• How to Sell Without Selling In Every Blog Post

      We all know blogging is an important part of online marketing. To succeed online today requires as many landing pages as possible, each ranking for different search terms related to the specific niche your site covers. The problem is a lot of businesses forget that people view marketing content different than other content. A su ...

      Neil Patel/ The Daily Eggin Content How To's- 37 readers -
    • The Crazy Egg Guide to Conversion Copywriting

      PPC campaigns, email marketing, social media management, SEO optimization or good old fashioned word of mouth. All viable and potentially profitable methods to grow your brand. But they’re also all very different. A PPC expert couldn’t run a successful email campaign, just as a social media guru might struggle to achieve better SERP rankings. Marketing is a ...

      The Daily Eggin Paid Search EMail- 38 readers -
  • Glossary: Earned Media

    Earned media (often regarded as free media) attributes the publicity of your brand to the recognition of its efforts and results. It includes publicity gained through word-of-mouth, buzz, reviews, news coverage, comments, feedbacks, likes, mentions, shares, and varied promotional efforts other than paid media advertising or owned media branding ...

    The Daily Egg- 11 readers -
  • How to Prune Your Email List to Improve Deliverability

    As with all marketing channels, email marketing is only effective if it reaches its desired audience. For email, that means reaching the inbox. 21% of opt-in emails fail to reach the inbox. Deliverability and reputation are crucial to reaching the inbox. A major component of reputation is keeping a clean list. List hygiene can b ...

    The Daily Eggin EMail How To's- 13 readers -
  • Infographic: The Ultimate Guide to International Email Spam Laws

    I find this infographic very fitting for 2017. I’m starting to get a lot of email from companies that haven’t asked permission to email me. I suspect that a few of the new sales-prospect scraping technologies out there are supplying email addresses to aggressive sales and marketing teams. It’s not the worst thing in the world t ...

    Sean Work/ The Daily Eggin EMail- 6 readers -
  • Instantly Boost Your Facebook Ad ROI With These 5 Advanced Tactics

    At this very moment, there are marketers out there achieving great things with the help of Facebook Advertising. However, there’s a good chance that a lot of these marketers aren’t taking full advantage of what Facebook Advertising actually has to offer. In fact, a lot of them might be able to take their Facebook Ad C ...

    The Daily Eggin Social- 11 readers -
  • Glossary: Guerilla Marketing

    Guerrilla marketing is a form of marketing that utilizes unconventional tactics to get maximum results when promoting a business or service. As the name suggests, this style of marketing relies heavily upon surprise, creativity and shock and awe tactics. Thus, large quantities of money are not necessarily required to perform guerri ...

    The Daily Egg- 17 readers -
  • The Crazy Egg Guide to Hashtag Marketing

    Ahhh, the irrefragable, irreplaceable #hashtag — the trending topic tracker, the great group aggregator — it seems to have been around forever but it no doubt has its origins. In use since ca. 1988 in the early Internet’s IRC chatrooms to define network-wide channels [ah yes, I remember such long-standing pillars as # ...

    The Daily Eggin Social- 16 readers -
  • How to Use MailChimp’s Instagram Ad Integration

    Marketing automation platform MailChimp recently announced that Instagram ads can now be purchased, created, and managed right from your MailChimp dashboard. With email being 40% more effective than Facebook and Twitter marketing combined, MailChimp wondered – what if we combined the best of both worlds? MailChimp already unveiled their Facebook Ads integr ...

    The Daily Eggin Social EMail How To's- 20 readers -
  • Your Website’s Menu Is Costing You Conversions and Here’s What To Do About It

    As a designer, developer, or marketer, it’s your job to develop something unique for your brand’s website. The reason for this is simple: you want to stand out from the generic chatter surrounding your brand in the market, and a unique style will help you do that. But sometimes being adventurous in design can do more harm than good. ...

    The Daily Egg- 14 readers -
  • Reinvent Your Marketing Funnels with Google Analytics Cohort Analysis and LTV Reports

    There have been many published articles on marketing funnels emphasizing the need to track the full customer lifecycle, in order to determine the best return on campaign activity spend. Some provide tracking solutions through hacks (e.g. using customer variables), other articles suggest using an enterprise level solution (e.g. Salesforce or Google Analytics Premium). Whils ...

    The Daily Eggin Google- 27 readers -
  • Lean UX Design for Startups – A Walkthrough

    Lack of “product/market fit” is one of the key reasons for start-up failures. Despite initial success, businesses fail to be sustainable. One way to escape this is to get everyone involved and get back to experience-based design. Don Norman, one of the top names in UX design, coined the term, “User Experience,” back in 1995. ...

    The Daily Egg- 25 readers -
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