The IMPACT Blog - Posts from May 2016

  • 14 Quick Tips to Becoming a Better Project Manager

    As a delivery lead at IMPACT, I am constantly trying to educate myself and learn better, more efficient ways to execute on strategy, all while managing a couple handfuls of clients in addition to my internal team. Being a project manager is a busy job, no dou ...

    The IMPACT Blog- 8 readers -
  • IMPACT ICYMI: Inbound Marketing Trends (May 29th, 2016)

    Happy Memorial Day Weekend, everyone! This week, the National Spelling Bee ended in a tie for the third year in a row, Disney released the first teaser of its live-action version of the classic, Beauty and the Beast, and a new study from Pew Rese ...

    The IMPACT Blog- 26 readers -
  • Everything Marketers Should Know About Google AMP

    We all heard the term Mobilegeddon last year. That was the push by Google to optimize its search results to give priority to websites that were completely mobile responsive for the best user experience; a response to the ever-growing amount of peopl ...

    The IMPACT Blogin Google- 5 readers -
  • How to Set Marketing Goals Based on Business Goals

    You may have a great inbound marketing plan in mind, but have you set goals? Have you decided exactly how to measure the success of every effort you or your team are putting in? Creating them can be difficult at times, but it's ess ...

    The IMPACT Blog- 6 readers -
  • Why Creating Buyer Personas is the 1st Step in Sales Enablement

    I have a confession. I hate making phone calls-- especially when I don't know who I am calling. Activating credit cards, calling tech support; there's something about not knowing who I'm going to get on the other end of the line during these little moments that just fills me with dread. What makes the ...

    The IMPACT Blog- 9 readers -
  • The 8 Essential Symptoms of a Successful Ideavirus

    Seth Godin is widely considered one of the godfathers of modern marketing. In fact, Godin’s famous book, Permission Marketing, in many ways, laid the foundation for what would later become inbound marketing. Since 1993, Godin has published 22 books and 18 of those books have been bestsellers. He’s been active in the online mar ...

    The IMPACT Blog- 8 readers -


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Additional authors: Carly Stec, Marcus Sheridan, Marisa Rodo
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