The SEM Post - Posts from January 2016

  • 10 Tools for Curated Collaboration

    Curating and collaborating, the two are a necessary combination when you are doing a group project. Research is more easily completed, and the information you gather more diversified, if you have multiple people looking at different resources. It would be nice if it didn’t take so much time and energy, though. There is no real way to eliminate the amount of work required.

    Ann Smarty/ The SEM Postin Social Content- 29 readers -
  • Google Paid Apple $1B Plus Ad Revenue for Default iOS Search

    Google Paid Apple $1B Plus Ad Revenue for Default iOS Search January 22, 2016 by Jennifer Slegg Leave a Comment It has long been known that Google paid Apple in order to remain the default search for iOS, but how much was always a question mark. But thanks to a legal case between Oracle and Google, we now know just how much.

    Jennifer Slegg/ The SEM Postin Google- 15 readers -
  • AMP Will Support Ads from 20+ Networks at Launch

    AMP Will Support Ads from 20+ Networks at Launch January 26, 2016 by Jennifer Slegg Leave a Comment One of the big issues with publishers when considering AMP – Accelerated Mobile Pages – is how advertising might be affected. After all, with many publishers relying on ad revenue, the potential loss of that revenue because of AMP could be a major issue.

    Jennifer Slegg/ The SEM Postin Google- 12 readers -
  • Why Accessibility Will Matter More in 2016 and Beyond

    It’s easy to believe everyone uses computers the same way until you actually watch friends and family struggling with theirs. If only developers were encouraged to test user interfaces on all computer devices in real life situations. Since they are not expected to perform this type of testing, what marketers end up with are web pages and software applications intended to work ...

    The SEM Post- 28 readers -
  • Searchers See 30+ Different Experiments in Google Search Results

    Searchers See 30+ Different Experiments in Google Search Results January 15, 2016 by Jennifer Slegg Leave a Comment We all know Google loves experiments in the search results, and some are more noticeable than others, and I tend to notice a ton of them. Different colored stars are pretty noticeable, while I am sure there are many other subtle experiments we never notice, es ...

    Jennifer Slegg/ The SEM Postin SEO Google- 10 readers -
  • 4 Ways to Breathe New Life Into Old, Tired Content

    As a writer, I sometimes feel like there are countless topic ideas I could cover. I find myself feverishly jotting down idea after idea after idea. Sadly, that doesn’t happen everyday. There are plenty of times I sit in front of that dreaded blank screen and think to myself, “I swear, I’ve already covered everything I can possible cover. And then some.

    The SEM Postin Social SEO Content- 19 readers -
  • 5 Great Ways to Customize Your SEM Ads to Your Audience

    5 Great Ways to Customize Your SEM Ads to Your Audience January 15, 2016 by Steven Plimmer Leave a Comment The power of search ads is often cited as being able to cater messaging and your keyword set to the intent of the user. This is true but there is another powerful element we can leverage in addition to knowing the likely user intent: ad customization based on the broader context.

    The SEM Postin Paid Search Google- 15 readers -
  • Clarification from Google on Title Tags as a Ranking Factor

    Clarification from Google on Title Tags as a Ranking Factor January 27, 2016 by Jennifer Slegg Leave a Comment Last week, there was some drama over whether or not title tags were a ranking factor. While the headline stated that titles were not a critical ranking factor, what John Mueller had actually said was that “it is not the most critical part of the page.

    Jennifer Slegg/ The SEM Postin SEO Google- 19 readers -
  • Valid HTML Not a Ranking Factor But Can Cause These Issues

    In the changes yesterday that Google made to their webmaster guidelines, Google changed the phrasing of “clear HTML” to “valid HTML.” So as expected, that phrase got a lot of attention, especially from those who advocate for compliant W3C validation, which Google links to. But is valid HTML a ranking factor? In today’s webmaster hangout, John Mueller from Google confirms that ...

    Jennifer Slegg/ The SEM Postin SEO Google- 15 readers -
  • No, It’s Not Google Penguin But a Core Search Algo Update

    No, It’s Not Google Penguin But a Core Search Algo Update January 12, 2016 by Jennifer Slegg Leave a Comment No, all those huge search result fluctuations we have seen since late last week are NOT Penguin, despite wild speculation that it was. Instead, the changes we are seeing are a result of a regular core algorithm update.

    Jennifer Slegg/ The SEM Postin SEO Google- 30 readers -
  • Are Number of Reviews a Ranking Factor in Google?

    Are Number of Reviews a Ranking Factor in Google? January 27, 2016 by Jennifer Slegg Leave a Comment Does Google view pages or websites with a higher number of reviews as higher quality than those without? John Mueller answered this question in yesterday’s hangout. Do note that when he answers, he does add the caveat that this may be different from how the local search res ...

    Jennifer Slegg/ The SEM Postin SEO Google- 15 readers -
  • The Google “Penalty” That is Actually From a Hacked Site

    Recently, there has been an increase in the number of webmasters who are reporting that they have lost all Google referral traffic. Normally, when one sees organic referrals from Google drop to zero, the natural assumption is that the site has a site-wide manual action applied. Yet when looking in Google Search Console, there is nothing listed under manual actions.

    Jennifer Slegg/ The SEM Postin SEO Google- 20 readers -
  • Tips from Google on Structuring a Disavow File

    Tips from Google on Structuring a Disavow File January 28, 2016 by Jennifer Slegg Leave a Comment While most SEOs who do disavows for clients have their own ways of making sense of their files, whether adding comments or making multiple files and combining them later into one before uploading to Google, John Mueller from Google was asked about advice on structuring disavows files to submit t.

    Jennifer Slegg/ The SEM Postin SEO Google- 13 readers -
  • Bing Adds “Watch Now” Links to Movie and TV Knowledge Panels

    Bing Adds “Watch Now” Links to Movie and TV Knowledge Panels January 6, 2016 by Jennifer Slegg Leave a Comment Last year Google added links in the knowledge panels for movies and television shows where searchers could watch the movie or show via links from multiple online services. Bing has now followed suit and added their own links.

    Jennifer Slegg/ The SEM Post- 16 readers -
  • Emojis in Google Product Listing Ads URLs

    Emojis in Google Product Listing Ads URLs January 25, 2016 by Jennifer Slegg Leave a Comment Remember all the emojis that were showing up in Google Search results in titles, URLs and descriptions until Google pulled the plug on them two months later? Well, they are back… although not in the organic search results this time.

    Jennifer Slegg/ The SEM Postin Google- 25 readers -
  • Yahoo Showing Google AdWords Sidebar Ads With Extensions

    Yahoo Showing Google AdWords Sidebar Ads With Extensions January 11, 2016 by Jennifer Slegg Leave a Comment Yahoo is testing Google ads in their search results with a unique twist. The Google AdWords ads showing in the sidebar are displaying extensions including sitelinks and reviews. Here are some examples of the Google AdWords ads showing on Yahoo.

    Jennifer Slegg/ The SEM Postin Paid Search Google- 16 readers -
  • Google Testing Massive Expandable Product Listing Ads

    Google Testing Massive Expandable Product Listing Ads January 19, 2016 by Jennifer Slegg Leave a Comment Google is testing a massive Product Ads listing at the top of their search results. The PLA test features an expandable arrow that expands the usual 5 PLA ad unit at the top of the search results into a massive 16 ad unit, pushing down the search results.

    Jennifer Slegg/ The SEM Postin Google- 11 readers -
  • AOL Begins to Use Bing Search & Bing Ads for Search Results

    AOL Begins to Use Bing Search & Bing Ads for Search Results January 5, 2016 by Jennifer Slegg Leave a Comment AOL has officially switched over their search results and ads to Bing search results with Bing Ads advertising as of January 1, 2016. The deal, which was officially announced back in June 2015, is expected to increase the reach of both their search and their paid ads.

    Jennifer Slegg/ The SEM Postin Paid Search SEO- 10 readers -
  • Google PageRank Will Probably Never Update Again

    Google PageRank Will Probably Never Update Again January 15, 2016 by Jennifer Slegg Leave a Comment Someone asked a question about PageRank in today’s Webmaster Hangout. While we had a surprise PageRank update in 2013, which was a surprise update when Google fixed something else, there hasn’t been any change since then. But people still ask about it. A couple things to note.

    Jennifer Slegg/ The SEM Postin SEO Google- 7 readers -
  • Google Algo Changes Aren’t Niche Specific

    Google Algo Changes Aren’t Niche Specific January 18, 2016 by Jennifer Slegg Leave a Comment There has been a lot of discussion on Twitter recently about the latest core update we saw this weekend, and whether it could possibly be niche specific. While some were reporting that it appeared several niche markets were hit, I wondered if the data was skewed since it was limited ...

    Jennifer Slegg/ The SEM Postin SEO Google- 6 readers -
  • Not Penguin: Weekend Saw More Core Google Algo Changes

    Once again, the SEO community was abuzz over some major fluctuations that the “weather report” tools that monitor Google’s search result fluctuations. High temperatures were seen over the weekend, but we know two things. First, it was not Penguin related, and second, it was a core algo update. This is the second significant core algo update we have seen recently.

    Jennifer Slegg/ The SEM Postin SEO Google- 12 readers -
  • Google Penguin Weeks Away, Will Be Part of Core Algo

    Google Penguin Weeks Away, Will Be Part of Core Algo January 20, 2016 by Jennifer Slegg Leave a Comment We have another new Google Penguin status update (and no, it isn’t rolling out now). Gary Illyes responded to a question on Twitter where he was asked about the timeline for the real time Penguin being launched.

    Jennifer Slegg/ The SEM Postin SEO Google- 17 readers -
  • Understanding Google Panda: Definitive Algo Guide for SEOs

    Note: We have many brand new quotes about Panda from Google attributed to a “Google Spokesperson.” These are all quotes given directly to the author and The SEM Post by Google. All other Google quotes are cited to their sources. Google Panda is one of Google’s ranking filters that seeks to downrank pages that are considered low quality, which results in sites with higher qual ...

    Jennifer Slegg/ The SEM Postin Affiliate SEO Google- 39 readers -
  • Notable Alumni Shown in Google Knowledge Panel & Carousel

    Notable Alumni Shown in Google Knowledge Panel & Carousel January 18, 2016 by Jennifer Slegg Leave a Comment Ever wondered who attended a specific university that was noteworthy in some way? Google is now showing a section for “Notable alumni” in the Google search results, which clicks through to an additional carousel.

    Jennifer Slegg/ The SEM Postin SEO Google- 10 readers -
  • Using AMP? Google Search Console Looking for Beta Testers

    Using AMP? Google Search Console Looking for Beta Testers January 5, 2016 by Jennifer Slegg Leave a Comment Are you using AMP or are planning to start? John Mueller posted that he is looking for beta testers for AMP features in Google Search Console. John Mueller posted on both Twitter and Google+ asking for testers of the new features.

    Jennifer Slegg/ The SEM Postin SEO Google- 9 readers -
  • Why Google Doesn’t Use Google Analytics for Ranking Purposes

    Why Google Doesn’t Use Google Analytics for Ranking Purposes January 29, 2016 by Jennifer Slegg Leave a Comment Multiple Googlers have said many times that Google doesn’t use Google Analytics data for ranking purposes, but have never really gone into detail about why this is. In today’s hangout, when John Mueller was commenting about CTR not being a ranking factor (again, s ...

    Jennifer Slegg/ The SEM Postin SEO Google- 10 readers -
  • Yelp Using App Interstitial But Keeps Mobile-Friendly Tag & Ranking Boost

    When Google decided to make app interstitials a reason for losing a page’s mobile friendly tag in the search results along with the ranking boost, Yelp’s CEO Jeremy Stoppelman was one of the very vocal critics against it. But they eventually complied and removed their app interstitial in favor of the app install banner that most sites switched to by the beginning of November 2015.

    Jennifer Slegg/ The SEM Postin Google- 33 readers -
  • Getting Started with Audience Targeting in PPC

    2016 has been dubbed “The Year of Audience Targeting in PPC” by Acquisio, and with good reason. Up until recently, PPC advertisers have had two weapons in their arsenal: search and social. Search is, by definition, an expression of intent: users are telling you exactly what they’re looking for. When search advertisers choose the right keywords, they usually get great results from search.

    Melissa Mackey/ The SEM Postin Social Paid Search Google- 14 readers -
  • Google Penguin Won’t Have Slow Roll Out, Will Be Real Time

    Google Penguin Won’t Have Slow Roll Out, Will Be Real Time January 8, 2016 by Jennifer Slegg Leave a Comment The upcoming Google Penguin update will not have a slow roll out, according to Gary Illyes from Google. And he confirmed again that it will be the real time version of Penguin that is released. @DonnieStrompf nope, this will be the real-time version.

    Jennifer Slegg/ The SEM Postin SEO Google- 20 readers -
  • Indirect Benefits of CTR in the Google Search Results

    Google has long said they don’t use CTR as a ranking factor, although they sometimes use it when doing experiments in the search results to judge quality of the serps. The question came up (again) in today’s webmaster hangout, and John Mueller went into detail about what he sees as indirect benefits from CTR in the search results, and how it leads indirectly to other things, ...

    Jennifer Slegg/ The SEM Postin SEO Google- 8 readers -
  • Bing Local Testing Save Place Feature in Local Knowledge Panel

    Bing Local Testing Save Place Feature in Local Knowledge Panel January 5, 2016 by Jennifer Slegg Leave a Comment Bing is testing a new feature in their local search results that allows a searcher to save a place when viewing the local knowledge panel for the business in the search results. Once you click on the save place, it changes it to a gold star with “Place saved” te ...

    Jennifer Slegg/ The SEM Post- 10 readers -
  • Google Bolding Keywords in Local Reviews in Knowledge Panel

    Google Bolding Keywords in Local Reviews in Knowledge Panel January 6, 2016 by Jennifer Slegg Leave a Comment Google has begun bolding keywords in the reviews displayed within Google My Business knowledge panels in the search results. Google is focusing on bolding keywords it feels make important points about various aspects of the business and its service.

    Jennifer Slegg/ The SEM Postin Google- 10 readers -
  • Google Now Testing “What’s Hot” & “Nearby” in Search Drop Down Box

    Google Now Testing “What’s Hot” & “Nearby” in Search Drop Down Box January 14, 2016 by Jennifer Slegg Leave a Comment Google is testing some new options in Google Now that show up when a searcher goes to start a search using Google Now on mobile. While we are used to seeing recent searches and another link to go to more recent searches, two new options have shown up – “ ...

    Jennifer Slegg/ The SEM Postin Google- 9 readers -
  • Recent Google Core Search Update Brand Keyword Related?

    Recent Google Core Search Update Brand Keyword Related? January 14, 2016 by Jennifer Slegg Leave a Comment Now that the drama over “it must be Penguin!” and “it must be Panda!” has died down, we are finally hearing some more specifics about what people are seeing in regards to the recent core search results fluctuations that have been going on for just over a week.

    Jennifer Slegg/ The SEM Postin SEO Google- 7 readers -
  • Google Changes to Longer Snippets for Some Search Results

    Google Changes to Longer Snippets for Some Search Results January 11, 2016 by Jennifer Slegg Leave a Comment Google has changed over some of their search results to show snippets that are longer than the standard two lines in length. Instead, some search results are appearing with 3 or 4 lines – or longer in the case of results with structured data.

    Jennifer Slegg/ The SEM Postin SEO Google- 9 readers -
  • Why Choosing a Fast and Reliable Webhost Matters

    Google is constantly rolling out updates to its search algorithm to improve the quality of the sites that appear within search engine results pages (SERPs). These changes often spark turmoil within the SEO community, outraging some and prompting others to find new best practices that fit the bill and make the sites that they manage “Google friendly”.

    The SEM Postin SEO- 7 readers -
  • Google Penguin & Spammy Links from Competitors

    Google Penguin & Spammy Links from Competitors January 28, 2016 by Jennifer Slegg Leave a Comment Negative SEO is always a hot topic, since the idea that a competitor can merely point a ton of crappy backlinks at a site to see it penalized is always a scary one to site owners. John Mueller was asked about spammy backlinks from a negative SEO perspective, specifically as ...

    Jennifer Slegg/ The SEM Postin SEO Google- 6 readers -
  • Google Redesigns Google Search Console for Webmasters

    Google Redesigns Google Search Console for Webmasters January 19, 2016 by Jennifer Slegg Leave a Comment If you go to login to Google Search Console, you will discover that the website has a brand new redesign and look, which makes it much easier to find the current information as well as some new pages, including a calendar that lists all Google webmaster related events.

    Jennifer Slegg/ The SEM Postin SEO Google- 9 readers -
  • Content is Meaningless–It’s The Messaging That Matters

    Quick game: Put these in order of importance: Social Media Marketing Website Architecture Navigation Optimization Content Strategy Website Usability Conversion Optimization Keyword Optimization Local Optimization Mobile Optimization Messaging Can you do it? If I tried, I’d probably get ten different results depending on what time of day I worked at it.

    Stoney Degeyter/ The SEM Postin Content- 23 readers -
  • Google Launches Free Course on Deep Learning

    Are you interested in learn more about Google’s deep learning? Google is offering a new course at Udacity “Deep Learning: Taking machine learning to the next level.” They also posted more details on Google’s decision to offer this course here. To help make deep learning even more accessible to engineers and data scientists at large, we are launching a new Deep Learning Course ...

    Jennifer Slegg/ The SEM Postin Google- 10 readers -
  • Should you Disavow Links from Hacked Sites?

    In yesterday’s webmaster hangout, the question was brought up about whether site owners need to disavow links from hacked sites. If a website identified as hacked by google (such as example.com) shows as linking to a site in webmaster tools, do we need to/should we disavow it? Or is google automatically not counting this? If we need to, how can we identify them all? Thanks He ...

    Jennifer Slegg/ The SEM Postin SEO Google- 8 readers -
  • Links from Forms Don’t Pass PageRank

    This was an interesting question in today’s hangout with John Mueller. Someone asked about the potential impact of an affiliate/advertising link that was placed inside of a form tag as a user action, and whether this could be a problem from a link perspective. Now links inside forms cannot have a nofollow attribute attached to them, and while they are not a link per se, we do ...

    Jennifer Slegg/ The SEM Postin SEO Google- 8 readers -
  • Major Vulnerability in Magento eCommerce, Update Immediately

    Major Vulnerability in Magento eCommerce, Update Immediately January 26, 2016 by Jennifer Slegg Leave a Comment There is a major exploit in Magento that is affected nearly all versions of the popular ecommerce platform. The exploit allows a hacker to take control of both admin and the server. Securi was the first to discover the exploit back in early November, but it took ...

    Jennifer Slegg/ The SEM Post- 7 readers -
  • Google Entity Metrics: The Role of Entities in SEO

    According to the recent Google patent “Ranking Search Results Based On Entity Metrics” an entity is, “a thing or concept that is singular, unique, well-defined and distinguishable.” I wrote a lengthy analysis of the patent on my blog but decided to save the discussion as to what it really means for SEO for this article.

    Dave Davies/ The SEM Postin SEO Google- 36 readers -
  • When Google Favors Shorter URLs Over Longer Ones in Ranking

    When Google Favors Shorter URLs Over Longer Ones in Ranking January 27, 2016 by Jennifer Slegg Leave a Comment URLs were a popular topic in yesterday’s Google hangout with John Mueller. Along with how important keywords in URLs are, he was also asked about the overall length of a URL and if shorter versus longer URLs played a part in ranking.

    Jennifer Slegg/ The SEM Postin SEO Google- 7 readers -
  • How Google Handles Rankings for Sites That Go Offline

    How Google Handles Rankings for Sites That Go Offline January 21, 2016 by Jennifer Slegg Leave a Comment The question came up whether rankings or a site’s reputation would be affected by being offline for a period of time. How does site being offline affect its reputation. Does it have long term negative effects on site reputation? Aaseesh Marina from Google, one of the hos ...

    Jennifer Slegg/ The SEM Postin SEO Google How To's- 6 readers -
  • The Importance Of Placement: SEO And Site Format

    When discussing SEO, the emphasis tends to be on explicit content. As such, those who create web content tend to focus on a few key issues: keywords, original content, and quality links that reflect well and boost search results. However, there are a number of commonly overlooked features that influence the effectiveness of SEO. One of these factors is placement.

    Samuel Edwards/ The SEM Postin SEO- 17 readers -