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  • Instantly Boost Your Facebook Ad ROI With These 5 Advanced Tactics

    At this very moment, there are marketers out there achieving great things with the help of Facebook Advertising. However, there’s a good chance that a lot of these marketers aren’t taking full advantage of what Facebook Advertising actually has to offer. In fact, a lot of them might be able to take their Facebook Ad C ...

    The Daily Eggin Social- 17 readers -
  • Glossary: Guerilla Marketing

    Guerrilla marketing is a form of marketing that utilizes unconventional tactics to get maximum results when promoting a business or service. As the name suggests, this style of marketing relies heavily upon surprise, creativity and shock and awe tactics. Thus, large quantities of money are not necessarily required to perform guerri ...

    The Daily Egg- 22 readers -
  • The Crazy Egg Guide to Hashtag Marketing

    Ahhh, the irrefragable, irreplaceable #hashtag — the trending topic tracker, the great group aggregator — it seems to have been around forever but it no doubt has its origins. In use since ca. 1988 in the early Internet’s IRC chatrooms to define network-wide channels [ah yes, I remember such long-standing pillars as # ...

    The Daily Eggin Social- 19 readers -
  • How to Use MailChimp’s Instagram Ad Integration

    Marketing automation platform MailChimp recently announced that Instagram ads can now be purchased, created, and managed right from your MailChimp dashboard. With email being 40% more effective than Facebook and Twitter marketing combined, MailChimp wondered – what if we combined the best of both worlds? MailChimp already unveiled their Facebook Ads integr ...

    The Daily Eggin Social EMail How To's- 25 readers -
  • Your Website’s Menu Is Costing You Conversions and Here’s What To Do About It

    As a designer, developer, or marketer, it’s your job to develop something unique for your brand’s website. The reason for this is simple: you want to stand out from the generic chatter surrounding your brand in the market, and a unique style will help you do that. But sometimes being adventurous in design can do more harm than good. ...

    The Daily Egg- 18 readers -
  • Reinvent Your Marketing Funnels with Google Analytics Cohort Analysis and LTV Reports

    There have been many published articles on marketing funnels emphasizing the need to track the full customer lifecycle, in order to determine the best return on campaign activity spend. Some provide tracking solutions through hacks (e.g. using customer variables), other articles suggest using an enterprise level solution (e.g. Salesforce or Google Analytics Premium). Whils ...

    The Daily Eggin Google- 33 readers -
  • Lean UX Design for Startups – A Walkthrough

    Lack of “product/market fit” is one of the key reasons for start-up failures. Despite initial success, businesses fail to be sustainable. One way to escape this is to get everyone involved and get back to experience-based design. Don Norman, one of the top names in UX design, coined the term, “User Experience,” back in 1995. ...

    The Daily Egg- 30 readers -
  • 3 Reasons to Use End-to-End Testing in Your Content Marketing Strategy

    End-to-end testing is a term usually reserved for the product team. Put simply, such testing ensures the product will complete the tasks it is intended to in real life conditions from beginning to end. Interestingly, end-to-end testing is a proven content marketing strategy as well. From The Wirecutter’s in-depth gadget reviews to Michelle Phan’s face care and make ...

    The Daily Eggin Content- 20 readers -
  • 6 Reasons Your Mobile Ranking on Google Sucks

    2017 will forever be known as the year Google adopted a mobile-first strategy. Some people will think of that way, at least. Probably not too many, actually, but that doesn’t lessen the significance of the shift. Your mobile web strategy is now, simply, your web strategy. Why is this so important? By late 2016, mor ...

    The Daily Eggin Google- 24 readers -
  • Glossary: What is the Fold?

    The fold is a term used by web designers and Internet marketers to describe the interface that separates all the web content above a web browser’s bottom border. It’s a slightly dated term since the web has evolved to accommodate mobile devices. However, the term and its implications are still important for those engaged i ...

    Sean Work/ The Daily Egg- 19 readers -
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