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Content marketing is an excellent tool for building authority, gaining influence, enhancing visibility, getting attention and, eventually, winning sales. But creating the right content is only half the battle. If you don’t promote your content so that people have the chance to see it then there’s no point in creating content at all.
Your website looks great, but is the page loading time quick enough? Well, “time and customers wait for none,” especially when shopping online. Here I might have already highlighted one of the major problems wrong with your website. There are potentially several other possible roadblocks that are preventing your eCommerce conversion from turning Internet traffic into revenue.
Ralph Waldo Emerson once wisely observed that nature always wears the colors of the spirit. Your website should do the same. That’s especially true when it comes to your checkout process or landing page. When a visitor lands there, you’re just a few clicks (give or take) away from conversion. At that point, you want to do everything you can to lead the visitor further down the sales funnel.
“Semantic search” is probably a term that you’ve heard thrown around. If you’re like me, terms like that can cause a little bit of worry. What is semantic search? What role does it play in SEO? What exactly is changing? Should I be worried? In this article, I’m going to tell you exactly what you need to know about semantic search and SEO. Worries and uncertainties be gone! And don’t worry.
We all need a little help… from time to time. Actually, as online copywriters striving for greatness, we need all the help we can get. Why? Because writing online is grueling. From idea generation to creating headlines to composing, editing, rewriting, optimizing, and promoting … to all the behind-the-scenes stuff you dread most — like pitching, billing, and invoicing — i ...
No excuses. If you want to shorten your path to online success, split testing is something you have to do. However, not everyone’s website is ready to be split tested. Before you even think about split testing you need to ensure that a few other things have been taken care of first. In this article we’re going to look at what you need to focus on before you begin split testing.
Plagiarized and duplicate content (as well as copyright breach) are not synonyms, but they do have something in common. They’re shortcuts and are usually a desire to gain profit. So what can these misdeeds entail and how do you avert their negative consequences? Source: educationworld.com Using Copyrighted Visuals to Promote Your Product The number of countries willing to to ...
If you’re running an online business, you’re probably asking people to hand over their credit card details, their name, email address and maybe their phone number. Why would anyone do that if they don’t trust your site? Trust is the first step towards conversions. It isn’t very difficult to get people to start trusting your website — a good design, secure webpages, excelle ...
Getting your website indexed seems like a simple thing. However, you might be confused as to how it happens. More importantly, you might not realize the different steps you should be taking to improve your indexation. Getting your website indexed is the only way that Internet marketing can be successful. It’s the entire starting point. Without indexation, you’re doomed.
Killer landing pages don’t happen by accident. In fact, if you were to examine the world’s highest-converting landing pages and come up with a list of reasons why they are so successful, you would find several things that all of them have in common. But this list of things might surprise you. There’s no such thing as one color, button size, or layout that always works.
Here at Crazy Egg, we want you to get the most out of all the conversion optimization tools you use – not just ours. That’s why we’re proud to present this complete guide to getting up and running with Optimizely. As one of the most popular A/B split testing solutions, Optimizely has helped millions of people improve their conversion rates with its straightforward, easy-to-use system.
Here’s a scenario for you. You’re busting your butt on social media. You’re spending way too much time creating social-geared content, curating relevant links for your peeps, and reading up on how to do it better. Perhaps you’ve even developed a bit of a following. Now, at long last, it’s time to put all that effort to work for you.
I should not be too surprised that my first recollection of pollution coincided with my first childhood trip to Los Angeles. As my family and I first drove through the valley, a smoky haze appeared, seemingly out of nowhere. It wasn’t so much what I was seeing that I remembered, but what I could now suddenly not see.
If you’re a small fish in the massive ocean of online marketers, chances are you probably have a lot of difficulty getting your voice heard. Sometimes it may seem that despite all the effort and time you put into creating “great content”, it never really seems to make an impact. How can you make sure that your content marketing doesn’t go unnoticed? How can you place yoursel ...
Social media marketing is a great way to get your brand noticed by a larger audience. If done effectively, the results can be astonishing, but it isn’t always easy to do. From balancing client accounts to replying to comments, social media marketers usually have their plates full and tools have a become an integral part of their daily lives.
First of all, I need to give a shout out to a commenter on one of my previous articles who (in part) inspired this piece. The comment came from Mitch Rezman, and is as follows: Mitch actually raises two issues that I want to deal with separately. The first is whether or not CRO services can ever be guaranteed (hint: no) and the second is about the flooding of the market wit ...
Western culture relies heavily on lists. Grocery lists, playlists, bucket lists, to-do lists. These lists are functional as they dictate how and when we’ll do something, and we often rely on them to map out our lives. (This stems from our desire for order and comprehensibility, says Italian philosopher Umberto Eco.
Hopefully you had a wonderful Valentine’s day and enjoyed your time with a “significant” other. What makes them significant? Is it their personality, the way they make you feel, or simply the fact that your hypothesis testing revealed less than a 5% chance that your feelings for them could be random? Source The latter definition would probably not launch a successful internet dating site.
Most email marketers are familiar with the drip campaign — a series of triggered marketing emails to potential customers. Generally speaking, the goal of a drip campaign is to turn a subscriber into a customer. They are absolutely valuable to your marketing efforts. But they’re only as good as the emails you write.
If you’ve worked in the conversion optimization industry for longer than say, fifteen minutes, you’ve almost certainly stumbled across someone making the argument for longer sales pages. Or shorter sales pages. It usually sounds something like this… “People have short attention spans. Who’s going to read something this long?” “Long pages are ugly.
It’s something most marketers don’t really pay attention to. Sure you know the different stages of awareness and how your prospect progresses from attention through to action. And sure, you know that there’s different expectations at each stage requiring a slightly different tact and approach. But how thoroughly do you personalize your messaging for the various stages? Be honest now.
I’m going to be honest… Marketing on Reddit is hard. That’s because the Reddit community is extremely good at sniffing out imposters and detecting BS. Even if moderators don’t kick you to the curb, a slew of downvotes and harsh comments from users will. But here’s the good news… If you do provide the community with what they’re looking for, while practicing good reddiquet ...
Email marketing is one of the strongest weapons small businesses employ to enhance their user base, build brand visibility, and improve ROI. But, how is your business’s reputation holding up? If it’s taking a beating, your mails may be sent to SPAM folders or blocked by ISPs. In this article, we’ll be decoding the success formula for email deliverability.