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Google Search Switching to Mobile First Index from Desktop Index October 13, 2016 at 10:31 am PST By Jennifer Slegg Leave a Comment Gary Illyes at Pubcon announced today that Google is switching to a mobile first index. This means that Google will be indexing the mobile versions of pages and not the desktop as its primary index. This is a huge change.
Google has officially launched Penguin 4.0 This new version of Penguin is the long awaited real-time Penguin that eliminates the long wait for site owners to recover if they have been negatively impacted by Penguin. Google has officially launched the real-time Penguin! Here's all the details! Click to Tweet Gary Illyes, part of the Google Search Ranking Team, as well as a W ...
A year after the last Quality Rater’s Guidelines were released by Google, we have a brand new version. And it has some pretty interesting changes – Google is explicitly declaring fake news sites as low quality. And among the other sites being targeted? Those that use clickbait and those with dubious science claims. Hate sites are now specifically included as well.
Google: Value (or Not) of Doing Link Audits September 20, 2017 at 7:11 am PST By Jennifer Slegg Leave a Comment At Brighton SEO last week, I asked Gary Illyes from Google about the value of doing link audits. Ever since Google Penguin switched to the real time version which would discount bad links instead of penalizing a website for having them, the value of link audits ha ...
At Brighton SEO, I asked for clarification on an issue that has had mixed responses – whether sites that are using AMP as their only mobile version of a site – would see their desktop or their ...
I admit that I’m a Baby Boomer. And I confess that I’ve been writing about video marketing for more than a decade. But, despite these two facts, I was still surprised to read the counter-intuitive findings in the Strike Social Data Report entitled, “YouTube’s generational divide.” This report examines a year’s worth of YouTube data across 25 industries in the U.S.
Google: Ranking Fluctuations With a Site Redesign September 19, 2017 at 5:28 am PST By Jennifer Slegg Leave a Comment When you launch a new redesign of a site, some site owners are still surprised when they launch a fancy new site design – even when the URLs remain the same – and see their rankings change.
Still No Plans for a Google Penguin 5.0 Update September 18, 2017 at 5:26 am PST By Jennifer Slegg Leave a Comment Ever since real time Penguin launched in September 2016, many SEOs have wondered if there would be a Penguin 5.0 from Google. At the time of the real time launch, Google confirmed that there would be no more Penguin updates as we knew it, and that still seems to stand today.
Google Penguin Fine Tuned After Real Time Launch September 18, 2017 at 5:09 am PST By Jennifer Slegg Leave a Comment One of the interesting bits that came out of the Brighton SEO Q&A chat I had with Gary Illyes from Google was regarding Penguin, specifically around changes made after the launch of the new real time Penguin.
Most Google Algo Changes Not Actionable by SEOs September 18, 2017 at 4:30 am PST By Jennifer Slegg Leave a Comment At Brighton SEO, I had the opportunity to chat with Gary Illyes from Google on all things Google search, and I asked about all the Fred updates, which encompasses many different quality algo changes Google has made this year.
Why Brands Don’t Always Earn Featured Snippets for Their Name in Google September 11, 2017 at 7:49 am PST By Jennifer Slegg Leave a Comment Should a brand name automatically own the featured snippet for any Google search query that includes their brand name? And what about if there isn’t a relevant page on the brand’s site to show in relation to the query, but there is on another website? Sh.
Nested Structured Data Can Influence Whether Google Shows Rich Snippets September 8, 2017 at 5:38 am PST By Jennifer Slegg Leave a Comment When it comes to Google not showing rich snippets in the search results for a site that has the markup, it is usually for two reasons. Either the structured data is implemented incorrectly or there are quality issues with the site.
Google Quality Impact of Using NoIndex on Large Part of a Site September 8, 2017 at 4:50 am PST By Jennifer Slegg Leave a Comment Many SEOs use the noindex page for a variety of reasons, such as for duplicate landing pages for tracking, for crawl budget purposes and for content that site owners are concerned is below a quality threshold.
Google Integrating AdWords Into Google My Business for Local Business Owners September 7, 2017 at 6:03 am PST By Jennifer Slegg Leave a Comment Google seems to be quietly adding AdWords integration into Google My Business accounts, based on some new screenshots we are seeing of the GMB dashboard.
Google Allows Businesses to Manage Local Listing from Search Results September 6, 2017 at 7:33 am PST By Jennifer Slegg Leave a Comment Google has just made it a lot easier for local business owners to update their business listings. The local listings can now be updated directly from the Google search results.
Keeping Old Site Live Can Cause Site Move & Ranking Issues in Google September 6, 2017 at 5:29 am PST By Jennifer Slegg Leave a Comment Normally when one does a site move – whether for https or moving to an entirely new domain, one of the steps to to redirect all the old site pages to the new ones.
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can ...
Google Adds New Booking Link to Local Knowledge Panel August 29, 2017 at 5:18 am PST By Jennifer Slegg Leave a Comment Google began testing a format in the local knowledge panel back in 2015 that would allow searchers to book an appointment. Google has a new version they are now displaying in the knowledge panel that is much more prominent to searchers and likely will lead ...
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