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Google has completely rewritten the Quality Ratings Guideline, the resource that their team of quality raters uses to rate websites for Google. This one is a brand new version, rewritten from the ground up, so it isn’t just a refresh of the old one (and most doesn’t even resemble any of the old Guidelines that SEOs scrutinized in detail whenever one got leaked).
Google AdWords Switching to 4 Ads on Top, None on Sidebar February 19, 2016 by Jennifer Slegg Leave a Comment It seems that Google is rolling out a change to Google AdWords that sees 4 ads at the top of the search results, none on the sidebar at all, and an additional 3 ads at the bottom of the search results.
Google Increases Width of Main Search Results Column May 11, 2016 by Jennifer Slegg Leave a Comment Google has made a major change to the search results column. In a major redesign of the search results appearance, Google has significantly increased the width of the column in the main search results column, impacting everything Google displays in that column.
Google Adds New HTML5 Effects to Search Box in Search Results October 27, 2016 at 5:14 am PST By Jennifer Slegg Leave a Comment Did you notice Google’s search box is looking a bit different? Google is changing the way the search box appears in the search results, and the changes seem to be different based on where you are searching from.
Google Fixes Manual Action Issue in Search Console October 26, 2016 at 6:26 am PST By Jennifer Slegg Leave a Comment If you have been waiting to file a reconsideration request because the manual action is not showing up in Google Search Console, you should be good to file it now. Google has fixed the bug that prevented manual actions from showing up in Search Console, which ...
Hackers & Phishers Using Google’s AMP URLs to Disguise Malicious Links October 25, 2016 at 6:10 am PST By Jennifer Slegg Leave a Comment For most web savvy users, checking the URL to ensure that it is a legitimate google.com URL is pretty standard, and ensuring that everything before the first / looks legitimate. Many phishers and hackers use URLs like www.google.com.someotherurl.
Google’s Manual Actions Not Showing Up In Google Search Console October 25, 2016 at 5:46 am PST By Jennifer Slegg Leave a Comment If you are waiting for a manual action to show up in Google Search Console, you might be waiting a bit. There is currently an issue where manual actions are not showing up as expected.
Using Strikethrough Text on Google AdWords Ads October 25, 2016 at 4:40 am PST By Jennifer Slegg Leave a Comment While advertisers have not been able to use emojis in AdWords ads for some time now, it seems there is another eyecatching way an advertiser can play with the look of their ads – this time by using strikethrough text. Here is how it appears in the search results.
Google Testing Icons on Mobile Sitelinks October 24, 2016 at 6:10 am PST By Jennifer Slegg Leave a Comment Google has a new test where they are showing a variety of icons next to common types of pages that shows up in a site’s sitelinks in the mobile search results. Here is how they look: Sergey Alakov spotted them and posted screenshots on Twitter.
Google Showing Featured Snippets for Site: Searches October 24, 2016 at 5:17 am PST By Jennifer Slegg Leave a Comment Curious what a featured snippet might look like on your site, but you don’t think you have any active ones? Google will now show featured snippets when doing a site:example.com search with other keywords.
JSON-LD Google’s Preferred Structured Data Markup October 21, 2016 at 4:10 am PST By Jennifer Slegg Leave a Comment JSON-LD has grown in popularity with developers over the past couple of years for the preferred structured data markup, and it is the preferred markup now for Google. The question came up in the Google Webmaster Office Hours earlier this week with John Muelle ...
How Google Handles Site Moves When Old Domain Cannot Be Redirected October 20, 2016 at 5:30 am PST By Jennifer Slegg Leave a Comment In the last Google webmaster office hours, John Mueller talked about the best practices for site moves and the length of time to keep a 301 redirect in place for.
Google Analytics Adds New Surveys 360 To Its Collective October 20, 2016 at 5:16 am PST By Thom Craver Leave a Comment You run a campaign. You look at your website traffic. It goes up, but people are still leaving without converting. We’ve all been there. We’ve all screamed out with that burning question – WHY?! Starting today, Google’s helping you figure that out with the ...
Exit Page Interstitials Not Impacted by Google’s Mobile Interstitial Change October 19, 2016 at 5:21 am PST By Jennifer Slegg Leave a Comment If you have an exit interstitial – an interstitial that only displays once a user tries to leave a site – they won’t be impacted by Google’s upcoming mobile interstitial change which would see pages with interstitials lose their mobile friendly ranking.
Google: Leave 301 Redirects in Place at Least a Year, Preferably Longer October 19, 2016 at 5:03 am PST By Jennifer Slegg Leave a Comment When you undergo a site move, it is standard to set up 301 redirects from the old domains to the new ones. While many recommend leaving those redirects in place permanently, in practice this isn’t always an option or even if it is needed.
Site Wide & Blogroll Links Are Not Automatically Bad Links for Google October 19, 2016 at 4:38 am PST By Jennifer Slegg Leave a Comment With the release of real time Penguin, there have been a lot of questions about link quality and link value. In the last Webmaster Office Hours, John Mueller was asked specifically about site wide links, such as those found on blogrolls.
Google Testing Write a Review in the Local Knowledge Panel October 19, 2016 at 4:20 am PST By Jennifer Slegg Leave a Comment Google is hoping searchers add local reviews to businesses with a new “Write a Review” test in the search results within the local knowledge panel. Here is what it looks like on mobile: It is a call to action style box within the local knowledge pan ...
Google Adds New AMP Testing Tool October 18, 2016 at 10:37 am PST By Jennifer Slegg Leave a Comment If you are still working on getting your pages AMP ready, the AMP related reporting in Google Search Console can be a bit frustrating since the error reporting is quite delayed. And while the structured data testing tool can help show errors, it isn’t as intuitive for AMP, es ...
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