The Daily Egg - Posts from January 2018

  • 5 Ways to Find the Best Products to Sell on Amazon

    With the advent of the internet in the 90’s, Ecommerce has spread like wildfire. Consumers have moved from traditional shopping to ecommerce. All this started when Jeff Bezos introduced us to the world of Amazon. Nowadays, Amazon has become synonymous with ecommerce. Apart from being a great online store, it is known ...

    The Daily Egg- 14 readers -
  • Designing for Subscription: 6 UX Musts for Increasing Sign Ups

    Your music is being streamed on all your devices with Apple Music and your favorite shows find a home at Netflix. Your physical store can accept payments via your Shopify subscription and now you can even get your basics like underwear or healthy food delivered to you through services like Stance and Graze respectively. Subscription servic ...

    The Daily Egg- 11 readers -
  • 7 Ways to Completely Blow Your Online Advertising Budget

    Half the money I spend on advertising is wasted; the trouble is, I don’t know which half. – John Wanamaker (1838 – 1922). This statement, at the time it was first made back in the late 1800’s, echoed the sentiments of merchants and advertisers all around. Back then, advertising was less sophisticated – television ads, billboar ...

    The Daily Egg- 17 readers -
  • Are the Top AdWords Ads for “Golf Vacations” Subpar?

    If you’re paying a lot of money for clicks in AdWords, you’d better be converting those clicks into leads and sales. That’s why, when you study top AdWords ads in competitive markets, you’ll often find great examples of effective ad copy and landing pages that can inspire ideas to improve your own AdWords campaigns. I ...

    Adam Kreitman/ The Daily Eggin Paid Search- 16 readers -
  • Profiting With Instagram Stories Ads: What You Need To Know

    When it comes to social media marketing, Facebook and Instagram are probably the most important two players on the market in these days. There are more than 2.7 billion monthly active users on Facebook and 700 million Instagram users. Almost four times the audience of Instagram however, does not make Facebook better. In many ways, for mar ...

    The Daily Egg- 20 readers -
  • The Best Web Analytics Tools to Grow Your Business

    Can you imagine driving a car without a speedometer, tachometer, odometer, fuel gauge, or system indicators? Imagine having to eyeball your speed as you drive, while remembering to refuel every 200 miles just to make sure you don’t run out of gas. Oops, I forgot, there’s no odometer, so you don’t even know how man ...

    The Daily Egg- 14 readers -
  • Just How Proven Are *Those* Proven CRO Tips?

    In an article I wrote for Kissmetrics last month, I called for marketers and copywriters to be wary of so-called “best practices” and I believe you should treat CRO case studies with the same skepticism. Space constraints in that article prevented me from exploring the idea further, but I knew that I wante ...

    The Daily Eggin How To's- 5 readers -
  • Your Author Bio Is a Conversion Goldmine

    Are you treating your author bio as an afterthought? If you’re like most online marketers, the answer is probably yes. Don’t believe me? Just Google ‘author bio optimization’ and see what your search turns up. Not much. Just one or two dated guides. Clearly, digital marketing experts are not seeing the busine ...

    The Daily Egg- 8 readers -
  • Are Security Concerns Holding You Back From Marketing Innovation?

    Incredibly, 32% of companies were victims of cybercrime in 2016. And 87% of CIOs believe their security controls are failing to keep their business protected. When you’ve marketed your business effectively, you can enjoy numerous benefits such as increased brand awareness, high SERP visibility and abundant traffic. Unfortunately, the more you grow your onli ...

    The Daily Egg- 8 readers -
  • Real-World Examples of Show-Stopping Case Studies That Capture Attention and Close Sales

    A compelling case study can be an extremely useful sales tool. Buyers love them. In fact, 78 percent of B2B buyers read case studies when researching an upcoming purchase. Why then, do so many companies fail to create compelling case studies? Well, creating a convincing case study is hard. There’s a reason why experienced copywriters charge thousands of doll ...

    The Daily Egg- 13 readers -
  • What is Knowledge Commerce?

    The monetization of the process by which you share your knowledge. Benjamin Franklin once said, “An investment in knowledge pays the best interest.” Even with the passing of years, this quote hasn’t lost its meaning. But what if you could create a business entirely out of your knowledge? Would the returns be significantly ...

    The Daily Egg- 9 readers -
  • 7 UX Mistakes Every Designer Unknowingly Commits (And How To Fix Them)

    The door outside my office reads: PUSH. Guess what? That’s the handiwork of our HR team. (Thanks, HR team.) The special signage has come to my rescue and to the rescue of office mates so many times. Otherwise, by now we would’ve ripped apart the carpet below, through our mindless pulling and pushing. Initially, I u ...

    The Daily Eggin How To's- 12 readers -
  • Hypothesis Testing

    Hypothesis Testing: A systematic way to select samples from a group or population with the intent of making a determination about the expected behavior of the entire group. Part of the field of inferential statistics, hypothesis testing is also known as significance testing, since significance (or lack of same) is usu ...

    The Daily Egg- 5 readers -
  • The Business Blogger’s Guide to Dealing with Content Theft

    It’s never pleasant to discover that your content has been stolen. How about if you don’t know it’s being stolen? How do you keep alerted to that? Once you’ve caught the culprit, then what do you do to get it removed? How about preventing your content from being stolen in the future? Is there any way ...

    The Daily Eggin Content- 11 readers -
  • What is Correlation?

    Correlation: The existence of a relationship between two or more variables or factors where dependence between them occurs in a way that cannot be attributed to chance alone. If an experiment or study is designed to determine which factors might influence other factors of interest, you are testing the correlation between these f ...

    The Daily Egg- 10 readers -
  • The Online Business Owner’s Operational Website Checklist

    A common oversight that many online businesses make is NOT using their own website. Simply put, they don’t spend time being in their visitors’ shoes. Many site owners are busy doing day-to-day business-as-usual tasks. Working on new features, promotional campaigns or whatever other millions of things that are sitting on their to-d ...

    Sean Work/ The Daily Egg- 12 readers -
  • What is Keyword Cannibalization?

    Keyword cannibalization is what happens when you have multiple pages on your website that all target the same keyword. When more than one page is designed to rank for one particular keyword, you end up competing with yourself. As a result, each page ends up with diminished authority, a lower click-through rate and even lower conversion ...

    The Daily Egg- 11 readers -