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Ah, the USP. A short summary of the primary benefits your business offers and what you, as a brand, stand for. There’s no better feeling than standing out from the crowd. When your customers immediately recognize what it is you do and, more importantly, remember you over the competition you really feel like a champion of business. But defining a great USP is anything but easy.
It’s no secret I’m a MASSIVE fan of email marketing. Email lists simply convert at a higher rate than any other organic channel, and unlike channels such as AdWords or social media, your email list is an asset you will ALWAYS have control over. Unfortunately, an email list isn’t automatic money. What you do with your email list is even more important than how quickly you can build it.
I was walking through the mall the other day and I saw a sign-board outside a retail store advertising a 40% discount on select men’s outerwear. Sweet! I walked in, and, after some wandering around, finally found myself in the men’s section. Except, there were no signs for the discounts. I combed the entire outerwear corner but couldn’t find anything on sale.
Seven years ago, Seth Godin introduced a groundbreaking, yet startlingly obvious concept called “permission marketing.” “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” Nowhere is this concept more apparent than in email marketing.
Reddit has been around for a decade, and it has a cult following. Insiders think it’s the greatest thing since Star Wars. Outsiders, on the other hand don’t quite get it. That’s understandable. How comfortable were you with any social media platform before you got hooked? Chances are, Twitter was a bit of a mystery before you got hooked.
Writing copy for your PPC ads is anything but easy. You’ve limited space, restrictive word counts and Ad blocking to contend with. Not to mention all the competition you’ve got to differentiate yourself from. There are no easy wins in the marketing world. Whilst PPC is arguably one of the more beneficial approaches to marketing and driving traffic, it’s also one of the most ...
The world of online selling is drowning in data. From analytics dashboards to visualizations tools to A/B testing suites to automated marketing solutions, just keeping your head above the big-data waters can be overwhelming. Sadly, even with this flood of computer generated insights, 95.8% of the world’s internet still does “nothing” when they visit a site. So, what’s missing? Psychology.
Can you ever read “too much” marketing advice? Nowadays, there are a hundred different blogs on any given marketing topic, each with a hundred different articles. The advice and tips are never-ending. Marketers are constantly looking to establish themselves as experts by commenting on trending topics or attacking traditional viewpoints.
You’ve covered the basics: your website is setup, complete with a contact form, registration field, and payment integration. Your company’s marketing strategy is up and running, and the traffic is flowing in. So why is your conversion rate so low? Why aren’t people taking the actions that you would expect? Make sure that you not only have the basics covered, but that the smal ...
Click on the infographic below to view the full size version: Infographic Source Email holds the ability to communicate directly to the consumer and build relationships. It has become such a mature channel that subscribers are now seeking engaging emails that contain both accuracy and relevancy.
The fastest-growing companies in the USA are hyper-successful for more than just the obvious reasons, such as that they provide good value. They also make subtle refinements to their websites. These companies, chosen and ranked by Inc. Magazine each year and known as the Inc. 500, use a variety of hardly noticed yet highly impactful tactics to increase their conversion rates.
Back in January, I made this post taking a look at realistic, practical CRO predictions for 2015. So now that the year is almost over, how many predictions were right, how many were off, and what do they mean for the future of conversion optimization? Plus, what do the changes in CRO mean for 2016? That’s what we’ll be taking a look at in today’s article. Let’s see how far we’ve come.
‘Tis the season to do roundups and Crazy Egg isn’t immune from the trend. Here are the most popular posts on the blog this year, collated by cross-referencing stats from Google Analytics and Ahrefs Content Explorer. Conversion optimization, design tips, pricing, SEO – this collection of posts has it all. 1.
One of the fun things to do at this time of year is to look back at your predictions and see how you did. I’m happy to report, that this past year, we did OK. At the start of 2015 we said that user intent was going to be a major SEO focus in 2015, and we were right. So let’s take a look at what we should be looking forward to in 2016. 1.
The age of mobile is long upon us. You know this. I know this. Marketers everywhere know this. And yet, we continue to focus our CRO discussion on desktop. I think part of this is due to options. There’s a lot less we can do on mobile, so we tend to focus on desktop and then make our desktop design reasonably responsive, ensuring our mobile users don’t have a terrible experience.
Brand evangelism isn’t a new marketing technique, but it has evolved quite a bit over the last few years. Most people who hear about “brand evangelism” probably think of someone famous like Guy Kawasaki. But is brand evangelism something that only big brands can do? What about your brand? If you’re a struggling startup, can you harness the power of brand evangelism? The an ...
This morning as I took two slices out of my packet of bread I noticed a large “FOLLOW US ON TWITTER” plastered across the side. “Does anyone see that and follow their bread manufacturer?” I wondered, as I put the loaf back. “Don’t forget to follow us on social media!” cried the packet of bacon I had just removed from the fridge.
Lead scoring is the ultimate conversion optimization hack: if you want to make sure leads get delivered to your sales team on time and that they’re truly qualified, you need to standardize the conditions of the hand-off. Call it automated quality assurance. A high score means prospects are very interested and intend to buy; a low score means they aren’t.
When it comes time to promote your blog post, I recommend doing everything in your power to do so. Share it, tweet it, promote it, like it, talk about it, comment about it, and put it on every social network you possibly can. At the same time, we can’t rely on social media as the primary distribution channel. Why not? First of all, not all of your target audience is on social media.
In the past 5 years, the term “infographic” has seen an impeccable rise in trend. Image Source In fact, the popularity of infographics is expected to see an increase of almost 5% by next year, meaning that anyone who isn’t yet riding the infographic bandwagon is bound to fall behind. If you’re reading this, though, hopefully it means you’re ready to introduce more and bette ...
The ever-increasing competition on the web has forced marketers to be more creative in their content marketing endeavors than ever before in order to drive conversions. In fact, conversion optimization has now become a must. According to a Venture Beat survey report, conversion rate optimization is one of the most crucial aspects of modern-day content marketing technology.
Actually encouraging people to abandon their carts may seem counterproductive, but in the long run, you could end up earning a lot more money. Research shows that the average shopping cart abandonment rate is at 68.53%, leading to the creation of countless articles on the subject of forcing visitors to hand over the credit card details before clicking off your site.
The year 2015 is winding down, but Facebook marketing is still going strong. With 1.49 billion monthly active users, 40 million small business pages, and 2 million active advertisers, Facebook is a big influence in the world of social media marketing. No matter what type of business you have or what your goals are, Facebook advertising enables you to reach the right people – ...
Marketers use the word “free” so often that it has nearly lost its power. Free is a word that has enormous psychological appeal. But when it’s overused or used incorrectly, it can ruin your marketing efforts. Here’s how to use the word free for conversion power, marketing advantage, and increased revenue. And not look like an idiot doing it. Source When “Free” Is Dangerous.