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In the first part of this interview, Mark Organ, CEO of Influitive, introduced us to the company and advocate marketing. Today, he talks more about marketing in general. Mark, what’s the difference between advocate marketing and influencer marketing? They are sometimes used interchangeably and I think that’s a real mistake. There’s more than a shade of difference between them.
Brick and mortar storefronts are still a great way for businesses to earn clientele—but to make it in retail in today’s market, the brick and mortar shop is an option; an online presence is a must. Building an e-commerce storefront can be as involved or as simple as you like—but for it to take off, keep in mind that there are a few guiding principles that you should follow.
Optimizing your website takes a lot of time and energy, so it’s important that you don’t let all of your efforts go to waste when it comes time to revamp the layout and design of your site. Just because you want things to look nicer does not mean you want to start over when it comes to Google rankings, so you have to follow a few precautions to save yourself the headache.
When you think of Facebook, the word “e-commerce” doesn’t generally come to mind. What if you could engage your customers on Facebook, not just on a social level, but on a shopping one too? The good news is that there are plenty of high quality, tightly-integrated Facebook ecommerce apps that can bring the ease of use and customizability of an online storefront to your Facebook page.
This is the fourth article in a five-part series on website conversion. Part 1: Performance Tuning Part 2: Logic and Direction Part 3: User Interface What’s next? To improve website conversion, you need to provide an emotional journey for visitors. Let’s explore. Emotion is messy, contradictory… and true.
About a year ago, we included a tool called Engagio in a round-up of social media engagement dashboards. Shortly after that, Engagio was acquired by Influitive, which helps companies identify and work with the advocates who love their products. Today, we talk to Influitive’s CEO Mark Organ about advocate marketing, analytics and the Engagio acquisition.
Tweetchats are pretty much the best thing ever: the way of both utilizing a fairly recent form of social media, while incorporating an all-but-dead concept of communication (the chatroom), it gives us the best of old and new, then and now. A Twitter chat is a logical extension of your hashtag marketing strategy because any Twitter chat is tied to a specific and original hashta ...
With all the work you need to do to get the copywriting flawless, market your site and bring in traffic—wouldn’t it be nice if there were tools that would just do some of the work for you to lift conversions? Luckily, there are several. And some of them have done an incredible job of increasing conversions for many merchants.
If you’re looking for a way to bring visual content to life, then Visme could be the answer. Formerly known as Easy Web Content Presenter, the free browser-based tool allows marketers to easily create a range of visuals, including: Web and mobile animations Presentations Infographics Banner ads Graphs and charts Product demos In open beta for just over a year, ...
Do you know why the charging bulls in the Red Bull logo are red? Or why McDonald’s double arches are yellow? It’s because the emotional power of logos is closely tied to specific colors. It turns out, our emotions are results of the precise science of effective logo design. In fact, psychologists proved that famous logos are so wired into our brains, that at the age of two, k ...
I don’t know about you, but I’m a sucker for those infographics that summarize data from a survey or study. All those little pictures and graphics next to colorful numbers… just heaven. Something I noticed lately is that there seems to be a lot of conflicting data floating around about online marketing efforts.
This is the third article in a five part series on website conversion. Be sure to check out Part 1, Performance Tuning, and Part 2, Logic and Direction, if you missed them. Website designers often overlook the importance of providing a pleasant environment for their visitors. They succumb to the tendency to take a best guess at what visitors want, and then guess again if too ...
As you probably know, the Internet is a constantly growing and evolving media platform. New information replaces old information on a daily basis. In fact, today alone, 109,426 .com domain names have been registered! That’s a lot of new content pouring on to the Web. This influx of new websites is a great reason to keep your own fresh website… After all, no one wants to i ...