• PMA Online Shopping Survey Results

      The PMA Measurements and Insights Council recently conducted a survey to ascertain the top reasons that consumers shop online. With over 750 respondents in 48 states, the survey was a good representation of the various reasons often given by shoppers. When asked for the top 3 reasons that they shop online, consumers responded (in order of preference): Shipped Directly to My Door (61.

      The PMA- 17 readers -
    • I Am Performance Marketing: AvantLink’s Chad Waite

      (With thanks to Jen Crego and Mike Allen for their work on this next installment in our I Am Performance Marketing series!) Chad Waite lives in Sandy, Utah and is the marketing manager of AvantLink. AvantLink is a leading affiliate marketing network with the goal of quality over quantity. They consistently strive to challenge standard practices and disrupt the industry status quo.

      The PMAin Affiliate- 23 readers -
  • Coupon Affiliates: To Pay or Not to Pay

    When an advertiser makes the decision to either work or not work with a coupon affiliate, special considerations need to take place. For our purposes today we define “advertiser” as eith ...

    The PMAin Affiliate- 11 readers -
  • Sponsor the PMA at ASE17

    The Performance Marketing Association will once again be participating at Affiliate Summit both exhibiting and with a member meetup. Sponsorship opportunities are a great way for your company not only to support the PMA but also to reach a wider audience. We have three sponsorship opportunities for Affiliate Summit East 2017 in New York and some are already taken: PMA Brunch ...

    The PMA- 11 readers -
  • Industry Champion PartnerCentric Acquired by CEO Stephanie Harris

    It was announced this week that PMA Industry Champion and Outsourced Program Management agency Schaaf-PartnerCentric was acquired by its CEO, Stephanie Harris. Brook and Forrest Schaaf have long been huge personal supporters of the PMA, and the company they started has helped us grow since our early days.

    The PMA- 14 readers -
  • I am Performance Marketing: Carolyn Kmet

    Carolyn Kmet lives in Evanston, Illinois, and is a senior lecturer at Loyola University of Chicago. Her specialty is information systems; however, she has a rich background in performance marketing – including such powerhouses as Orbitz, ShareASale, and All-Inclusive Marketing. In conducting our I Am Performance Marketing feature profiles series, we had the opportunity to as ...

    The PMAin Affiliate- 12 readers -

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