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For any of you watching the Super Bowl this Sunday, I'm sure you're excited about spending quality time with family and friends enjoying great company, good food, and ice cold drinks. In addition to this, as a marketer, I couldn't be more excited about the commercials. Whether you’re into the football or not, Super Bowl commercials are always something we hear people talking ...
Design wasn’t my first career, but that isn’t anything out of the ordinary in the world of design and development. Yes, some of my colleagues and design friends made their way through graphic design school or a related field, but an equal number found their way through other avenues. The journey to where I am today, however, wasn’t instantaneous or clean cut.
How do successful inbound marketers drive growth in the hyper-competitive SaaS space? This week's episode of The Inbound Success Podcast features Ferdinand Goetzen, Head of Growth at Recruitee, one of the fastest growing SaaS companies in The Netherlands. In our interview, Ferdinand shares the strategies and tactics he has used to achieve results with his inbound marketing campaigns.
4:29 am. I did it again. I’ve wasted the extra minute of sleep I could have gotten. Forgetting to turn off my alarm, it goes off --And another day begins. 4:30 Get out of bed 4:45 Get stuff for workout 4:50 AM Meditate 5:15 AM Work out 6:20 AM Sneak back into the house (so I don’t wake the kids up) 6:20 - 7:00 AM Go through yesterday’s email, respond as necessary 7:00 Showe ...
Growth and success don’t happen by accident. While it may seem like even the most eccentric products rise to fame and fortune these days (just look at the Snuggie), underneath their quirks often lie several critical foundational elements even Fortune 500 companies were built on. In business, a great idea or product alone can only get you so far.
Big news, HubSpot users. If you haven’t heard or caught the email in your inbox, effective May 31, 2018, HubSpot is sunsetting its six-year-old Keywords tool in favor of focusing on Content Strategy, a tool announced in 2016. But before you panic (which I admit, I did a little), here’s what you need to know. My initial, characteristically dramatic, reaction to the news: “The world was ending.
In order to be successful in your professional and personal life, having a routine is essential. Allowing you to decompress and be the best you possible. In this week's episode of The IMPACT Show, Bob and our guest, George B. Thomas, discussed what their morning routines are like, what's happening in IMPACT Elite, ways to generate leads and sales with content marketing, whethe ...
You often hear people say that they hate change but sometimes, change can be good if it is done (or in the case of UX/UI, released) correctly. How do you feel about change, especially changes to a website or software you use every day? Do you get disoriented? I wouldn’t be surprised if you do. Let me tell you a story: Here at IMPACT, we use Basecamp as the central communicat ...
When you’re visiting a YouTube channel, what influences your first impression? Would you be willing to stick around and watch a few videos to determine if it’s valuable? Probably not. I wouldn’t blame you either. In fact, as a viewer, you probably give videos and channels mere seconds to compete for your attention.
Are you building a brand that customers love? In order for you to successfully develop an engaging user experience, you need to build real personal connections with real humans. In this week's episode of The IMPACT Show, Bob and Nick, discussed LinkedIn putting a renewed focus on Groups, maximizing the user experience, implementing live video and much more.
It's no secret that Brie, Britt, and I are in newer leadership roles. In fact, we are slowly closing in on one year of being in these positions. Trust us when we say it hasn't come without its challenges. It's beneficial to talk about challenges with friends or family. It's theraputic, and you often leave those conversations with a new perspective.
Wait, where is Nick Sal? In this week's episode of The IMPACT Show, Bob and I discussed the key question marketers face when it comes to AR, how your approach to buyer personas is outdated, where in the world Nick Sal might be and more. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.
Voice recognition and virtual assistants are definitely becoming a staple in everyday life and a trend companies and marketers can’t ignore. While virtual assistants can answer your questions, they also have the ability to do much more. That’s where Alexa Skills come into play. What the Heck is an Alexa Skill? If you have an Amazon Alexa, you know exactly how powerful and i ...
I wasn’t always in Sales. I graduated college with a degree in Graphic Design and Presentation and minored in Art. My first real job out of college was working as a production associate at a local sign shop, assisting with digital design and installation of signage. Fortunately for me, the next step in my career was joining Bob in the early days of IMPACT, continuing the exec ...
Site search has traditionally been ignored by marketers and relegated to IT departments. While modern CMS solutions have made it easy for non-technical marketers to build and maintain them, the search feature still lives in the realm of IT or web development and is often ignored by everyone except one important group: your website visitors.
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