• PMA Announces Two New Directors for 2016

      PMA Announces Two New Directors for 2016 by Brian Littleton - President 2015 PMA Board of Directors | Jan 7, 2016 | Board of Directors | The PMA Board of Directors are proud to announce the addition of 2 Directors for the 2016-2017 term. Joining the current Board will be Cristy Ebert, Senior Director of Marketing for Rakuten Affiliate Network, and Maryellen Garasky, Affi ...

      The PMA- 7 readers -
    • 12 Affiliate Strategies To Maximize Q4 Revenue

      12 Affiliate Strategies To Maximize Q4 Revenue by Tricia Meyer | Nov 2, 2015 | Advertising Practices | The 2015 Holiday Season has arrived and the Performance Marketing Association’s (PMA) Publisher Recruitment Council is here to be a resource for you! With the mission of helping publishers identify new monetization strategies and opportunities, the Publisher Recruitment Council compiled som.

      The PMAin Affiliate- 10 readers -
    • Announcing Our Executive Director

      I’m pleased to announce that after years of the organization being fueled by the volunteers on our working Board of Directors, the Performance Marketing Association has hired an Executive Director to oversee strategy and day-to-day operations. Before noting who we’ve been fortunate enough to hire, I’d like to thank the members of the Board of Directors from the last few year ...

      The PMAin Affiliate- 6 readers -
  • New Resource: Finding Your Next Merchant

    New Resource: Finding Your Next Merchant by Tricia Meyer | Oct 26, 2016 | affiliate marketing, Blogging | As part of its continuing efforts to help affiliates become more successful in the industry, the PMA Publisher Recruitment Council has created a new infographic entitled, Finding Your Next Merchant. The guide follows the first resource in the series, Signing Up with An Affiliate Program.

    The PMAin Blogging- 3 readers -
  • Sponsor the PMA at Affiliate Summit West

    The Performance Marketing Association will once again be participating at Affiliate Summit both exhibiting and with a member meetup. Sponsorship opportunities are a great way for your company not only to support the PMA but also to reach a wider audience. We have two major sponsorship opportunities for Affiliate Summit West 2017 in Las Vegas: PMA Cocktail Brunch on Sunday, ...

    The PMAin Affiliate- 8 readers -
  • Affiliate Marketing Network Liable for Deceptive Advertising

    Last week the U.S. Court of Appeals for the Second Circuit upheld a lower court ruling against an affiliate network for deceptively promoting the LeanSpa weight-loss supplement (FTC v. LeadClick Media, LLC). PMA member Richard Newman first alerted our members to this case last May when the U.S. District Court for the District of Connecticut initially held the network liable ( ...

    The PMAin Affiliate- 11 readers -
  • Affiliates Sued By Merchants for False Advertising

    Two cases were recently heard by the United States District Court for the Southern District of New York. Both were filed by merchants against affiliates who promoted competing merchants. Both allege violations of New York state law as well as the federal Lanham Act. Although the fact patterns were very different, both cases signify that merchants may have a case against affil ...

    The PMAin Affiliate- 9 readers -
  • 2017 PMA Board of Directors Nominations Open

    2017 PMA Board of Directors Nominations Open by Tricia Meyer | Oct 3, 2016 | Board of Directors | The Performance Marketing Association has officially opened up the self-nomination process for the 2017 Board of Directors. All Corporate, Retailer, and Industry Champion members in good standing are eligible to run.

    The PMA- 4 readers -
  • Taking Your Affiliate Program Global

    Expanding an affiliate program globally isn’t simply a matter of replicating existing practices in a new country. In fact, there are many cultural differences, nuances and regulations you may be unfamiliar with that need to be taken into account. To share best practices for expanding your affiliate program into the US and European markets, our Global Client Strategy Director ...

    The PMAin Affiliate- 7 readers -
  • No Regulation Without Representation

    As states continue to grapple with the issue of sales on out of state internet purchases, a few federal congress members have entered the conversation with their own versions of bills that include regulations on who can and can’t be taxed and what constitutes a connection (nexus) between a state and a business or individual.

    The PMA- 7 readers -
  • Recap: FTC Disclosure Workshop

    The FTC held a public workshop on September 15 entitled “Putting Disclosures to the Test.” Although I did not attend in person, I did watch via webcast. According to the FTC, both the webcast and accompanying materials will be available soon. The workshop started with basic background from Edith Ramirez, Chairwoman of the FTC, on the legal background of disclosures. The core of this is the .

    The PMA- 8 readers -
  • The Latest Proposed Internet Sales Tax Bill

    This month, Congressman Goodlatte of VA has circulated a discussion draft of a new bill called the “Online Sales Simplification Act of 2016”. Articles from two major publishers have been released recently addressing the topic: You can download a PDF of the draft by clicking here. In a Nutshell If this bill were to pass, online merchants would collect sales tax from each b ...

    The PMA- 9 readers -
  • New PMA Resource Guide for Affiliate Managers

    Navigating the waters of affiliate marketing can be confusing, especially for new affiliate managers.The PMA Coupons and Deals Council has released a new document aimed at helping new affiliate managers learn the basic terminology, strategies, and dangers in running an affiliate program. The Resource Guide for New Affiliate Managers pulls together suggested reading from indu ...

    The PMA- 5 readers -
  • FTC Disclosure Public Workshop

    On September 15, 2016, the Federal Trade Commission will be holding a public workshop to examine the effectiveness of disclosures. Although the workshop will include various types of disclosures including privacy policies and nutritional labeling, the part that will most impact performance marketers will be the discussion regarding social media, native advertising, and other online advertising.

    The PMA- 6 readers -
  • PMA Represented at Affiliate Summit East

    The PMA was well represented at Affiliate Summit East in New York last week. Hundreds of members were spotted at our events, speaking in sessions, and sporting PMA stickers around the halls. In particular it was great seeing members come together at our party and our table. PMA Networking Cocktail Party We kicked off the conference with a networking event held at the Marriott.

    The PMA- 6 readers -
  • Meet the PMA at Affiliate Summit East

    We’re just days away from Affiliate Summit and your chance to meet up with PMA members at various events. Whether you are looking for industry information, networking, or organization updates, PMA members will be all over ASE16! Where can you find us? The PMA Networking Cocktail Party Get your tickets for the Networking Event to be held Saturday night from 6-7pm.

    The PMA- 8 readers -
  • PMA Affiliate Summit East Networking Event

    The Performance Marketing Association will be having its semi-annual Affiliate Summit networking event on Saturday, July 30, 2016, from 6-7pm in the Empire Complex of the New York Marriott Marquis. This year’s event will be a little different than those in the past to provide new opportunities for interaction.

    The PMA- 10 readers -
  • PMA Releases 2016 Salary Survey Results

    On behalf of the PMA, I am excited to announce that the 2016 Salary Survey Results are now available. The survey was conducted in February through March of this year, and it is the second time we have conducted it. Because of that, we were able to include not only the results of the survey but also insights comparing year over year results.

    The PMA- 14 readers -


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