• How to Optimize User Experience & Conversion Paths in Google Analytics

    If you’ve been keeping up with any thought leaders over the last few months, you know that we are all talking about user experience. The more you can customize, personalize, optimize, target, adapt, and segment your individual user experiences, the more success you’ll see you in 2017. That’s a nice thought, but not a very easily implemented practice. ...

    The Daily Eggin Google How To's- 12 readers -
  • Glossary: Influencer Marketing

    Influencer marketing is the activity of engaging with influential people in order to obtain press and/or get content disseminated to large audiences. Influencer marketing leverages the influence or reach of leaders in a particular industry, field, or even sub-culture. For example, a renowned surgeon is an influencer in the field of medical science and a ...

    The Daily Egg- 14 readers -
  • The Crazy Egg Guide to Pinterest Marketing

    It has been nearly seven years since Pinterest launched and became a runaway success. According to Statista, the image-saving site, which describes itself as “the world’s catalog of ideas,” reached 10 million monthly visitors faster than any site in history. The seemingly hyperbolic stats don’t stop there. Pinterest says 150 million people ...

    Sharon Hurley Hall/ The Daily Eggin Social- 21 readers -
  • Infographic: How to Get Customers Without Spending Any Money

    This is a dangerous topic. Of course, we all want to get customers without spending a dime. But there’s an old saying that comes to mind: Be careful not to be penny wise and pound foolish. So, there are two important points here: Always work on figuring out ways to increase your KPI (key performance indicator) perf ...

    Sean Work/ The Daily Egg- 19 readers -
  • Why a Killer UX Doesn’t Always Translate into Conversions

    One person’s killer UX is another’s UX killer. Why not copy the killer user experience of a famous site in your industry? The short answer? You’re not them. The longer answer is that unless you’re copying a fully optimized site with all the same variables, targets, and exact same audience, you’re likely setting yourself up for failur ...

    The Daily Egg- 21 readers -
  • The Crazy Egg Guide to Facebook Marketing

    If you’re only going to use one social media site for marketing, the chances are it’s going to be Facebook. The now-ubiquitous social networking site has come a long way since its Harvard University origins and has been open to the public since September 2006. Over the years, it has added features that have become synonymous wit ...

    Sharon Hurley Hall/ The Daily Eggin Social- 15 readers -
  • Are You Forgetting To Optimize For Awareness & Intent When Designing Landing Pages?

    The best color for your CTAs. What hero images work best. How to tweak your headlines. Writing conversion focused copy. All of these are the bread and butter of writers like me. We know these articles are going to grab attention because, well, people are always looking for an easy fix. Marketers the world over dream of changing their butto ...

    The Daily Egg- 17 readers -
  • Social Media Image Sizes – A Quick Reference Guide for 2017

    If you want an effective social media presence, you’re going to want images that fit with News Feeds, timelines and streams. Trouble is, the different channels all use different sizes and shapes for their images, and to keep you on your toes, they occasionally change them too. We have you covered, though. From staid, professional Linked ...

    The Daily Eggin Social- 16 readers -
  • What Are the SEO Benefits of XML & HTML Sitemaps?

    A sitemap is (usually) an XML document, containing a list of pages on your website that you have chosen to tell Google and other search engines to index. Google often uses the sitemap file as a guide to the pages available on your website — even though it may decide not to index every page you list on yo ...

    The Daily Eggin SEO- 11 readers -
  • The Crazy Egg Guide to the Buyer’s Journey

    If you’re currently using a ‘one size fits all’ marketing approach for your business – you might want to rethink things. You may not realize it, but your existing clients went through a ‘journey’ – before they decided that you were the best business to meet their needs. Each stage of this journey requires a differen ...

    The Daily Egg- 15 readers -
  • The Crazy Egg Guide to B2B Blogging

    Blogging is a powerful B2B content marketing tool. But many B2B content marketers aren’t getting anything close to its full effectiveness. So they conclude that blogging doesn’t work, or at least that it doesn’t work for their business. In fact, you could be reaping massively higher traffic, leads, and sales with a well-c ...

    The Daily Egg- 20 readers -
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