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Google Search Results: Position #10 Gets More Clicks Than 7 & 8 Combined March 4, 2016 by Jennifer Slegg Leave a Comment After years of anecdotal evidence and speculation, Google has finally confirmed what many suspected… that the #10 spot in the search results isn’t actually that bad of a place to be.
After a many year hiatus, Google has rocked it out once again with a brand new Google Dance, hosted at the Googleplex for webmasters attending the SMX West conference. Googlers, including Gary Illyes and Nathan Johns who were the official event hosts, welcoming everyone as they arrived, handing out the latest edition of the coveted Google Dance tshirt.
Do you use a semi-popular WordPress plugin called Custom Content Type Manager (CCTM)? If so, you will want to stop everything and change ALL your user passwords, roll back (or use the latest release) of CCTM, as well as patch a list of files compromised thanks to the new plugin user who installed a backdoor and had the plugin email him login credentials upon each site being compromised.
Google Analytics Now Removes Referral Spam from Reports Automatically March 7, 2016 by Jennifer Slegg Leave a Comment Google Analytics referral spam has long been a pain point for Google Analytics users. While Google had previously promised a solution last year, until now, users had to resort to many workarounds in an attempt to sanitize Analytics from showing all the spam.
Google Running AdWords Ads for Home Service Ads Promo March 11, 2016 by Jennifer Slegg Leave a Comment Google is now running AdWords ads to advertise their Home Service Ads. Navolutions was the first to spot the ad. What is noteworthy is there are no other paid ads at the top of the page, nor are there any Home Service Ads being displayed, despite many being available.
Google Adds New HTTPS Transparency Report March 16, 2016 by Jennifer Slegg Leave a Comment Google has added a new section to their Transparency Report to cover how much traffic and how many sites are serving their sites via HTTPS and the results are pretty interesting. Today we are launching a new section of our Transparency Report to track the progress of encryption effort ...
Google’s Upcoming Mobile Friendly Update Does Not Target Fake App Interstitials March 17, 2016 by Jennifer Slegg Leave a Comment Yesterday, Google announced that they would be increasing the strength of the ranking signal for sites that are mobile friendly. Google confirmed with The SEM Post that nothing else was changing with the mobile friendly update, it was only the str ...
Google’s Goal for AMP: Work for Videos, Blogs, Photos & GIFs March 21, 2016 by Jennifer Slegg Leave a Comment It has been about a month since AMP went live and the dedicated AMP section opened at the Google Webmaster Help forums. And the AMP blog is taking the opportunity to highlight the most common questions they have seen at the help forums.
Google Showing “People Also Ask” For Even More Searches March 22, 2016 by Jennifer Slegg Leave a Comment If it seems that you are seeing “People also ask” boxes in the search results more lately, you aren’t imagining things. Google has sharply increased the percent that the related questions box now shows up in the search results, according to Mozcast data.
Last week we wrote about Bing Ads pulling information from the landing page to insert into the ad copy in the search results… and now we know why. It is a from a Bing Ads annotation. First, here’s what it looks like in the search results, courtesy of Bryant Garvin. The usual ad copy is being replaced by content being pulled from the landing page for the ad.
Google Adds Sharing to Knowledge Panel, Recipes & Other Search Features March 30, 2016 by Jennifer Slegg Leave a Comment Google is testing a new share feature within their search results. While it is most noticeable with the knowledge panel for company names, it is also showing for other features such as recipes, movies and more.
Google AdWords New Auto Ad Unit With Sponsored Local 3-Pack March 30, 2016 by Jennifer Slegg Leave a Comment Google AdWords is launching a brand new ad format exclusive to OEM automotive advertisers in the US. The new ad unit is the first of its kind to use swipeable imagery, allowing advertisers to showcase a vehicle while still keeping the other important text information on the screen.
Google Changes Sign In Flow for Leaving Local Business Reviews March 31, 2016 by Jennifer Slegg Leave a Comment Google has changed the login flow for those users who are not signed into a Google account but are trying to leave a review for a local business in the local knowledge panel. And it seems the change was likely made to combat pop-up blockers.
Haven’t seen AMP in your country yet? Google has confirmed that AMP news carousels are only available in 12 countries right now. The countries are: Brazil Germany Spain France United Kingdom India Indonesia Italy Mexico Japan Russia United States The one surprising omission to this list is Canada, especially since Canada and the US are often lumped ...
Google Processes 35K Spam Reports Monthly, 65% With Action Taken March 2, 2016 by Jennifer Slegg Leave a Comment At SMX West yesterday, Juan Felipe Rincon, Webmaster Outreach at Google talked about manual actions taken on websites for a variety of reasons, covering everything from spam to hacked sites with content placed without the webmaster’s permission.
The beauty of the internet is that anyone, anywhere, can create a web page about anything. If you like cats and live in New York City, you can create a blog about the day-to-day activities of cats in the streets of New York City. Will anyone other than your mother read your blog? Probably not – but nobody’s going to tell you that you can’t publish the blog.
On April 18, 2016 Googlebot will be debuting a brand new user-agent for the smartphone Googlebot. This means in your log reporting, you will see a different user-agent name for this bot after April 18th. Google’s new user agent reflects that it is evolving towards being more similar to Chrome, rather than Safari.
A/B Testing Support on the AMP Roadmap March 3, 2016 by Jennifer Slegg Leave a Comment AMP is one of the projects that Google has been pushing fairly hard recently. But there are some limitations to AMP. Despite its extremely load speed capabilities, there are still some thing that webmasters can’t do well while utilizing AMP. And one of those things is A/B testing.
Google Adds “About This Result” to Featured Snippets March 18, 2016 by Jennifer Slegg Leave a Comment Google has made a slight update to the appearance of featured snippets in the search results. They have added a new “About this result” directly below the featured snippet, next to the link that says “Feedback.” Here is how it appears in the search results.
Accelerated Mobile Pages (AMP) – what you need to know Google’s Accelerated Mobile Pages or AMP is one of the hot topics SEOs have to face this year. AMP allows faster page load times even in areas with slow internet access. But this comes at a price: Currently, the function set AMP offers is limited and mainly suitable for news-related websites.
Why Some Google Spam Reports Are Not Acted On March 16, 2016 by Jennifer Slegg Leave a Comment Have you ever filed a Google spam report on a site yet never seen any impact on their search rankings after that, and wondered why? There are a few different reasons why Google may not act on a spam report.
Google Manual Actions Do Not Last Forever; But Can Be Reapplied March 17, 2016 by Jennifer Slegg Leave a Comment When a site has a manual action placed upon it by Google, those manual actions don’t last forever. There is an expiry date placed when those manual actions go out, something that not all site owners seem to be aware of.
Sites With Linking Manual Actions Will Lose Rankings After Action Lifted March 11, 2016 by Jennifer Slegg Leave a Comment At SMX last week, Juan Felipe Rincón talked about many aspects of manual actions that impact webmasters. One of the things he mentioned is something many advanced SEOs would be familiar with, but it is also something I know still surprises some website o ...
All Google Manual Actions Send Warnings to Site Owners March 14, 2016 by Jennifer Slegg Leave a Comment If you have ever wondered if Google hands out manual actions in secret, without ever sending a manual action notice to the site owner, the answer is no. Google will always send a notice to a site owner when manual action is taken.
Which Manual Action Notice Does Google Send the Most? March 18, 2016 by Jennifer Slegg Leave a Comment Google has been sending out a wide variety of manual actions to webmasters for several years, ranging from invalid links to thin content warnings. But when it comes down to which manual action notice Google sends out to webmasters the most, the answer is somewhat surprising.
If the fact some sites have been getting their mobile friendly tags in the search results along with the associated ranking boost, despite still serving what is essentially an app interstitial, it appears that Google is looking into taking action….manual action. I covered the issue at the beginning of January, showing how Yelp is serving fake app interstitials, which are desig ...
Bing Ads Pulling Landing Page Content for Ad Description March 21, 2016 by Jennifer Slegg Leave a Comment Bing Ads seems to be running a new test that is sure to concern some advertisers. Instead of using the ad copy of the advertiser’s choice, they are instead pulling data from the landing page – from meta tags as well as on page data – to display as the description in the ...
Unruly has made a couple of announcements recently that readers of The SEM Post will want to know about. The first offers emotional intelligence to marketers and the second offers ad format diversity to Videology users. According to data from Unruly Pulse, a new dashboard launched in beta a few weeks ago, American consumers are far more likely to love a brand or buy a produ ...
Opera has come out swinging in the war against online advertising. The browser has added a brand new feature in the latest version of Opera that will block ads from being displayed, via the browser itself, rather than by a third part addon or extension. They also say they are the first browser to add this feature.
Featured snippets have been a staple in the English search results for quite some time. But now they seem to have been rolled out across additional languages as well. Dr. Pete Meyerswas the first to notice them rolling out on non-English languages, and many others followed up with screenshots for various languages.
Google Adds Disambiguation Box to Medical Knowledge Panels March 15, 2016 by Jennifer Slegg Leave a Comment Many people are familiar with the custom style of Google’s medical knowledge panels. But Google has added something new – a disambiguation box. Disambiguation boxes appear for some Google search results where Google isn’t sure which meaning of a popular keyword the s ...
Advertisers Can Opt Out of Any Bing Ads Annotation March 31, 2016 by Jennifer Slegg Leave a Comment Not happy with how some Bing Ads annotations appear in your Bing ads in the search results? Or are concerned with ad annotation overload with your ads? Bing now supports the ability for advertisers to opt out of any of the annotations.
Will AdWords Use AMP in the Future for Mobile Ads? Possibly March 1, 2016 by Jennifer Slegg Leave a Comment During today’s AMP session at SMX West, David Bresbis talked about Google’s implementation of AMP and how they have integrated it within the search results. But one of the questions asked was about whether Google AdWords could start using AMP for AdWords ads.
Google Testing Local Results in Knowledge Panel Style Product Listing Ads March 23, 2016 by Jennifer Slegg Leave a Comment Google’s hybrid of knowledge panel and product listing ads have become familiar in the Google search results since we first spotted them last year. Last October they started showing them to mobile users as well. Now they have added another new component – local.
Google Home Service Ads Now Show “Send Request” in Search Results March 8, 2016 by Jennifer Slegg Leave a Comment Google has once again made changes to their Home Service Ads that appear for some services and trades in the Google search results. Most noticeably, they have now added a new “Send Request” link right in the home service ad box that appears at the top of the search results.
Google Testing Smaller Home Services Ads in Search Results March 21, 2016 by Jennifer Slegg Leave a Comment Google has been doing lots of testing lately with their Google Home Services Ads, and they are testing one more variation to the ad unit that appears at the top of the search results. This time it is a much smaller version of the ad unit, which reduces the amount of s ...
Google is Redesigning AdWords Experience for Mobile First World March 28, 2016 by Jennifer Slegg Leave a Comment Google is undertaking a brand new redesign of Google AdWords to bring it up to date with a mobile first & multi-screen world. The new design will also function better for advertisers whose campaigns are becoming increasingly complex with not just regular sear ...
AdWords is testing a pretty unique style of local inventory ads. While normally local inventory ads highlight inventory available at the same store as the listed advertiser, these new ads are highlighting inventory at third party stores that are not directly connected to the advertiser, other than they happen to sell the products.
Emojis Are Back in Google AdWords Ad Copy March 21, 2016 by Jennifer Slegg Leave a Comment It seems that advertisers are able to still use some emojis in their Google AdWords ad copy. Sasa Kovacevic, the head of PPC at the search agency obsidian.dk sent The SEM Post the screenshot of the lightning bolt emoji in action in AdWords. Here is a copy of the AdWords emoji.
Google App Indexing Ranking Boost Won’t Counteract Algo Penalty Issue March 4, 2016 by Jennifer Slegg Leave a Comment If you have a website suffering from any kind of negative ranking signal in the search results, such as something like Panda or Penguin, a manual action or just a regular algorithmic downranking, app indexing isn’t a “get out of jail free card” for those sites hoping to get t.
Google Transitioning All Official Blogs to Googleblog.com from Blogspot March 9, 2016 by Jennifer Slegg Leave a Comment Being able to spot official Google blogs just got a bit easier. Google is now transitioning all of their official blogs away from Blogspot URLs to new blogs on the Googleblog.com domain.
Warc recently announced the 2016 results of its annual ranking of the world’s best marketing campaigns according to their business impact. The Warc 100 rankings are based on a very different methodology developed in consultation with King’s College London that tracks advertising competitions around the world which require entrants to show the business impact of a campaign, rath ...
How to Create AMP Pages in Drupal With Official Module March 29, 2016 by Jennifer Slegg Leave a Comment For those publishers waiting for better support for making AMP pages in Drupal, the new updated version of Drupal’s AMP module is now available. The AMP module (similar to a plugin in other CMS like WordPress and Joomla) also now has support for adding advertising blocks ...
Websites Can Serve AMP Pages on Subdomain or Different Domain March 2, 2016 by Jennifer Slegg Leave a Comment If you are implementing AMP on your news or blog pages, you have probably implemented it with a www.example.com/directory/amp/ method, where all AMP pages are within a subdirectory. The official WordPress AMP plugin uses this method, so it is fairly common.
If you have been concerned about your AMP pages being buried far along to the right in an AMP carousel, and potentially missing out on traffic, you shouldn’t be too concerned. Pages that appear in the carousel can also appear in the regular non-AMP search results. John Mueller was asked about AMP pages in this week’s Webmaster Office Hours, and specifically whether results cou ...
If you have one of the latest mobile phones, you likely have seen AMP results when news results are displayed. But for those with older smart phones, AMP results might not be displayed… and arguably, it is those older – and often slower – phones could benefit from AMP even more than those with the latest and greatest models.
AMP Pages Do Use Site’s Crawl Budget March 3, 2016 by Jennifer Slegg Leave a Comment If you think a lot about Googlebot crawl budget, when you implemented AMP pages, the use of AMP pages has probably crossed your mind. After all, many think of AMP as a Google initiative and it is Googlebot that crawls it for Google.
Google Finally Showing AMP Results in Chrome for iOS March 11, 2016 by Jennifer Slegg Leave a Comment When Google AMP first launched, many found it ironic that AMP results would not show up in Google Chrome or the Google Search App for iOS users. While AMP results showed in the news carousel in Safari, Google was only displaying regular non-AMP news carousels in Chrome and GSA on iOS.
AMP Content Will Appear in Other Parts of Google Search March 2, 2016 by Jennifer Slegg Leave a Comment At SMX West yesterday, Dave Besbris, Vice President of Engineering, Google talked about the latest news related to Google’s Accelerated Mobile Pages. AMP has been pushed by Google over the past few months as an alternative way to serve mobile users by serving extremely fa ...
Google Showing AMP Results Outside of AMP Carousel in Search Results March 14, 2016 by Jennifer Slegg Leave a Comment At SMX earlier this month, Dave Besbris, Vice President of Engineering said that they would be bringing AMP results to other parts of the search results, and it appears they have already started this push. Google is now displaying AMP results beyond the usual carousel.
If you have been seeing some AMP errors show up for some of your WordPress posts, compliments of the wildly popular AMP WordPress plugin, Tomo Taylor, the AMP Community Manager at Google has posted some great troubleshooting tips for publishers yesterday. It was in response to a publisher who was still seeing hundreds of AMP errors, even with the latest version of the plugin. 1.
Google Changes AMP Icon to Gray in Search Results March 1, 2016 by Jennifer Slegg Leave a Comment Google AMP has barely launched and Google is already tweaking how those articles are appearing in the Google search results. When Google was in testing and when it launched, all AMP articles had a green lightning bolt icon on them.
Google Analytics has grown up and come into its own. Via the Google Analytics Blog and emails, the Analytics team announced the Google Analytics 360 Suite of products. Focused around their “Micro-moments” initiative, Google Analytics 360 is promoting the ability to know consumer behavior throughout every moment.
If you have ever tried to bookmark reports in Google Search Analytics with a date range, you have probably discovered when you go back to that URL that instead of seeing the date range relative to the current date, such as “last 7 days”, the bookmarked link actually saved the date range based on the very specific dates you looked at previously, even if at the time you chose “last 7 days”.
Yahoo Begins Showing Featured Snippets, But Yahoo Answers Only Source March 22, 2016 by Jennifer Slegg Leave a Comment Yahoo has finally jumped on board the featured snippet bandwagon and has followed both Google’s lead by now showing their own version of featured snippets in their search results. But these differ from Google’s version in one major way… the source.
Recently, the Google RankBrain system has started to garner quite the buzz within the SEO community — but to a large degree, it’s not entirely being understood. We’ve even had some somewhat link-baity post titles that didn’t help things either. And of course, Google didn’t do itself any favors including the word “rank” in the name.
New WordPress Plugin to Create Facebook Instant Articles March 8, 2016 by Jennifer Slegg Leave a Comment Facebook has announced that Instant Articles will be available to all publishers next month, on April 12, 2016. And to increase the number of publishers getting on board with Instant Articles, they have announced their own WordPress plugin to make articles Instant Articles friendly.
Just how much does your web platform affect your SEO success? WordPress devotees have long claimed that one of the best reasons to select WordPress is the myriad of SEO plugins available for the content management system. The popular Yoast SEO plugin, for example, offers advanced onsite optimization, including page content, image titles, XML sitemaps and meta descriptions.
On Friday the Google Webmaster blog warned bloggers who are engaging of the practice of trading free products for reviews with links. While this isn’t new – trading links in this kind of situation has always been against Google’s webmaster guidelines, since they aren’t natural links – Google is reminding bloggers who aren’t following this guideline.
If you still haven’t made your site mobile friendly yet, you might want to get busy on that. Google is increasing the mobile friendly ranking boost associated with pages that are mobile friendly. As a next step in our ongoing efforts to help users find more mobile-friendly content, beginning in May, we’ll start rolling out an update to our algorithm that increases the effect ...
RankBrain Does Not Impact Site’s Crawl Budget March 17, 2016 by Jennifer Slegg Leave a Comment If you are concerned at all about your site’s crawl budget, you will be happy to learn that RankBrain does not have any impact on crawl budget. John Mueller was asked about whether or not RankBrain could impact a site’s crawl budget. @AntBogarin No, that currently doesn't affect crawling.
SEO and PPC have always been very conflicting ideologies. On one hand, you have a precise profession where every cent counts (PPC), and, on the flip side (SEO), more is better with no regard to logic. Who cares about conversion rates when you get 10x the traffic as a PPC campaign? Am I right, my SEO colleagues? But, at last, there is a way we can work together to achieve higher ...
Some site owners who have been impacted by Penguin have been waiting for quite some time for a Penguin update to happen. While we know that the next Penguin will bring a new real-time Penguin, playing the waiting game in the meantime has been tough. In last week’s Google Webmaster Hangout with John Mueller, he was asked about whether a site owner could request a manual Penguin ...
Google Showing Recipe Videos in Recipe Carousels in Search Results March 31, 2016 by Jennifer Slegg Leave a Comment Short recipe videos are becoming increasingly popular, especially on Facebook where these videos – which can be viewed without sound with subtitles – are constantly being shared. Google is taking advantage of the popularity of recipe videos and are now showcas ...
Google Testing Recipe Carousels in Mobile Search Results March 29, 2016 by Jennifer Slegg Leave a Comment Google is testing a new recipe related carousel that features recipes from multiple sources. This carousel displays at the very top of the search results. Here is an example of the new recipes carousel.
Google Working on Consolidating WWW, Non-WWW, HTTPS Properties in Search Console March 16, 2016 by Jennifer Slegg Leave a Comment One of the major pain points for webmasters with Google Search Console is the rather clunky way site owners need to verify – and check – www and non-www versions of their websites in Search Console.
Google Working on Conversational Shopping in Search March 2, 2016 by Jennifer Slegg Leave a Comment With the rise in mobile search queries, conversational search has become a huge part of how users are searching Google, particularly with the way voice search queries tend to be formatted when compared to desktop or type-in queries.
Higher Site Crawl Rates Do Not Equal Higher Rankings in Google March 1, 2016 by Jennifer Slegg Leave a Comment When it comes to crawl frequency, everyone wants their pages crawled multiple times per day, even if nothing changes on the page, under the assumption that more is better. But do higher crawl rates translate into better rankings? The answer is no.
Length of Time Between Googlebot Crawling & Live in Search Results Varies March 23, 2016 by Jennifer Slegg Leave a Comment John Mueller was asked about the timeline between Googlebot recrawling a page and those changes made to those pages are actually reflected in the search results. While most webmasters go with the “wait and see” approach, there are definitely times w ...
RankBrain is For Understanding Queries, Not for Crawling or Ranking March 18, 2016 by Jennifer Slegg Leave a Comment Ever since RankBrain first launched, there has been a lot of confusion over how exactly it impacts SEOs and site owners. While we know it has a greater impact on search queries that Google has never seen before, Gary Illyes from Google has cleared up some of ...
In a recent Content Marketing Institute post, Moz founder Rand Fishkin discusses the inevitable search engine ranking factor changes on the horizon, one of which is relevant click-through rate (CTR). In the not-so-distant future, search engines will be able to determine if your page is getting more clicks than the ones above it in the SERP (search engines results pages).
Sales requires customers, and customers need great offers. In 2015, United States smartphone penetration existed at 75 percent, reinvigorating old ideologies surrounding the mobile phenomenon. Now, most American adults have a smartphone—and they’re engaging strong-willed business gurus ready to make a change.
When it comes to websites that support multiple languages, there are many different ways to accomplish this. Some use a single URL strategy for all languages, others use subdomains or country-specific domains, while others change the URLs via parameters. But what is the best option for a site that is expanding into various languages, but might not have been originally set up wi ...
WordPress Plugin to Easily NoFollow Links March 17, 2016 by Jennifer Slegg Leave a Comment Google’s recent announcement warning bloggers to nofollow any links they are compensated for in any way, including when those links are in reviews in exchange for free products, has once again reminded bloggers and site owners that it isn’t that easy to quickly nofollow some links via WordPress.
Google Engineers Still Working on Real Time Penguin Update March 4, 2016 by Jennifer Slegg Leave a Comment Not much of a surprise, but Gary Illyes from Google confirmed at SMX that Google Engineers are still working on the Google Penguin algo. Ilyes also said he is giving up on giving out dates for Penguin, because he doesn’t want to be wrong when he does give out a date and it isn’t made.
Google Testing Extra White Space in Search Results March 18, 2016 by Jennifer Slegg Leave a Comment Google is running a limited test with extra white space in the search results, adding significantly more space between each individual search result than we normally see. Here is how it looks in the search results, one with the extra white space and the other showing how Goo ...
Google Finally Confirms the Two Most Important Ranking Factors March 24, 2016 by Jennifer Slegg Leave a Comment When Google originally announced RankBrain, they confirmed that it was now the third most important ranking signal. And while many speculated about what the top two ranking signals were, Google wouldn’t explicitly confirm what those two most important ranking fact ...
If you are still one of the Google PageRank devotees, you may have noticed that your Google PageRank is suddenly showing as not available…. or it will be shortly. Google is removing the publicly shown Google PageRank from being displayed. For some Google toolbar users, the visible PageRank has already been removed, although it may remain active on some while the removal roll out continues.
People Submitting Good Spam Reports Get Higher Priority With Future Ones March 2, 2016 by Jennifer Slegg Leave a Comment Juan Felipe Rincon, Webmaster Outreach at Google, talked about spam reports and manual actions at SMX West. And one thing he revealed is about how Google prioritizes received spam reports.
Google Adds Icons for Quick Facts in Medical Knowledge Panels March 10, 2016 by Jennifer Slegg Leave a Comment Google has fancied up their popular medical condition knowledge panels by adding colorful icons next to some of the most important things that searchers should know. When doing a search on desktop, the knowledge panel for some medical conditions has been dressed up ...
Over the years, there have been many comments that web spam is a bigger issues in some languages compared to others, and some old school tactics – such as buying links – still work in non-English search results. Are there more spammers in non-English languages? Is it a matter of lack of competition? Or do the algos not work as well in other languages? During yesterday’s WebPromo.
Google Reconsideration Requests Processed in Order Received March 15, 2016 by Jennifer Slegg Leave a Comment If you have ever submitted a reconsideration request, you have probably wondered how Google processes them. Are they batched together by manual action type, so that hacked sites could get their reconsideration requests processed quicker? Or simply first come, first s ...
Hot on the heels of Google finally revealing the top 2 ranking factors, Andrey Lipattsev, Search Quality Senior Strategist at Google also dropped another interesting piece of information… RankBrain might not be the third most important ranking signal after all, a figure Google stated when RankBrain was first publicly confirmed. Now, part of this isn’t that surprising.
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