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Google Search Switching to Mobile First Index from Desktop Index October 13, 2016 at 10:31 am PST By Jennifer Slegg Leave a Comment Gary Illyes at Pubcon announced today that Google is switching to a mobile first index. This means that Google will be indexing the mobile versions of pages and not the desktop as its primary index. This is a huge change.
Google has officially launched Penguin 4.0 This new version of Penguin is the long awaited real-time Penguin that eliminates the long wait for site owners to recover if they have been negatively impacted by Penguin. Google has officially launched the real-time Penguin! Here's all the details! Click to Tweet Gary Illyes, part of the Google Search Ranking Team, as well as a W ...
A year after the last Quality Rater’s Guidelines were released by Google, we have a brand new version. And it has some pretty interesting changes – Google is explicitly declaring fake news sites as low quality. And among the other sites being targeted? Those that use clickbait and those with dubious science claims. Hate sites are now specifically included as well.
Google Adds Dictionary Search Box to the Google Search Results July 21, 2017 at 7:40 am PST By Jennifer Slegg Leave a Comment If you do a search in Google for a word that triggers the definition box, Google is now including an added search box just for searching definitions, directly to the answer box at the top of the search results.
If you have noticed changes in Google Search Console reporting with impressions and position data, that is to be expected. Google made some changes to make searches with lower positions more accurate, wh ...
Google Testing Rounded Sitelinks Carousel Buttons on Mobile July 19, 2017 at 5:57 am PST By Jennifer Slegg Leave a Comment Google has been testing multiple variations of a less colorful and more black mobile UI this year. This test includes an interesting feature – adding bubble style buttons in place of the usual sitelinks links at the bottom of some search results.
Google Asking Searchers to Submit Tags in Movie Knowledge Panel July 19, 2017 at 5:09 am PST By Jennifer Slegg Leave a Comment Google is making a new change to their movie knowledge panels. Google is asking searchers to add tags related to the movie they search for, at the bottom of the movie knowledge panel on mobile. Paul Shapiro spotted the test.
Google Adds Follow Button to Search Results in Google Search App July 19, 2017 at 4:25 am PST By Jennifer Slegg Leave a Comment Google has added an interesting new feature to their Google search app – the ability to follow search results, allowing Google to show updated stories related to those searches in the Google search app feed.
Using Meta Keywords Tag Not a Google Spam Signal July 17, 2017 at 6:02 am PST By Jennifer Slegg Leave a Comment We have known for some time that Google ignores keywords placed within the meta keywords tag, something Google officially announced back in 2009, as it was something that was heavily spammed many, many years ago.
Google is encouraging searchers to leave ratings and reviews for local businesses with a new call to action test in the mobile search results. It adds a new “Tell everyone about your experience” abov ...
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can ...
Google: Using Nofollow on Links to About Us, Terms, and Policy Pages July 14, 2017 at 7:24 am PST By Jennifer Slegg Leave a Comment When looking at crawl budgets, pages like terms and policy pages are usually amongst the first to get their links nofollowed, so that Google focuses on pages a site owner thinks are higher priority.
Google: Check Your Mobile Site Has Alt Text Tags on Images July 13, 2017 at 5:56 am PST By Jennifer Slegg Leave a Comment Most site owners are pretty good about ensuring their images have alt tags, especially ones that might also be used as links, as Google will use that alt text for SEO purposes.
Google: Position & Weight of Internal Links for SEO Value July 13, 2017 at 5:31 am PST By Jennifer Slegg Leave a Comment An interesting question came up in the last Google webmaster office hours, with Google’s John Mueller being asked about internal links, and how Google weights those links for SEO purpose.
Google Flags User Submitted Store Hours in Local Knowledge Panel July 12, 2017 at 6:56 am PST By Jennifer Slegg Leave a Comment Google has received some criticism when hours listed in a local knowledge panel don’t match a location’s actual hours. Google is now showing when a user submits hours that don’t match the hours either Google has added or that the business has submi ...
Google Recommends Using Self Referencing Canonicals July 11, 2017 at 7:17 am PST By Jennifer Slegg Leave a Comment Some SEOs automatically include self referencing canonicals on all pages, while others only use it when it is actually needed due to similar or duplicated pages that should all reference a single page.
Google Adds Other Locations to Local Knowledge Panel July 11, 2017 at 6:46 am PST By Jennifer Slegg Leave a Comment Google has made yet another change to how they display local businesses in the knowledge panel. Google is now showing additional locations when it displays the knowledge panel, in a carousel at the bottom of the knowledge panel.
Google Adds Trending Now to Knowledge Panel “People Also Search For” July 6, 2017 at 7:05 am PST By Jennifer Slegg Leave a Comment Google has added a new feature to their knowledge panel that shows when a person related to the one in the knowledge graph is also trending. Here is an example for a search that brought up Serena Williams in the knowledge panel.
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