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  • 5 Ways to Make a Splash with Social Customer Service

    Brands use their social media platforms for many things: launching new products sharing interesting content generating buzz with compelling infographics And some of them even use it for customer service. In fact, 2013, over 62% of brands are responding to social questions. But is that a good way to go? Should brands use Twitte ...

    Julia Borgini/ The Daily Egg- 10 readers -
  • 23 New Resources on Optimizing for Mobile

    Stop asking whether you need a mobile-optimized site. You do, and there are multiple reasons why. Here are just a few of them. There’s the Mobile Mind Shift, which Forrester Research says is characterized by the fact that people “expect that any information or service they desire be available to them on any device, in context, a ...

    Sharon Hurley Hall/ The Daily Egg- 9 readers -
  • How to Generate Email Signups Using Instagram

    An email list is one of the best assets that you can build for your business. No change in the Google Algorithm or advertising account ban can take your email list away from you. Whatever happens in the online marketing world, your email list will always be able to give you a direct line of communicatio ...

    The Daily Egg- 8 readers -
  • 7 Steps to Convert Casual Website Visitors into Premium Customers

    You have a professional website that looks attractive, your pages load up quickly as well, and you’re a master storyteller. Yet, you’re still struggling to make your casual website visitors make a purchase, or contact you for a quote. It can be very frustrating. However, you’ve got to understand no matter how great your website is, you can ...

    The Daily Egg- 9 readers -
  • 8 Ways to Make Brilliant, Captivating Product Photos

    Having product photos that stand out is more important than any other piece of content on your product page. One study found that 67% of people rate the quality of product images to be “very important,” more than product information, detailed descriptions or even reviews! Source Knowing this, what can you do t ...

    The Daily Egg- 11 readers -
  • Age-Old Advice on Conversion Rate Optimization

    Let’s take a few seconds to step back down memory lane to your first success as a CRO professional. You had a daunting task in front of you—like significantly increasing CTA clicks, keeping people on your site pages longer, getting a certain number of people to your website organically, or sending out an em ...

    Chelsea Baldwin/ The Daily Egg- 15 readers -
  • 82% of Marketers Aren’t Testing Effectively – Here’s Why

    As conversion optimization becomes more of a priority in more and more companies, we’re seeing a lot of statistics on how marketers perform their tests, the tools they use and, most importantly, the tests they run. These statistics are extremely important because they give us a window into what marketers are doing and how we can improve ou ...

    The Daily Egg- 8 readers -
  • 10 Mistakes That Will Kill Your Relationships With Influencers

    Influencers can be your long-term advocate and brand ambassadors. Spending even $1000 on influencers can yield amazing returns. You don’t want to kill your influencer relationships because of some overlooked or careless mistake. You can build invaluable relationships with your influencers that can be mutually beneficial. Truth be told: Relationships are fragile. When it comes ...

    The Daily Egg- 8 readers -
  • The Five Most Important Visual Elements Required for a Successful Company Blog

    As a marketer, you cannot neglect the power of content. Sharing valuable information with your audience help you build trust with your audience and develop a strong and influential brand. We know that 61% of US online consumers are making purchases based on recommendations they read on blogs. Therefore, why wouldn’t you do th ...

    The Daily Egg- 15 readers -
  • 10,000 Hours of Practice Won’t Increase Conversions (But This Will)

    It’s a maxim we’ve all heard and one we’re likely just as sick of. A saying which, if you spend any time on LinkedIn or other self-promotional platforms, you’ll find adorning countless updates, “motivational” images, and influencing all kinds of statuses. A belief so ingrained in the modern business psyche that it’s become almost synonymous with succ ...

    The Daily Egg- 9 readers -
  • Lessons From 5 of the Most Viewed Product Awareness Videos on YouTube

    If you feel like you’ve been seeing a whole lot more video content online over the past couple of years, it’s not your imagination. Video content has proliferated in recent months and the expectation is that it will continue to grow at a rapid pace in the coming years. Just consider the following statistics and data ...

    The Daily Egg- 12 readers -
  • Infographic: The Perfect Execution of Conversion Rate Optimization

    Today’s infographic is a good primer on what it takes to effectively run a conversion rate optimization campaign. However, one thing that I would like to add to this recipe is documentation. Conversion rate optimization is a science project. You’re dealing with data, hypotheses, results, measurement techniques and sources of error. Sounds like chemistry class right ...

    Sean Work/ The Daily Egg- 13 readers -
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