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For a successful content campaign, user engagement is as important as visibility in the search engines. Not only does it increase the awareness of your brand, it also helps to boost your SEO rankings. The problem with user engagement is that there is no method to measure directly if your customer engagement is a healthy one or not.
With over 2.3 billion active social media users online, there’s no denying that it’s an excellent avenue for your business to explore and experiment with. This increasingly large pool of people active online can become future customers of your company. Implementing strategies within your own social platforms to co-operate with common social behaviours can aid in achieving ma ...
There is a huge chance that you already experienced adaptive content while surfing the internet. Many marketers and businesses in general, are already accepting the idea of introducing adaptive content into their marketing strategy and many that have already done that are experiencing enormous growth.
We live in a world where technology has become our best friend thanks to the conveniences and benefits it can provide to us all. Technology has broken all barriers and has made reaching out and connection people a very easy task though its various features and traits. One such trait is the Digital Marketing option that companies worldwide use to connect with their customer b ...
Mobile apps deep linking is the new frontier in pushing products and services sales exponentially. It can be likened to clickable links in the internet web pages only that in this case, it links the users to specific pages within mobile apps. This technology interconnects mobile applications instantly allowing users direct access to services as opposed to just opening a mobil ...
To make your website rank better on search engines, link building is very crucial. A link is something much more than clickable text or phrase; it is one of the main ranking factors that tells search engines—like Google and Bing—how pages are connected and which all web pages are popular among the audience.
When you’re about to start a new blog, you have lots of things on your mind: the niche, schedule, length of posts, target audience, titles and themes of the first few posts, the design, promote those posts.. this list can go on and on. Have you forgotten about the blog name? It’s funny how many prospective bloggers know exactly what they are going to do with their site, but f ...
It is not unusual to see business owners fret over creating a streamlined and professionally designed website that achieves key marketing objectives. As a matter of fact, ‘How do I start and build a website’ is one of the most commonly searched queries on popular search engines by startup owners.
Social media isn’t like other aspects of business life. Companies have to behave differently on the social platforms than they do elsewhere. If they don’t, it can hurt their business tremendously. And yet, because it’s so new, not all companies have the rules down yet. For that reason today we’re going to explore some of the things that your company might be doing on social ...
SaaS businesses worldwide are working rigorously to make a mark for themselves on the map. The whole Software Service market is booming with new and old players, as everyone is keen to get a large slice of the big pie called enterprise application market. As per an estimate, by the year 2018, nearly 28% of the world’s enterprise software will run on or via SaaS.
Advice to content marketers is all over the web. And most of that advice relates to what type of content is now the latest and the greatest that you must incorporate into your repertoire. Of course, there is some research that provides great, generalized stats on the types of content that most engage audiences, and this is valuable information to have.
Knowing about your industry history and latest is important to grow and stay alive in the market. If you’re in content writing or content marketing industry, then you must know how content marketing has been changed year by year. In 1732, Benjamin Franklin was the first person to kick started publishing and printing business.
Being a designer myself I can understand how design is so closely associated with emotion. It is something every designer knows and deeply appreciates. However, it is a sad thing to know that in a world where marketing thrives on , the principle of emotional connection with a design is often abandoned into a myth. The corporate identity of every business is built an emotions.
Infographics are a smart way to display concepts in a visually stunning way. They’re easier for readers to digest than articles, and they’re highly shareable. For an infographic to make the kind of splash that content marketers want, though, it has to be executed properly. Approaching the topic creatively, finding a simple way to express statistics and data, and using clear i ...
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