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Bing Adds “First Post” Dates to Forum Threads in Search Results April 13, 2016 by Jennifer Slegg Leave a Comment Bing has made their search results much more useful for those who searching for information. For forum posts, Bing has now added a line that says when the first post in the forum thread was made.
The topic of ‘Does Googlebot still see and use img=”title” for ranking of images in Google Images?”, recently came up in discussion in a post on SERoundtable, based on a Twitter conversation between Google’s John Mueller and myself. To add context, I had been auditing a project and came across the use of ‘onmouseover’ for img titles (NOTE: NOT IMG=”ALT” that most are familiar ...
Google Adds New Track a Package Card to Search Results April 19, 2016 by Jennifer Slegg Leave a Comment Google will often show a card in the search results with tracking package information, when it knows this information from your email. Now, Google has also added a more generic version of this, which shows a card with the option to submit a tracking number then click “Find carrier.
Google Chrome: One Billion Monthly Active Users on Mobile April 22, 2016 by Jennifer Slegg Leave a Comment If you still aren’t convinced that it is important to make a site mobile friendly, Google has released a new and pretty impressive stat. Avinash Kaushik, a Digital Marketing Evangelist with Google, tweeted that Google Chrome passed one million monthly active users thi ...
Google Showing Mini Reviews in Local 3-Pack in Search Results April 5, 2016 by Jennifer Slegg Leave a Comment Google is testing showing a single line from a Google+ review in a business’ listing within a 3-pack in the search results. The review features a short amount of text from the review and the icon of the reviewer. Here is how it looks: Dr.
SEO is a marathon, not a sprint. It takes a methodical, slow-and-steady approach to achieve long-term results that can actual give you a decent return on investment. The issue with slow and steady is that it can cost a fair bit up front. Many SEO strategies are front-loaded, requiring technical clean up, baseline reporting, and lots of other time-consuming tasks – all very nec ...
Someone raised an interesting question on Twitter today… what to do about older 301 redirects, especially when the redirect file begins to get a bit long and complicated. Could they be deleted after a time? Or should you keep them in their massive files with the potential server slowdown for visitors? @Trey_Collier if the new page is already indexed, you can remove the old one.
It looks like Google is testing their green “Ad” tag to a group far larger than their usual 1% test… in fact, Google is serving 5% of ads with the green “Ad” tag. This is a significant amount of traffic being served with this new tag. Google AdWords DE posted (in German) a response on Twitter about the test….
75% of Site Owners Cleaned Up Hacked Sites After Google Notification April 19, 2016 by Jennifer Slegg Leave a Comment Google released some interesting data on hacked sites and their attempts to notify webmasters that their sites were compromised. They also released information on just how many sites are hacked – Google detected over 800,000 alone last year.
How Page Speed as a Google Ranking Factor Works April 8, 2016 by Jennifer Slegg Leave a Comment There is always this push by SEOs to get the highest possible page speed score to get the most benefit from the ranking boost related to speed. But webmasters might be looking at it the wrong way in how Google applies it – or not.
Google Blog recently announced updates for several of its tools and apps for Android and accessibility. Roughly 1 billion people have some type of disability in the world. Development towards making products usable for everyone has long been a Google mission. It’s been one year since Google began expecting web pages to pass its mobile requirement test.
Don’t NoFollow All Links for Outbound Link Manual Action Recovery April 12, 2016 by Jennifer Slegg Leave a Comment If you were on the receiving end of a manual action warning for unnatural outbound links this weekend, if your strategy to fix the problem was to nofollow every link on the site, you may want to rethink that strategy for a number of reasons.
Many bloggers were hit with “Unnatural Outbound Links” manual actions late Friday night. This manual action is one that doesn’t seem to be sent out very frequently, as link related manual actions tend to target sites that receive the links, not the the sites that are doing the linking. It seems that the vast majority (if not all) of sites that received this manual action Frid ...
Large Number of EasyRecipe Plugin Users Hit With Manual Action April 11, 2016 by Jennifer Slegg Leave a Comment Do you own a recipe site and received a spammy rich snippet manual action on your site in the past week? If so, it is likely a specific recipe plugin that is at fault for spammily marking up recipe pages.
It seems that my speculation that the unnatural outbound link manual actions sent over the weekend were related to Google’s recent warning to bloggers about using followed links for paid reviews is accurate. Many, if not all, of the targeted sites are blogs and it is becoming apparent that they seem to have compensated reviews without using a nofollow in common.
Google Testing Purple AdWords Ad Tag & Local Map Markers April 25, 2016 by Jennifer Slegg Leave a Comment Google is testing purple “ad” tags on AdWords ads on their local map results, along with matching purple map markers and icons for the related search results. I actually spotted this back on the 19th, but wasn’t entirely sure if it was new or not.
Google Testing Green AdWords Ad Tag April 14, 2016 by Jennifer Slegg Leave a Comment Notice anything different in your search results today? Google is running another AdWords test, this time with a bright green “Ad” tag at the start of every AdWords ad, replacing the usual yellow Ads tag we are all familiar with.
Google Adds Store Distance to Product Listing Ads April 13, 2016 by Jennifer Slegg Leave a Comment Google is now testing out adding flags showing distance to the advertising retailer when the listings are shown in Google’s carousel for Product Listing Ads. Here is how it appears, as a little blue flag on the top left of the individual product within the PLA carousel.
Google Adds New “Instant Content” Feature in Search Results April 29, 2016 by Jennifer Slegg Leave a Comment Google has launched a new feature into beta where Google will publish content directly within their search results… content that is supplied by publishers. The content is in a new large section of the search results and can make a person or an organization stand out.
Both Google and Bing are now displaying pricing information for has stations directly in their search results. Here is Google displaying gas prices both for a generic gas search and for one with a specific gas company name. Google is also showing them in the desktop r ...
Bing Adds Coupon Codes & Offers to Brand & Local Knowledge Panel April 20, 2016 by Jennifer Slegg Leave a Comment If you are a retailer, you might not be so happy to discover that Bing is now adding coupon codes directly to the knowledge panel for various businesses and brands in their search results.
Bing Ads Testing New Social Media Extensions April 6, 2016 by Jennifer Slegg Leave a Comment Bing Ads is currently testing a brand new extension that allows searchers to add their most important social media profiles into their Bing Ads ad, via a new social media extension. Here is what it looks like. The social media icons within the ad copy are definitely eye catching.
Google Play Now Showing When Apps Contain Ads April 29, 2016 by Jennifer Slegg Leave a Comment Google has expanded a popular feature to show Android users when the app they are looking at contains in-app ads or not. This follows the recent addition of the in-app purchases note that shows up on some Android apps that have in-app purchases available.
Bing Ads Testing High Contrast Bolding of Keywords in Search Results April 26, 2016 by Jennifer Slegg Leave a Comment Bing seems to be testing a new way to make sure that you notice the search query keywords when they appear on the search results page. Instead of the usual darker gray, Bing is testing bolded black for keywords instead.
Google AdWords Testing Jump Scroll Product Listing Ads April 7, 2016 by Jennifer Slegg Leave a Comment Google is testing yet another variant of Product Listings ads. While the idea is similar to the mobile shopping carousel where you swipe scroll through the shopping ads, this desktop test has different functionality.
Google Testing Product Listing Ads at Bottom of Search Results April 15, 2016 by Jennifer Slegg Leave a Comment We are used to seeing Google’s Product Listing Ads at the top of the search results. But now it seems Google is testing them in a brand new position – at the bottom of the page, after the last organic results but before the bottom set of AdWords ads.
Google Showing Ads on Local Finder Page; Mimics Organic Results April 20, 2016 by Jennifer Slegg Leave a Comment If you click through to Google’s Local Finder Page from a local 3-pack in the search results, you might see AdWords ads showing up on the left hand side, above the organic map pack listings.
Bing Ads Editor for Mac Launching This Summer April 6, 2016 by Jennifer Slegg Leave a Comment Bing Ads announced at Bing Ads Connect in Vancouver that Bing Ads Editor for Macs is on schedule for release this summer. This is great news for those advertisers who work in a Mac only environment and are struggling with being not having Editor access unless they use a Windows machine.
Google Expands Home Service Ads to Sacramento & New Professions April 18, 2016 by Jennifer Slegg Leave a Comment Google has expanded Home Service Ads in two ways – they have added additional locales and they have expanded the professions offered. First, Google has announced they are expanding their Home Service ads to the city of Sacramento, California.
Bing Also Showing Ads on Their Local Finder Page April 25, 2016 by Jennifer Slegg Leave a Comment Bing is also showing Bing Ads on their Local Finder page, the page that Bing displays when a searcher clicks through from one of their local pack listings in the regular search results. Here is how it displays: These look like typical search ads, with the blue title, green UR ...
Google AdWords Expanded Headlines Now Live April 28, 2016 by Jennifer Slegg Leave a Comment Google has a new closed beta for AdWords advertisers which expands the length of the title and descriptions significantly. In this new beta, descriptions can be up to 80 characters while the headline space is doubled.
Many Google searchers have noticed ads showing up on the Local Finder page – the page Google shows when a searcher clicks through from a local 3-pack in the regular organic search results. But it seems like Google has made some significant changes to Google AdWords that affects many advertisers, especially those who use location extensions and have opted out of search partners for their ads.
Google is once again testing adding a line with “you recently searched for ” beneath some search results. Here is how it shows in the search results: Jewelry was the keyword used on the search immediately preceding the search that showed this result. Only one result had this ...
Google Adds Alerts in Search Results for Site Owner’s Non-Mobile-Friendly April 7, 2016 by Jennifer Slegg Leave a Comment If you still haven’t updated your site to be mobile friendly yet, Google has added yet another level of alerts to site owners whose sites aren’t mobile friendly. In addition to notices sent previously in Google Search Console, Google is now showing an al ...
Are you using the Google PageSpeed module on your site? If you haven’t updated it recently, you will probably receive an alert from Google reminding you to update it. Here is a copy of the letter that Glen Gabe shared. It seems that many were sent because there are a lot of reports from others who also received the same update recommendation.
Facebook Adds “Time on Page”, Diversity To News Feed Algo April 22, 2016 by Jennifer Slegg Leave a Comment Facebook has added some new signals to the news feed algo… and while they say it will have little affect on Facebook Pages and marketers, it actually will – especially those who write pretty short articles and those who are very prolific with content that is shared a lot.
While many SEOs have opinions on word count on a page for google to rank that content best, what about the ratio of text to HTML for SEO purposes? Does the algo look for a “best” text to HTML ratio on webpages? This question came up in today’s Webmaster hangout with John Mueller. Here is the question: We have an online-Shop. What about the text/html-ratio.
This was an interesting question in today’s hangout, specifically dealing with how Google processed algos to determine ranking. Lets say that I improve quality of my site overall and users do notice that. How often does Google recalculate the overall score for my website? Every week, 2 weeks, monthly or does it take more time like 3 months for example? While it is common kn ...
RankBrain & It’s Potential Impact on All Parts of Organic Search April 8, 2016 by Jennifer Slegg Leave a Comment In today’s hangout, someone asked an inevitable RankBrain question, this time about whether Google’s RankBrain impacts other parts of the organic search, such as news and image results.
Google Officially Turns Off All Public PageRank April 18, 2016 by Jennifer Slegg Leave a Comment If you were grasping onto the last visible signs of PageRank after Google officially announced the start of PageRank being turned off for SEOs, you will now have to go through PageRank withdrawl… Visible PageRank is now a thing of the past.
Google: Do Not Replace Mobile / Responsive Sites With AMP April 14, 2016 by Jennifer Slegg Leave a Comment At the SEJ Summit Wednesday, Maile Ohye spoke quite a bit about AMP and the benefits of using it. But should webmasters consider an AMP only approach for their mobile users? During the Q&A, Ohye was asked whether webmasters should start making a desktop version an ...
Google Expands AMP Into Google News April 21, 2016 by Jennifer Slegg Leave a Comment Google has been saying since they initially launched AMP that Google would be expanding the use of AMP. And now we know where it is starting… the news results. The fact Google is first expanding into news isn’t a big surprise. After all, AMP results first started appearing in the “In the news” results.
It sounds as though SEOs might not have to avidly watch the various Google weather reports for signs of Penguin after all… John Mueller said today that they will announce when the long awaited real time Penguin starts rolling out. First, he didn’t announce a date to go along with these comments, which is hardly surprising.
Google Updates Search Console API April 18, 2016 by Jennifer Slegg Leave a Comment Using Google’s Search Console API? John Mueller has posted about some updates Google has made to their Search Console API for site owners. # Pagination in Search Analytics. Now you can request more than 5000 rows of data for your site, without having to iterate through filters.
A few weeks after Google removed all In-Depth Articles from the search results, they are now returning. Yesterday I spotted multiple search results that are now showing In-Depth Articles once again, after losing them earlier this month. They have returned with the same most recent styling Google was using.
Google Removes In-Depth Articles from Search Results April 11, 2016 by Jennifer Slegg Leave a Comment Google seems to have removed all instances of in-depth articles from the search results. Dr. Pete Meyers confirmed the removal, and Mozcast shows a drop to 0% coverage. I did look at many of the keywords I track that included in-depth results, and none of the search result ...
Bing Testing Huge Oversized Text for First Result Title April 5, 2016 by Jennifer Slegg Leave a Comment Bing seems to be testing an oversized title tag in the search results, one that makes the listing that use it much more noticeable in the search results. Here is how it looks: What is really noticeable is that the first result isn’t even matching the entire query.
Bing Changes Local Pack Numbers & Icons to Purple April 25, 2016 by Jennifer Slegg Leave a Comment It seems that Bing is changing things up with new Yahoo-esque purple in their local map packs, changing the listing numbers and the map markers to purple. Bing hasn’t changed the formatting within the map pack at all, the color seems to be the only thing they are changing at the moment.
Major Bit.ly Outage: Bit.ly & Many Custom URL Shorteners Not Loading April 24, 2016 by Jennifer Slegg Leave a Comment Using Bit.ly or attempting to access a bit.ly URL? Bit.ly shortened links have not been working for over an hour this morning. This means any tweets, emails, or other marketing where you used a bit.
Is your site using fake download buttons or attempts to install fake versions of popular software updates? If so, Google will now completely block searchers from accessing your site via their “red screen of death” that prevents access to the site and also details the issues Google found. Here is how a site will now appear when someone tries to access it: From their blog post ...
Google Testing Both Lighter & Darker Blue Links in Search Results April 28, 2016 by Jennifer Slegg Leave a Comment At SMX West earlier this year, Paul Haahr commented that Google recently tested 41 different shades of blue to discover which one was best. Well it looks like their experimenting isn’t over because in the past couple of days, searchers have noticed both dar ...
Google My Business has updated their “Improve Your Local Ranking on Google” page for local businesses. While there has been a lot of speculation and reverse engineering, this seems to be the first time they have given official guidance on ranking in the local 3-pack. According to Google, they determine local rankings based on 3 criteria…. relevance, distance and prominence.
CRO: Frame Your Customers’ Choices to Maximize Revenue April 1, 2016 by Steven Plimmer Leave a Comment When considering Conversion Rate Optimization (CRO) and building a customer’s path to purchase from first ad experience through to ordering, there is one layer of the process that can often be neglected and, for sites with many product choices, it can mean the difference of huge amounts of .
There has been a significant backlash against comments in the past couple of years, with many sites dispensing with comments completely, and trying to push those conversations to social media instead. But is this a smart move? Google has often referred to user generated content as a valuable quality signal, something that can be irreplaceable for some types of sites.
You just launched your new e-commerce website and things are going great … for a week. Soon website traffic is suddenly down and sales are subsequently are down. What gives? What happened? Here are some of the reasons that the majority of sites have when their site launch or re-launch isn’t ranking as well as expected and what you can do to fix them.
Turn Off Some Types of Notifications in Google Search Console April 27, 2016 by Jennifer Slegg Leave a Comment If you are tired about being notified for what you consider to be “unimportant” notifications from Search Console, Google has announced that you can now disable some types of notifications from being emailed to you.
Here we go again! With this version we see some interesting changes. Most noticeably is the de-emphasis of supplementary content, surprising since previous versions have stressed the importance of the additional supplementary content there is on the page – or the negative impact that content has. Local is getting hotter.
The effects of machine learning on rankings and SEO For a long time search engines relied on static ranking factors. Those webmasters and SEOs who knew what to pay attention for were able to reach the best positions on Google’s SERPs. This has changed recently and will be changing in the future: The increasing usage of machine learning techniques leads to both dynamic ranking cr ...
Using Rel Canonical / Alternate? Ensure it is Above Head Close Tag April 14, 2016 by Jennifer Slegg Leave a Comment Maile Ohye from Google was at SEJ Summit in Santa Monica on Wednesday and she said she recommended the hreflang implementation using sitemaps over the rel alternate version. But she also made some interesting comments about using it as well as a mistake that i ...
SEO just got a lot more interesting for those in the EU as Google has brought featured snippets to 10 European countries and languages. This means that the featured snippet could be the visual #1 organic result on pages where the search query triggers a featured snippet in the search results. The ten new countries/languages are: Czech Republic (Czech) Denmark (Danish) G ...
Facebook Allowing Users to Turn Off Live Video Notifications April 26, 2016 by Jennifer Slegg Leave a Comment If you are tired of being constantly spammed by live video notifications from Facebook pages, or have put off testing your own live video due to fallout of people unliking pages to turn off those notifications, you will love this change.
Google announced last month that they would be using a brand new mobile user-agent for crawling starting on April 18, 2016. Google has now confirmed this is live. We've now started to use our new smartphone UA ! https://t.co/yX37xrcVnf — Zineb Ait (@Missiz_Z) April 20, 2016 So @Missiz_Z forced me to tell you that the Smartphone Googlebot UA was updated as planned https://t.
Is there one type of hreflang implementation that is more successful than others? Maile Ohye from Google was asked this question during the SEJ Summit on Wednesday. And she had some interesting comments about it, especially for first-time implmenetations. So does one hreflang implementation have greater success? I would say yes. And then there’s like short term versus long term.
Google Adding Neighborhood Info in Local Knowledge Panel April 28, 2016 by Jennifer Slegg Leave a Comment Google is now adding neighborhood information to the local knowledge panel for some businesses. Joy Hawkins was the first to notice the addition. Wehen neighborhood information is available, Google will show it prominently near the top of the local knowledge panel.
Google To Show TV Show Listings & Sources in Search Results April 21, 2016 by Jennifer Slegg Leave a Comment Google is making a great new addition to the search results… when searches are searching for a TV show, Google will display the TV station with days and times of the show being aired. They will also show the various apps and sites where episodes are available for streaming.
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