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Everybody is going video and if you’re not seriously considering it then you’re probably going to get left behind. The advantages are simply tremendous. For example, having a video on your website increases your chance of appearing on Google’s first page of results, doubles your click through rate from email and consistently outperforms other marketing content according to most marketers.
Mobile apps deep linking is the new frontier in pushing products and services sales exponentially. It can be likened to clickable links in the internet web pages only that in this case, it links the users to specific pages within mobile apps. This technology interconnects mobile applications instantly allowing users direct access to services as opposed to just opening a mobil ...
Human beings are made to be social beings, with this in mind, popular social media websites such as Twitter and Facebook have taken advantage of this great success stories. According to reports by the chief organizing officer of Facebook, Sheryl Sandberg, the sites attract over one hundred and seventy-five million logins per day.
Every form of communication is a potential opportunity for marketers to project their brand to consumers. The rise of technological innovations like Internet, email, smartphones and social media have enabled marketers to amplify their reach and alliteratively improve their marketing campaigns. One of the biggest weapons marketers have in their arsenal is the vast amounts of ...
Snapchat never ceases to surprise us, with its ever-expanding user base and a truckload of features being added almost every week. It’s only time before it becomes the most popular social media platform on mobile devices. Using Snapchat comes with unlimited possibilities. It allows you to upload images and short clips that can be viewed for 24 hours before they are deleted completely.
When it comes to tips on content marketing, the focus is often on B2C marketers. It’s thought to be easier to push content when it’s aimed directly at the consumer – they are the ones on social media and willing to read all sorts of stories and share imaginative photos with their contacts. On the other hand, B2B marketers are left to their own devices.
Brand mention is the latest buzz in the digital marketing, which is not only important to SEO but is redefining the ways in which Google measures the brand authority. But the question is what brand mention is? Well, brand mention is an instance when a brand or an enterprise is mentioned in online in the form of social media posts, website blogs, articles, or another piece of content.
If there is one thing that marketers have learned in the past couple of years, it is that content is king. Audiences are becoming more and more demanding. They want answers, solutions, and insights; if all else fails, they want you to entertain them. Creating good content is time-consuming and hard, but as we already said, it is also very rewarding.
What’s your favourite content medium? I’d be willing to bet white papers didn’t come to mind. It’s a fact that more accessible digital marketing mediums, such as eBooks, blog posts, webinars, and informative videos, have begun to gradually replace the stodgy and longstanding white paper. Research suggests that B2B buyers are more interested in content that relays information ...
It’s 2017, and the marketing world is still talking about ‘getting into digital’. For reference, that’s more than twenty years since the internet graduated to a world-conquering visual platform. Even the advent of the digital watch over 40 years ago might have been a hint. The day when advertising would need to adapt to new platforms has not just been encroaching in recent y ...
Small business owners are individuals who privately own a business entity with the primary aim of getting profit. They also have the advantage of qualifying for preferential tax policies depending on the industry and mostly the country. Moreover, they can easily apply for government support. However, like any other business, small business owners need a marketing strategy fo ...
Nothing stings like losing money through your blog. Seeing donuts in your PayPal account can drive you mad. What if I told you that making a few changes with your blog can bring you instant relief? Money responds to your energy around money; it is not really what you are doing but what you are being.
“I am not getting enough leads anymore!” Are you familiar with this phrase? You might have uttered it yourself. Why? Because regardless of the marketing strategies you try, you are not experiencing new growth in your business. It is as if your business has hit a brick wall. Fortunately, you are not alone.
“Blogging isn’t about publishing as much as you can. It’s about publishing as smart as you can.” – Jon Morrow You are working harder with comprehensive blog posts, optimizing for popular keywords and making promotion on social media. You are following the expert advice, writing the posts of recommended length, posting with optimum frequency and keep on following the mantra “Content is King.
The history of social media dates back to the time when people used to write letters to stay in touch with each other. With the onset of 20th century and technological advancements, the interactions on social media have changed rapidly. Why Invest In Social Media Marketing? Social media and marketing have a strong connection with both the customer and the investor.
When it comes to business marketing, SEO (Search Engine Optimization) is one of the most misinterpreted and misunderstood terms. The inequitable characterization of SEO is the idea that is always taken out of context that made many business people forget it’s value and importance as part of a robust and efficient marketing plan for small, midsize and large businesses.
Brand advocacy is an effect means of spreading even the minutest aspects of a business. People who admire and respect a particular brand will try and introduce new customers to it. Brand advocates are basically individuals who promote a brand’s product. While a company can promote its own product, having another person wax eloquent about its benefits comes across as more authentic.
Don’t tell me you haven’t seen the Coca-Cola ad that features Deepika Padukone. If you haven’t, then Google it right now because it will blow your mind away! Let me tell you why. My favourite celebrity and me together in one elevator? *Gasp* I can’t even… So, first off, there is no way I wouldn’t have passed out if my favourite celebrity was stuck with me; elevator or anywher ...
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