• Your Step-by-Step Guide to A/B Testing with Google Analytics

    A/B testing can be as simple as reciting the alphabet… You design two versions of a web page (A & B), divide the traffic between the two, and choose the one that gives you the maximum conversions. Simple, right? Wrong. Most newbies to A/B testing struggle with which tools to use, how to set up their test, and how to know when it’s done.

    The Daily Eggin Google- 19 readers -
  • The Science Behind High-Performing Headlines

    Crafting great headlines is as much art as it is science. You have to intrigue people on an emotional level, and then back up your statement quickly with the logic that your piece is worth their click. Fortunately, the number crunchers who analyze these things in great detail have provided us with some fascinating data on what makes those headlines “click” with readers.

    Sherice Jacob/ The Daily Eggin Content- 33 readers -
  • How to Create Conversion-Ready Landing Pages Like a Pro

    Watching a skilled conversion optimizer work is a sight to behold. These people — the good ones — are wizards. They know exactly what to do, where to move stuff, how to organize it, how big to make it, and exactly how to design a page that will earn floods of conversions and loads of cash. How do they do it? Conversion optimization, part mystical art and part entrancing sci ...

    Neil Patel/ The Daily Eggin Paid Search How To's- 35 readers -
  • A 45 Point Checklist for Optimizing Conversions

    There’s a lot to keep track of when optimizing conversions – and you need to cover everything if you want to improve your chances of success. That’s the reason for this checklist. It covers everything from your headline to the call to action, and recommends some useful tools too. Getting Started “Let’s start at the very beginning,” sings Julie Andrews in The Sound of Music.

    Sharon Hurley Hall/ The Daily Egg- 33 readers -
  • 5 Tips For Writing Copy That Converts

    “Copy is a direct conversation with the consumer.” – Shirley Polykoff Let’s think about that quote for a second. Too often, when we write copy for our products or services, we write to sell. That’s not to say we shouldn’t sell. The point is we write our copy from the point of view of the business, rather than the customer.

    Sid Bharath/ The Daily Egg- 29 readers -
  • 8 Conversion Mistakes Your Site’s Making and How to Fix Them

    How would you rate your site’s conversion rate? Pretty highly I’d bet. After all, if you’re reading this you’re likely something of a CRO nut. But if you’re completely honest with yourself, can you really say there’s no room for improvement? That you’ve made zero mistakes in optimizing your site for the highest possible conversions? I thought so.

    The Daily Eggin How To's- 24 readers -
  • How to Engage and Convert More Visitors in the First Critical 20 Seconds

    Bad news. Your website visitors are often very fickle creatures. They judge your whole website often within just a few seconds of arriving on your homepage – just like they do for a book by its cover. And worst still, many of them aren’t happy with what they see – average webpage bounce rates hover between 40-50% (according to Google Analytics benchmarks), meaning nearly hal ...

    The Daily Eggin How To's- 22 readers -
  • 5 Quick Tips to Eliminating Landing Page Distractions

    More options means a higher chance of converting, right? Stick an extra button here, make another offer there and your prospects are certain to find something they want on your landing page. Judging from the huge number of ‘busy’ landing pages I come across, I’d say it’s a belief that’s shared by a huge number of website owners and marketing managers.

    The Daily Egg- 25 readers -
  • The Science of a Powerful, Clickable Call to Action

    Ah, the call to action. That’s what it all comes down to. All of your marketing efforts, from advertising on social media to optimizing your page for search engines, are designed in one way or another to create conversions. And you get conversions from the CTA. The call to action is that critical tipping point between a bounce and a conversion.

    Jeremy Smith/ The Daily Egg- 36 readers -
  • The 7 Questions Every Online Customer Has & Why You Need To Know Them

    Most people visit your site because they want something. Your ability to give them that something determines whether they take up your offer and your landing page converts. A while back, I talked about the importance of reading your customers’ minds to improve conversions, but you can go one better, by understanding not just their minds but their emotions.

    Sharon Hurley Hall/ The Daily Egg- 36 readers -
  • How to Leverage Storytelling for eCommerce Success

    People do not buy goods and services. They buy relations, stories and magic. – Seth Godin So you think you can sell. You’re selling products online, after all. You must be good at it. Let’s run a little test. Let’s say you have this knick-knack you want to get rid of, but you want to sell it to someone rather than throw it in the garbage.

    Sid Bharath/ The Daily Eggin How To's- 24 readers -
  • 4 Things You MUST Have on Your Pricing Page

    Pricing pages are clutch. Everything in the marketing process boils down to a single, critical, all-important page: The pricing page. And for some businesses, that’s where everything goes totally wrong. In the first place, the pricing page is an afterthought for development. Second, it’s usually a templated model. Third, it remains untested by CROs.

    Neil Patel/ The Daily Egg- 24 readers -
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