• The Crazy Egg Guide to Conversion Copywriting

      PPC campaigns, email marketing, social media management, SEO optimization or good old fashioned word of mouth. All viable and potentially profitable methods to grow your brand. But they’re also all very different. A PPC expert couldn’t run a successful email campaign, just as a social media guru might struggle to achieve better SERP rankings. Marketing is a ...

      The Daily Eggin Paid Search EMail- 25 readers -
    • How to Sell Without Selling In Every Blog Post

      We all know blogging is an important part of online marketing. To succeed online today requires as many landing pages as possible, each ranking for different search terms related to the specific niche your site covers. The problem is a lot of businesses forget that people view marketing content different than other content. A su ...

      Neil Patel/ The Daily Eggin Content How To's- 23 readers -
  • 7 Risks of Data-Driven Content Creation & 8 Tips to Avoid Them

    Wanna create well-performing content and be original too? Then it might be time to stop digging into data and try something scary instead, like listening to your gut. Let the numbers work for you, not against you. Now, don’t get me wrong – taking a data-driven approach to your content marketing strategy today is not just smart, it ...

    The Daily Eggin Content- 16 readers -
  • How to Play Into Your Customer’s Need for ‘I Want It Right Now’

    Although eCommerce receives most of the limelight, 91.6% of U.S. sales still take place offline. With all the benefits of buying online — lower cost, wider choice, no need to put on pants — how come retail stores are still a thing? According to a study by Ripen Ecommerce, 30.8% is explained by people wanting to be a ...

    The Daily Eggin How To's- 21 readers -
  • How To Leverage Facebook’s Live 360 Videos

    In case you hadn’t noticed – though I’m guessing you have – consumption of online video has been steadily rising in recent years. According to a forecast by Cisco, video will represent 80% percent of all consumer-based internet traffic by 2019. In the information age, the average person has a shorter attention span than a goldfish, and unless you ...

    The Daily Eggin How To's- 17 readers -
  • 3 Need-To-Know Social Media Lessons That Will Lift Your Conversions

    Ad copy, product descriptions, email subject lines — and social media. These are a few places in marketing where it’s absolutely vital to nail your short-form copywriting technique. 140 characters goes by in the blink of an eye, yet the best Twitter users consistently post quality content that keeps readers engaged. What’s their secret? ...

    The Daily Eggin Social- 11 readers -
  • The Beginner’s Guide To Making Facebook Advertising Convert

    Most people use Facebook ads to pump up their visitor numbers. Wait, what? Let me be clear. They don’t wake up with that goal in mind, but it’s usually what ends up happening. I see this all the time with clients I work with. The problem isn’t that they can’t set up the Facebook ad campaigns or get visito ...

    The Daily Eggin Social- 17 readers -
  • Infographic: How to Get Customers Without Spending Any Money

    This is a dangerous topic. Of course, we all want to get customers without spending a dime. But there’s an old saying that comes to mind: Be careful not to be penny wise and pound foolish. So, there are two important points here: Always work on figuring out ways to increase your KPI (key performance indicator) perf ...

    Sean Work/ The Daily Eggin How To's- 14 readers -
  • The Crazy Egg Guide to Pinterest Marketing

    It has been nearly seven years since Pinterest launched and became a runaway success. According to Statista, the image-saving site, which describes itself as “the world’s catalog of ideas,” reached 10 million monthly visitors faster than any site in history. The seemingly hyperbolic stats don’t stop there. Pinterest says 150 million people ...

    Sharon Hurley Hall/ The Daily Eggin Social- 13 readers -
  • Glossary: Influencer Marketing

    Influencer marketing is the activity of engaging with influential people in order to obtain press and/or get content disseminated to large audiences. Influencer marketing leverages the influence or reach of leaders in a particular industry, field, or even sub-culture. For example, a renowned surgeon is an influencer in the field of medical science and a ...

    The Daily Egg- 16 readers -
  • How to Optimize User Experience & Conversion Paths in Google Analytics

    If you’ve been keeping up with any thought leaders over the last few months, you know that we are all talking about user experience. The more you can customize, personalize, optimize, target, adapt, and segment your individual user experiences, the more success you’ll see you in 2017. That’s a nice thought, but not a very easily implemented practice. ...

    The Daily Eggin Google How To's- 22 readers -
  • The Top 10 Most Common AdWords Mistakes (And How To Fix Them)

    AdWords can be an incredibly powerful platform for growing your business, but the truth is that most businesses are wasting thousands of dollars every month due to poor account management. If you feel like you could be generating more revenue from AdWords, chances are that you’re making some of these ten common mistakes that are inhibiti ...

    The Daily Eggin Paid Search How To's- 17 readers -
  • The Five Sales Letters Every Marketer Should Know, Hands Down

    If you want your visitors to buy, instead of bouncing off your site like a basketball… Ask yourself: What’s missing from my funnel? What’s missing might be a deep understanding of how copywriting should be used to convert readers. And there are few better people to learn from than the “Admen”: the original rockstar creators of th ...

    The Daily Egg- 13 readers -
  • Infographic: How to Avoid a Google SEO Penalty

    “Google Penalty.” Those two words are all it takes to make all SEOs (search engine optimizers) and internet marketers cringe. But honestly, you shouldn’t really fear these words. There is an easy recipe to follow so that you’ll never have to worry about it: Make Sure Your On-Page SEO is Tip-Top – Many websites suffer from poor o ...

    Sean Work/ The Daily Eggin SEO Google How To's- 15 readers -
  • Glossary: Bandit Testing

    A term used to describe test methods or algorithms that continuously shift traffic in reaction to the real-time performance of the test. Also known as “multi-armed bandit testing”, the name is derived from the behavior of casino slot machine players who often play several machines at once in order to optimize their payo ...

    The Daily Egg- 12 readers -
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