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  • 5 Facebook Ad Hacks I Wish I Had Known Before I Lost Tens of Thousands of Dollars

    22% of the world’s total population uses Facebook. Whatever niche you’re in, there are potential customers waiting for you at the click of a button. While Facebook advertising can be immensely lucrative, there is a significant learning curve before you can expect positive results. Recently, PPC advertising has become more competitive. As advertisers flock to F ...

    The Daily Egg- 9 readers -
  • How to Generate Leads with Twitter Video Ads

    Twitter Video Ads are still one of the brightest features for marketers who use Twitter to get the word out about products and services. Since their introduction in 2012 in the form of Twitter Cards, Video Ads have been quite important to businesses that prefer outreach using audio and visual cues to attract customers. To ...

    The Daily Egg- 9 readers -
  • 7 Inventive Ways to Improve Your Organic CTR Using Google Search Console

    In a world obsessed with rankings, sometimes it’s hard for us SEOs to remember that those rankings are worthless if they’re not accompanied by a high click-through rate (CTR). Why should you care about your organic CTR? Besides the obvious benefit of increased site traffic, Google often rewards higher CTRs with higher rankings. CTRs also ...

    The Daily Egg- 13 readers -
  • How to Integrate SEO and PPC Together to 3X Your Sales

    Both SEO and PPC have their advantages and disadvantages for content marketers. While SEO costs less and is more sustainable, it’s much more challenging to attract traffic and to keep up with the content demand. And while PPC helps accurately target the right audience and positions you prominently in search results, you might have to ...

    The Daily Eggin Paid Search SEO How To's- 12 readers -
  • Infographic: How to Generate Leads with Social Media

    Today’s infographic is about generating leads with social media. However, I want to quickly talk about using social media for prospecting and outreach, because for certain businesses, this can be an amazing method of lead generation. From what I can tell, a lot of salespeople are still doing the age-old “pitch email” when it co ...

    Sean Work/ The Daily Eggin Social How To's- 15 readers -
  • 11 Unethical Ways to Increase Traffic to Your Website

    We all know the usual ways of increasing traffic to the website. Search engine optimization, pay-per-click advertising, social media sharing, content marketing, and so on. But if you want to really keep your edge, then you have to consider getting a little sneakier with it. We’re going to take a look at some of the less ...

    The Daily Eggin Social- 12 readers -
  • What is a Vanity Metric?

    A metric that makes you feel good without telling you anything about your business. Or as Tim Ferris puts it: ‘Vanity metrics: good for feeling awesome, bad for action.’ Vanity metrics are things you can measure that don’t matter. They’re easily changed or manipulated, and they don’t bear a direct correlation with number ...

    The Daily Egg- 13 readers -
  • How To Do Content Marketing Without Writing Blog Posts

    Content marketing is all the rage right now. And for good reason. It’s the best way to bring in new organic traffic to your site. If you want a piece of the organic, SEO traffic pie, you need to be creating new content on a daily basis. Otherwise, you risk falling behind. There are currently millions of blog ...

    The Daily Eggin Content How To's- 23 readers -
  • Infographic: The Surprising Words That Get Content Shared on Social Media

    It always comes back to copywriting. You can blindly post to social media, or you can take a step back and carefully wordsmith the language of your updates. The right concoction of words can multiply the effect of your social media efforts. Today’s infographic will help you get started in the right direction. Just be sure to track wh ...

    Sean Work/ The Daily Egg- 15 readers -
  • What is Domain Authority?

    A 1-100 score predicting how well a site will rank in major search engines. Domain Authority is a measure of how well a website is likely to perform in search engine results. It’s a search engine ranking score developed by Moz to give an overview of likely site performance. After Google deprecated ...

    The Daily Egg- 20 readers -
  • A Handy Guide to UTM Codes: Know Which of Your Campaigns Really Work

    Our traffic bounces all over the place. We have social. We have email. We have paid ads. There’s more sites, platforms, and networks than we could possibly hope to run our campaigns on. How do we keep track of it all? How do we know what’s working and what’s not? We use UTM codes. What’s a UTM? UTM stands f ...

    The Daily Egg- 18 readers -
  • 30 Unforgettable Landing Page Examples To Steal, Learn & Profit From

    The landing page is probably one of the most important pages on your website. A slight change in your conversion rate could mean a world of difference between dying from panic or sipping a mojito at the beach. Yet… designing a high-converting landing page is tough. There are so many elements to get right: the copy, the desi ...

    The Daily Egg- 14 readers -
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