- Our Blog
A/B testing can be as simple as reciting the alphabet… You design two versions of a web page (A & B), divide the traffic between the two, and choose the one that gives you the maximum conversions. Simple, right? Wrong. Most newbies to A/B testing struggle with which tools to use, how to set up their test, and how to know when it’s done.
Crafting great headlines is as much art as it is science. You have to intrigue people on an emotional level, and then back up your statement quickly with the logic that your piece is worth their click. Fortunately, the number crunchers who analyze these things in great detail have provided us with some fascinating data on what makes those headlines “click” with readers.
Watching a skilled conversion optimizer work is a sight to behold. These people — the good ones — are wizards. They know exactly what to do, where to move stuff, how to organize it, how big to make it, and exactly how to design a page that will earn floods of conversions and loads of cash. How do they do it? Conversion optimization, part mystical art and part entrancing sci ...
There’s a lot to keep track of when optimizing conversions – and you need to cover everything if you want to improve your chances of success. That’s the reason for this checklist. It covers everything from your headline to the call to action, and recommends some useful tools too. Getting Started “Let’s start at the very beginning,” sings Julie Andrews in The Sound of Music.
It’s common to focus all your energy on writing a blog post, and then completely forget to promote it. Write it and let Google do the rest – right? The great P.T. Barnum once said: Without promotion, so ...
Running paid traffic to a landing page can be hard. You need to know how to keep your bounce rates low and subscriber numbers high, in order to keep things profitable. If you’re someone who has trouble making landing pages work with the use of paid traffic, don’t worry. I’ll show you what changes need to be made so that your landing page performs the way it should.
“Copy is a direct conversation with the consumer.” – Shirley Polykoff Let’s think about that quote for a second. Too often, when we write copy for our products or services, we write to sell. That’s not to say we shouldn’t sell. The point is we write our copy from the point of view of the business, rather than the customer.
How would you rate your site’s conversion rate? Pretty highly I’d bet. After all, if you’re reading this you’re likely something of a CRO nut. But if you’re completely honest with yourself, can you really say there’s no room for improvement? That you’ve made zero mistakes in optimizing your site for the highest possible conversions? I thought so.
Bad news. Your website visitors are often very fickle creatures. They judge your whole website often within just a few seconds of arriving on your homepage – just like they do for a book by its cover. And worst still, many of them aren’t happy with what they see – average webpage bounce rates hover between 40-50% (according to Google Analytics benchmarks), meaning nearly hal ...
More options means a higher chance of converting, right? Stick an extra button here, make another offer there and your prospects are certain to find something they want on your landing page. Judging from the huge number of ‘busy’ landing pages I come across, I’d say it’s a belief that’s shared by a huge number of website owners and marketing managers.
Your most powerful marketing tool is copy — words, sentences, and paragraphs. Your website has the potential to either drive sales or drive away customers. It all depends on how well you can create that copy. What should you do? Apart from hiring a crazy-expensive sales writer, how do you fine-tune the words on your website to drive more sales? I created this 39-point list ...
Ah, the call to action. That’s what it all comes down to. All of your marketing efforts, from advertising on social media to optimizing your page for search engines, are designed in one way or another to create conversions. And you get conversions from the CTA. The call to action is that critical tipping point between a bounce and a conversion.
Most people visit your site because they want something. Your ability to give them that something determines whether they take up your offer and your landing page converts. A while back, I talked about the importance of reading your customers’ minds to improve conversions, but you can go one better, by understanding not just their minds but their emotions.
People do not buy goods and services. They buy relations, stories and magic. – Seth Godin So you think you can sell. You’re selling products online, after all. You must be good at it. Let’s run a little test. Let’s say you have this knick-knack you want to get rid of, but you want to sell it to someone rather than throw it in the garbage.
Pricing pages are clutch. Everything in the marketing process boils down to a single, critical, all-important page: The pricing page. And for some businesses, that’s where everything goes totally wrong. In the first place, the pricing page is an afterthought for development. Second, it’s usually a templated model. Third, it remains untested by CROs.