• The Crazy Egg A/B Test Planning Guide

    A/B Testing, or “Split Testing” as it is also known, can be one of the most useful and powerful tools available for CRO, when used correctly. Without careful planning and analysis, however, the potential benefits of an A/B test may be outweighed by the combined impact of errors, noise and false assumptions. For the ...

    The Daily Egg- 15 readers -
  • How To Easily Put A Form On Your Website

    Contact Forms. Everyone wants them on their website. It seems like quite a standard component that anybody should know about like the back of their hand. But it’s not true. Time and again I run into people who are pulling their hair out trying to get a simple contact form (or any type of form ...

    The Daily Egg- 14 readers -
  • 15 Steps To Creating a Successful Event Marketing Campaign

    We know what events are. We know what marketing is. But when these two words come together, the whole becomes greater than the sum of its parts. Event marketing is a versatile and impactful marketing channel that is increasingly becoming more critical across various industries. According to Forrester research, events make up for 24% of the ...

    The Daily Egg- 14 readers -
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