• 16 Helpful Copywriting Articles To Launch You Into Web Writing Greatness

      We all need a little help… from time to time. Actually, as online copywriters striving for greatness, we need all the help we can get. Why? Because writing online is grueling. From idea generation to creating headlines to composing, editing, rewriting, optimizing, and promoting … to all the behind-the-scenes stuff you dread most — like pitching, billing, and invoicing — i ...

      The Daily Egg- 28 readers -
  • A/B Testing Basics: Confidence Level

    Confidence Level: The percentage of time that a statistical result would be correct if you took numerous random samples. Confidence is often associated with assuredness, and the statistical meaning is closely related to this common usage of the term. To state a percentage value for confidence in something is essent ...

    The Daily Egg- 8 readers -
  • Infographic: A Breakdown of Color Preferences by Gender

    Choosing the right colors for a web or app design can be one of the most difficult decisions there is. Funny right? Not the coding, not the copy: the darn colors! Those who are not skilled in graphic design or the arts should probably leave this decision alone :). We always botch it! One factor that comes into play wh ...

    Sean Work/ The Daily Egg- 13 readers -
  • A/B Testing Basics: Margin of Error

    Margin of Error: An expression for the maximum expected difference between the true population parameter and a sample estimate of that parameter. When you are analyzing a statistical experiment or study and progress from discussing the test sample results to discussing the whole population that the sample represent ...

    The Daily Egg- 10 readers -
  • The Crazy Egg Guide to Conversion Copywriting

    PPC campaigns, email marketing, social media management, SEO optimization or good old fashioned word of mouth. All viable and potentially profitable methods to grow your brand. But they’re also all very different. A PPC expert couldn’t run a successful email campaign, just as a social media guru might struggle to achieve better SERP rankings. Marketing is a ...

    The Daily Eggin Paid Search EMail- 19 readers -
  • What is a Unique Selling Proposition (USP) ?

    A unique characteristic of a product or brand identified by the marketer as the one on which to base a promotional campaign; often used in a product differentiation approach to promotion. A USP is a ‘Unique Selling Proposition,’ or a ‘Unique Selling Point.’ In other words, it’s the reason why someone ...

    The Daily Egg- 6 readers -
  • The Crazy Egg Guide to LinkedIn Advertising

    With two ‘professionals’ signing up to the site every second, it’s fair to say that LinkedIn is a great place to be if you’re trying to reach the B2B market. Whilst there are ‘organic’ methods that you can use to get in front of your ideal clients on LinkedIn, such methods often take a lot of time to imp ...

    The Daily Egg- 14 readers -
  • A/B Testing Basics: Sample Size

    Sample Size: The number (n) of observations taken from a population through which statistical inferences for the whole population are made. The concept of sampling from a larger population to determine how that population behaves, or is likely to behave, is one of the basic premises behind the science of applied s ...

    The Daily Egg- 10 readers -
  • How To Be A Subject Matter Expert When You Don’t Know The Topic

    Copywriters and content marketers are often required to write about industries or topics they know little about. This can make it a challenge to position your company or client as an authoritative industry voice. You may have strong marketing chops, but what if you’re not an expert on your company’s niche? Knowing what you’re talking about ...

    The Daily Eggin How To's- 15 readers -
  • 7 Ways to Turn Instagram Into an Ecommerce Purchasing Powerhouse

    Instagram and ecommerce are logical bedfellows. The brand-audience engagement rates here outperform all of the mainstream social channels, while the visual elegance of Instagram posts are perfect for showcasing people enjoying beautiful products in the wild. It’s lifestyle marketing but without the phoniness of high-concept production shoots – just compelling, evocative imagery ...

    The Daily Eggin Social- 15 readers -
  • Infographic: How Much Copy Should You Use On Your Home Page?

    There’s no question that your home page is the most important page on your website. It’s incredibly important for converting visitors into customers and it’s also deathly important to your SEO. Usually, having concise home page copy in addition to a clutter-free experience tends to be the best for increasing conversions. But ...

    Sean Work/ The Daily Egg- 8 readers -
  • The Crazy Egg Guide to Facebook Advertising

    If you’re looking for a fast way to get targeted visitors to your site, Facebook Advertising might be of interest to you. Now, as the name suggests, Facebook Advertising does work on a ‘pay-to-play’ basis. But that doesn’t mean you need to have a big money budget to benefit from the platform. When you under ...

    The Daily Egg -
  • Infographic: What Are The Best Times & Days to Post on Social Media?

    Trying to find the optimal times and days for your social media posts can be a difficult challenge. It requires months of testing. You have to make it an effort to post at different times each day for each social media account, while tediously recording your results. There are tools out there that make this process easier, but it ...

    Sean Work/ The Daily Egg- 19 readers -
  • The Beginner’s Guide to Performing a Local SEO Audit

    Local SEO works a little differently than the mainstream version. It uses some ranking factors that simply don’t show up in ordinary SEO, and some techniques are different too. That makes sense, since the buyer journey is often very different too. Local buyers are often searching from somewhere close by, they’re likely t ...

    The Daily Egg- 19 readers -
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