The SEM Post - Posts from February 2016

  • No Rich Snippets? Quality of Other Sites in Same Search Results Plays Role

    Zineb Ait Bahajji shared some pretty important information on Twitter this week for those who want rich snippets for their site – or who are struggling to get rich snippets to show up. She said that Google doesn’t want to clutter up the search results too much but that another factor comes into play when it comes to which sites Google decides to show a rich snippet for (or not for).

    Jennifer Slegg/ The SEM Postin SEO Google- 20 readers -
  • Check Google Search Console for New Errors in Hreflang Tags

    Check Google Search Console for New Errors in Hreflang Tags February 19, 2016 by Jennifer Slegg Leave a Comment If you use hreflang on any of your pages, you might want to double check Google Search Console for errors. Many webmasters received “Errors in hreflang” emails from Google yesterday, even for sites/pages that previously passed.

    Jennifer Slegg/ The SEM Postin SEO Google- 32 readers -
  • Sites Can Have Different Crawl Frequency on a Per URL Basis

    Sites Can Have Different Crawl Frequency on a Per URL Basis February 25, 2016 by Jennifer Slegg Leave a Comment John Mueller commented in his new post about reporting in Google Search Console that sites can have different crawl rates on a per-URL basis. In other words, don’t expect that just because Google crawls your home page and few more important pages daily that Google ...

    Jennifer Slegg/ The SEM Postin SEO Google- 17 readers -
  • Google Treats Some Subdomains as Single Site, Not Multiple Sites

    Google Treats Some Subdomains as Single Site, Not Multiple Sites February 29, 2016 by Jennifer Slegg Leave a Comment There has been a pretty fierce debate in the SEO industry on the issue of subdomains versus directories, and in what kind of situation websites should use each kind. But John Mueller made another interesting comment in the most recent Google Webmaster Office Hours.

    Jennifer Slegg/ The SEM Postin SEO Google- 18 readers -
  • Google AMP Launching in Search Results February 24

    Google AMP Launching in Search Results February 24 February 19, 2016 by Jennifer Slegg Leave a Comment We have known that Google plans to launch AMP sometime at the end of February. But AdAge is now reporting that AMP is scheduled to go live in the mobile search results on February 24th. All signs are pointing to their planned eminent launch of AMP.

    Jennifer Slegg/ The SEM Postin SEO Google- 18 readers -
  • Review Stars Dropping in Google Organic Search Results

    Review Stars Dropping in Google Organic Search Results February 19, 2016 by Jennifer Slegg Leave a Comment There has been a trend in the past couple of days where review stars have been dropping by a fairly large percent in the past couple of days. Here we see the first drop on Mozcast. As you can see, the review stars dropped by 14.5%.

    Jennifer Slegg/ The SEM Postin Google- 22 readers -
  • No PageRank Loss When 301 or 302 Redirect to HTTPS

    One of the concerns that people have had over switching to HTTPS is whether there would be any PageRank loss, even a small amount, by redirecting all pages from the HTTP version to the HTTPS version. After all, no one wants to make the switch for the tiny ranking boost (which acts as more of a tie breaker) when they could potentially lose more through the loss of those link val ...

    Jennifer Slegg/ The SEM Postin SEO Google- 24 readers -
  • Missing Review Stars a Bug in Google Search Results

    Missing Review Stars a Bug in Google Search Results February 26, 2016 by Jennifer Slegg Leave a Comment Last week we saw a sharp decline in the number of search results displaying the review stars rich snippets. Mozcast reported stars dropped from about 30% of search results down to 20%. However, a couple of days ago we saw those numbers start to jump up again.

    Jennifer Slegg/ The SEM Postin SEO Google- 21 readers -
  • Triggering Manual Action Won’t Fix Algorithmic Search Issues in Google

    Triggering Manual Action Won’t Fix Algorithmic Search Issues in Google February 29, 2016 by Jennifer Slegg Leave a Comment Normally SEOs don’t set out to trigger a Google manual action unless they are specifically testing something. But Gary Illyes was asked an interesting question on Twitter. If a site had some kind of algorithmic penalty, would causing a manual action, th ...

    Jennifer Slegg/ The SEM Postin SEO Google- 18 readers -
  • WordPress Recipe Plugins Causing Rich Snippet Manual Actions

    WordPress Recipe Plugins Causing Rich Snippet Manual Actions February 8, 2016 by Jennifer Slegg Leave a Comment If you run a recipe website, or have recipes on your website, and you are using one of the popular recipe plugins for WordPress that automatically markup the text for recipe rich snippets, you might want to check in Google Search Console for manual actions related to rich snippet s.

    Jennifer Slegg/ The SEM Postin SEO Google Blogging- 24 readers -
  • Manual Actions on Subdomains Can Affect Entire Site

    Manual Actions on Subdomains Can Affect Entire Site February 24, 2016 by Jennifer Slegg Leave a Comment For many aspects of SEO, Google treats subdomains as individual sites, rather than as merely sections as a whole. While subdomains are often part of the main site, subdomains can also represent individual users or businesses, such as how Blogger/Blogspot uses subdomains.

    Jennifer Slegg/ The SEM Postin SEO Google- 18 readers -
  • Google Adds Index Status to Data Anomalies With Apps Indexing Change

    Google Adds Index Status to Data Anomalies With Apps Indexing Change February 24, 2016 by Jennifer Slegg Leave a Comment Google has been busy with their Data Anomalies page in Google Search Console. This time they have added a new “Index Status / Indexed Page” section, with a new entry about apps dated earlier this month. Here is the new section and the issue.

    Jennifer Slegg/ The SEM Postin SEO Google- 15 readers -
  • Google Adds AMP Help to Webmaster Help Forums

    Having problems implementing AMP on your pages? Google has added a new webmaster help forum section specifically for AMP, and added some new pinned posts with quick answers. John Mueller announced the new AMP forums for all questions related to AMP. We now have a category for AMP / Accelerated Mobile Pages here in the webmasters forum: https://productforums.google.

    Jennifer Slegg/ The SEM Postin SEO Google- 30 readers -
  • Google Adds Crawl Status Reports to Data Anomalies Page

    Google Adds Crawl Status Reports to Data Anomalies Page February 17, 2016 by Jennifer Slegg Leave a Comment Google has renamed the former “Crawl Error Report” to “Crawl Errors/Crawl Status Report” on their Data Anomalies page. Google uses this page to alert users to updates, changes or issues with various Search Console features and reports.

    Jennifer Slegg/ The SEM Postin SEO Google- 17 readers -
  • Google Adds Related Medications to Medical Knowledge Panels

    Google Adds Related Medications to Medical Knowledge Panels February 8, 2016 by Jennifer Slegg Leave a Comment Google has added a brand new feature to medical knowledge panels that are displayed on the right hand side of the search results for some medical related search queries. If you search for some medications on Google, you will now see a new section in that medical kn ...

    Jennifer Slegg/ The SEM Postin SEO Google- 13 readers -
  • Google Local Knowledge Panel Adds “Send to Your Phone” Option

    Google Local Knowledge Panel Adds “Send to Your Phone” Option February 24, 2016 by Jennifer Slegg Leave a Comment Google has added a new feature to the local Google My Business knowledge panels in the Google search results. Searchers are now presented with a “Send to your phone” option, that is displayed within the local knowledge panel that displays in the right sidebar of ...

    Jennifer Slegg/ The SEM Postin SEO Google- 7 readers -
  • Emojis No Longer Permitted in Google Product Listing Ads

    Google has quietly updated their Store Name Guidelines to now state that listings cannot include emojis. We broke the news last month about emojis being used in store names in Google’s Product Listing Ads. A wide variety of emojis could be used and some were experimenting with using on-theme emojis to promote their listings.

    Jennifer Slegg/ The SEM Postin Google- 7 readers -
  • Google Testing New Product Listing Ads Style in Yahoo Search Results

    Yahoo has been showing Google search results to some searchers recently. And it seems that with the partnership comes a new testing ground for Google’s product listing ads. Here is how Google is displaying the product listing ads that are being shown on the Yahoo search results. They have a very distinctive shaded border around each individual product listing.

    Jennifer Slegg/ The SEM Postin Google- 14 readers -
  • Google Changes Look of Ads in Gmail

    Google Changes Look of Ads in Gmail February 11, 2016 by Jennifer Slegg Leave a Comment If you have looked in your Gmail promotions tab in the past few hours, you would have seen that Google has completely redesigned the look and feel of the ads that Google displays above emails in the promotions tab. Here is how they look now.

    Jennifer Slegg/ The SEM Postin Google- 9 readers -
  • Google’s Safe Browsing Will Now Block Deceptive Ads

    Have you ever needed to download a file from a download site, only to play a virtual game of hide and seek of “which is the real download button and not the one that will install shady malware if I click the wrong one?” Or those “your flash player requires an update” ads? Google has taken them on in their next phase of Safe Browsing.

    Jennifer Slegg/ The SEM Postin Google- 10 readers -
  • Google Testing New Separators in AdWords Sitelinks

    Google Testing New Separators in AdWords Sitelinks February 16, 2016 by Jennifer Slegg Leave a Comment Google is testing a new display format for separating AdWords sitelinks in the search results. Instead of the usual “-“, they have replaced it with a dot instead. Serptests spotted the test, and although it is a pretty minor one, it does make the sitelinks pop out as indi ...

    Jennifer Slegg/ The SEM Postin Paid Search Google- 15 readers -
  • AMP to Support Both Paywalls & Subscriptions

    AMP to Support Both Paywalls & Subscriptions February 10, 2016 by Jennifer Slegg Leave a Comment Depending on which side of this business model you fall on, you will be either really happy – or really not – that AMP is supporting both paywalls and subscriptions. “AMP’s paywall implementation is crucial for publishers of quality contents.

    Jennifer Slegg/ The SEM Postin SEO Google- 10 readers -
  • Google Launches AMP Demo – Accelerated Mobile Pages

    If you have been working to get your pages ready for AMP – Accelerated Mobile Pages, but are unsure how your content will actually appear in live AMP results, you will love this new testing tool. Google has launched a new AMO demo tool that allows you to view the search results with AMP specific content being displayed.

    Jennifer Slegg/ The SEM Postin SEO Google- 38 readers -
  • How to Create AMP Pages in Joomla

    How to Create AMP Pages in Joomla February 26, 2016 by Jennifer Slegg Leave a Comment While Joomla was rumored to be one of the CMS platforms that would be AMP ready, it seems that this still has not happoened. On the positive side, there now is a plugin option for sites that wish to implement AMP on Joomla without having to code it personally.

    Jennifer Slegg/ The SEM Postin SEO Google How To's- 10 readers -
  • AMP Results Now Live in Google Search Results

    AMP Results Now Live in Google Search Results February 23, 2016 by Jennifer Slegg Leave a Comment It seems that the reported date of February 24th as the date that AMP would go live was incorrect. Google began pushing out AMP results late on February 22, 2016, rolling out across mobile devices. Here is a screenshot showing AMP on the 22nd.

    Jennifer Slegg/ The SEM Postin SEO Google- 10 readers -
  • France Wants to Ban Linking to Any Site Without Permission

    If you want to link to a website in France, you would need to get explicit permission from the rights holder”, if two Parliament Members in France are successful in their proposal amendment. The idea was proposed but rejected by the Legislative Commission, but it is brought back again. Socialist Karine Berger and Valérie Rabault once again tabled their Amendment #843 to Axel ...

    Jennifer Slegg/ The SEM Postin Google- 6 readers -
  • Google Considering Article Recommendations in Chrome

    Google Considering Article Recommendations in Chrome February 22, 2016 by Jennifer Slegg Leave a Comment Google is considering a new service in Chrome that would recommend articles based on browsing history. There articles would be served when a new tab is opened in Chrome. It sounds as if it would offer articles similar to how Google Now recommends articles to users based ...

    Jennifer Slegg/ The SEM Postin SEO Google- 9 readers -
  • Google & Bing Display Stock Prices in AutoSuggest Drop Down

    Google has added another new feature to their autocomplete drop down – stock prices. Bing has also added the same, although with lesser success when compared to Google. Here is how it appears when you begin searching for the stock price of Facebook in Google: When you click that autocomplete result, it takes you to the usual search result page which details the stock informa ...

    Jennifer Slegg/ The SEM Postin Google- 10 readers -
  • A Few Big Thoughts on the #Twitter10K Tweet News

    How 10K helps Twitter move closer to its roots, and why it isn’t a concession to brands. A few weeks ago, re/code broke the likely-true rumor that Twitter is set to expand its character limit, potentially up to 10,000 characters. A #Twitter10K storm emerged in the aftermath as — irony of lamenting social media change notwithstanding — both Twitter users and opinionators flipped out.

    Jonathan Allen/ The SEM Postin Social Content Twitter- 29 readers -
  • Google Sending Confirmation Notices for Spam Reports

    Google seems to have made a small change for those who submit spam reports via Google Search Console… a new confirmation email WNC-652000 for “Spam report successfully submitted.” Here is the new notice they send out for a submitted spam report. Spam report successfully submitted Google has received a spam report for site http://www.example.com.

    Jennifer Slegg/ The SEM Postin SEO Google- 4 readers -
  • Switching Domains? Helps to Use Site Move Tool in Search Console

    Switching Domains? Helps to Use Site Move Tool in Search Console February 11, 2016 by Jennifer Slegg Leave a Comment Whenever a site is switching domain names for whatever reason, there is always the worry about the loss of rankings, PageRank values from links and whether it will see the success the previous domain had once the redirects have been processed and the new site has been fully cr.

    Jennifer Slegg/ The SEM Postin SEO Google- 14 readers -
  • Using SEO Research to Discover Why Organic Rankings Dropped

    Does this sound like you? “We redid our website and our organic search traffic plummeted. We have been losing organic search traffic continually for months. We have lost rankings for key positions in Google.” If I had a nickel for every time one of our clients said this to us, I would have at least $4.60. It happens a lot, and it is not just you. We see it a lot.

    The SEM Postin SEO- 9 readers -
  • Number of Voice Searches in Google Doubled in Last Year

    Number of Voice Searches in Google Doubled in Last Year February 12, 2016 by Jennifer Slegg Leave a Comment If you still don’t think voice search is a big deal, here is an interesting stat from Gary Illyes… voice searches have doubled in the past year. In his hangout yesterday with Eric Enge and Mark Traphagen, he was talking about the importance of voice search.

    Jennifer Slegg/ The SEM Postin SEO Google- 13 readers -
  • Google’s Remove URL Tool for Emergencies, Not Site Migration

    Google’s Remove URL Tool for Emergencies, Not Site Migration February 5, 2016 by Jennifer Slegg Leave a Comment While most SEOs know when to use Google’s remove URL tool, there are some people who don’t understand when they should and shouldn’t use the remove URL tool. John Mueller answered a question about whether someone should remove the HTTP version of a site via Googl ...

    Jennifer Slegg/ The SEM Postin SEO Google- 8 readers -
  • Everyday Life Lessons That Guarantee Web Marketing Success

    The problem with reading about everyday life lessons is that we typically hear them outside of any particular context. They are great ideas that often leave us struggling to find real-world application. The average person is generally looking for specific information on how to accomplish a goal or task before them.

    Stoney Degeyter/ The SEM Postin SEO- 20 readers -
  • Update WordPress Immediately; Major Vulnerability Fixes

    Update WordPress Immediately; Major Vulnerability Fixes February 3, 2016 by Jennifer Slegg Leave a Comment If you haven’t already updated WordPress with yesterday’s update, you will want to update immediately. It fixes several vulnerabilities, including critical ones that are out in the wild. Shortly before the update was released, Sucuri released information regarding a m ...

    Jennifer Slegg/ The SEM Postin Blogging- 11 readers -
  • Google Removes the Link: Operator from Support Pages

    It seems as though the very broken link: operator in the Google search results is now missing in action. Doing link: queries now do not return any results. And Google has also removed it from their support page which lists all of Google’s search operators. Here is the Google support page from January 16th which still showed the link: operator as an option for searchers.

    Jennifer Slegg/ The SEM Postin SEO Google- 13 readers -
  • Google Sending Newly Renamed Major Spam Warning Messages

    Google Sending Newly Renamed Major Spam Warning Messages February 22, 2016 by Jennifer Slegg Leave a Comment Marie Haynes spotted a new change on a recent alert from Google Search Console – instead of the usual Pure Spam related messages, it was renamed as Major Spam Warning. Here is how it looks: This change seems to be a name change only, and not anything different abou ...

    Jennifer Slegg/ The SEM Postin SEO Google- 10 readers -
  • Google Updates Image Search PLAs With Mobile Refined Queries

    Google Updates Image Search PLAs With Mobile Refined Queries February 10, 2016 by Jennifer Slegg Leave a Comment Google recently launched Product Listing Ads in Google’s image search results. These PLAs, launched January 19th, show sponsored products in a row for both desktop and mobile when a particular search query would have PLAs to display.

    Jennifer Slegg/ The SEM Postin Google- 12 readers -
  • Google Penalizes Japanese Link Network

    On the Japanese Webmaster blog today, Google announced that they have penalized a Japanese link network for violating webmaster guidelines. They haven’t detailed which link network was penalized but I expect that information will be publicly available soon after penalized SEOs start talking about being hit with manual actions from this link network removal.

    Jennifer Slegg/ The SEM Postin SEO Google- 10 readers -
  • New Ways to Use the SEO Tools in Your Toolbox

    We know: You like 2-3 SEO tools, you get used to how they work and nothing compares to them. But what about all the rest out there? There are other SEO tools, and they do great things for other SEO people. I want to share with you some of the personal SEO tools that we use and how we use them. We are pretty creative with how we utilize some of them and hope some of the ways ou ...

    The SEM Postin SEO- 9 readers -
  • In PPC, What Was True Then May Not Be True Now

    In all the different areas of performance marketing, such as SEM, RTB and Remarketing, things change so quickly that writing off a strategy or tool for good – or, indeed, singing the praises of a tool or strategy – will eventually be based on dated information. Take an example like the GDN (Google Display Network – where you deliver banners and/or text ads on participating websites).

    The SEM Postin Affiliate Paid Search Google- 11 readers -