The Conversion Scientist- 18 readers -
  • The Proven AB Testing Framework Used By CRO Professionals

    There is no shortage of AB testing tips, tricks, and references to statistical significance. Here is a proven AB testing framework that guides you to consistent, repeatable results. How do conversion optimization professionals get consistent performance from their AB testing programs? If you are looking for a proven framework you can use to approach any website and methodica ...

    Jacob Mcmillen/ The Conversion Scientist- 15 readers -
  • Fitt’s Law Says Button Design is Like Shooting Pool

    According to Fitt’s Law, clicking a button on your site can be modeled like a pool shot. It’s a fun way of saying that you should make buttons big and put them where the visitor expects them to be. If you’re looking for good ideas for testing button design, consider the game of pool. Most of us have at one time or another found ourselves at the end of a pool cue with “a lot ...

    Brian Massey/ The Conversion Scientist- 15 readers -
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