• 16 Helpful Copywriting Articles To Launch You Into Web Writing Greatness

      We all need a little help… from time to time. Actually, as online copywriters striving for greatness, we need all the help we can get. Why? Because writing online is grueling. From idea generation to creating headlines to composing, editing, rewriting, optimizing, and promoting … to all the behind-the-scenes stuff you dread most — like pitching, billing, and invoicing — i ...

      The Daily Egg- 31 readers -
  • Let’s All Just Calm Down About Duplicate Content. Here’s Why.

    As long as I’ve been working in the digital space, there has been a pervasive idea that all content must be absolutely unique, lest you face the wrath of Google and catch a penalty for duplicate content. I’ve worked as a consultant and an employee for SEO agencies and digital marketing firms. Every so often, I’d have a conver ...

    The Daily Eggin Content- 9 readers -
  • You Need More Than Analytics Data to Grow Your Business – You Need Systems

    I have realized something after working with countless companies and helping them set up their analytics tools. They all want the hottest tool. They all want as much data as they can possibly gather. However, these companies don’t actually care about the data. This might sound crazy, but hear me out. They want the data, but not because ...

    The Daily Egg- 15 readers -
  • Why is Apple’s Marketing Just So Darn Good?

    Apple may go head to head with other manufacturers like Samsung to gain consumer attention, but Apple has never had a race-to-the-bottom price war. They don’t try to compete on price, and they don’t have to. Steve Jobs and his team excelled at manufacturing and marketing consumer products that consumers love. Apple’s marketing is s ...

    The Daily Egg- 18 readers -
  • The Secret to $5 Customer Acquisition Costs on Facebook

    John Lott, partner at Spearmint Love, an online store selling baby clothes, had a problem. He had just left his job at an equity firm to work full-time on his wife’s ecommerce business. He was tasked with increasing ROI from advertising channels. Facebook was an easy target. The company already had tens of thousands o ...

    The Daily Eggin Social- 16 readers -
  • Do Those Magical “Power Words” Really Work to Improve Conversion Rates?

    Would you believe me if I told you that with a few simple strokes on the keyboard, you could tiptoe your way past your audience’s conscious objections, directly influence their subconscious minds, and instantly boost your conversion rates? Just imagine if all that it took to see amazing results in your clickthrough, opt-in, and sale ...

    The Daily Egg- 29 readers -
  • How Google Works – The Animated Infographic

    So how does Google work? Have you always wanted to know? Well, you’re in luck, Google decided to disclose their “secret sauce” on April 1, 2002, by announcing “Pigeon Rank.” “PigeonRank’s success relies primarily on the superior trainability of the domestic pigeon (Columba livia) and its unique capacity to recognize objects regardless of spatial orien ...

    Sean Work/ The Daily Eggin Google How To's- 14 readers -
  • The Crazy Egg Guide to White Hat Link Building

    Link building is one of the most essential aspects of SEO, yet also one of the most misunderstood and difficult pieces of the search marketing equation. We all know that acquiring high-quality links to your website is one of Google’s primary ranking factors, but not all links are created equally and link building has changed cons ...

    The Daily Egg- 24 readers -
  • How to Write a Case Study That’ll Make People Love Your Business

    Marketers often have a love/hate relationship with case studies. Writing case studies can be nothing short of a chore. They are an incredibly time-consuming task and require tons of scheduling. And when you think about it, why would anyone trust your side of a case study story? Despite that, case studies have their place as a top-performing addi ...

    The Daily Eggin How To's- 24 readers -
  • The Daily Egg Year-End Roundup: Best Posts of 2016

    This year we had TONS of great posts that came from our regular contributors as well as industry experts. It’s just hard to remember all the hits! We could dig through Google Analytics and pick out the ones that got the most traffic, but that’s a bit too robotic. And just because a post receiv ...

    Sean Work/ The Daily Egg- 22 readers -
  • A Handy List of Slack Apps for Marketing and Sales Teams

    Who would ever think that a B2B team chat app would stir up so much enthusiasm that it would turn into a cult following? Yep. People really love Slack. Here’s why: Amazingly designed, easy to understand interface It lets you instantly communicate with your team, from wherever you are It lets you share files of all types All of your com ...

    The Daily Egg- 25 readers -
  • 8 Reasons Why I Analyze a Site’s Source Code (I’m Not Even a Developer)

    Full disclosure: I’m not a developer. I don’t code. And yet, as a digital marketer, I find myself looking at the source code of websites all the time. When I’m in marketing analysis mode, one of the first things I’ll do when I hit a client’s site is hit option + command + u on my Macbook’s keyboard. Ins ...

    The Daily Egg- 24 readers -
  • How to Start an Affiliate Program That’s Actually Successful

    “Affiliate marketing has made businesses millions and ordinary people millionaires.” So wrote Bo Bennett, the founder and CEO of eBookIt.com and president of Archieboy Holdings. He created one of the first web-based affiliate programs. The way affiliate marketing works is simple: it’s a performance-based advertising channel in which a business pays a commission ...

    The Daily Eggin Affiliate How To's- 13 readers -
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