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Mobile apps deep linking is the new frontier in pushing products and services sales exponentially. It can be likened to clickable links in the internet web pages only that in this case, it links the users to specific pages within mobile apps. This technology interconnects mobile applications instantly allowing users direct access to services as opposed to just opening a mobil ...
Everybody is going video and if you’re not seriously considering it then you’re probably going to get left behind. The advantages are simply tremendous. For example, having a video on your website increases your chance of appearing on Google’s first page of results, doubles your click through rate from email and consistently outperforms other marketing content according to most marketers.
There are various best practices when it comes to SEO strategies; sometimes it even depends on the industry you are in. However, because search engines like Google are ever evolving, a lot of those best practices can be changed. Do not worry about some of the techniques you have already employed on your website; they more or less still work depending on the kind of site and ...
“The man who stops advertising to save money is the man who stops the clock to save time”: Unknown Advertising is here, there, and everywhere! Companies use the potential of the channel to communicate with their customers and inform them about what they can offer. Effective advertising has the power to grab the attention of people so that you can educate them regarding your product or service.
Leaving the blogging badge behind and taking on a new mantle of ecommerce merchant is a big step. You will need to consider how it will affect your current branding and readership, as well as flesh out a structured promotional plan and content strategy for your new online store. Here are the mains considerations for any blogger wishing to become an ecommerce entrepreneur.
Working with a limited budget can be one of the most frustrating aspects of marketing and SEO, but limited resources shouldn’t curtail you. Local SEO relies on customer engagement and strategic planning from the business owner. However, once you get the ball rolling, the traffic and customers should start flowing.
Content Marketing Institute defines content marketing as a technique that pertains to the creation and distribution of content for the purpose of attracting and acquiring a target audience. Content created and distributed must be valuable, relevant and consistent enough to attract the right audience.
Every single shopper on the planet knows that the holiday season is the most significant and pivotal period for all retailers around the globe. All the markets known to mankind light up right before the festivities take over, as holidays is the optimum time to buy & gift new things and fulfill dreams for everyone! Even online retailing sees substantial growth in the fina ...
“Viral” is one of the most sought after statuses in the marketing and advertising world because aside from total awesome-ness. It means loads of other people are sharing content for you… and who wouldn’t want that? When we put a lot of effort into our work, we want people to appreciate! However, maximizing your channels to reach your target audience and beyond requires, you ...
Google is currently working on implementing a new standard for mobile websites, called Accelerated Mobile Pages, also known as AMP. This is an initiative taken by Google in cooperation with Twitter, and are meant as their version of Facebook’s Instant Articles and Apple’s News. Because websites using AMP markup on their pages now has the chance to be promoted in the top of t ...
The digital age we live in today has unleashed a plethora of opportunities for businesses to market their products and services in a quick and cost-efficient manner. Social Media is one such quintessential tool, which can help you reach and connect with millions of potential customers, effortlessly.
Your blog and social media channels can be a great way to distribute information about your products and your business. By providing useful articles, you educate your consumers on your field of business and show them the expertise that you hold. But these channels are meant not just for communicating and sharing with clients; they can be a powerful asset in acquiring business leads.
A website’s long-term value depends on excellent performance, so it’s clearly important to do everything you can with that in mind. An effective (but sometimes overlooked) way to ensure success is to incorporate A/B testing (split testing) into site development. A/B testing can help you increase conversion rate and build a better marketing tool.
It is true that in the modern world of technologies websites are not enough. Thus, almost every business needs a mobile application. Mobile marketers know that before they start launching new strategies to promote products, they need to be aware of the market trends and study their competitors carefully. Skipping this important step can result in a major flop for your marketing campaign.
Being an important determinant in deciding the ranking of your website, User Engagement of a site requires all the attention it can get. The internet is literally a dog eat dog world for competitors in constant pursuit to challenge and beat out other websites from the competition. Winning the traffic is one thing, but being able to attract and retain your users is something t ...
Content marketing can be simply put as a promotion technique. Marketers will create and distribute valuable, relevant content to attract and engage a defined and outlined target audience. The primary objective of this technique is to drive profitable client action. How important is content marketing to businesses? Content marketing uses social media, blogs, videos and podcast ...
Do you know that Instagram has introduced a recent update on its videos? Yes, video sharing has gone from 15 seconds to 60 seconds, and that’s a huge bonus for businesses and brands. Also, this awesome social network platform plans to bring in unique video features like slow-motion potentiality and video view counts. No doubt, in the past few years, Instagram has shown remarkable growth.
I totally understand if some may immediately imagine a robotic character after hearing the term “artificial intelligence.” However, this, in fact, describes the process of a machine wherein it perceives its surrounding environment and be able to take various actions accordingly. Just like what robots usually do. On the other side of the coin, it may sound familiar to you.
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