• The Crazy Egg Guide to Pinterest Marketing

    It has been nearly seven years since Pinterest launched and became a runaway success. According to Statista, the image-saving site, which describes itself as “the world’s catalog of ideas,” reached 10 million monthly visitors faster than any site in history. The seemingly hyperbolic stats don’t stop there. Pinterest says 150 million people ...

    Sharon Hurley Hall/ The Daily Eggin Social- 53 readers -
  • Do Those Magical “Power Words” Really Work to Improve Conversion Rates?

    Would you believe me if I told you that with a few simple strokes on the keyboard, you could tiptoe your way past your audience’s conscious objections, directly influence their subconscious minds, and instantly boost your conversion rates? Just imagine if all that it took to see amazing results in your clickthrough, opt-in, and sale ...

    The Daily Egg- 50 readers -
  • The Crazy Egg Guide to White Hat Link Building

    Link building is one of the most essential aspects of SEO, yet also one of the most misunderstood and difficult pieces of the search marketing equation. We all know that acquiring high-quality links to your website is one of Google’s primary ranking factors, but not all links are created equally and link building has changed cons ...

    The Daily Egg- 44 readers -
  • The Crazy Egg Guide to Conversion Copywriting

    PPC campaigns, email marketing, social media management, SEO optimization or good old fashioned word of mouth. All viable and potentially profitable methods to grow your brand. But they’re also all very different. A PPC expert couldn’t run a successful email campaign, just as a social media guru might struggle to achieve better SERP rankings. Marketing is a ...

    The Daily Eggin Paid Search EMail- 43 readers -
  • How to Write a Case Study That’ll Make People Love Your Business

    Marketers often have a love/hate relationship with case studies. Writing case studies can be nothing short of a chore. They are an incredibly time-consuming task and require tons of scheduling. And when you think about it, why would anyone trust your side of a case study story? Despite that, case studies have their place as a top-performing addi ...

    The Daily Eggin How To's- 41 readers -
  • Glossary: Marketing Automation

    Marketing Automation is a tool, or a suite of tools, that enables the automation of repetitive tasks across several channels. This includes email marketing, social media, customer segmentation, A/B testing and website personalization. Using an all-in-one tool, or a stack of several marketing tools together, marketers can automate several activities to scale ...

    The Daily Eggin EMail- 40 readers -
  • How to Micro Test New Product/Service Ideas Using AdWords

    Launching a new business idea or deciding to develop a new product for your company is not without risk. Many of the best business ideas have come from inspiration, intuition or in-depth insight into an industry. While some of these ideas have risen to dominate the modern world, such as search engines, barcodes and credit card readers, ...

    The Daily Eggin Paid Search How To's- 40 readers -
  • How to Build a Compelling One-Page Story for Your Landing Page

    We are in the middle of a cultural shift. This evolving change is highly visible in the current state of communication. As attention spans continue to shorten, the significance of the novel and long-form is giving way to the 140-character tweet, the ephemeral 10-second Snapchat (with an optional caption) and listicles. While all these forms may ha ...

    The Daily Eggin How To's- 38 readers -
  • How to Play Into Your Customer’s Need for ‘I Want It Right Now’

    Although eCommerce receives most of the limelight, 91.6% of U.S. sales still take place offline. With all the benefits of buying online — lower cost, wider choice, no need to put on pants — how come retail stores are still a thing? According to a study by Ripen Ecommerce, 30.8% is explained by people wanting to be a ...

    The Daily Eggin How To's- 38 readers -
  • 8 Reasons Why I Analyze a Site’s Source Code (I’m Not Even a Developer)

    Full disclosure: I’m not a developer. I don’t code. And yet, as a digital marketer, I find myself looking at the source code of websites all the time. When I’m in marketing analysis mode, one of the first things I’ll do when I hit a client’s site is hit option + command + u on my Macbook’s keyboard. Ins ...

    The Daily Egg- 37 readers -
  • The Five Sales Letters Every Marketer Should Know, Hands Down

    If you want your visitors to buy, instead of bouncing off your site like a basketball… Ask yourself: What’s missing from my funnel? What’s missing might be a deep understanding of how copywriting should be used to convert readers. And there are few better people to learn from than the “Admen”: the original rockstar creators of th ...

    The Daily Egg- 36 readers -
  • How to Use Email Automation to Boost eCommerce Conversions

    It’s not every day that marketers use the words “email” and “CRO” in the same sentence. After all, most email marketing strategies for eCommerce are mainly focused on sending newsletters, promotional emails, transactional emails, and maybe even cart abandonment messages. If you’re really savvy, you might even be sending post-purchase emails to lev ...

    The Daily Eggin EMail How To's- 36 readers -
  • How to Develop a Winning CRO Testing Roadmap

    If you’re reading this post, you already know how CRO (“conversion rate optimization”) can help you increase revenues and create better customer experiences. The problem now is: how do you decide what to test? Successful testing is almost always strategic in nature. You can’t just fire up your testing tool, plug in a couple of ...

    The Daily Eggin How To's- 35 readers -
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