The Daily Egg - Posts from August 2016

  • What Lessons Can SaaS Companies Learn From Pokemon GO?

    Let’s get one thing straight: this is NOT just another “X things marketers can learn from Pokemon Go” or “How to launch your product like Pokemon Go” article. Lord knows there are enough of those around already. And that’s not even to mention the fact that Pokemon Go had virtually zero paid marketing before launching, as ...

    The Daily Egg- 27 readers -
  • How to Create the Perfect Website A/B Test

    The concept of perfection is an interesting one. Like infinity, it represents something that can never truly exist, yet most of us talk about it as if it does. How often have you heard a friend or coworker say they don’t want to put their name on anything that is not “perfect”? 40 years ago, Nadia Comaneci became ...

    The Daily Egg- 9 readers -
  • 11 Things That Are Keeping You From Building Followers on Twitter

    Remember when Twitter was just a baby? Some people loved it. Some people scoffed it. Most people didn’t understand it. Despite limiting messages to 140 characters and being over a decade old, the microblogging site Twitter still boasts over 65 million active users. Although growth has slowed, the user base has remained steady for the p ...

    Neil Patel/ The Daily Egg- 22 readers -
  • 5 Overrated & Dangerous Conversion Tactics (and How to Think About Them)

    There are good conversion tactics, and then there are great conversion tactics. We have seen some of the best methods at work helping marketers achieve their goals. However, not all conversion tactics are as good as they seem to be. Some of these tactics are in practice, partly because of FOMO and partly because of over-enthusiast ...

    The Daily Egg- 34 readers -
  • How to Pitch a Guest Post to Top Media Outlets

    Can you imagine the kind of impact your business could experience if you were to write for a top media blog or offline magazine? The kind of impact you could experience can turn out to be a massive game changer for your business. The question is, will a top media publication accept y ...

    Neil Patel/ The Daily Egg- 12 readers -
  • Using Heuristics to Increase Your Ecommerce Conversion Rate

    Every time I hear someone say, “Let’s test if the red button will be better for conversions than green (yellow, blue, etc.)”, my eyes get all bloodshot. I mentally curse whoever it was that wrote the first articles telling you that you can simply test different button colors and get extremely high lifts in conversion. And yet t ...

    The Daily Egg- 16 readers -
  • The Confessions of Marc, a Twitter Lead Generating Machine

    With SnapChat and live streaming taking the world by storm, it’s getting easier to look at Twitter and the older social networks as antiques on the digital web. Success on SnapChat sounds cooler than on Twitter, but success is success regardless of which social network you succeed on. Twitter continues to be ...

    The Daily Eggin Social- 6 readers -
  • Learn From The Best: An Interview With Basecamp Product Designer Jonas Downey

    Believe it or not, a lot of your success when you’re running an online business comes down to how you approach design. Design is one of those subtle things that really make or break the experience you give your customers. We reached out to one of our favorite designers – Jonas Downey – to ask him a few questions. ...

    The Daily Egg- 12 readers -
  • Why Your Responsive Website Could Be Killing Your SEO

    Everyone has been telling you to “go responsive” for the past few years, and you’ve finally made the switch. I know how painful it can be. We recently redesigned the Daily Egg, and we’re still not done fixing things (we started in January!). Mobile is a pain in the behind! I still do a little web developme ...

    Sean Work/ The Daily Eggin SEO- 22 readers -
  • How to Optimize Pay-Per-Click Landing Pages

    If you’re running a pay-per-click (PPC) traffic campaign, there’s a big chance that you’re sending that traffic to a landing page. Though when using PPC traffic, you can’t just throw up a landing page and expect everything to work out for the best. Rather, you need to ensure that you’re optimizing your lan ...

    The Daily Egg- 29 readers -
  • How to Make Your Own Explainer Video

    So you’ve started a business and now you need an explainer video. You can go to one of the many explainer video companies, you can hire a freelancer, or you can try to make one yourself. Each of those options has its pros and cons. A company might be expensive, but you’ll get a quality video. ...

    The Daily Egg- 29 readers -