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Google has completely rewritten the Quality Ratings Guideline, the resource that their team of quality raters uses to rate websites for Google. This one is a brand new version, rewritten from the ground up, so it isn’t just a refresh of the old one (and most doesn’t even resemble any of the old Guidelines that SEOs scrutinized in detail whenever one got leaked).
Google Increases Width of Main Search Results Column May 11, 2016 by Jennifer Slegg Leave a Comment Google has made a major change to the search results column. In a major redesign of the search results appearance, Google has significantly increased the width of the column in the main search results column, impacting everything Google displays in that column.
Google AdWords Switching to 4 Ads on Top, None on Sidebar February 19, 2016 by Jennifer Slegg Leave a Comment It seems that Google is rolling out a change to Google AdWords that sees 4 ads at the top of the search results, none on the sidebar at all, and an additional 3 ads at the bottom of the search results.
Google Testing Price Trends for Local Hotel Listings January 20, 2017 at 5:21 am PST By Jennifer Slegg Leave a Comment Google is testing a new feature that shows up in the local panel for a hotel listing. Below the sponsored hotel rates, it now also shows an additional price trends section. Here is what it looks like: You can see that it is in a carousel style, and you ca ...
Bing Testing “Send Directions to Phone” Test in Local Knowledge Panel January 20, 2017 at 4:51 am PST By Jennifer Slegg Leave a Comment Bing has added a new directions feature in their Google Places local knowledge panel directly in the search results. The new feature shows a test for “send directions to phone”. Here it is when displayed in the main search results column.
Gary Illyes from Google has posted a blog entry on the Google Webmaster blog, touching on Googlebot and crawl budget issues that site owners might have. First, it is important to note that not all site owners will be impacted by crawl budget issues. For the most part, sites with 4,000 or fewer URLs generally won’t have crawl budget issues.
Google Local 4-Packs Showing 1 Ad & 3 Organic Local Listings January 18, 2017 at 5:36 am PST By Jennifer Slegg Leave a Comment We have seen local 4-packs from Google where Google will show 4 paid local listings in a local 4-pack. But it seems Google is now testing a single map pack with a combination of both paid and organic listings.
Google AdWords Testing Local Inventory Ads in Local Pack January 18, 2017 at 5:00 am PST By Jennifer Slegg Leave a Comment Google appears to be testing a hybrid of a local pack listing with shopping ads, where it is highlighting products available locally, but within a local pack style, including map.
How Google Ranks “Top Stories” News in Search Results January 17, 2017 at 6:57 am PST By Jennifer Slegg Leave a Comment We don’t often hear about how Google ranks their news related results nor how the “Top Stories” are chosen for desktop and mobile users. Usually when someone from the search team comments on the news results, it is to say they use their own algorithm for news.
Only 10% of Viewers Thought Last Year’s Super Bowl Ads Were Funny January 17, 2017 at 6:42 am PST By Greg Jarboe Leave a Comment Online engagement with Super Bowl 50 ads dropped nearly 20% from the previous year, according to new data launched yesterday by video ad tech company Unruly. Unruly’s Science of Sharing: Super Bowl 50 study shows that shares of Super Bowl 2016 ads ...
Mobile First Index: Google to Notify Sites of Possible Issues via Search Console January 13, 2017 at 5:00 am PST By Jennifer Slegg Leave a Comment In today’s Google Webmaster Office Hours, John Mueller said that they plan to send notices to webmasters via Google Search Console, alerting them that they would be likely to suffer issues when the mobile first index takes affect.
SEO Weather Reporting Tools & Google Ranking Experiments January 13, 2017 at 4:16 am PST By Jennifer Slegg Leave a Comment SEO weather reports – the trackers that track a number of keywords in the search results, and report on the volatility in those searches – have become a pretty popular way for webmasters and SEOs to kind of gauge what is happening in the search results on a daily bas.
No Need to Change Canonicals from Desktop for Mobile First Indexing January 13, 2017 at 4:01 am PST By Jennifer Slegg Leave a Comment Just a reminder, if you are updating any canonicals, you do not need to update all desktop/mobile canonicals on your site to make the mobile version be the primary URL.
Bing Places Testing New Local Listing Redesign; Adds Popular Times January 12, 2017 at 7:26 am PST By Jennifer Slegg Leave a Comment Bing Local is testing a major new look for their local listings in the Bing search results, and the redesign is making it appear much closer to how Google displays their own local listings within the knowledge panel in the search results.
No Need to Resubmit Pages to Google Search Monthly January 11, 2017 at 8:59 am PST By Jennifer Slegg Leave a Comment A question came up on a recent Google Webmaster Office Hours asking about the fetch and submit feature. The person had been told by his SEO agency that he needed to resubmit 10 pages every month to Google, and this despite also having a sitemap in place for the site.
Google’s change that would see pages devalued for using popups and interstitials for mobile users coming the Google search results is now live. This means if you are showing either popups or interstitials to Google traffic, that your pages will be downranked in the Google search results. Here are the changes and what you need to now.
Google Adds “Trending in the News” Autosuggest on Mobile January 9, 2017 at 8:12 am PST By Jennifer Slegg Leave a Comment Google is testing a new autosuggest in the mobile search results, this time highlighting specific news that Google sees as trending when the search is done. Here is what it looks like, when you start searching for something trending: When you click on ...
Bing Adds “Save Video” & More Description to Video Search January 9, 2017 at 7:50 am PST By Jennifer Slegg Leave a Comment Bing has changed up how they show their video search results to make it much more user friendly for searchers. The most noticeable is a new “save video” option which allows users to save videos to view later.
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