- Our Blog
Google has completely rewritten the Quality Ratings Guideline, the resource that their team of quality raters uses to rate websites for Google. This one is a brand new version, rewritten from the ground up, so it isn’t just a refresh of the old one (and most doesn’t even resemble any of the old Guidelines that SEOs scrutinized in detail whenever one got leaked).
Google Increases Width of Main Search Results Column May 11, 2016 by Jennifer Slegg Leave a Comment Google has made a major change to the search results column. In a major redesign of the search results appearance, Google has significantly increased the width of the column in the main search results column, impacting everything Google displays in that column.
Google Search Switching to Mobile First Index from Desktop Index October 13, 2016 at 10:31 am PST By Jennifer Slegg Leave a Comment Gary Illyes at Pubcon announced today that Google is switching to a mobile first index. This means that Google will be indexing the mobile versions of pages and not the desktop as its primary index. This is a huge change.
Google has officially swapped out their regular green “Ad” tag in the search results to the newer outline version many had seen in testing over the past few weeks. A Google spokesperson confirmed the ...
Google Showing AMP Carousels for Local Review Sites February 22, 2017 at 9:10 am PST By Jennifer Slegg Leave a Comment It appears that Google is now showing AMP carousels for local review sites in the Google search results. The carousel can appear as the first organic search result, following the local map pack.
If you have a recipe site and aren’t already testing out AMP, you might want to consider testing it sooner rather than later. Google is displaying AMP recipes in the mobile search results both in regular card style formats as well as the much talked about AMP carousel style too. Google first announced AMP recipes last year and while some have seen AMP recipe cards, not every ...
Travel PPC: 3 Ways to Inspire Family Travel Planners to Buy Your Vacation February 21, 2017 at 6:09 am PST By John Lee Leave a Comment The holiday season has passed. The first major holiday of the year (Valentine’s Day) is in the rear-view mirror. PPC advertisers can finally catch a break. Well, that is unless you’re in the travel industry! Now is the time to begin preparin ...
Bing Ads Begins Showing Product Ads Carousels in Search Results February 21, 2017 at 4:45 am PST By Jennifer Slegg Leave a Comment Bing is now showing carousels for their Product Ads in the Bing search results, following Google’s change last year to begin showing carousels in their Product Listing Ads.
Google Showing Animated GIFs in Search Results via Google+ February 17, 2017 at 7:54 am PST By Jennifer Slegg Leave a Comment Want another way to get your content noticed in the search results? It might be a reason to dust off your brand Google+ page to do so, as Google is showing animated GIFs within the Google+ brand carousels in the search results.
Google’s Mobile First Search Index Moving Towards Launch February 16, 2017 at 5:16 am PST By Jennifer Slegg Leave a Comment Ever since Google first announced their Mobile First indexing change, which has the potential to dramatically shake up the search results when it goes live, many SEOs have been speculating about just when it might go live or expand beyond the limited testing.
Google Not Planning Big Penguin Algo Changes in the Short Term February 16, 2017 at 4:57 am PST By Jennifer Slegg Leave a Comment Gary Illyes from Google was speaking at the Friends of Search conference today and he made some comments about algo changes, including Penguin and possibly Panda. We have seen plenty of algo changes recently, among the many changes Google makes ...
Google’s New Top Entity Carousels Not Ranked by Search Algo February 16, 2017 at 4:45 am PST By Jennifer Slegg Leave a Comment Many searches have been triggering new brand / entity carousels in the search results recently. They are similar to the types of carousels you see for things like “2016 movies”, but they are for “best” or “top” searches, such as best software or best tools.
Google: SEOs Need 4 Months to a Year for SEO Changes & Ranking Improvement February 15, 2017 at 8:16 am PST By Jennifer Slegg Leave a Comment Google released a “How to Hire an SEO” video this week, and one of the things mentioned is how long it takes for a site to see improvements due to SEO changes.
Bing Adds New Image Search Filters for Suggested Refined Queries February 14, 2017 at 8:26 am PST By Jennifer Slegg Leave a Comment Bing is testing a new image search filter which adds additional images to the image search results for suggested refinements to the query, similar to disambiguation searches where search engines will offer suggestions for things that are named the same but mean .
Google Doesn’t Expect Full Navigation in Mobile First Pages February 9, 2017 at 8:20 am PST By Jennifer Slegg Leave a Comment When it comes to creating great mobile websites for users, a lot of times things need to be paired down from what might be served on desktop, and one of the top targets for change is the navigation structure.
Google Doesn’t Crawl to See What is On 404 Pages; No SEO Benefit February 8, 2017 at 8:20 am PST By Jennifer Slegg Leave a Comment When you have a 404, regardless of whether it is a default 404 or a custom 404, Google doesn’t crawl the content of the 404 once it sees the response is a server 404. Why is this important? Many have been creating custom 404s for SEO specific reasons.
Marketers know that the New England Patriots beat the Atlanta Falcons to win Super Bowl 2017 by a score of 34 to 28 in overtime. But which Super Bowl ads won the Big Game? Well, as I observed in The SEM Post two years ago, it depends on which metrics that marketers use. Now, some advertisers may just want to be on a list – any list – so they can receive kudos around the wate ...
Google Sends Outdated WordPress Alerts to Site Owners February 7, 2017 at 3:57 am PST By Jennifer Slegg Leave a Comment WordPress updated to WordPress 4.7.2 a week and a half ago and many site owners have already updated. But WordPress later announced that this update fixed a serious vulnerability that they delayed disclosure of, in order to allow sites to fix the vulnerabi ...
Search Engine Marketing News & Tips