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  • 4 Hacks For Conducting Smart Landing Page Tests

    With over 39,600,000 Google search results for the search term “landing page tests”, it’s easy to see how you could get overwhelmed when it comes to improving your conversion rates. And while there’s definitely no shortage of ideas, there’s unfortunately a surplus of regurgitated information that everyone claims to be an expert about.

    The Daily Egg- 17 readers -
  • 15 Human Psychology Hacks to Boost Landing Page Conversions

    We all like to think that we’re logical, that we make decisions based on a series of careful observations and well-considered evaluations. The reality? Nothing could be further from the truth. The human mind is a wonderful, complex, and fascinating thing, but logical it is not. As it turns out, we’re all subject to internal biases, external pressures, and a host of other f ...

    The Daily Egg- 30 readers -
  • 5 Ways to Expose Split Testing Ideas (That Are Likely to Succeed!)

    If you want your split tests to contribute to your bottom line, you need to know how to produce effective split testing ideas. However, if you’re new to the game of split testing, you might not know how to develop such ideas. For instance, you may not know what website elements you should even be focusing on.

    The Daily Egg- 19 readers -
  • 5 Ways to Get Your Audience to Act on Limited-Time Offers

    You already know that limited-time offers are a powerful marketing tool. Consumers have a burning desire to jump on the exclusivity bandwagon and get their hands on something special before they miss out. When HubSpot performed an A/B test using a control page and a limited-time offer page, the limited-time offer outperformed the control by 8%.

    The Daily Egg- 12 readers -
  • 7 Side Projects That Became Marketing Engines

    Seth Godin, upon learning of the term content marketing, once said, “content marketing is the only marketing that’s left.” Of course, he already knew that delivering value to your audience upfront was the best way to generate awareness, build trust, and cultivate an audience (not to mention, sell stuff).

    The Daily Eggin Content- 14 readers -
  • Make Your Business Website Unforgettable with These 12 Tips

    Have you seen the Volvo Trucks video ad called, “The Epic Split”? The ad—currently the “most watched automotive commercial on Youtube ever!”—features Jean-Claude Van Damme doing the splits between two reversing trucks! This is something never done before and something you won’t soon forget … Plus, after watching the video demonstration, you’ll likely remember “the precision and directional st.

    Christina Gillick/ The Daily Egg- 18 readers -
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