• From 0 to 4,000: A 3-Year HubSpot Case Study (Update)

      This is an update of a post that originally appeared on our blog in August 2015. We wanted to update you on the adjustments we made in our strategy and the results we've obtained in the last 8 months. Strategy adjustments Our challenge has changed over the last twelve months. A year ago, we were focused on growth and little else.

      John Beveridge/ The Inbound Growth Blog- 38 readers -
    • How To Optimize Your Website for Lead Generation

      The primary goal of most B2B websites is to create business opportunities by educating buyers and attracting them into your sales pipeline with content. The inbound marketing process attracts potential buyers to your websites with educational content, converts visitors into leads with premium content offers and nurtures the leads until they're ready to be passed to sales profe ...

      The Inbound Growth Blogin How To's- 29 readers -
  • 3 Innovative Lead Generation Strategies To Increase Sales

    Is your lead nurturing strategy evolving to keep up with buyer behavior? According to the Oracle Marketing Cloud, 68% of B2B marketers say that increasing sales and conversion rates is the primary objective, yet only 20% consider their lead nurturing efforts highly successful. Like anything else in the world of inbound marketing, the tactics that produce success are constantly evolving.

    John Beveridge/ The Inbound Growth Blog- 7 readers -
  • 3 Fundamental Tips To Focus On Revenue Generation

    Cash is the life blood of all businesses. If you're not generating a positive cash flow, it's just a matter of time before you're out of business. With that said, why is it that so many businesses spend time and energy on tasks that have nothing to do with generating revenue? Many confuse activity with progress. But if you're activity isn't focused productively, it's just a waste of time.

    John Beveridge/ The Inbound Growth Blog- 10 readers -
  • Are You Using Customer Service To Generate Revenue?

    What's the easiest way to generate revenue for the upcoming business year? The Harvard Business Review has the answer: "Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. It makes sense: you don’t have to spend time and resources going out and finding a ne ...

    John Beveridge/ The Inbound Growth Blog- 13 readers -
  • Predictions For The 2017 Professional Services Business Environment

    This isn't a political post, but it's a prediction of what the election of Donald Trump will mean for professional services businesses in 2017. My main interest in US politics is how it affects small businesses like mine. I'm also a firm believer that a rising tide floats all boats - if we can grow our economy robustly, there will be money for social and other programs that th ...

    John Beveridge/ The Inbound Growth Blog- 15 readers -
  • 3 Easy Ways to Use Technology In Your Technology Company Marketing

    Is your technology company using technology to effectively market and sell your products and services? While many do, it's surprising how many cutting-edge technology companies who rely on outdated sales and marketing tactics to grow. While most software as a services (SaaS) companies are using inbound marketing to drive free trials and nurture them to paying customers, many ...

    John Beveridge/ The Inbound Growth Blog- 14 readers -
  • 3 Inbound Marketing Foundations To Revisit For Annual Growth Planning

    Once again, it's time to turn our attention to finishing the year strong and developing strategies to grow even more next year. Depending on what your analytics tell you, there are different areas of inbound marketing that will require more focus. For example, if you need to get more qualified visitors coming to your website, you may need to put more emphasis on your blogging efforts.

    John Beveridge/ The Inbound Growth Blog- 16 readers -
  • 3 Reasons A Killer Website Is Essential For Inbound Marketing

    It seems self-explanatory that a killer website is the foundation of a successful inbound marketing program. After all, inbound marketing is the art of attracting buyers to your website, converting them to leads and eventually to delighted customers. But we see websites all the time that sabotage their owner's inbound marketing efforts.

    The Inbound Growth Blog- 9 readers -
  • Back To The Future With Account Based Marketing

    Account based marketing is the topic of the day for many sales and marketing teams. For those of us who have been around for a while, the basic idea is not new at all. Account based marketing involves finding a limited number of prospects that really hit your sweet spot and approaching them with personalized outreach. The idea behind account based marketing goes back a long time.

    John Beveridge/ The Inbound Growth Blogin EMail- 15 readers -
  • 3 Simple Tactics To Help B2B Buyers Find You Online

    Research shows that your website is a critical element of your professional services marketing strategy. In HubSpot's 2016 State of Inbound Report, 73% of survey respondents said that inbound marketing was "my organization's primary approach to marketing." And there's a reason for that - that's how B2B buyers conduct their buying processes.

    The Inbound Growth Blogin SEO- 11 readers -

The Inbound Growth Blog

The Inbound Growth Blog covers all topics relating to an integrated marketing strategy. We write about inbound marketing, social media, integrated marketing strategies and the sales process.

Additional author: Laura Amézquita
IMGlance Facts
  1. listed
  2. #21 in our ranking
  3. 180 posts, read by 2,214 readers
  4. 12 readers per post
  5. 6 Posts per month
Facts last updated: (2016-12-06 17:07:52 UTC). Update Frequency for posts: 15 minutes. Posts last updated: .
Get the top posts daily into your mailbox!