The Daily Egg - Posts from September 2017

  • Infographic: Seven Salient (and Strange) Email Marketing Insights

    When it comes to ecommerce, email marketing is one of the most powerful tools to increase conversions, meaning more sales and more subscriptions. Today we’ll go over an insightful infographic found here that has a few important points which may be hard to understand at first glance, and a couple of points I find contention with. Be sure to re ...

    The Daily Eggin EMail- 18 readers -
  • 15 Steps To Creating a Successful Event Marketing Campaign

    We know what events are. We know what marketing is. But when these two words come together, the whole becomes greater than the sum of its parts. Event marketing is a versatile and impactful marketing channel that is increasingly becoming more critical across various industries. According to Forrester research, events make up for 24% of the ...

    The Daily Egg- 15 readers -
  • The Crazy Egg A/B Test Planning Guide

    A/B Testing, or “Split Testing” as it is also known, can be one of the most useful and powerful tools available for CRO, when used correctly. Without careful planning and analysis, however, the potential benefits of an A/B test may be outweighed by the combined impact of errors, noise and false assumptions. For the ...

    The Daily Egg- 15 readers -
  • Let’s Dispel Two Myths About Blog Posting Frequency & Word Count

    Watch this video: Moz’s Whiteboard Friday – The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x Information has been floating around for a while that suggests you will rank better in search engines and / or get more traffic if you: Blogging more frequently Writing longer blog posts (higher word counts) While we’ve n ...

    Sean Work/ The Daily Egg- 16 readers -
  • Why Are We So Afraid To Speak To Our Customers?

    Often in business we get too bogged down by the numbers and forget the actual value of speaking with our customers and prospects. I’m not just talking about sending the quarterly customer satisfaction survey, I’m talking about undertaking full qualitative user testing and research to fully understand your customers. Since 2003, businesses ...

    The Daily Egg- 16 readers -
  • What You Need to Know About Visual Perception and Website Design

    There’s no lack of data to suggest how visual-oriented we are as humans. For instance, “90 percent of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text.” Or this: “65 percent of people are visual learners, and one of the best ways to drive messages home is through visual cont ...

    The Daily Eggin How To's- 21 readers -
  • How To Easily Put A Form On Your Website

    Contact Forms. Everyone wants them on their website. It seems like quite a standard component that anybody should know about like the back of their hand. But it’s not true. Time and again I run into people who are pulling their hair out trying to get a simple contact form (or any type of form ...

    The Daily Egg- 18 readers -
  • Hack Your Thank You Page: 5 Ideas for Driving Even More Conversions

    When it comes to on-site optimization, landing pages, product pages and checkout pages receive the most attention. However, there is one page that a lot of marketers forget about: the thank you page. If you’re unaware, the thank you page is shown to users immediately after they’ve completed an interaction with yo ...

    The Daily Egg- 14 readers -
  • An Animated Infographic on How to Build Successful Sales Funnel

    So you’ve started a business, and you’re trying to make sure everything goes perfectly. This obviously means you’ll want to be prepared to drive sales on your website so you can generate revenue. And for this, you’re going to need an effective sales funnel that will lay out a strategy for attracting, engaging, and converting your au ...

    The Daily Eggin How To's- 17 readers -
  • How Do I Know The Exact Number Of Clicks On My Links & CTAs?

    Heatmaps are great at quickly letting you know what areas of a webpage are getting the most “click action”. They’re perfect for presentations and explaining to high-level team members what website issues you may be facing and what regions may need improvement. However, when you really want to know exactly how many clicks every element on ...

    Sean Work/ The Daily Eggin How To's- 16 readers -
  • Infographic: Your Brain On Visualization

    I’m not going to lie – visual communication is incredibly more effective than just using plain old text. I’ll prove it to you. Which set of instructions is quicker to understand and more effective overall? This: Or this: Obtain a pair of scissors. Hold the bag out in front of you. Locate the perforated s ...

    Sean Work/ The Daily Egg- 14 readers -
  • What is Web Spam?

    Web Spam: Intentional attempts to manipulate search engine rankings for specific keywords or keyword phrase queries. But isn’t that what SEO is? Trying to get your website content to rank better in search engine results? Well… There’s a fine line between doing everything you can to give your website content the be ...

    Sean Work/ The Daily Egg- 17 readers -