The IMPACT Blog - Posts from February 2016

  • The 10 Marketing KPIs You Should Be Tracking

    When it comes to setting and tracking your marketing KPIs, many marketers and business owners are fully aware of the usual suspects. Sales revenue. Leads. Cost per acquisition. But there are a number of other KPIs that you should be tracking in order to execute a more successful marketing ...

    The IMPACT Blog- 16 readers -
  • Every Beginner Can Conquer Content Creation With These 3 Tips

    The heart and soul of inbound marketing is in the creation of original content. Content creation is your organization’s opportunity to prove its knowledge and give itself an original voice. It may include: Blogging Creating Infographics Creating Videos Writing eBooks, Whitepapers, etc. Hosting Webinars ...

    The IMPACT Blogin Content- 14 readers -
  • Content Marketing Mission Statements: How to Find Your Editorial Focus

    Have you ever attended one of our Website Throwdowns? Each month, we round up a bunch of sites to critique and provide tips on how to improve everything from its conversion to design. (It’s a lot of fun, and I promise our team isn’t too mean!) When our team gets to a company’s blog during a critique, a common theme, aside from design feedback, usually involves a lack of cont ...

    The IMPACT Blogin Content How To's- 9 readers -
  • What is the Buyer's Journey?

    I am a firm believer that a website is your best salesperson - tirelessly working all hours of the day and night, delivering that critical first impression and continuously driving value for your potential buyers. In doing this, your website carries a megaton of responsibility. Its single greatest objecti ...

    The IMPACT Blog- 8 readers -
  • 16 Business Lessons from the World’s Oldest Brands [Infographic]

    The fountain of youth. Whether they’re going through their quarter-life crisis or their mid, it seems like everyone is looking for it. Youth is fleeting; a limited-time offer, if you will, and we’ll all try to squeeze a few more drops out of it at some point, but when you stop and think ...

    The IMPACT Blog- 11 readers -

The IMPACT Blog

IMPACT Inbound Marketing Blog - Find all the information you need regarding lead generation, SEO, social media marketing, and more!

Additional authors: Carly Stec, Marcus Sheridan, Marisa Rodo
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