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As we saw a year ago, different metrics can produce different lists “the top 10 Super Bowl ads.” But one of the methodologies for evaluating video performance that has a lot of merit is the number of times content has been shared on Facebook, Twitter and in the blogosphere. This avoids the whole debate over the definition of a “view.
Curating and collaborating, the two are a necessary combination when you are doing a group project. Research is more easily completed, and the information you gather more diversified, if you have multiple people looking at different resources. It would be nice if it didn’t take so much time and energy, though. There is no real way to eliminate the amount of work required.
Google Paid Apple $1B Plus Ad Revenue for Default iOS Search January 22, 2016 by Jennifer Slegg Leave a Comment It has long been known that Google paid Apple in order to remain the default search for iOS, but how much was always a question mark. But thanks to a legal case between Oracle and Google, we now know just how much.
AMP Will Support Ads from 20+ Networks at Launch January 26, 2016 by Jennifer Slegg Leave a Comment One of the big issues with publishers when considering AMP – Accelerated Mobile Pages – is how advertising might be affected. After all, with many publishers relying on ad revenue, the potential loss of that revenue because of AMP could be a major issue.
How Important are Keywords in URLs in 2016? January 27, 2016 by Jennifer Slegg Leave a Comment If you have been in the search industry for a long time, you will likely remember the days when having keywords in the URL was extremely important, and seeing page URLs like www.example.com/buy-keyword-keyword-keyword-online-now.html was pretty common.
It’s easy to believe everyone uses computers the same way until you actually watch friends and family struggling with theirs. If only developers were encouraged to test user interfaces on all computer devices in real life situations. Since they are not expected to perform this type of testing, what marketers end up with are web pages and software applications intended to work ...
3 Tips for Creating More Effective Online Ads January 14, 2016 by Samuel Edwards Leave a Comment If you’re interested in getting more traffic to your website or growing your business’s online community, a great way to accomplish this goal is to run online ads. There are many places and formats in which you can run ads, including platforms like Google AdWords.
Searchers See 30+ Different Experiments in Google Search Results January 15, 2016 by Jennifer Slegg Leave a Comment We all know Google loves experiments in the search results, and some are more noticeable than others, and I tend to notice a ton of them. Different colored stars are pretty noticeable, while I am sure there are many other subtle experiments we never notice, es ...
As a writer, I sometimes feel like there are countless topic ideas I could cover. I find myself feverishly jotting down idea after idea after idea. Sadly, that doesn’t happen everyday. There are plenty of times I sit in front of that dreaded blank screen and think to myself, “I swear, I’ve already covered everything I can possible cover. And then some.
5 Great Ways to Customize Your SEM Ads to Your Audience January 15, 2016 by Steven Plimmer Leave a Comment The power of search ads is often cited as being able to cater messaging and your keyword set to the intent of the user. This is true but there is another powerful element we can leverage in addition to knowing the likely user intent: ad customization based on the broader context.
Clarification from Google on Title Tags as a Ranking Factor January 27, 2016 by Jennifer Slegg Leave a Comment Last week, there was some drama over whether or not title tags were a ranking factor. While the headline stated that titles were not a critical ranking factor, what John Mueller had actually said was that “it is not the most critical part of the page.
In the changes yesterday that Google made to their webmaster guidelines, Google changed the phrasing of “clear HTML” to “valid HTML.” So as expected, that phrase got a lot of attention, especially from those who advocate for compliant W3C validation, which Google links to. But is valid HTML a ranking factor? In today’s webmaster hangout, John Mueller from Google confirms that ...
No, It’s Not Google Penguin But a Core Search Algo Update January 12, 2016 by Jennifer Slegg Leave a Comment No, all those huge search result fluctuations we have seen since late last week are NOT Penguin, despite wild speculation that it was. Instead, the changes we are seeing are a result of a regular core algorithm update.
Google: No Limits on Word Count on a Page for Search Results January 15, 2016 by Jennifer Slegg Leave a Comment How does Google view word count? The question came up in today’s Webmaster Hangout with John Mueller about whether there is a minimum word count on a page or not. The answer is no, there’s not.
Are Number of Reviews a Ranking Factor in Google? January 27, 2016 by Jennifer Slegg Leave a Comment Does Google view pages or websites with a higher number of reviews as higher quality than those without? John Mueller answered this question in yesterday’s hangout. Do note that when he answers, he does add the caveat that this may be different from how the local search res ...
Recently, there has been an increase in the number of webmasters who are reporting that they have lost all Google referral traffic. Normally, when one sees organic referrals from Google drop to zero, the natural assumption is that the site has a site-wide manual action applied. Yet when looking in Google Search Console, there is nothing listed under manual actions.
Tips from Google on Structuring a Disavow File January 28, 2016 by Jennifer Slegg Leave a Comment While most SEOs who do disavows for clients have their own ways of making sense of their files, whether adding comments or making multiple files and combining them later into one before uploading to Google, John Mueller from Google was asked about advice on structuring disavows files to submit t.
Google Panda is a Core Ranking Signal, It’s Not Real Time January 13, 2016 by Jennifer Slegg Leave a Comment In my Google Panda Algo article, one of the statements given to me by Google was that Panda was now a core ranking signal. But there was some confusion because people assumed this meant that Panda was now real time. But Google confirmed that this is NOT true. Panda is not real-time.
Bing Adds “Watch Now” Links to Movie and TV Knowledge Panels January 6, 2016 by Jennifer Slegg Leave a Comment Last year Google added links in the knowledge panels for movies and television shows where searchers could watch the movie or show via links from multiple online services. Bing has now followed suit and added their own links.
Google Adds Product Listing Adds to Image Search January 19, 2016 by Jennifer Slegg Leave a Comment Google is definitely ramping up Product Listing Ads coverage on the search results. They have now added PLAs to image search. Here is how they appear: They display below the usual sections for narrowing down the image search. Regular image results appear below the PLA listings.
Emojis in Google Product Listing Ads URLs January 25, 2016 by Jennifer Slegg Leave a Comment Remember all the emojis that were showing up in Google Search results in titles, URLs and descriptions until Google pulled the plug on them two months later? Well, they are back… although not in the organic search results this time.
Yahoo Showing Google AdWords Sidebar Ads With Extensions January 11, 2016 by Jennifer Slegg Leave a Comment Yahoo is testing Google ads in their search results with a unique twist. The Google AdWords ads showing in the sidebar are displaying extensions including sitelinks and reviews. Here are some examples of the Google AdWords ads showing on Yahoo.
Google Testing Massive Expandable Product Listing Ads January 19, 2016 by Jennifer Slegg Leave a Comment Google is testing a massive Product Ads listing at the top of their search results. The PLA test features an expandable arrow that expands the usual 5 PLA ad unit at the top of the search results into a massive 16 ad unit, pushing down the search results.
AOL Begins to Use Bing Search & Bing Ads for Search Results January 5, 2016 by Jennifer Slegg Leave a Comment AOL has officially switched over their search results and ads to Bing search results with Bing Ads advertising as of January 1, 2016. The deal, which was officially announced back in June 2015, is expected to increase the reach of both their search and their paid ads.
Google Testing Teal Colored Stars in AdWords, Local & Reviews January 8, 2016 by Jennifer Slegg Leave a Comment Google is testing a brand new color of stars in their search results – this time teal. They are using this color to replace the usual orange colored stars on the entire page, including for AdWords, local knowledge panels, local 3-packs and all reviews and ratings.
Number of Pages with Affiliate Content Hurt Site Quality? January 27, 2016 by Jennifer Slegg Leave a Comment The use of affiliate content and links when it comes to Google ranking is always a hot topic. In the recent Panda Algo Guide, I talked quite a bit about the role affiliate links and related content and the impact of it from Panda, including specifics that Google has ...
Google PageRank Will Probably Never Update Again January 15, 2016 by Jennifer Slegg Leave a Comment Someone asked a question about PageRank in today’s Webmaster Hangout. While we had a surprise PageRank update in 2013, which was a surprise update when Google fixed something else, there hasn’t been any change since then. But people still ask about it. A couple things to note.
Google Search Console Alerts for Outdated WordPress & Joomla Sites January 26, 2016 by Jennifer Slegg Leave a Comment Google Search Console sent out another round of alerts to both WordPress users and Joomla users where they discovered that the site is running an older version of the CMS. Here is what the alert looks like.
Google Algo Changes Aren’t Niche Specific January 18, 2016 by Jennifer Slegg Leave a Comment There has been a lot of discussion on Twitter recently about the latest core update we saw this weekend, and whether it could possibly be niche specific. While some were reporting that it appeared several niche markets were hit, I wondered if the data was skewed since it was limited ...
Not Panda: Recent Search Changes Are Core Algo But Not Panda January 13, 2016 by Jennifer Slegg Leave a Comment Google confirmed on Tuesday that the recent changes in the search results that webmasters have noticed since late last week are not Penguin related. So then the next assumption many made was that it must be Panda.
Once again, the SEO community was abuzz over some major fluctuations that the “weather report” tools that monitor Google’s search result fluctuations. High temperatures were seen over the weekend, but we know two things. First, it was not Penguin related, and second, it was a core algo update. This is the second significant core algo update we have seen recently.
There was a pretty active discussion on Twitter earlier today about the accuracy of the so-called “algo winner and loser” lists that many companies publish based on their data…. and how accurate that is. And with sites normally reporting on only the top handful of sites – 10-20 – it is hard to get a real sense of what is going on.
Google Penguin Weeks Away, Will Be Part of Core Algo January 20, 2016 by Jennifer Slegg Leave a Comment We have another new Google Penguin status update (and no, it isn’t rolling out now). Gary Illyes responded to a question on Twitter where he was asked about the timeline for the real time Penguin being launched.
Google Panda is Now Part of the Core Ranking Algo January 12, 2016 by Jennifer Slegg Leave a Comment One of the most noteworthy things I covered in yesterday’s massive Understanding Google Panda: Definitive Algo Guide for SEOs was the fact that Panda is now part of Google’s core ranking algo. In other words, it is what many of us call “baked in” the Google core algo, not a ...
Note: We have many brand new quotes about Panda from Google attributed to a “Google Spokesperson.” These are all quotes given directly to the author and The SEM Post by Google. All other Google quotes are cited to their sources. Google Panda is one of Google’s ranking filters that seeks to downrank pages that are considered low quality, which results in sites with higher qual ...
Google Search Algos Are Same Worldwide, Not Country or Language Specific January 13, 2016 by Jennifer Slegg Leave a Comment The question came up in yesterday’s hangout about whether Google’s search algos, including Panda and Penguin, were applied differently depending on the location or language.
All Drupal CMS Versions Susceptible to Exploits January 7, 2016 by Jennifer Slegg Leave a Comment If you are still using Drupal – or more likely a client insists on still using it – be aware that there are some major vulnerabilities that have yet to be patched. Many webmasters have switched from Drupal to WordPress in recent years, but there are still many sites running Drupal.
As part of Google’s redesign of Google Search Console, they have released a brand new version of their Webmaster Guidelines. Here is a line-by-line of every change, addition and removal from the previous version. So let’s get started! Introduction The first change is the ommission of a single phrase within their opening paragraph.
Notable Alumni Shown in Google Knowledge Panel & Carousel January 18, 2016 by Jennifer Slegg Leave a Comment Ever wondered who attended a specific university that was noteworthy in some way? Google is now showing a section for “Notable alumni” in the Google search results, which clicks through to an additional carousel.
Google Search Console Launches AMP Error Reporting January 20, 2016 by Jennifer Slegg Leave a Comment Google has announced a new AMP error reporting feature in Google Search Console to help webmasters as they implement AMP (Accelerated Mobile Pages) across their websites prior to the official launch and support in just weeks .
Using AMP? Google Search Console Looking for Beta Testers January 5, 2016 by Jennifer Slegg Leave a Comment Are you using AMP or are planning to start? John Mueller posted that he is looking for beta testers for AMP features in Google Search Console. John Mueller posted on both Twitter and Google+ asking for testers of the new features.
Why Google Doesn’t Use Google Analytics for Ranking Purposes January 29, 2016 by Jennifer Slegg Leave a Comment Multiple Googlers have said many times that Google doesn’t use Google Analytics data for ranking purposes, but have never really gone into detail about why this is. In today’s hangout, when John Mueller was commenting about CTR not being a ranking factor (again, s ...
Google Updates App-Indexing Crawl Errors in Search Console January 6, 2016 by Jennifer Slegg Leave a Comment We learned in December that Google was updating their app-indexing crawl errors within Search Console, along with the app indexing docs. Google has now announced exactly what the changes are.
When Google decided to make app interstitials a reason for losing a page’s mobile friendly tag in the search results along with the ranking boost, Yelp’s CEO Jeremy Stoppelman was one of the very vocal critics against it. But they eventually complied and removed their app interstitial in favor of the app install banner that most sites switched to by the beginning of November 2015.
Google Makes Major Changes to In-Depth Article Results January 11, 2016 by Jennifer Slegg Leave a Comment Google has made some changes to in-depth articles in the search results which make them appear more like regular organic search results. Dr. Pete Meyers was the first to notice the change, since it affected Mozcast data for both the regular weather report and the in-de ...
Submit Reconsideration Requests in Same Language as Website January 29, 2016 by Jennifer Slegg Leave a Comment If you work on international sites, Gary Illyes from Google made an interesting comment about filing reconsideration requests – make sure you are filing the request in the same language as your website.
2016 has been dubbed “The Year of Audience Targeting in PPC” by Acquisio, and with good reason. Up until recently, PPC advertisers have had two weapons in their arsenal: search and social. Search is, by definition, an expression of intent: users are telling you exactly what they’re looking for. When search advertisers choose the right keywords, they usually get great results from search.
Facebook Launches Audience Optimization for Facebook Pages & Posts January 22, 2016 by Jennifer Slegg Leave a Comment Facebook has launched a new feature that allows Facebook Page publishers to customize the audience for any post they make to the page. This means that Pages could have similar posts, but each tailored to a specific audience and then targeting to that aud ...
Google Penguin Won’t Have Slow Roll Out, Will Be Real Time January 8, 2016 by Jennifer Slegg Leave a Comment The upcoming Google Penguin update will not have a slow roll out, according to Gary Illyes from Google. And he confirmed again that it will be the real time version of Penguin that is released. @DonnieStrompf nope, this will be the real-time version.
Google has long said they don’t use CTR as a ranking factor, although they sometimes use it when doing experiments in the search results to judge quality of the serps. The question came up (again) in today’s webmaster hangout, and John Mueller went into detail about what he sees as indirect benefits from CTR in the search results, and how it leads indirectly to other things, ...
Bing Webmaster Tools Warns of Microsoft Edge Compatibility Issues January 8, 2016 by Jennifer Slegg Leave a Comment If you have a Bing Webmaster Tools account, chances are good you have received an email from Bing detailing your site has compatibility issues with Microsoft’s new browser, Microsoft Edge… and it wants you to download Edge for testing.
Bing Local Testing Save Place Feature in Local Knowledge Panel January 5, 2016 by Jennifer Slegg Leave a Comment Bing is testing a new feature in their local search results that allows a searcher to save a place when viewing the local knowledge panel for the business in the search results. Once you click on the save place, it changes it to a gold star with “Place saved” te ...
Google Testing Blue Stars in Search Results for Reviews & Ratings January 14, 2016 by Jennifer Slegg Leave a Comment Google periodically tests different colored stars in their search results. While we have seen variations of yellow and orange, Google has also tested teal, green and red colored stars as well. And now they are testing blue stars.
Google Bolding Keywords in Local Reviews in Knowledge Panel January 6, 2016 by Jennifer Slegg Leave a Comment Google has begun bolding keywords in the reviews displayed within Google My Business knowledge panels in the search results. Google is focusing on bolding keywords it feels make important points about various aspects of the business and its service.
Google Now Testing “What’s Hot” & “Nearby” in Search Drop Down Box January 14, 2016 by Jennifer Slegg Leave a Comment Google is testing some new options in Google Now that show up when a searcher goes to start a search using Google Now on mobile. While we are used to seeing recent searches and another link to go to more recent searches, two new options have shown up – “ ...
Recent Google Core Search Update Brand Keyword Related? January 14, 2016 by Jennifer Slegg Leave a Comment Now that the drama over “it must be Penguin!” and “it must be Panda!” has died down, we are finally hearing some more specifics about what people are seeing in regards to the recent core search results fluctuations that have been going on for just over a week.
Google Cache Switching to HTTPS For Secure Sites January 14, 2016 by Jennifer Slegg Leave a Comment If you view a Google cache of a website that is on a HTTPS URL, Google is starting to serve those cached pages under a secure connection. This means if your website is HTTPS, if someone views a cache of your page, that cache will now be served through a secure connection HTTPS URL to searchers.
Should You Change Dates on Evergreen Content for SEO? January 21, 2016 by Jennifer Slegg Leave a Comment In today’s Google Webmaster Hangout, the question came up regarding evergreen content and the dates used on them. This has been a hot topic recently, especially since Google sometimes displays the date in the search results.
Google Changes to Longer Snippets for Some Search Results January 11, 2016 by Jennifer Slegg Leave a Comment Google has changed over some of their search results to show snippets that are longer than the standard two lines in length. Instead, some search results are appearing with 3 or 4 lines – or longer in the case of results with structured data.
Google is constantly rolling out updates to its search algorithm to improve the quality of the sites that appear within search engine results pages (SERPs). These changes often spark turmoil within the SEO community, outraging some and prompting others to find new best practices that fit the bill and make the sites that they manage “Google friendly”.
Yesterday, we looked at Unruly’s list of the 10 most-shared Super Bowl ads of all time. Today, let’s listen to what Ed Haslam, the CMO of ShareThis, has to say about the state of digital sharing. Greg Jarboe: I read recently that you think that think that the social data industry is right on the precipice of sharing happening at scale.
Google Penguin & Spammy Links from Competitors January 28, 2016 by Jennifer Slegg Leave a Comment Negative SEO is always a hot topic, since the idea that a competitor can merely point a ton of crappy backlinks at a site to see it penalized is always a scary one to site owners. John Mueller was asked about spammy backlinks from a negative SEO perspective, specifically as ...
Google Redesigns Google Search Console for Webmasters January 19, 2016 by Jennifer Slegg Leave a Comment If you go to login to Google Search Console, you will discover that the website has a brand new redesign and look, which makes it much easier to find the current information as well as some new pages, including a calendar that lists all Google webmaster related events.
Quick game: Put these in order of importance: Social Media Marketing Website Architecture Navigation Optimization Content Strategy Website Usability Conversion Optimization Keyword Optimization Local Optimization Mobile Optimization Messaging Can you do it? If I tried, I’d probably get ten different results depending on what time of day I worked at it.
Are you interested in learn more about Google’s deep learning? Google is offering a new course at Udacity “Deep Learning: Taking machine learning to the next level.” They also posted more details on Google’s decision to offer this course here. To help make deep learning even more accessible to engineers and data scientists at large, we are launching a new Deep Learning Course ...
IAB Research Finds ‘Political Influentials’ Much More Reliant on Digital Media than TV January 26, 2016 by Greg Jarboe Leave a Comment According to a new research study from the Interactive Advertising Bureau (IAB), digital media has reached parity with TV as a primary information source about presidential candidates. Both digital and TV are used by 61 percent registered U.S.
In yesterday’s webmaster hangout, the question was brought up about whether site owners need to disavow links from hacked sites. If a website identified as hacked by google (such as example.com) shows as linking to a site in webmaster tools, do we need to/should we disavow it? Or is google automatically not counting this? If we need to, how can we identify them all? Thanks He ...
This was an interesting question in today’s hangout with John Mueller. Someone asked about the potential impact of an affiliate/advertising link that was placed inside of a form tag as a user action, and whether this could be a problem from a link perspective. Now links inside forms cannot have a nofollow attribute attached to them, and while they are not a link per se, we do ...
Major Vulnerability in Magento eCommerce, Update Immediately January 26, 2016 by Jennifer Slegg Leave a Comment There is a major exploit in Magento that is affected nearly all versions of the popular ecommerce platform. The exploit allows a hacker to take control of both admin and the server. Securi was the first to discover the exploit back in early November, but it took ...
According to the recent Google patent “Ranking Search Results Based On Entity Metrics” an entity is, “a thing or concept that is singular, unique, well-defined and distinguishable.” I wrote a lengthy analysis of the patent on my blog but decided to save the discussion as to what it really means for SEO for this article.
When Google Favors Shorter URLs Over Longer Ones in Ranking January 27, 2016 by Jennifer Slegg Leave a Comment URLs were a popular topic in yesterday’s Google hangout with John Mueller. Along with how important keywords in URLs are, he was also asked about the overall length of a URL and if shorter versus longer URLs played a part in ranking.
How Google Handles Rankings for Sites That Go Offline January 21, 2016 by Jennifer Slegg Leave a Comment The question came up whether rankings or a site’s reputation would be affected by being offline for a period of time. How does site being offline affect its reputation. Does it have long term negative effects on site reputation? Aaseesh Marina from Google, one of the hos ...
When discussing SEO, the emphasis tends to be on explicit content. As such, those who create web content tend to focus on a few key issues: keywords, original content, and quality links that reflect well and boost search results. However, there are a number of commonly overlooked features that influence the effectiveness of SEO. One of these factors is placement.
There has been a lot of discussion recently about Google Panda recently and how frequently it is updated now that it is a core ranking signal. While Gary Illyes confirmed that Panda is not real time, there wasn’t any specifics given about how frequently it updates, only that what we have been seeing fluctuating in the search results this week were not a result of Panda.
Is There Such a Thing as Too Many Pages for SEO? January 22, 2016 by Samuel Edwards Leave a Comment Every page on your site is indexed in Google, so it has a chance at appearing for a search query relevant to that page. You would think the more pages you add, the more overall chances you’ll have to rank, and get increased visibility.
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