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Ever get a free food sample while walking through a city? It's a beautiful thing. You're trudging along, stomach growling, thinking about whether you can fit in a quick lunch, and you pass an employee from a newly opened burger shop handing out hot sliders on the sidewalk. In the world of lead generation strategies, is there a better form of advertising than putting fresh food ...
Inbound marketing has become an indispensable element of a modern marketing plan. In fact, 84% of small businesses and 71% of mid-sized businesses identified inbound as their predominant marketing channnel in HubSpot's 2015 State of Inbound Marketing. But many businesses fail to close the loop between inbound marketing and sales.
Effective inbound marketing requires an integrated approach. It's not just about creating valuable content, engaging through social media, or promoting visibility with search engine optimization. You should be doing all of those things, but it's also important to make sure each element of your inbound marketing plan works well as part of the larger system.
Is your technology company using technology to effectively market and sell your products and services? While many do, it's surprising how many cutting-edge technology companies who rely on outdated sales and marketing tactics to grow. While most software as a services (SaaS) companies are using inbound marketing to drive free trials and nurture them to paying customers, many ...
The primary goal of most B2B websites is to create business opportunities by educating buyers and attracting them into your sales pipeline with content. The inbound marketing process attracts potential buyers to your websites with educational content, converts visitors into leads with premium content offers and nurtures the leads until they're ready to be passed to sales profe ...
Once again, it's time to turn our attention to finishing the year strong and developing strategies to grow even more next year. Depending on what your analytics tell you, there are different areas of inbound marketing that will require more focus. For example, if you need to get more qualified visitors coming to your website, you may need to put more emphasis on your blogging efforts.
We all understand that generating leads is the primary goal of most inbound marketing programs. But are all leads created equal? To my mind, the answer to this question is no. After all, generating leads is not your end goal. Your end goal is taking the leads you've generated and turning them into customers.
It seems self-explanatory that a killer website is the foundation of a successful inbound marketing program. After all, inbound marketing is the art of attracting buyers to your website, converting them to leads and eventually to delighted customers. But we see websites all the time that sabotage their owner's inbound marketing efforts.
Account based marketing is the topic of the day for many sales and marketing teams. For those of us who have been around for a while, the basic idea is not new at all. Account based marketing involves finding a limited number of prospects that really hit your sweet spot and approaching them with personalized outreach. The idea behind account based marketing goes back a long time.
Research shows that your website is a critical element of your professional services marketing strategy. In HubSpot's 2016 State of Inbound Report, 73% of survey respondents said that inbound marketing was "my organization's primary approach to marketing." And there's a reason for that - that's how B2B buyers conduct their buying processes.
Inbound marketing software powerhouse HubSpot just released it's 2016 State of Inbound report and the findings offer valuable guidance for B2B sellers. HubSpot surveyed over 4,500 respondents from all over the world to paint a picture of how modern buyers and sellers are interacting. I highly recommend downloading the full report, but this blog post will detail 4 powerful stat ...
More and more businesses are turning to inbound marketing to match the way they sell with the way B2B buyers buy. Some of the tried and true tactics don't work so well anymore. For example, voicemail and caller ID has drastically reduced conversion rates for B2B cold calling. Other proven tactics like referrals are still great ways to sell, but it's hard to develop a predictab ...
There's good news for you content marketers out there - the Demand Gen Report’s 2016 Content Preferences Survey found that 51% of B2B buyers are relying more on content to research their buying options than they did last year. Interestingly enough, while B2B buyers are relying more on content for pre-purchase research, 73% said they had less time to spend consuming content than ...
Your website is an essential tool in the modern sales process. According to HubSpot's 2016 Buyer Perception Survey, search engine queries and visits to a business website are the top 2 ways that buyers conduct pre-purchase research and draw up their shortlists of potential vendors. The first step towards getting on the buyer's shortlist is to keep them on your website long en ...
A recent HubSpot study of blogging data from over 15,000 companies produced some interesting conclusions. It found that compounding blog posts (those that drive increasing website traffic over time) account for 10% of all blog posts, but produce 38% of total blog traffic. This is certainly the case for the Rapidan Inbound blog.
If you're using SMART goals for your inbound marketing, you're probably in the minority. Many executives we talk to base their inbound marketing strategies on their available budget or even worse, on expectations that aren't based on reality. Any inbound marketing tactic you use can be measured, so it only makes sense to analyze results to optimize your strategy.
According to HubSpot's new research report, Does Your Website Make The Grade, most websites fail when it comes to performance. HubSpot analyzed over 1 million websites in the areas of performance, mobile optimization, SEO and security and found that the average score was 59 out of 100. That's an F, folks, for fail.
Many business owners recognize the critical role inbound marketing plays in the modern buying process, but don't have the budget to invest in inbound marketing software. HubSpot's new LeadIn software offers businesses an affordable way to introduce inbound marketing into their business development process. And by affordable, I mean free. Yes, that's right, free.
The Inbound Growth Blog covers all topics relating to an integrated marketing strategy. We write about inbound marketing, social media, integrated marketing strategies and the sales process.