• Google: Value (or Not) of Doing Link Audits

    Google: Value (or Not) of Doing Link Audits September 20, 2017 at 7:11 am PST By Jennifer Slegg Leave a Comment At Brighton SEO last week, I asked Gary Illyes from Google about the value of doing link audits. Ever since Google Penguin switched to the real time version which would discount bad links instead of penalizing a website for having them, the value of link audits ha ...

    Jennifer Slegg/ The SEM Postin SEO Google- 11 readers -
  • Baby Boomers are the Audience Most Advertisers are Missing on YouTube

    I admit that I’m a Baby Boomer. And I confess that I’ve been writing about video marketing for more than a decade. But, despite these two facts, I was still surprised to read the counter-intuitive findings in the Strike Social Data Report entitled, “YouTube’s generational divide.” This report examines a year’s worth of YouTube data across 25 industries in the U.S.

    Greg Jarboe/ The SEM Postin Social YouTube- 11 readers -
  • Google: Ranking Fluctuations With a Site Redesign

    Google: Ranking Fluctuations With a Site Redesign September 19, 2017 at 5:28 am PST By Jennifer Slegg Leave a Comment When you launch a new redesign of a site, some site owners are still surprised when they launch a fancy new site design – even when the URLs remain the same – and see their rankings change.

    Jennifer Slegg/ The SEM Postin SEO Google- 11 readers -
  • Google Penguin Fine Tuned After Real Time Launch

    Google Penguin Fine Tuned After Real Time Launch September 18, 2017 at 5:09 am PST By Jennifer Slegg Leave a Comment One of the interesting bits that came out of the Brighton SEO Q&A chat I had with Gary Illyes from Google was regarding Penguin, specifically around changes made after the launch of the new real time Penguin.

    Jennifer Slegg/ The SEM Postin SEO Google- 10 readers -
  • Most Google Algo Changes Not Actionable by SEOs

    Most Google Algo Changes Not Actionable by SEOs September 18, 2017 at 4:30 am PST By Jennifer Slegg Leave a Comment At Brighton SEO, I had the opportunity to chat with Gary Illyes from Google on all things Google search, and I asked about all the Fred updates, which encompasses many different quality algo changes Google has made this year.

    Jennifer Slegg/ The SEM Postin SEO Google- 12 readers -
  • Why Brands Don’t Always Earn Featured Snippets for Their Name in Google

    Why Brands Don’t Always Earn Featured Snippets for Their Name in Google September 11, 2017 at 7:49 am PST By Jennifer Slegg Leave a Comment Should a brand name automatically own the featured snippet for any Google search query that includes their brand name? And what about if there isn’t a relevant page on the brand’s site to show in relation to the query, but there is on another website? Sh.

    Jennifer Slegg/ The SEM Postin SEO Google- 19 readers -
  • Google Adds New Booking Link to Local Knowledge Panel

    Google Adds New Booking Link to Local Knowledge Panel August 29, 2017 at 5:18 am PST By Jennifer Slegg Leave a Comment Google began testing a format in the local knowledge panel back in 2015 that would allow searchers to book an appointment. Google has a new version they are now displaying in the knowledge panel that is much more prominent to searchers and likely will lead ...

    Jennifer Slegg/ The SEM Postin SEO Google- 14 readers -
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