The SEM Post - Posts from March 2016

  • Google Dance 2016: Amazing Event for Webmasters

    After a many year hiatus, Google has rocked it out once again with a brand new Google Dance, hosted at the Googleplex for webmasters attending the SMX West conference. Googlers, including Gary Illyes and Nathan Johns who were the official event hosts, welcoming everyone as they arrived, handing out the latest edition of the coveted Google Dance tshirt.

    Jennifer Slegg/ The SEM Postin SEO Google- 16 readers -
  • WordPress Plugin Update Sent Admin Credentials & Installed Backdoor

    Do you use a semi-popular WordPress plugin called Custom Content Type Manager (CCTM)? If so, you will want to stop everything and change ALL your user passwords, roll back (or use the latest release) of CCTM, as well as patch a list of files compromised thanks to the new plugin user who installed a backdoor and had the plugin email him login credentials upon each site being compromised.

    Jennifer Slegg/ The SEM Postin Blogging- 13 readers -
  • Google Analytics Now Removes Referral Spam from Reports Automatically

    Google Analytics Now Removes Referral Spam from Reports Automatically March 7, 2016 by Jennifer Slegg Leave a Comment Google Analytics referral spam has long been a pain point for Google Analytics users. While Google had previously promised a solution last year, until now, users had to resort to many workarounds in an attempt to sanitize Analytics from showing all the spam.

    Jennifer Slegg/ The SEM Postin Google- 19 readers -
  • Google Running AdWords Ads for Home Service Ads Promo

    Google Running AdWords Ads for Home Service Ads Promo March 11, 2016 by Jennifer Slegg Leave a Comment Google is now running AdWords ads to advertise their Home Service Ads. Navolutions was the first to spot the ad. What is noteworthy is there are no other paid ads at the top of the page, nor are there any Home Service Ads being displayed, despite many being available.

    Jennifer Slegg/ The SEM Postin Paid Search Google- 16 readers -
  • Google Adds New HTTPS Transparency Report

    Google Adds New HTTPS Transparency Report March 16, 2016 by Jennifer Slegg Leave a Comment Google has added a new section to their Transparency Report to cover how much traffic and how many sites are serving their sites via HTTPS and the results are pretty interesting. Today we are launching a new section of our Transparency Report to track the progress of encryption effort ...

    Jennifer Slegg/ The SEM Postin Google- 15 readers -
  • Google’s Goal for AMP: Work for Videos, Blogs, Photos & GIFs

    Google’s Goal for AMP: Work for Videos, Blogs, Photos & GIFs March 21, 2016 by Jennifer Slegg Leave a Comment It has been about a month since AMP went live and the dedicated AMP section opened at the Google Webmaster Help forums. And the AMP blog is taking the opportunity to highlight the most common questions they have seen at the help forums.

    Jennifer Slegg/ The SEM Postin SEO Google- 12 readers -
  • Google Showing “People Also Ask” For Even More Searches

    Google Showing “People Also Ask” For Even More Searches March 22, 2016 by Jennifer Slegg Leave a Comment If it seems that you are seeing “People also ask” boxes in the search results more lately, you aren’t imagining things. Google has sharply increased the percent that the related questions box now shows up in the search results, according to Mozcast data.

    Jennifer Slegg/ The SEM Postin SEO Google- 20 readers -
  • Bing Ads Annotation for Landing Page Descriptions in Ads

    Last week we wrote about Bing Ads pulling information from the landing page to insert into the ad copy in the search results… and now we know why. It is a from a Bing Ads annotation. First, here’s what it looks like in the search results, courtesy of Bryant Garvin. The usual ad copy is being replaced by content being pulled from the landing page for the ad.

    Jennifer Slegg/ The SEM Post- 17 readers -
  • Google Changes Sign In Flow for Leaving Local Business Reviews

    Google Changes Sign In Flow for Leaving Local Business Reviews March 31, 2016 by Jennifer Slegg Leave a Comment Google has changed the login flow for those users who are not signed into a Google account but are trying to leave a review for a local business in the local knowledge panel. And it seems the change was likely made to combat pop-up blockers.

    Jennifer Slegg/ The SEM Postin Google- 15 readers -
  • Google’s AMP Carousels Only Active in 12 Countries

    Haven’t seen AMP in your country yet? Google has confirmed that AMP news carousels are only available in 12 countries right now. The countries are: Brazil Germany Spain France United Kingdom India Indonesia Italy Mexico Japan Russia United States The one surprising omission to this list is Canada, especially since Canada and the US are often lumped ...

    Jennifer Slegg/ The SEM Postin SEO Google- 14 readers -
  • 6 SEO Mistakes Amateur Bloggers Frequently Make

    The beauty of the internet is that anyone, anywhere, can create a web page about anything. If you like cats and live in New York City, you can create a blog about the day-to-day activities of cats in the streets of New York City. Will anyone other than your mother read your blog? Probably not – but nobody’s going to tell you that you can’t publish the blog.

    Samuel Edwards/ The SEM Postin Social SEO Content- 30 readers -
  • Googlebot’s Smartphone User-Agent Getting a New Name

    On April 18, 2016 Googlebot will be debuting a brand new user-agent for the smartphone Googlebot. This means in your log reporting, you will see a different user-agent name for this bot after April 18th. Google’s new user agent reflects that it is evolving towards being more similar to Chrome, rather than Safari.

    Jennifer Slegg/ The SEM Postin SEO Google- 13 readers -
  • A/B Testing Support on the AMP Roadmap

    A/B Testing Support on the AMP Roadmap March 3, 2016 by Jennifer Slegg Leave a Comment AMP is one of the projects that Google has been pushing fairly hard recently. But there are some limitations to AMP. Despite its extremely load speed capabilities, there are still some thing that webmasters can’t do well while utilizing AMP. And one of those things is A/B testing.

    Jennifer Slegg/ The SEM Postin SEO Google- 13 readers -
  • Google Adds “About This Result” to Featured Snippets

    Google Adds “About This Result” to Featured Snippets March 18, 2016 by Jennifer Slegg Leave a Comment Google has made a slight update to the appearance of featured snippets in the search results. They have added a new “About this result” directly below the featured snippet, next to the link that says “Feedback.” Here is how it appears in the search results.

    Jennifer Slegg/ The SEM Postin SEO Google- 18 readers -
  • Accelerated Mobile Pages (AMP) – What You Need to Know

    Accelerated Mobile Pages (AMP) – what you need to know Google’s Accelerated Mobile Pages or AMP is one of the hot topics SEOs have to face this year. AMP allows faster page load times even in areas with slow internet access. But this comes at a price: Currently, the function set AMP offers is limited and mainly suitable for news-related websites.

    The SEM Postin SEO Google How To's- 24 readers -
  • Why Some Google Spam Reports Are Not Acted On

    Why Some Google Spam Reports Are Not Acted On March 16, 2016 by Jennifer Slegg Leave a Comment Have you ever filed a Google spam report on a site yet never seen any impact on their search rankings after that, and wondered why? There are a few different reasons why Google may not act on a spam report.

    Jennifer Slegg/ The SEM Postin SEO Google- 11 readers -
  • All Google Manual Actions Send Warnings to Site Owners

    All Google Manual Actions Send Warnings to Site Owners March 14, 2016 by Jennifer Slegg Leave a Comment If you have ever wondered if Google hands out manual actions in secret, without ever sending a manual action notice to the site owner, the answer is no. Google will always send a notice to a site owner when manual action is taken.

    Jennifer Slegg/ The SEM Postin SEO Google- 16 readers -
  • Which Manual Action Notice Does Google Send the Most?

    Which Manual Action Notice Does Google Send the Most? March 18, 2016 by Jennifer Slegg Leave a Comment Google has been sending out a wide variety of manual actions to webmasters for several years, ranging from invalid links to thin content warnings. But when it comes down to which manual action notice Google sends out to webmasters the most, the answer is somewhat surprising.

    Jennifer Slegg/ The SEM Postin SEO Google- 17 readers -
  • Bing Ads Pulling Landing Page Content for Ad Description

    Bing Ads Pulling Landing Page Content for Ad Description March 21, 2016 by Jennifer Slegg Leave a Comment Bing Ads seems to be running a new test that is sure to concern some advertisers. Instead of using the ad copy of the advertiser’s choice, they are instead pulling data from the landing page – from meta tags as well as on page data – to display as the description in the ...

    Jennifer Slegg/ The SEM Postin Content- 12 readers -
  • Opera Adds Ad Blocking Capabilities to Browser

    Opera has come out swinging in the war against online advertising. The browser has added a brand new feature in the latest version of Opera that will block ads from being displayed, via the browser itself, rather than by a third part addon or extension. They also say they are the first browser to add this feature.

    Jennifer Slegg/ The SEM Post- 19 readers -
  • Google Adds Featured Snippets in Multiple Languages

    Featured snippets have been a staple in the English search results for quite some time. But now they seem to have been rolled out across additional languages as well. Dr. Pete Meyerswas the first to notice them rolling out on non-English languages, and many others followed up with screenshots for various languages.

    Jennifer Slegg/ The SEM Postin SEO Google- 4 readers -
  • Google Adds Disambiguation Box to Medical Knowledge Panels

    Google Adds Disambiguation Box to Medical Knowledge Panels March 15, 2016 by Jennifer Slegg Leave a Comment Many people are familiar with the custom style of Google’s medical knowledge panels. But Google has added something new – a disambiguation box. Disambiguation boxes appear for some Google search results where Google isn’t sure which meaning of a popular keyword the s ...

    Jennifer Slegg/ The SEM Postin SEO Google- 9 readers -
  • Will AdWords Use AMP in the Future for Mobile Ads? Possibly

    Will AdWords Use AMP in the Future for Mobile Ads? Possibly March 1, 2016 by Jennifer Slegg Leave a Comment During today’s AMP session at SMX West, David Bresbis talked about Google’s implementation of AMP and how they have integrated it within the search results. But one of the questions asked was about whether Google AdWords could start using AMP for AdWords ads.

    Jennifer Slegg/ The SEM Postin Paid Search Google- 9 readers -
  • Google Testing Local Results in Knowledge Panel Style Product Listing Ads

    Google Testing Local Results in Knowledge Panel Style Product Listing Ads March 23, 2016 by Jennifer Slegg Leave a Comment Google’s hybrid of knowledge panel and product listing ads have become familiar in the Google search results since we first spotted them last year. Last October they started showing them to mobile users as well. Now they have added another new component – local.

    Jennifer Slegg/ The SEM Postin Google- 9 readers -
  • Google Home Service Ads Now Show “Send Request” in Search Results

    Google Home Service Ads Now Show “Send Request” in Search Results March 8, 2016 by Jennifer Slegg Leave a Comment Google has once again made changes to their Home Service Ads that appear for some services and trades in the Google search results. Most noticeably, they have now added a new “Send Request” link right in the home service ad box that appears at the top of the search results.

    Jennifer Slegg/ The SEM Postin Google- 13 readers -
  • Google Testing Smaller Home Services Ads in Search Results

    Google Testing Smaller Home Services Ads in Search Results March 21, 2016 by Jennifer Slegg Leave a Comment Google has been doing lots of testing lately with their Google Home Services Ads, and they are testing one more variation to the ad unit that appears at the top of the search results. This time it is a much smaller version of the ad unit, which reduces the amount of s ...

    Jennifer Slegg/ The SEM Postin Google- 11 readers -
  • Emojis Are Back in Google AdWords Ad Copy

    Emojis Are Back in Google AdWords Ad Copy March 21, 2016 by Jennifer Slegg Leave a Comment It seems that advertisers are able to still use some emojis in their Google AdWords ad copy. Sasa Kovacevic, the head of PPC at the search agency obsidian.dk sent The SEM Post the screenshot of the lightning bolt emoji in action in AdWords. Here is a copy of the AdWords emoji.

    Jennifer Slegg/ The SEM Postin Paid Search Google- 14 readers -
  • Google App Indexing Ranking Boost Won’t Counteract Algo Penalty Issue

    Google App Indexing Ranking Boost Won’t Counteract Algo Penalty Issue March 4, 2016 by Jennifer Slegg Leave a Comment If you have a website suffering from any kind of negative ranking signal in the search results, such as something like Panda or Penguin, a manual action or just a regular algorithmic downranking, app indexing isn’t a “get out of jail free card” for those sites hoping to get t.

    Jennifer Slegg/ The SEM Postin SEO Google- 12 readers -
  • How to Create AMP Pages in Drupal With Official Module

    How to Create AMP Pages in Drupal With Official Module March 29, 2016 by Jennifer Slegg Leave a Comment For those publishers waiting for better support for making AMP pages in Drupal, the new updated version of Drupal’s AMP module is now available. The AMP module (similar to a plugin in other CMS like WordPress and Joomla) also now has support for adding advertising blocks ...

    Jennifer Slegg/ The SEM Postin Google How To's- 8 readers -
  • Results in AMP Carousel Can Also Appear in Regular Google Search Results

    If you have been concerned about your AMP pages being buried far along to the right in an AMP carousel, and potentially missing out on traffic, you shouldn’t be too concerned. Pages that appear in the carousel can also appear in the regular non-AMP search results. John Mueller was asked about AMP pages in this week’s Webmaster Office Hours, and specifically whether results cou ...

    Jennifer Slegg/ The SEM Postin SEO Google- 6 readers -
  • Google Working on Making AMP Compatible With Older Devices

    If you have one of the latest mobile phones, you likely have seen AMP results when news results are displayed. But for those with older smart phones, AMP results might not be displayed… and arguably, it is those older – and often slower – phones could benefit from AMP even more than those with the latest and greatest models.

    Jennifer Slegg/ The SEM Postin SEO Google- 6 readers -
  • AMP Pages Do Use Site’s Crawl Budget

    AMP Pages Do Use Site’s Crawl Budget March 3, 2016 by Jennifer Slegg Leave a Comment If you think a lot about Googlebot crawl budget, when you implemented AMP pages, the use of AMP pages has probably crossed your mind. After all, many think of AMP as a Google initiative and it is Googlebot that crawls it for Google.

    Jennifer Slegg/ The SEM Postin SEO Google- 4 readers -
  • Google Finally Showing AMP Results in Chrome for iOS

    Google Finally Showing AMP Results in Chrome for iOS March 11, 2016 by Jennifer Slegg Leave a Comment When Google AMP first launched, many found it ironic that AMP results would not show up in Google Chrome or the Google Search App for iOS users. While AMP results showed in the news carousel in Safari, Google was only displaying regular non-AMP news carousels in Chrome and GSA on iOS.

    Jennifer Slegg/ The SEM Postin Google- 7 readers -
  • Google’s Tips for Troubleshooting AMP Errors

    If you have been seeing some AMP errors show up for some of your WordPress posts, compliments of the wildly popular AMP WordPress plugin, Tomo Taylor, the AMP Community Manager at Google has posted some great troubleshooting tips for publishers yesterday. It was in response to a publisher who was still seeing hundreds of AMP errors, even with the latest version of the plugin. 1.

    Jennifer Slegg/ The SEM Postin SEO Google- 15 readers -
  • Google Changes AMP Icon to Gray in Search Results

    Google Changes AMP Icon to Gray in Search Results March 1, 2016 by Jennifer Slegg Leave a Comment Google AMP has barely launched and Google is already tweaking how those articles are appearing in the Google search results. When Google was in testing and when it launched, all AMP articles had a green lightning bolt icon on them.

    Jennifer Slegg/ The SEM Postin SEO Google- 7 readers -
  • You Can Now Bookmark Date Range Reports in Google Search Analytics

    If you have ever tried to bookmark reports in Google Search Analytics with a date range, you have probably discovered when you go back to that URL that instead of seeing the date range relative to the current date, such as “last 7 days”, the bookmarked link actually saved the date range based on the very specific dates you looked at previously, even if at the time you chose “last 7 days”.

    Jennifer Slegg/ The SEM Postin SEO Google- 12 readers -
  • Yahoo Begins Showing Featured Snippets, But Yahoo Answers Only Source

    Yahoo Begins Showing Featured Snippets, But Yahoo Answers Only Source March 22, 2016 by Jennifer Slegg Leave a Comment Yahoo has finally jumped on board the featured snippet bandwagon and has followed both Google’s lead by now showing their own version of featured snippets in their search results. But these differ from Google’s version in one major way… the source.

    Jennifer Slegg/ The SEM Postin SEO- 8 readers -
  • Getting Your Head Around Google’s RankBrain

    Recently, the Google RankBrain system has started to garner quite the buzz within the SEO community — but to a large degree, it’s not entirely being understood. We’ve even had some somewhat link-baity post titles that didn’t help things either. And of course, Google didn’t do itself any favors including the word “rank” in the name.

    The SEM Postin SEO Google- 35 readers -
  • WordPress or Squarespace: Which CMS is Better for SEO?

    Just how much does your web platform affect your SEO success? WordPress devotees have long claimed that one of the best reasons to select WordPress is the myriad of SEO plugins available for the content management system. The popular Yoast SEO plugin, for example, offers advanced onsite optimization, including page content, image titles, XML sitemaps and meta descriptions.

    The SEM Postin SEO Blogging- 20 readers -
  • Google Increasing Mobile Friendly Ranking Boost in May

    If you still haven’t made your site mobile friendly yet, you might want to get busy on that. Google is increasing the mobile friendly ranking boost associated with pages that are mobile friendly. As a next step in our ongoing efforts to help users find more mobile-friendly content, beginning in May, we’ll start rolling out an update to our algorithm that increases the effect ...

    Jennifer Slegg/ The SEM Postin SEO Google- 28 readers -
  • RankBrain Does Not Impact Site’s Crawl Budget

    RankBrain Does Not Impact Site’s Crawl Budget March 17, 2016 by Jennifer Slegg Leave a Comment If you are concerned at all about your site’s crawl budget, you will be happy to learn that RankBrain does not have any impact on crawl budget. John Mueller was asked about whether or not RankBrain could impact a site’s crawl budget. @AntBogarin No, that currently doesn't affect crawling.

    Jennifer Slegg/ The SEM Postin SEO Google- 9 readers -
  • How SEO and PPC Can Work Together to Maximize ROI

    SEO and PPC have always been very conflicting ideologies. On one hand, you have a precise profession where every cent counts (PPC), and, on the flip side (SEO), more is better with no regard to logic. Who cares about conversion rates when you get 10x the traffic as a PPC campaign? Am I right, my SEO colleagues? But, at last, there is a way we can work together to achieve higher ...

    The SEM Postin Paid Search SEO How To's- 14 readers -
  • Sites Impacted by Penguin Cannot Request Manual Penguin Refresh

    Some site owners who have been impacted by Penguin have been waiting for quite some time for a Penguin update to happen. While we know that the next Penguin will bring a new real-time Penguin, playing the waiting game in the meantime has been tough. In last week’s Google Webmaster Hangout with John Mueller, he was asked about whether a site owner could request a manual Penguin ...

    Jennifer Slegg/ The SEM Postin SEO Google- 6 readers -
  • Google Showing Recipe Videos in Recipe Carousels in Search Results

    Google Showing Recipe Videos in Recipe Carousels in Search Results March 31, 2016 by Jennifer Slegg Leave a Comment Short recipe videos are becoming increasingly popular, especially on Facebook where these videos – which can be viewed without sound with subtitles – are constantly being shared. Google is taking advantage of the popularity of recipe videos and are now showcas ...

    Jennifer Slegg/ The SEM Postin SEO Google- 18 readers -
  • Google Working on Conversational Shopping in Search

    Google Working on Conversational Shopping in Search March 2, 2016 by Jennifer Slegg Leave a Comment With the rise in mobile search queries, conversational search has become a huge part of how users are searching Google, particularly with the way voice search queries tend to be formatted when compared to desktop or type-in queries.

    Jennifer Slegg/ The SEM Postin SEO Google- 9 readers -
  • Higher Site Crawl Rates Do Not Equal Higher Rankings in Google

    Higher Site Crawl Rates Do Not Equal Higher Rankings in Google March 1, 2016 by Jennifer Slegg Leave a Comment When it comes to crawl frequency, everyone wants their pages crawled multiple times per day, even if nothing changes on the page, under the assumption that more is better. But do higher crawl rates translate into better rankings? The answer is no.

    Jennifer Slegg/ The SEM Postin SEO Google- 9 readers -
  • RankBrain is For Understanding Queries, Not for Crawling or Ranking

    RankBrain is For Understanding Queries, Not for Crawling or Ranking March 18, 2016 by Jennifer Slegg Leave a Comment Ever since RankBrain first launched, there has been a lot of confusion over how exactly it impacts SEOs and site owners. While we know it has a greater impact on search queries that Google has never seen before, Gary Illyes from Google has cleared up some of ...

    Jennifer Slegg/ The SEM Postin SEO Google- 17 readers -
  • Meta Tags: Writing Meta Data for Search Results & CTRs

    In a recent Content Marketing Institute post, Moz founder Rand Fishkin discusses the inevitable search engine ranking factor changes on the horizon, one of which is relevant click-through rate (CTR). In the not-so-distant future, search engines will be able to determine if your page is getting more clicks than the ones above it in the SERP (search engines results pages).

    The SEM Postin SEO- 23 readers -
  • Google Recommends Individual URLs for Each Language

    When it comes to websites that support multiple languages, there are many different ways to accomplish this. Some use a single URL strategy for all languages, others use subdomains or country-specific domains, while others change the URLs via parameters. But what is the best option for a site that is expanding into various languages, but might not have been originally set up wi ...

    Jennifer Slegg/ The SEM Postin SEO Google- 4 readers -
  • WordPress Plugin to Easily NoFollow Links

    WordPress Plugin to Easily NoFollow Links March 17, 2016 by Jennifer Slegg Leave a Comment Google’s recent announcement warning bloggers to nofollow any links they are compensated for in any way, including when those links are in reviews in exchange for free products, has once again reminded bloggers and site owners that it isn’t that easy to quickly nofollow some links via WordPress.

    Jennifer Slegg/ The SEM Postin SEO Blogging- 10 readers -
  • Google Engineers Still Working on Real Time Penguin Update

    Google Engineers Still Working on Real Time Penguin Update March 4, 2016 by Jennifer Slegg Leave a Comment Not much of a surprise, but Gary Illyes from Google confirmed at SMX that Google Engineers are still working on the Google Penguin algo. Ilyes also said he is giving up on giving out dates for Penguin, because he doesn’t want to be wrong when he does give out a date and it isn’t made.

    Jennifer Slegg/ The SEM Postin SEO Google- 17 readers -
  • Google Testing Extra White Space in Search Results

    Google Testing Extra White Space in Search Results March 18, 2016 by Jennifer Slegg Leave a Comment Google is running a limited test with extra white space in the search results, adding significantly more space between each individual search result than we normally see. Here is how it looks in the search results, one with the extra white space and the other showing how Goo ...

    Jennifer Slegg/ The SEM Postin SEO Google- 13 readers -
  • Google Removing PageRank From Google Toolbar

    If you are still one of the Google PageRank devotees, you may have noticed that your Google PageRank is suddenly showing as not available…. or it will be shortly. Google is removing the publicly shown Google PageRank from being displayed. For some Google toolbar users, the visible PageRank has already been removed, although it may remain active on some while the removal roll out continues.

    Jennifer Slegg/ The SEM Postin SEO Google- 12 readers -
  • Google Adds Icons for Quick Facts in Medical Knowledge Panels

    Google Adds Icons for Quick Facts in Medical Knowledge Panels March 10, 2016 by Jennifer Slegg Leave a Comment Google has fancied up their popular medical condition knowledge panels by adding colorful icons next to some of the most important things that searchers should know. When doing a search on desktop, the knowledge panel for some medical conditions has been dressed up ...

    Jennifer Slegg/ The SEM Postin SEO Google- 7 readers -
  • Why Spam in Google is a Bigger Problem in Some Languages

    Over the years, there have been many comments that web spam is a bigger issues in some languages compared to others, and some old school tactics – such as buying links – still work in non-English search results. Are there more spammers in non-English languages? Is it a matter of lack of competition? Or do the algos not work as well in other languages? During yesterday’s WebPromo.

    Jennifer Slegg/ The SEM Postin SEO Google- 9 readers -
  • Google Reconsideration Requests Processed in Order Received

    Google Reconsideration Requests Processed in Order Received March 15, 2016 by Jennifer Slegg Leave a Comment If you have ever submitted a reconsideration request, you have probably wondered how Google processes them. Are they batched together by manual action type, so that hacked sites could get their reconsideration requests processed quicker? Or simply first come, first s ...

    Jennifer Slegg/ The SEM Postin SEO Google- 10 readers -