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  • How “Insights” is Changing the Game in Instagram Marketing

    If you think Instagram is just for posting pictures of Sunday brunch & artsy shots from your last vacation, think again. With over 800 million active users each month, the platform is currently one of the fastest growing social media sites today. This presents a huge opportunity for brands. Plus, with the platform’s increase focus on analytics with Insights for business p ...

    The IMPACT Blog- 9 readers -
  • "Growth Marketing Ft. Mike Rizzo of InMobi" (Inbound Success Ep. 25)

    What does it take to be a successful growth marketer? In this week's episode of The Inbound Success Podcast, Mike Rizzo shares the approach he's taking at global mobile advertising and discovery platform InMobi, fresh after its acquisition of AerServ. Turns out its a mix of creative marketing, full funnel optimization, and a solid marketing operation playbook.

    The IMPACT Blog- 9 readers -
  • How You Can Be A Better Mentor (Or At Least Try How I Do It)

    So, you’re not seeing the results you want from your team. You’re baby-stepping. You’re doing the work -- but your team isn’t developing, moving the ball forward, or doing great work and moving it into the done column. You and your team aren’t having fun anymore... Your team is missing revenue goals. Team velocity is stagnant at best.

    The IMPACT Blog- 6 readers -
  • Valentine’s Spending! Planning Your Marketing Happily-Ever-After [Infographic]

    In recent years, Valentine’s Day has earned an increasingly bad rep. Labeled as superficial and materialistic, the day celebrating love has gotten everything but from many modern consumers. However, despite this, more than half of Americans plan on celebrating Valentine’s Day in 2018 and this engaged audience presents an extremely valuable opportunity for marketers to grab th ...

    The IMPACT Blog- 7 readers -
  • Hubcast 164: Pillar Templates, GDD, and Dead Keywords

    Your website success is just a hop, skip, and a jump away! This week we chat it up with Luke Summerfield an inbound professor at HubSpot Academy. During our talk, we talked about Growth Driven Design, Jobs-To-Be-Done, CRO, and Luke even gives us some actionable takeaways. Carina Duffy and I also cover a couple of really cool HubSpot updates along the way.

    The IMPACT Blog- 6 readers -
  • 7 Reasons To Love Interview-Based Blogging (And How To Do It Right)

    Even if people are completely bought into the importance of blogging for business, it can be difficult to get them to follow through with it. Perhaps they “don’t have the time” or aren’t strong writers; whatever the reason, getting some to create a piece of critical SEO content, can be like pulling teeth.

    The IMPACT Blog- 7 readers -
  • Have a Seat At the Table & MarketHer Book Club News! [MarketHer Ep. 22]

    It's been one of those weeks. First, my family and I ended up sick and then poor Angela's family got it. This week's episode, Brie and I discuss how to have a seat at the table -- and no, we don't mean for dinner. As we prepare each week for MarketHer, the three of us discuss what's happening around us, hunting for a show-worthy topic.

    The IMPACT Blog- 6 readers -
  • 6 Chatbots for Small Businesses in 2018

    Convenience and automation have increasingly become daily necessities for businesses looking to streamline their marketing and customer service. But these luxuries aren’t and shouldn’t be limited to enterprise companies. Both large and small organizations ultimately share the same goals; increasing profits, maximizing productivity, increasing brand awareness, etc.

    The IMPACT Blog- 6 readers -
  • "What Does a Designer Career Path Look Like?" (Creator's Block, Ep. 60)

    While I was out last week on vacation, Marcella and Jessie-Lee brought in a special, in-house guest -- IMPACT designer Joe Rinaldi -- to talk about a designer-specific challenge. But first, a little background. A few episodes ago, we chatted about the pressure to be creative and what that means to each of us at an individual level.

    The IMPACT Blog- 9 readers -
  • Lost & Found: How Guided Site Search Transforms the Way People Find Your Content

    Site search has traditionally been ignored by marketers and relegated to IT departments. While modern CMS solutions have made it easy for non-technical marketers to build and maintain them, the search feature still lives in the realm of IT or web development and is often ignored by everyone except one important group: your website visitors.

    The IMPACT Blog- 10 readers -
  • "Startup Marketing Ft. Rebecca Corliss of Owl Labs" (Inbound Success Ep. 24)

    Is it possible to use inbound marketing to quickly generate a large number of qualified leads for a startup just out of stealth mode? If you are Owl Labs VP of Marketing Rebecca Corliss, the answer is "yes." In this week's episode of The Inbound Success Podcast, Rebecca shares the strategy behind Owl Labs' first major lead gen campaign, and what went into producing hundreds o ...

    The IMPACT Blog- 8 readers -
  • 5 Branding Mistakes You’re Making on Your YouTube Channel

    When you’re visiting a YouTube channel, what influences your first impression? Would you be willing to stick around and watch a few videos to determine if it’s valuable? Probably not. I wouldn’t blame you either. In fact, as a viewer, you probably give videos and channels mere seconds to compete for your attention.

    The IMPACT Blog- 12 readers -


IMPACT Inbound Marketing Blog - Find all the information you need regarding lead generation, SEO, social media marketing, and more!

Additional authors: Carly Stec, Marcus Sheridan, Marisa Rodo
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