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Email marketing is raw power. It has a higher ROI than any other digital channel, and its power is only increasing as mobile users rely on their mobile devices to access their email. Whatever you do as a marketer, do email. Email marketing can be challenging, however. Sometimes, email marketers think that it’s enough just to set up the campaign and send off emails every so often.
Social media isn’t going anywhere. A whopping 65% of Americans use social media sites, according to Pew Research Center, and usage spans all age groups. Globally, at the start of 2015, there were more than 2 billion active social media accounts, and 1.6 billion mobile social accounts. So it’s a key part of any company’s marketing and conversion optimization strategy.
You’ve probably heard people say, “the money is in the list.” What does this mean? In online marketing, an email list is the best form of communicating with your customers. Even though social media gets a lot of attention, the most valuable digital channel is email. Image Source Study after study has shown that email beats out every other form of online marketing in terms of ROI.
With over 39,600,000 Google search results for the search term “landing page tests”, it’s easy to see how you could get overwhelmed when it comes to improving your conversion rates. And while there’s definitely no shortage of ideas, there’s unfortunately a surplus of regurgitated information that everyone claims to be an expert about.
If you want your split tests to contribute to your bottom line, you need to know how to produce effective split testing ideas. However, if you’re new to the game of split testing, you might not know how to develop such ideas. For instance, you may not know what website elements you should even be focusing on.
There’s a scene in Seinfeld where Kramer dabbles in copywriting. Do you remember it? Jerry’s trying to sell a used van he was guilted into buying from “Fragile Frankie.” So Kramer, being the thoughtful guy he is, offers to write the classified ad for him. KRAMER: “Here we go, yeah. ‘For sale: a big, juicy, van.’ And oh: better put down: ‘Interesting trades considered.
In the world of dating and relationships, it is clear that the word “no” should indeed mean no. But in the world of business, things are more nuanced. While it’s important to respect when customers and prospects say no to an offer on a website, it’s also important to not stop there. Instead, use that no as a starting point for more research.
Have you ever read a landing page, sales letter or even blog post which has unequivocally sold you on a product? The type of content you start reading knowing little to nothing about the product itself, yet by the time you’ve finished you don’t just want what’s being offered, you’re convinced you need it.
Giuseppe Fratoni had a simple battle plan: he would put his business blog at center stage, create great content to position himself as an expert, and drive loads of traffic to his blog (ultimately generating more leads and more clients). Beginning with the well-known content marketing method of interviewing experts, he had visions of his blog and business driving traffic ver ...
You already know that limited-time offers are a powerful marketing tool. Consumers have a burning desire to jump on the exclusivity bandwagon and get their hands on something special before they miss out. When HubSpot performed an A/B test using a control page and a limited-time offer page, the limited-time offer outperformed the control by 8%.
Amy is 35 years old. She’s just been promoted to Marketing Manager at the SaaS company she works for. She learned the ropes as a marketing assistant for the last few years – but the owners of the company expect a lot from her in her new role. Her first order of business: improving the effectiveness of the company’s marketing. Amy isn’t a real person.
Cold leads are prospective customers you haven’t contacted before and are really difficult to convert into buyers. It is a known fact that acquiring new customers is a daunting task, but it doesn’t mean the business needs to stop pursuing these leads after a few rejection. Even though we are strictly against spamming, a little consistency did no one any harm.
It’s startling, isn’t it? That there are writers out there who – with a single letter or email – are able to increase sales ten fold. They’ve such a mastery of language that one letter could bring in tens or even hundreds of thousands of dollars. We all know email is the leading channel when it comes to ROI, but few have the ability to achieve results.
Website popups, or site overlays, are a highly contested subject, although it shouldn’t be. With the average website seeing 98% of its traffic bounce, there aren’t many reasons not to use an exit-intent popup. Or you can think of it this way: What ratio of that 98% plan on visiting your site a second time? Gulp.
So your website has been successfully launched, your traffic is increasing day over day, and you’re ready to A/B test some new content to improve your CRO… …or are you? The answer lies in that magical word that has produced the proverbial “deer in the headlights” reaction on the face of marketing professionals and engineers alike for decades: Statistics.
Seth Godin, upon learning of the term content marketing, once said, “content marketing is the only marketing that’s left.” Of course, he already knew that delivering value to your audience upfront was the best way to generate awareness, build trust, and cultivate an audience (not to mention, sell stuff).
How are you getting your users? Are you trying to squeeze as many people as possible into your free trial? And then hoping they will stick around and become paid users? In many cases, that’s what SaaS companies do. And more often than not, it’s a mistake. A SaaS is a SaaS. It’s more complicated than most products being sold online.
Cold emails are a necessary evil to many B2B technology businesses. You don’t particularly want to send them – you don’t really want any cold anything – but you have to reach out to new prospects, and unsolicited emails let you get a foot in the door. Except they don’t. While you’re using cold emails to reach out to people, those very cold emails are killing your deliverability.
Why is it that every time a company needs to increase conversions, they immediately start tampering with the product, website, or marketing strategy? We see this the most with SaaS startups. Investors aren’t happy with revenue one month, so everyone stops what they’re doing so they can “optimize the customer journey for increased sales.
We all like to think that we’re logical, that we make decisions based on a series of careful observations and well-considered evaluations. The reality? Nothing could be further from the truth. The human mind is a wonderful, complex, and fascinating thing, but logical it is not. As it turns out, we’re all subject to internal biases, external pressures, and a host of other f ...