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This is an update of a post that originally appeared on our blog in August 2015. We wanted to update you on the adjustments we made in our strategy and the results we've obtained in the last 8 months. Strategy adjustments Our challenge has changed over the last twelve months. A year ago, we were focused on growth and little else.
The primary goal of most B2B websites is to create business opportunities by educating buyers and attracting them into your sales pipeline with content. The inbound marketing process attracts potential buyers to your websites with educational content, converts visitors into leads with premium content offers and nurtures the leads until they're ready to be passed to sales profe ...
Many business owners recognize the critical role inbound marketing plays in the modern buying process, but don't have the budget to invest in inbound marketing software. HubSpot's new LeadIn software offers businesses an affordable way to introduce inbound marketing into their business development process. And by affordable, I mean free. Yes, that's right, free.
Is your lead nurturing strategy evolving to keep up with buyer behavior? According to the Oracle Marketing Cloud, 68% of B2B marketers say that increasing sales and conversion rates is the primary objective, yet only 20% consider their lead nurturing efforts highly successful. Like anything else in the world of inbound marketing, the tactics that produce success are constantly evolving.
Cash is the life blood of all businesses. If you're not generating a positive cash flow, it's just a matter of time before you're out of business. With that said, why is it that so many businesses spend time and energy on tasks that have nothing to do with generating revenue? Many confuse activity with progress. But if you're activity isn't focused productively, it's just a waste of time.
It's the time of year again where our thoughts turn to being thankful and eating turkey - and figuring out how we're going to grow our business next year. And we can't just take out last year's template and cut and paste. Things have changed so much in the professional services world that last year might as well be 100 years ago.
What's the easiest way to generate revenue for the upcoming business year? The Harvard Business Review has the answer: "Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. It makes sense: you don’t have to spend time and resources going out and finding a ne ...
This isn't a political post, but it's a prediction of what the election of Donald Trump will mean for professional services businesses in 2017. My main interest in US politics is how it affects small businesses like mine. I'm also a firm believer that a rising tide floats all boats - if we can grow our economy robustly, there will be money for social and other programs that th ...
There's a great deal of uncertainty in the US business landscape right now. Economic growth has been stuck at an anemic 1-2 % for almost ten years and the real unemployment rate is hovering around 10%. In this uncertain economic environment, businesses are holding off on making investments in people and large-scale purchases.
If you're anything like me, this is the time when you reflect on how well your year has gone so far and how you can make the next one better. If you're not operating your business in a mode of continual improvement, your competition will quickly pass you by. One of the most important part of this review process is to look at your unique value proposition.
I've always felt that there was a lot of hype behind social media marketing that wasn't reflected in real world business results. And a lot of CEOs agree with me. In the 2015 HubSpot State of Inbound Sales, only 8% of CEOs agreed that social selling was a top priority in their sales efforts. Social media is not a stand-alone marketing channel for B2B businesses.
Is your technology company using technology to effectively market and sell your products and services? While many do, it's surprising how many cutting-edge technology companies who rely on outdated sales and marketing tactics to grow. While most software as a services (SaaS) companies are using inbound marketing to drive free trials and nurture them to paying customers, many ...
Once again, it's time to turn our attention to finishing the year strong and developing strategies to grow even more next year. Depending on what your analytics tell you, there are different areas of inbound marketing that will require more focus. For example, if you need to get more qualified visitors coming to your website, you may need to put more emphasis on your blogging efforts.
We all understand that generating leads is the primary goal of most inbound marketing programs. But are all leads created equal? To my mind, the answer to this question is no. After all, generating leads is not your end goal. Your end goal is taking the leads you've generated and turning them into customers.
It seems self-explanatory that a killer website is the foundation of a successful inbound marketing program. After all, inbound marketing is the art of attracting buyers to your website, converting them to leads and eventually to delighted customers. But we see websites all the time that sabotage their owner's inbound marketing efforts.
Account based marketing is the topic of the day for many sales and marketing teams. For those of us who have been around for a while, the basic idea is not new at all. Account based marketing involves finding a limited number of prospects that really hit your sweet spot and approaching them with personalized outreach. The idea behind account based marketing goes back a long time.
Research shows that your website is a critical element of your professional services marketing strategy. In HubSpot's 2016 State of Inbound Report, 73% of survey respondents said that inbound marketing was "my organization's primary approach to marketing." And there's a reason for that - that's how B2B buyers conduct their buying processes.
Inbound marketing software powerhouse HubSpot just released it's 2016 State of Inbound report and the findings offer valuable guidance for B2B sellers. HubSpot surveyed over 4,500 respondents from all over the world to paint a picture of how modern buyers and sellers are interacting. I highly recommend downloading the full report, but this blog post will detail 4 powerful stat ...
The Inbound Growth Blog covers all topics relating to an integrated marketing strategy. We write about inbound marketing, social media, integrated marketing strategies and the sales process.