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  • Why Your Influencer Spam is Getting You Nowhere

    Relationships with bloggers, thought leaders and senior decision makers are invaluable. Influencer marketing, when done correctly, can be mutually beneficial for all involved. That said, most brand marketers are executing some form of “influencer marketing” nowadays, and it’s becoming more and more difficult to cut through the noise. Some marketing leaders have even opened t ...

    The Daily Egg- 18 readers -
  • How Big Brands Develop Brand Voices That Drive Revenue

    What makes your copy compelling? There are tons of articles detailing how power words will help your message stand out. How telling stories is the key to eliciting an emotional response and sense of camaraderie. And of course using classic formulae like AIDA to walk users through the different stages to a purchase decision. These are ...

    The Daily Egg- 20 readers -
  • Infographic: A Roadmap for a Trustworthy E-Commerce Website

    Today’s infographic does a great job of laying out everything you need to have on your e-commerce website to provide the best experience for your online customers. Before we get to the infographic, I’m going to share a hack that I personally employed back in the early 2000s. And no – it’s not outdated :). As you proba ...

    Sean Work/ The Daily Egg- 13 readers -
  • How To Turn Your iPhone Into A Video Marketing Machine

    These days, being able to produce video is becoming more of a necessity than a “nice-to-have” for online marketers. Check out these stats: Creating a video of a product increases the likelihood of a purchase by 144% Having a video on your homepage can increase conversion rates by 64-85%. 100 million hours of vid ...

    The Daily Egg- 12 readers -
  • Glossary: Earned Media

    Earned media (often regarded as free media) attributes the publicity of your brand to the recognition of its efforts and results. It includes publicity gained through word-of-mouth, buzz, reviews, news coverage, comments, feedbacks, likes, mentions, shares, and varied promotional efforts other than paid media advertising or owned media branding ...

    The Daily Egg- 27 readers -
  • How to Prune Your Email List to Improve Deliverability

    As with all marketing channels, email marketing is only effective if it reaches its desired audience. For email, that means reaching the inbox. 21% of opt-in emails fail to reach the inbox. Deliverability and reputation are crucial to reaching the inbox. A major component of reputation is keeping a clean list. List hygiene can b ...

    The Daily Eggin EMail How To's- 22 readers -
  • Infographic: The Ultimate Guide to International Email Spam Laws

    I find this infographic very fitting for 2017. I’m starting to get a lot of email from companies that haven’t asked permission to email me. I suspect that a few of the new sales-prospect scraping technologies out there are supplying email addresses to aggressive sales and marketing teams. It’s not the worst thing in the world t ...

    Sean Work/ The Daily Eggin EMail- 14 readers -
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