The IMPACT Blog - Posts from February 2018

  • Hubcast 165: Google Fixes Wordpress, Last Referring Site, & HubSpot Sequences

    In this week's episode of the Hubcast, we cover all things HubSpot, Google, and WordPress. Plus, we perform a deep dive with some HubSpot tutorials and wishlist items. Get ready to go on a fantastic Hublandia voyage with Carina and yours truly... </p&am ...

    The IMPACT Blogin Google- 6 readers -
  • Sneak Peek: Marketing Lessons from 10 Super Bowl 2018 Commercials

    For any of you watching the Super Bowl this Sunday, I'm sure you're excited about spending quality time with family and friends enjoying great company, good food, and ice cold drinks. In addition to this, as a marketer, I couldn't be more excited about the commercials. Whether you’re into the football or not, Super Bowl commercials are always something we hear people talking ...

    The IMPACT Blog- 13 readers -
  • Have a Seat At the Table & MarketHer Book Club News! [MarketHer Ep. 22]

    It's been one of those weeks. First, my family and I ended up sick and then poor Angela's family got it. This week's episode, Brie and I discuss how to have a seat at the table -- and no, we don't mean for dinner. As we prepare each week for MarketHer, the three of us discuss what's happening around us, hunting for a show-worthy topic.

    The IMPACT Blog- 6 readers -
  • Being a Boss Doesn't Mean You Have to Feel Alone [MarketHer Ep. 23]

    It's no secret that Brie, Britt, and I are in newer leadership roles. In fact, we are slowly closing in on one year of being in these positions. Trust us when we say it hasn't come without its challenges. It's beneficial to talk about challenges with friends or family. It's theraputic, and you often leave those conversations with a new perspective.

    The IMPACT Blog- 10 readers -
  • Challenging Your Fear of Failure [MarketHer Ep. 24]

    Do you ever feel like fear of failture follows you wherever you go? Whether it's a fear of losing your job, being ashamed of a mistake, or just fear of not having all your stuff together? Today, MarketHer faces fear head on. There are so many wonderful resources, books, podcasts, teachers - you name it, to learn how to better handle your fear.

    The IMPACT Blog- 4 readers -
  • 6 Chatbots for Small Businesses in 2018

    Convenience and automation have increasingly become daily necessities for businesses looking to streamline their marketing and customer service. But these luxuries aren’t and shouldn’t be limited to enterprise companies. Both large and small organizations ultimately share the same goals; increasing profits, maximizing productivity, increasing brand awareness, etc.

    The IMPACT Blog- 6 readers -
  • How You Can Be A Better Mentor (Or At Least Try How I Do It)

    So, you’re not seeing the results you want from your team. You’re baby-stepping. You’re doing the work -- but your team isn’t developing, moving the ball forward, or doing great work and moving it into the done column. You and your team aren’t having fun anymore... Your team is missing revenue goals. Team velocity is stagnant at best.

    The IMPACT Blog- 6 readers -
  • Taking the Leap: Why I Took a Career Risk (And You Should Too)

    To kick off 2018, I took a giant leap and accepted a fully remote position in a role I’d essentially never done before (not in any official capacity, anyway). I would soon be the Director of Audience Engagement and Community at IMPACT. As someone who had always had the word “marketing” in my title in some way, this was a big shift. As I packed up my desk at my old job, I got a little scared.

    The IMPACT Blog- 8 readers -
  • "Complaining About Clients & Playing the Victim" (Creator's Block, Ep. 61)

    Last week, while I was in the office, I remember saying to someone as a joke, "Our jobs would be perfect if it weren’t for clients, am I right?" We were feeling a little stressed, and we had a good laugh about it. But later on, I regretted saying it -- even though it was said in jest. This may make me sound like Pollyanna, but while I think venting is healthy, especially in a ...

    The IMPACT Blog- 6 readers -
  • Hubcast 163: Justin Champion, #NerdAlert, & Message Alerts

    Friends, welcome to The All-New Hubcast. This week, we chat with HubSpot's Justin Champion about pillar content, more things that make us go hmmm..., and introduced a few new segments we know you're gonna love. Property of The Week Broadcast Clicks Broadcast Clicks is the number of clicks on published social messages. This is set automatically by HubSpot for each contact.

    The IMPACT Blog- 8 readers -
  • Top 16 Alexa Skills for Marketers

    Voice recognition and virtual assistants are definitely becoming a staple in everyday life and a trend companies and marketers can’t ignore. While virtual assistants can answer your questions, they also have the ability to do much more. That’s where Alexa Skills come into play. What the Heck is an Alexa Skill? If you have an Amazon Alexa, you know exactly how powerful and i ...

    The IMPACT Blog- 10 readers -
  • 1 Million Backlinks: What We Learned From Analyzing Udemy’s SEO Strategy

    Building organic traffic to your site is one of the most powerful things you can do to grow your online business, and, while it takes time and effort to get there, a high search ranking drives free, qualified traffic to your site. But getting to a high ranking can be difficult and time-consuming, and Google keeps the world somewhat in the dark with respect to their algorithm.

    The IMPACT Blog- 10 readers -
  • 7 Reasons To Love Interview-Based Blogging (And How To Do It Right)

    Even if people are completely bought into the importance of blogging for business, it can be difficult to get them to follow through with it. Perhaps they “don’t have the time” or aren’t strong writers; whatever the reason, getting some to create a piece of critical SEO content, can be like pulling teeth.

    The IMPACT Blog- 7 readers -
  • 6 Ways Mobile Behavior is Changing Website Design & Desktop Experiences

    “Mobile web browsing overtakes desktop for the first time!” Two years ago that headline was plastered across some of the most popular blogs in the industry. Today, we’re still in the midst of the mobile revolution and it shows no signs of slowing down. For the first time ever mobile browsing has begun to lead the way we design for desktops.

    The IMPACT Blog- 11 readers -
  • It's Not Just About Numbers! The Unexpected Benefits of Event Sponsorship

    If you’re reading this, I’m assuming you have been to a professional conference or event or two in your day. There’s something exciting about a group of like-minded individuals coming together to gain new knowledge, network, and find that one little tip that can help the marketing or sales team hit their goals.

    The IMPACT Blog- 11 readers -
  • "What Does a Designer Career Path Look Like?" (Creator's Block, Ep. 60)

    While I was out last week on vacation, Marcella and Jessie-Lee brought in a special, in-house guest -- IMPACT designer Joe Rinaldi -- to talk about a designer-specific challenge. But first, a little background. A few episodes ago, we chatted about the pressure to be creative and what that means to each of us at an individual level.

    The IMPACT Blog- 9 readers -
  • "Our Greatest Hits on Collaboration & Feedback" (Creator's Block Podcast)

    This week, Jessie-Lee, Marcella, and I are deep in the weeds with projects, so we will be back next week with a new espisode. However, we're not going to leave you empty-handed today. Instead, since we're all neck-deep in collaborative internal and client projects, we're going to share with you our 3 favorite episodes that have to do with the best practices around those very topics.

    The IMPACT Blog- 11 readers -
  • "Linkedin Groups, User Experience, Live Video:" The IMPACT Show Ep. 37 [Show Notes]

    Are you building a brand that customers love? In order for you to successfully develop an engaging user experience, you need to build real personal connections with real humans. In this week's episode of The IMPACT Show, Bob and Nick, discussed LinkedIn putting a renewed focus on Groups, maximizing the user experience, implementing live video and much more.

    The IMPACT Blog- 10 readers -
  • "Growth Marketing Ft. Mike Rizzo of InMobi" (Inbound Success Ep. 25)

    What does it take to be a successful growth marketer? In this week's episode of The Inbound Success Podcast, Mike Rizzo shares the approach he's taking at global mobile advertising and discovery platform InMobi, fresh after its acquisition of AerServ. Turns out its a mix of creative marketing, full funnel optimization, and a solid marketing operation playbook.

    The IMPACT Blog- 9 readers -
  • Podcast Metrics: How to Measure Your Performance (With Such Little Data)

    Podcasting has been around for awhile (since the 1980s, to be exact), but in the last few years, the level of interest amongst listeners has grown dramatically. Today, approximately 67 million Americans over the age of 12 listen to podcasts monthly. As the audience has grown, so has the number of podcasts and the interest from advertisers considering spending some of their ad ...

    The IMPACT Blog- 8 readers -
  • 13 Reasons Why You Need a Custom eCommerce Website

    If you're in the market for a new eCommerce website, the first thing you need to decide is whether you'll use a premade or a custom solution. Out-of-the-box eCommerce solutions such as Shopify and WooCommerce have a number of advantages, but they don't fit the needs of every company. Although they require a larger time investment, custom eCommerce websites return in the form ...

    The IMPACT Blog- 4 readers -
  • Valentine’s Spending! Planning Your Marketing Happily-Ever-After [Infographic]

    In recent years, Valentine’s Day has earned an increasingly bad rep. Labeled as superficial and materialistic, the day celebrating love has gotten everything but from many modern consumers. However, despite this, more than half of Americans plan on celebrating Valentine’s Day in 2018 and this engaged audience presents an extremely valuable opportunity for marketers to grab th ...

    The IMPACT Blog- 7 readers -
  • How “Insights” is Changing the Game in Instagram Marketing

    If you think Instagram is just for posting pictures of Sunday brunch & artsy shots from your last vacation, think again. With over 800 million active users each month, the platform is currently one of the fastest growing social media sites today. This presents a huge opportunity for brands. Plus, with the platform’s increase focus on analytics with Insights for business p ...

    The IMPACT Blog- 9 readers -
  • Lost & Found: How Guided Site Search Transforms the Way People Find Your Content

    Site search has traditionally been ignored by marketers and relegated to IT departments. While modern CMS solutions have made it easy for non-technical marketers to build and maintain them, the search feature still lives in the realm of IT or web development and is often ignored by everyone except one important group: your website visitors.

    The IMPACT Blog- 10 readers -
  • The Ridiculously Smart Guide to Increasing Your Organic Search CTRs [Infographic]

    Whether you’re new to digital marketing or an ol’ veteran, it’s likely you consider this your Moby Dick. That one mythical beast that no matter how hard you try, you can’t conquer. Yes, I'm talking about organic search. With Google’s ever-changing algorithm and its increased focus on pay-per-click, organic search has become many modern marketers’ “Great White Whale,” but that ...

    The IMPACT Blog- 6 readers -
  • 5 Branding Mistakes You’re Making on Your YouTube Channel

    When you’re visiting a YouTube channel, what influences your first impression? Would you be willing to stick around and watch a few videos to determine if it’s valuable? Probably not. I wouldn’t blame you either. In fact, as a viewer, you probably give videos and channels mere seconds to compete for your attention.

    The IMPACT Blog- 12 readers -
  • Reflections On Radical Candor: Review From a Recovering Ruinous Empathizer

    Hi, my name is Brie, and I’m a Ruinous Empathizer. “What’s that,” you may ask? It’s a term from Radical Candor that articulates my “too nice” approach to collaborating with others (including when I worked with clients). For this reason, as I moved into my role of Director of Client Services in the spring of 2017, I was most nervous about how I’d perform as a manager.

    The IMPACT Blog- 7 readers -
  • "Startup Marketing Ft. Rebecca Corliss of Owl Labs" (Inbound Success Ep. 24)

    Is it possible to use inbound marketing to quickly generate a large number of qualified leads for a startup just out of stealth mode? If you are Owl Labs VP of Marketing Rebecca Corliss, the answer is "yes." In this week's episode of The Inbound Success Podcast, Rebecca shares the strategy behind Owl Labs' first major lead gen campaign, and what went into producing hundreds o ...

    The IMPACT Blog- 8 readers -
  • Hubcast 164: Pillar Templates, GDD, and Dead Keywords

    Your website success is just a hop, skip, and a jump away! This week we chat it up with Luke Summerfield an inbound professor at HubSpot Academy. During our talk, we talked about Growth Driven Design, Jobs-To-Be-Done, CRO, and Luke even gives us some actionable takeaways. Carina Duffy and I also cover a couple of really cool HubSpot updates along the way.

    The IMPACT Blog- 6 readers -


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