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Google Allows Only 10 Submit URLs & Direct-Links Crawls Per Month February 22, 2016 by Jennifer Slegg Leave a Comment Do you use Google’s Fetch as Googlebot in Google Search Console, then submit it to the index? Google has changed the limits on submissions via the “submit this URL and it’s direct-linked pages”.
What Will Change for SEOs With Real Time Penguin February 12, 2016 by Jennifer Slegg Leave a Comment Many SEOs have been curious about just what will change when it comes to Penguin. In yesterday’s Hangout with Eric Enge and Mark Traphagen, Illyes was asked about Penguin and what would be different about Penguin from an SEO perspective.
Zineb Ait Bahajji shared some pretty important information on Twitter this week for those who want rich snippets for their site – or who are struggling to get rich snippets to show up. She said that Google doesn’t want to clutter up the search results too much but that another factor comes into play when it comes to which sites Google decides to show a rich snippet for (or not for).
Check Google Search Console for New Errors in Hreflang Tags February 19, 2016 by Jennifer Slegg Leave a Comment If you use hreflang on any of your pages, you might want to double check Google Search Console for errors. Many webmasters received “Errors in hreflang” emails from Google yesterday, even for sites/pages that previously passed.
Google Doubles Up “People Also Search For” in Search Results February 23, 2016 by Jennifer Slegg Leave a Comment If you aren’t a fan of Google reducing the organic result footprint within their search results, you probably won’t be happy to see this test. Google is testing running two “people also search for” in the search results.
Sites Can Have Different Crawl Frequency on a Per URL Basis February 25, 2016 by Jennifer Slegg Leave a Comment John Mueller commented in his new post about reporting in Google Search Console that sites can have different crawl rates on a per-URL basis. In other words, don’t expect that just because Google crawls your home page and few more important pages daily that Google ...
Google Treats Some Subdomains as Single Site, Not Multiple Sites February 29, 2016 by Jennifer Slegg Leave a Comment There has been a pretty fierce debate in the SEO industry on the issue of subdomains versus directories, and in what kind of situation websites should use each kind. But John Mueller made another interesting comment in the most recent Google Webmaster Office Hours.
With so many web marketing events going on in the world it is increasingly difficult to find which to consider to plan your “digital study trip” without risking to waste time and money. We decided to map the most significant ones, with at least one international session in English, dividing them by their main focus.
Google AMP Launching in Search Results February 24 February 19, 2016 by Jennifer Slegg Leave a Comment We have known that Google plans to launch AMP sometime at the end of February. But AdAge is now reporting that AMP is scheduled to go live in the mobile search results on February 24th. All signs are pointing to their planned eminent launch of AMP.
Review Stars Dropping in Google Organic Search Results February 19, 2016 by Jennifer Slegg Leave a Comment There has been a trend in the past couple of days where review stars have been dropping by a fairly large percent in the past couple of days. Here we see the first drop on Mozcast. As you can see, the review stars dropped by 14.5%.
One of the concerns that people have had over switching to HTTPS is whether there would be any PageRank loss, even a small amount, by redirecting all pages from the HTTP version to the HTTPS version. After all, no one wants to make the switch for the tiny ranking boost (which acts as more of a tie breaker) when they could potentially lose more through the loss of those link val ...
Have you ever left a bad Yelp review with false information? You might want to rethink doing that in the future after a couple was ordered to pay $350,000 over false reviews they left for an attorney. The divorcing couple, Copia Blake and Peter Birzon left reviews that were not only opinion but that crossed the line to libel, as their defamatory reviews accused the wife’s lawy ...
Updates on Google’s 4 AdWords Ads & No Sidebar Ads Change February 22, 2016 by Jennifer Slegg Leave a Comment When Google officially made the change where the 4 ads above the organic search results went from small test to live, it was pretty significant news for many, especially for SEOs who are seeing their sites being pushed further down the page, and for advertisers who are suddenly s.
Google AdWords Switching to 4 Ads on Top, None on Sidebar February 19, 2016 by Jennifer Slegg Leave a Comment It seems that Google is rolling out a change to Google AdWords that sees 4 ads at the top of the search results, none on the sidebar at all, and an additional 3 ads at the bottom of the search results.
AMP Errors Take Up to a Week to Show in Google Search Console February 25, 2016 by Jennifer Slegg Leave a Comment John Mueller shared some important tips about aggregated reports in Google Search Console. You can find his entire post here, but I am highlighting some of the most important pieces for webmasters.
Missing Review Stars a Bug in Google Search Results February 26, 2016 by Jennifer Slegg Leave a Comment Last week we saw a sharp decline in the number of search results displaying the review stars rich snippets. Mozcast reported stars dropped from about 30% of search results down to 20%. However, a couple of days ago we saw those numbers start to jump up again.
Google Has No Plans for a “SEO Certified Professional Program” February 12, 2016 by Jennifer Slegg Leave a Comment Many people have wanted to see some kind of certified SEO program on the search side of things, similar to the AdWords certification that requires AdWords experts to pass an exam on the pay per click platform.
Why You Need to Be Careful When Hiring an SEO, According to Google February 12, 2016 by Jennifer Slegg Leave a Comment In yesterday’s Hangout with Eric Enge and Mark Traphagen, Gary Illyes from Google commented that when he looked at Penguin affected sites, he saw that they were actually the result of bad SEOs.
Triggering Manual Action Won’t Fix Algorithmic Search Issues in Google February 29, 2016 by Jennifer Slegg Leave a Comment Normally SEOs don’t set out to trigger a Google manual action unless they are specifically testing something. But Gary Illyes was asked an interesting question on Twitter. If a site had some kind of algorithmic penalty, would causing a manual action, th ...
WordPress Recipe Plugins Causing Rich Snippet Manual Actions February 8, 2016 by Jennifer Slegg Leave a Comment If you run a recipe website, or have recipes on your website, and you are using one of the popular recipe plugins for WordPress that automatically markup the text for recipe rich snippets, you might want to check in Google Search Console for manual actions related to rich snippet s.
Manual Actions on Subdomains Can Affect Entire Site February 24, 2016 by Jennifer Slegg Leave a Comment For many aspects of SEO, Google treats subdomains as individual sites, rather than as merely sections as a whole. While subdomains are often part of the main site, subdomains can also represent individual users or businesses, such as how Blogger/Blogspot uses subdomains.
How to Add Google Analytics to AMP Pages in WordPress February 26, 2016 by Jennifer Slegg Leave a Comment If you have implemented the official AMP plugin for WordPress, you have probably discovered that the plugin strips out the Google Analytics code from all AMP pages. But even though the plugin strips it out, AMP pages will still validate with Google Analytics code, but y ...
Google’s Medical Knowledge Panels Redesigns May Treat Section February 8, 2016 by Jennifer Slegg Leave a Comment Google has made a slight change to the knowledge panel, redesigning the previous “Most Commonly Used For” section and renaming it “May Treat” instead. Google added this carousel late last year as part of the new features they added to the medical knowledge panel ...
Why do you want to see more than the standard 90 days in Search Analytics within Google Search Console? Zineb, a Google Webmaster Trends Analyst wants to know what webmasters would use the increased data for. While the common answer is seeing either seasonality or year over year data, here are many more reasons webmasters would likely want to see the number of days increased.
Google Adds Index Status to Data Anomalies With Apps Indexing Change February 24, 2016 by Jennifer Slegg Leave a Comment Google has been busy with their Data Anomalies page in Google Search Console. This time they have added a new “Index Status / Indexed Page” section, with a new entry about apps dated earlier this month. Here is the new section and the issue.
Having problems implementing AMP on your pages? Google has added a new webmaster help forum section specifically for AMP, and added some new pinned posts with quick answers. John Mueller announced the new AMP forums for all questions related to AMP. We now have a category for AMP / Accelerated Mobile Pages here in the webmasters forum: https://productforums.google.
Google Adds Crawl Status Reports to Data Anomalies Page February 17, 2016 by Jennifer Slegg Leave a Comment Google has renamed the former “Crawl Error Report” to “Crawl Errors/Crawl Status Report” on their Data Anomalies page. Google uses this page to alert users to updates, changes or issues with various Search Console features and reports.
Google Adds Related Medications to Medical Knowledge Panels February 8, 2016 by Jennifer Slegg Leave a Comment Google has added a brand new feature to medical knowledge panels that are displayed on the right hand side of the search results for some medical related search queries. If you search for some medications on Google, you will now see a new section in that medical kn ...
Google Local Knowledge Panel Adds “Send to Your Phone” Option February 24, 2016 by Jennifer Slegg Leave a Comment Google has added a new feature to the local Google My Business knowledge panels in the Google search results. Searchers are now presented with a “Send to your phone” option, that is displayed within the local knowledge panel that displays in the right sidebar of ...
Google Adds New Live Tag to Non-Video Content Threads February 16, 2016 by Jennifer Slegg Leave a Comment Google added the “Live” tag in front of video links in the Google search results last year, and it appears they are now doing the same for community driven sites that feature very active threads.
Google to Stop Running Flash Ads in Phased Stoppage February 10, 2016 by Jennifer Slegg Leave a Comment In an unsurprising move, Google has announced they are phasing out all Flash ads and are replacing them with HTML5 ads. With many users no longer showing any Flash content due to security issues, many have been expecting this move. There are two phases for the ending of Flash ads.
Google has quietly updated their Store Name Guidelines to now state that listings cannot include emojis. We broke the news last month about emojis being used in store names in Google’s Product Listing Ads. A wide variety of emojis could be used and some were experimenting with using on-theme emojis to promote their listings.
Yahoo has been showing Google search results to some searchers recently. And it seems that with the partnership comes a new testing ground for Google’s product listing ads. Here is how Google is displaying the product listing ads that are being shown on the Yahoo search results. They have a very distinctive shaded border around each individual product listing.
Google Changes Look of Ads in Gmail February 11, 2016 by Jennifer Slegg Leave a Comment If you have looked in your Gmail promotions tab in the past few hours, you would have seen that Google has completely redesigned the look and feel of the ads that Google displays above emails in the promotions tab. Here is how they look now.
Yahoo Testing Their Own Larger Product Listing Ads February 18, 2016 by Jennifer Slegg Leave a Comment Google has been testing their own oversized version of Product Listing Ads and it seems Yahoo is testing their own version too. Yahoo’s version is actually running their own Yahoo Shopping Ads, so these are not the Google PLAs they have been testing in Yahoo Search Results.
Have you ever needed to download a file from a download site, only to play a virtual game of hide and seek of “which is the real download button and not the one that will install shady malware if I click the wrong one?” Or those “your flash player requires an update” ads? Google has taken them on in their next phase of Safe Browsing.
Top Trending Super Bowl Ads on YouTube February 8, 2016 by Greg Jarboe Leave a Comment Super Bowl 50 is now in the history books, but the ads that appeared before and during the “Big Game” will continue to get views during “overtime.” YouTube and Google have collected some stats around the top trends they saw during the game.
Yesterday, Pixability announced Pixability v4, one of the industry’s most advanced video ad buying solutions. Consumers overwhelmingly turn to walled gardens like YouTube, Facebook, Instagram, and Twitter to watch video. However, advertisers remain ill-equipped to activate advertising’s power within these walled gardens.
Google Testing New Separators in AdWords Sitelinks February 16, 2016 by Jennifer Slegg Leave a Comment Google is testing a new display format for separating AdWords sitelinks in the search results. Instead of the usual “-“, they have replaced it with a dot instead. Serptests spotted the test, and although it is a pretty minor one, it does make the sitelinks pop out as indi ...
Google Displaying AdWords Only at Bottom of Some Search Results February 23, 2016 by Jennifer Slegg Leave a Comment Normally if you get the first position in Google AdWords, you are positioned right at the top of the search results, either in the top spot above the organic or on the top spot in the right hand sidebar, for queries that still display ads there.
Facebook Instant Articles Available to All Publishers in April February 18, 2016 by Jennifer Slegg Leave a Comment Facebook is opening up Instant Articles to all publishers, Facebook announced yesterday. However, it is a merely just a pre-announcement, as Facebook does not actually plan to make it available to publishers until April.
Google Blocks Right to Be Forgotten Results from All EU Searchers February 11, 2016 by Jennifer Slegg Leave a Comment When Google began remove links from the search results under “Right to be Forgotten” in the EU, there was a workaround that a searcher within the EU could go to Google.com and see those removed results.
Many people are a bit wary of switching to HTTPS, especially with the potential loss of rankings while Google recrawls and matches up HTTP URLs with the new HTTPS ones. While Google has said this shouldn’t take more than a couple of weeks, many site owners are still a bit concerned over the potential for things to go sideways.
John Giannandrea New Google Head of Search; Amit Singhal Leaving Google February 3, 2016 by Jennifer Slegg Leave a Comment Google has a brand new head of search. Many were surprised to see that Amit Singhal, the head of Google Search, is leaving Google on February 26th. Singhal has been a familiar figure for those who follow Google Search.
AMP to Support Both Paywalls & Subscriptions February 10, 2016 by Jennifer Slegg Leave a Comment Depending on which side of this business model you fall on, you will be either really happy – or really not – that AMP is supporting both paywalls and subscriptions. “AMP’s paywall implementation is crucial for publishers of quality contents.
If you have been working to get your pages ready for AMP – Accelerated Mobile Pages, but are unsure how your content will actually appear in live AMP results, you will love this new testing tool. Google has launched a new AMO demo tool that allows you to view the search results with AMP specific content being displayed.
How to Create AMP Pages in Joomla February 26, 2016 by Jennifer Slegg Leave a Comment While Joomla was rumored to be one of the CMS platforms that would be AMP ready, it seems that this still has not happoened. On the positive side, there now is a plugin option for sites that wish to implement AMP on Joomla without having to code it personally.
AMP Results Now Live in Google Search Results February 23, 2016 by Jennifer Slegg Leave a Comment It seems that the reported date of February 24th as the date that AMP would go live was incorrect. Google began pushing out AMP results late on February 22, 2016, rolling out across mobile devices. Here is a screenshot showing AMP on the 22nd.
Personalization & Universal Search Can Skew Search Analytics in Google Search Console February 16, 2016 by Jennifer Slegg Leave a Comment If you have looked in your Search Analytics in Google’s Search Console and see a really high position for a keyword or keyword phrase that doesn’t match up with actual traffic, there are two reasons why – either personalization or universal search resu.
One of the biggest requests that many SEOs have is to have more days worth of data in Search Analytics. While there are tools designed to download the data every X number of weeks, having the data within Search Console would be much more optimal for many SEOs. @Jonny_J_ we are thinking about it, but no big update right now.
Yelp Reviewer Sued By Business With Non-Disparagement Clause February 19, 2016 by Jennifer Slegg Leave a Comment A business is suing a former client after they left a negative review on Yelp. The review was left despite having a non-disparagement clause in the The issue stems from a negative review that a client, Michelle Duchouquette, left for Prestigious Pets, a local pe ...
If you want to link to a website in France, you would need to get explicit permission from the rights holder”, if two Parliament Members in France are successful in their proposal amendment. The idea was proposed but rejected by the Legislative Commission, but it is brought back again. Socialist Karine Berger and Valérie Rabault once again tabled their Amendment #843 to Axel ...
Google Now Including App Indexing Results for Current News Stories February 16, 2016 by Jennifer Slegg Leave a Comment Google seems to be stepping up their app indexing game. They are now app indexing content that is less than an hour old and is giving searchers the option of either opening it in the app, or continuing to the regular website instead.
Google Asking Searchers if Featured Snippets Are Helpful February 9, 2016 by Jennifer Slegg Leave a Comment How useful or helpful do you find Google’s featured snippets? Google is interested in finding out, as they are including a section below a featured snippet asking the searcher if it is useful or not.
Google Considering Article Recommendations in Chrome February 22, 2016 by Jennifer Slegg Leave a Comment Google is considering a new service in Chrome that would recommend articles based on browsing history. There articles would be served when a new tab is opened in Chrome. It sounds as if it would offer articles similar to how Google Now recommends articles to users based ...
Google has added another new feature to their autocomplete drop down – stock prices. Bing has also added the same, although with lesser success when compared to Google. Here is how it appears when you begin searching for the stock price of Facebook in Google: When you click that autocomplete result, it takes you to the usual search result page which details the stock informa ...
Jon Henshaw, Co-Founder & President of Raven Internet Marketing Tools, struck a nerve when he wrote an article on working remotely which he shared on LinkedIn. “We had six months to find a new office,” wrote Henshaw in his popular piece, The incredible thing that happened after we lost our office.
How 10K helps Twitter move closer to its roots, and why it isn’t a concession to brands. A few weeks ago, re/code broke the likely-true rumor that Twitter is set to expand its character limit, potentially up to 10,000 characters. A #Twitter10K storm emerged in the aftermath as — irony of lamenting social media change notwithstanding — both Twitter users and opinionators flipped out.
Check Google Search Console for New Structured Data Errors February 4, 2016 by Jennifer Slegg Leave a Comment Google has made some changed to how they are processing structured data markup, meaning you could have some new structured data errors pop up in your Structured Data section in Google Search Console.
Google seems to have made a small change for those who submit spam reports via Google Search Console… a new confirmation email WNC-652000 for “Spam report successfully submitted.” Here is the new notice they send out for a submitted spam report. Spam report successfully submitted Google has received a spam report for site http://www.example.com.
Switching Domains? Helps to Use Site Move Tool in Search Console February 11, 2016 by Jennifer Slegg Leave a Comment Whenever a site is switching domain names for whatever reason, there is always the worry about the loss of rankings, PageRank values from links and whether it will see the success the previous domain had once the redirects have been processed and the new site has been fully cr.
New Social Engineering Content Detected Warning in Google Search Console February 19, 2016 by Jennifer Slegg Leave a Comment Over the last day or so, Google began issuing manual actions for “social engineering content detected.” These new warnings have a pretty confusing name that are causing people to question what exactly “social engineered content” is.
Google’s Review Stars Rich Snippets Continue to Drop in Search Results February 22, 2016 by Jennifer Slegg Leave a Comment Wondering where your review stars have gone in the search results? Google continues to further reduce the number of search results showing review stars in the organic search results.
Does this sound like you? “We redid our website and our organic search traffic plummeted. We have been losing organic search traffic continually for months. We have lost rankings for key positions in Google.” If I had a nickel for every time one of our clients said this to us, I would have at least $4.60. It happens a lot, and it is not just you. We see it a lot.
Google Displaying JSON-LD Ratings & Reviews in Search Results February 2, 2016 by Jennifer Slegg Leave a Comment Google is now supporting ratings and reviews in JSON-LD format in the Google search results. It is supporting JSON-LD for both the search results and review listings shown in the knowledge panel.
Number of Voice Searches in Google Doubled in Last Year February 12, 2016 by Jennifer Slegg Leave a Comment If you still don’t think voice search is a big deal, here is an interesting stat from Gary Illyes… voice searches have doubled in the past year. In his hangout yesterday with Eric Enge and Mark Traphagen, he was talking about the importance of voice search.
Google’s Remove URL Tool for Emergencies, Not Site Migration February 5, 2016 by Jennifer Slegg Leave a Comment While most SEOs know when to use Google’s remove URL tool, there are some people who don’t understand when they should and shouldn’t use the remove URL tool. John Mueller answered a question about whether someone should remove the HTTP version of a site via Googl ...
The problem with reading about everyday life lessons is that we typically hear them outside of any particular context. They are great ideas that often leave us struggling to find real-world application. The average person is generally looking for specific information on how to accomplish a goal or task before them.
When Switching to HTTPS, Google Recrawls Faster to Process Move February 5, 2016 by Jennifer Slegg Leave a Comment John Mueller recently posted a Q&A for moving a site from HTTP to HTTPS. He has answered several questions readers had, and one of them was noteworthy for those who are making the switch to a secure site.
Update WordPress Immediately; Major Vulnerability Fixes February 3, 2016 by Jennifer Slegg Leave a Comment If you haven’t already updated WordPress with yesterday’s update, you will want to update immediately. It fixes several vulnerabilities, including critical ones that are out in the wild. Shortly before the update was released, Sucuri released information regarding a m ...
When we see recipe related thumbnails in the search results, we are used to seeing Google displaying a recipe related thumbnail when displaying recipe results with the schema markup. But Google appears to be testing showing thumbnails for food related articles which don’t have any recipe schema markup on the page. Ross Hudgens was the first to spot the test.
It seems as though the very broken link: operator in the Google search results is now missing in action. Doing link: queries now do not return any results. And Google has also removed it from their support page which lists all of Google’s search operators. Here is the Google support page from January 16th which still showed the link: operator as an option for searchers.
Google Using JSON-LD for Products & Reviews February 4, 2016 by Jennifer Slegg Leave a Comment We reported earlier this week that Google is now using JSON-LD for ratings and reviews in the search results. Google has officially confirmed JSON-LD for not just ratings and reviews, but also for products.
Google Sending Newly Renamed Major Spam Warning Messages February 22, 2016 by Jennifer Slegg Leave a Comment Marie Haynes spotted a new change on a recent alert from Google Search Console – instead of the usual Pure Spam related messages, it was renamed as Major Spam Warning. Here is how it looks: This change seems to be a name change only, and not anything different abou ...
Google Updates Image Search PLAs With Mobile Refined Queries February 10, 2016 by Jennifer Slegg Leave a Comment Google recently launched Product Listing Ads in Google’s image search results. These PLAs, launched January 19th, show sponsored products in a row for both desktop and mobile when a particular search query would have PLAs to display.
On the Japanese Webmaster blog today, Google announced that they have penalized a Japanese link network for violating webmaster guidelines. They haven’t detailed which link network was penalized but I expect that information will be publicly available soon after penalized SEOs start talking about being hit with manual actions from this link network removal.
We know: You like 2-3 SEO tools, you get used to how they work and nothing compares to them. But what about all the rest out there? There are other SEO tools, and they do great things for other SEO people. I want to share with you some of the personal SEO tools that we use and how we use them. We are pretty creative with how we utilize some of them and hope some of the ways ou ...
In all the different areas of performance marketing, such as SEM, RTB and Remarketing, things change so quickly that writing off a strategy or tool for good – or, indeed, singing the praises of a tool or strategy – will eventually be based on dated information. Take an example like the GDN (Google Display Network – where you deliver banners and/or text ads on participating websites).
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