• Are Animated Videos Good for Digital Marketing? Pros and Cons

      Everybody is going video and if you’re not seriously considering it then you’re probably going to get left behind. The advantages are simply tremendous. For example, having a video on your website increases your chance of appearing on Google’s first page of results, doubles your click through rate from email and consistently outperforms other marketing content according to most marketers.

      The Next Scoop- 42 readers -
    • How Deep Linking Drives Mobile Apps Marketing

      Mobile apps deep linking is the new frontier in pushing products and services sales exponentially. It can be likened to clickable links in the internet web pages only that in this case, it links the users to specific pages within mobile apps. This technology interconnects mobile applications instantly allowing users direct access to services as opposed to just opening a mobil ...

      The Next Scoop- 31 readers -
    • Within Boundaries The Changing Impact of Inbound Marketing

      The Conversion Chase Would you rather spend your time chasing after that special someone or have them chasing after you? Some love the chase but at the same time it is more flattering It seems like to have others pursue you. On some fronts, them finding you would Certainly be less exhausting That in many ways are the same philosophy when it comes to inbound marketing.

      The Next Scoop- 31 readers -
  • Adding Customer Reviews Will Make You Boost Your Ecommerce Revenue

    Consumers nowadays rely on searching for a particular product by shopping online. That’s why online reviews are also essential because they help customers decide which products to purchase. 71% of e-shoppers mostly read the product reviews before making a decision to buy anything. Consumer reviews are something that most customers want to see before deciding on anything.

    The Next Scoop- 14 readers -
  • 5 Best Photoshop Tools For Web Designers

    Adobe Photoshop is extensively used by web designers to display their creativity while designing websites. Sometimes, using this software can be quite difficult, complicated and time-consuming when you have several web projects pending. Therefore, sooner or later, every web designer requires some Photoshop resources or tools to save the precious time, speed up the routine wo ...

    The Next Scoop- 12 readers -
  • 20 Skills You Need To Become A Successful Content Writer!

    What will be a life without content? Just imagine… If there was no content, what will happen to all the websites around the web? What if the marketing campaigns were running without content? What if the newspapers starts coming out with only visual news? And, the most important part on what basis Google will assess the legitimacies of the websites.I know it is really hard to digest… Yes it is.

    The Next Scoopin SEO Content- 15 readers -
  • Impact of Online Reviews on Brand Value [Infographic]

    In the digital world, customer opinions spread faster than a wildfire. Traditionally most small businesses relied on word-of-mouth advertising to increase brand value, but the advent of social media and online reviews has completely changed the form that this takes. Instead of asking friends and family for recommendations, consumers turn to online opinions to aid their buying decisions.

    The Next Scoop- 18 readers -
  • 5 E-Commerce Blogging Tips Your Online Business Can’t Live Without

    Setting up an e-commerce business is relatively easy and less expensive. However, with approximately 80 percent failure rate, running a successful online store is easier said than done. The lack of relevant traffic is one of the key reasons why most e-commerce companies fail to take off. Thankfully, blogging can help you generate tons of traffic in relatively less time, if done right.

    The Next Scoopin EMail Blogging- 22 readers -
  • Top 10 Crucial Mistakes When Creating a Logo

    Everybody can make mistakes and learn from them but when it comes to creation of your own logo, mistakes are probably the first thing you want to avoid. Sometimes these mistakes can be fatal and cause more damage to your business than a bad management or wrong business decisions. We offer you a list of Top 10 Crucial Mistakes When Creating a Logo.

    The Next Scoop- 10 readers -
  • Best Strategies for a Good Link Building and Progressing Your SEO

    You have an excellent content on your site, significant traffic coming from social networks, referrals, getting sales conversion but if your site is not listed in the top searches of the search engines, then it is the time to think and work on optimizing your site for search engines. According to the Google search statistics, Google’s share of mobile organic search is 89% wh ...

    The Next Scoopin Social SEO- 20 readers -
  • 10 Ways That Visuals and Visual Design Can Enhance Customer Service

    As you know, customer service is invaluable. Your customer should be motivated to come to you again and again, and that is made possible when he is satisfied with what you offer and the customer experience he receives while buying it. There is no rule of thumb or formula for success to win the hearts of the customers, but there are many things you can include in your customer ...

    The Next Scoop- 18 readers -
  • How To Turn Your Love For Writing into a Profession

    When you have a passion for writing then there is nothing that should stop you from doing it all the time. But I’m sure some of you are thinking that you don’t have time or it’s not worth your time if it doesn’t pay and you could be earning instead. Well you can make money from writing and if you do it really well and you know your stuff or know how to research then there i ...

    The Next Scoopin Content How To's- 15 readers -
  • Use CPM, CPC, and CPA to convert customers

    CPM, CPC, CPA…on and on, and so on. If ad tech is anything, it is an alphabet soup of epic proportions. The concepts behind the campaign acronyms are simple, but integrating them into your ad strategy isn’t. However, to succeed in maximizing the return on investment of your ad spend, you must know how to use these campaign options in an integrated fashion.

    The Next Scoopin Affiliate- 17 readers -
  • The Best 15 Material Design Framework to Facilitate Web Developers

    “What about the concept if we combine the principles of exquisite design with the advanced innovations of technology? That’s what Google did by developing and introducing the concept of Material Design Framework.” Google’s Material Design practice has leads the user interface world by storm. Since its arrival, it has been increasing progressively across all the Google’s net ...

    The Next Scoop- 16 readers -
  • How Data Boosts Your Marketing’s Effectiveness

    Data is everywhere in today’s online world. As marketers, we have countless tools and methods of gathering information on just about any aspect of our business. The problem is not a lack of information, but rather an overload of it. Properly leveraging this data is keys to giving your marketing that recipe for success.

    The Next Scoop- 16 readers -
  • E-Commerce is Growing at an Unprecedented Rate All over the Globe

    Why people are going crazy towards mobile usage? Have you ever thought what the actual case is? Actually, it’s all about the ease and comfort that people are facing by using mobile devices. The trend of SmartPhones increased since it gets mobile apps to run faster and smoother than desktop or laptops. We all are aware of the fact that how badly people are addicted to shopping.

    The Next Scoop- 11 readers -
  • 7 Things Businesses Should Not Be Posting on Social Media

    More and more businesses are establishing their online presence on multiple social media platforms. It has actually become the norm for businesses. However, it’s not enough to just set up a business page on platforms such as Facebook, Twitter and Instagram. With social media comes great responsibility and hard work.

    The Next Scoopin Social- 14 readers -

The Next Scoop

Internet Marketing Blog

Additional authors: Altaf Gilani, Payman Taei
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