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  • 6 Lessons from Ann Handley to Help Anyone Write Better Content

    I’ve said it time and time again. I’m a huge f-Ann girl. I adore Ann Handley and practically everything she does in content. As a best-selling author, speaker, and Chief Content Officer at MarketingProfs, Ann is one of the leading voices in writing for the digital age. Her latest book, Everybody Writes: Your Go-To Guide To Creating Ridiculously Good Content is the first I ...

    The IMPACT Blogin Content- 19 readers -
  • IMPACT ICYMI: Inbound Marketing Trends (Jan 17th, 2016)

    Strategy Getting Found Lead Generation Sales HubSpot Get Award-Winning Marketing Insights Daily Named Best Inbound Content By HubSpot. Receive tips, trends, and best practices on inbound marketing, sales, and HubSpot. Subscribe and get "The Beginner's Guide to Inbound Marketing" free. Get 16 on 2016: Predictions from 16 Industry Experts for free.

    The IMPACT Blog- 21 readers -
  • The Science to Creating Shareworthy a RoundUp Post [Infographic]

    Like pretty much every girl, I was enamored with idea of riding a horse as a child. But, much to my disappointment, the few times I actually jumped into a saddle, I was terrified. Between the height and the little twitches my trusty steed made any time a fly came near it, I knew I was just never destined to be a cowgirl -- but little did I know, I would still be doing round ...

    The IMPACT Blog- 15 readers -
  • The Best Content Marketing Strategies Your Company is Still Ignoring

    Is your Content Marketing strategy suffering from tunnel vision? Content Marketing is simple in theory, but it can get very complex in practice. It's easy to get lost in the details and carried away with advanced strategies that don't really matter. On a regular basis, I see people obsessing over some random marketing strategy they read about online and they tell me how fru ...

    The IMPACT Blogin Content- 17 readers -
  • 6 Concentration Tips to Help You Banish Distractions & Get Back to Work

    I’ve always wanted to pull off a heist. Well, not seriously, but boy does Hollywood make even the thought look exhilarating. In a Hollywood heist, the lynchpin of every plan is the diversion. Forget securing a getaway car or assembling your motley crew of partners, the diversion is what sets the whole plan into action; the distraction that makes every move that follows possible.

    The IMPACT Blog- 19 readers -
  • Local SEO: How to Actually Get Found in Your Service Area

    Local SEO is the tactic that lets you reach customers in a specific location, and it doesn’t always take place on your website. This helps businesses attract visitors through search, qualify visitors quickly, and engage with their people and businesses in their local community. Why do I need local SEO? If your business only serves a specific area, you need local SEO so that ...

    The IMPACT Blogin SEO How To's- 18 readers -
  • Critiquing 15 PPC Landing Pages (And What You Can Learn From Them)

    Contrary to popular belief, PPC doesn't just guarantee success for a campaign. Like any other tactic, marketers need to build a dedicated strategy around PPC. They need to create content specifically optimized for it as well as the goal they have in mind. While some campaigns may aim to simply send new/more traffic to a site, if you're a small to medium-sized business looki ...

    The IMPACT Blogin Paid Search- 16 readers -
  • Wait..Don’t Go!: 5 Ways to Use Exit-Intent Popups Effectively

    You’ve definitely run into your fair share of exit-intent popups recently. In the past few years, websites have used this strategy to increase lead generation and despite the controversial UX effects, most have seen great success. The technology behind an exit-intent popup tracks a website visitor’s mouse and detects the exact moment when a user is about to leave your website.

    The IMPACT Blog- 9 readers -
  • 4 Situations When Markeing KPIs Just Don't Matter

    As marketers, we tend to obsess over our KPIs. In fact, some of us even let them dictate our moods like a novelty ring from the '60s. When the numbers are up, we're on cloud nine, but when they're down, it's best not to make eye contact. In inbound environments, this behavior is fairly common, but rightfully not all KPIs are worth losing sleep over.

    The IMPACT Blog- 9 readers -
  • The Essential "Yes or No" Website Optimization Checklist

    Website optimization with inbound marketing in mind is an intricate process. It involves a lot of moving pieces that need to be manipulated, ranging from your design and code to your written content and lead generation. In this article, you will find a detailed checklist of these pieces (adapted from one shared by Tresnic Media).

    The IMPACT Blog- 17 readers -
  • Sales Enablement: 5 Questions Marketing Should Ask Sales

    Alignment between marketing and sales is crucial. Ideally, you want the hand-off between marketing and sales to be as smooth as two NBA players scoring the game-winning basket and that begins with sales enablement. One of the biggest benefits of inbound marketing is the high-quality leads it produces.

    The IMPACT Blog- 24 readers -
  • Joe Pulizzi's 6 Principles for Truly EPIC Content

    Offering a detailed explanation of how to create great content, Epic Content Marketing by Joe Pulizzi is arguably the best book on the subject available today. From SEO to email marketing, Pulizzi sets out to teach readers "how to tell a different story, break through the clutter, and win more customers by marketing less.

    The IMPACT Blogin Content- 13 readers -
  • IMPACT ICYMI: Inbound Marketing Trends (Jan 10th, 2016)

    Happy Sunday everyone! If you're reading this, my guess is you didn't hit the $700 million Powerball jackpot, but hey, you're certainly not alone. This week, hoards of people tested their luck as the US Powerball jackpot rose to the highest of all time. Also this week, American Idol returned for its final season, and techies from across the globe descended on Las Vegas for CES 2016.

    The IMPACT Blog- 21 readers -

The IMPACT Blog

IMPACT Inbound Marketing Blog - Find all the information you need regarding lead generation, SEO, social media marketing, and more!

Additional authors: Carly Stec, Marcus Sheridan, Marisa Rodo
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