The SEM Post - Posts from April 2016

  • Test: Google Will Rank Keywords in Image Title Attribute Tag

    The topic of ‘Does Googlebot still see and use img=”title” for ranking of images in Google Images?”, recently came up in discussion in a post on SERoundtable, based on a Twitter conversation between Google’s John Mueller and myself. To add context, I had been auditing a project and came across the use of ‘onmouseover’ for img titles (NOTE: NOT IMG=”ALT” that most are familiar ...

    The SEM Postin SEO Google- 6 readers -
  • Google Adds New Track a Package Card to Search Results

    Google Adds New Track a Package Card to Search Results April 19, 2016 by Jennifer Slegg Leave a Comment Google will often show a card in the search results with tracking package information, when it knows this information from your email. Now, Google has also added a more generic version of this, which shows a card with the option to submit a tracking number then click “Find carrier.

    Jennifer Slegg/ The SEM Postin Google- 8 readers -
  • Google Chrome: One Billion Monthly Active Users on Mobile

    Google Chrome: One Billion Monthly Active Users on Mobile April 22, 2016 by Jennifer Slegg Leave a Comment If you still aren’t convinced that it is important to make a site mobile friendly, Google has released a new and pretty impressive stat. Avinash Kaushik, a Digital Marketing Evangelist with Google, tweeted that Google Chrome passed one million monthly active users thi ...

    Jennifer Slegg/ The SEM Postin SEO Google- 13 readers -
  • Google Showing Mini Reviews in Local 3-Pack in Search Results

    Google Showing Mini Reviews in Local 3-Pack in Search Results April 5, 2016 by Jennifer Slegg Leave a Comment Google is testing showing a single line from a Google+ review in a business’ listing within a 3-pack in the search results. The review features a short amount of text from the review and the icon of the reviewer. Here is how it looks: Dr.

    Jennifer Slegg/ The SEM Postin Google- 9 readers -
  • 3 DIY SEO Action Items for a $0 Budget

    SEO is a marathon, not a sprint. It takes a methodical, slow-and-steady approach to achieve long-term results that can actual give you a decent return on investment. The issue with slow and steady is that it can cost a fair bit up front. Many SEO strategies are front-loaded, requiring technical clean up, baseline reporting, and lots of other time-consuming tasks – all very nec ...

    The SEM Postin SEO- 15 readers -
  • Google: Best Practices for 301s in Large Htaccess Files

    Someone raised an interesting question on Twitter today… what to do about older 301 redirects, especially when the redirect file begins to get a bit long and complicated. Could they be deleted after a time? Or should you keep them in their massive files with the potential server slowdown for visitors? @Trey_Collier if the new page is already indexed, you can remove the old one.

    Jennifer Slegg/ The SEM Postin SEO Google- 9 readers -
  • How Page Speed as a Google Ranking Factor Works

    How Page Speed as a Google Ranking Factor Works April 8, 2016 by Jennifer Slegg Leave a Comment There is always this push by SEOs to get the highest possible page speed score to get the most benefit from the ranking boost related to speed. But webmasters might be looking at it the wrong way in how Google applies it – or not.

    Jennifer Slegg/ The SEM Postin SEO Google How To's- 13 readers -
  • Unnatural Outbound Link Manual Actions from Google

    Many bloggers were hit with “Unnatural Outbound Links” manual actions late Friday night. This manual action is one that doesn’t seem to be sent out very frequently, as link related manual actions tend to target sites that receive the links, not the the sites that are doing the linking. It seems that the vast majority (if not all) of sites that received this manual action Frid ...

    Jennifer Slegg/ The SEM Postin SEO Google- 27 readers -
  • Google Testing Purple AdWords Ad Tag & Local Map Markers

    Google Testing Purple AdWords Ad Tag & Local Map Markers April 25, 2016 by Jennifer Slegg Leave a Comment Google is testing purple “ad” tags on AdWords ads on their local map results, along with matching purple map markers and icons for the related search results. I actually spotted this back on the 19th, but wasn’t entirely sure if it was new or not.

    Jennifer Slegg/ The SEM Postin Paid Search Google- 16 readers -
  • Google Testing Green AdWords Ad Tag

    Google Testing Green AdWords Ad Tag April 14, 2016 by Jennifer Slegg Leave a Comment Notice anything different in your search results today? Google is running another AdWords test, this time with a bright green “Ad” tag at the start of every AdWords ad, replacing the usual yellow Ads tag we are all familiar with.

    Jennifer Slegg/ The SEM Postin Google- 8 readers -
  • Google Adds Store Distance to Product Listing Ads

    Google Adds Store Distance to Product Listing Ads April 13, 2016 by Jennifer Slegg Leave a Comment Google is now testing out adding flags showing distance to the advertising retailer when the listings are shown in Google’s carousel for Product Listing Ads. Here is how it appears, as a little blue flag on the top left of the individual product within the PLA carousel.

    Jennifer Slegg/ The SEM Postin Google- 6 readers -
  • Bing Ads Testing New Social Media Extensions

    Bing Ads Testing New Social Media Extensions April 6, 2016 by Jennifer Slegg Leave a Comment Bing Ads is currently testing a brand new extension that allows searchers to add their most important social media profiles into their Bing Ads ad, via a new social media extension. Here is what it looks like. The social media icons within the ad copy are definitely eye catching.

    Jennifer Slegg/ The SEM Postin Social- 11 readers -
  • Google Play Now Showing When Apps Contain Ads

    Google Play Now Showing When Apps Contain Ads April 29, 2016 by Jennifer Slegg Leave a Comment Google has expanded a popular feature to show Android users when the app they are looking at contains in-app ads or not. This follows the recent addition of the in-app purchases note that shows up on some Android apps that have in-app purchases available.

    Jennifer Slegg/ The SEM Postin Google- 7 readers -
  • Bing Ads Testing High Contrast Bolding of Keywords in Search Results

    Bing Ads Testing High Contrast Bolding of Keywords in Search Results April 26, 2016 by Jennifer Slegg Leave a Comment Bing seems to be testing a new way to make sure that you notice the search query keywords when they appear on the search results page. Instead of the usual darker gray, Bing is testing bolded black for keywords instead.

    Jennifer Slegg/ The SEM Post- 7 readers -
  • Google Testing Product Listing Ads at Bottom of Search Results

    Google Testing Product Listing Ads at Bottom of Search Results April 15, 2016 by Jennifer Slegg Leave a Comment We are used to seeing Google’s Product Listing Ads at the top of the search results. But now it seems Google is testing them in a brand new position – at the bottom of the page, after the last organic results but before the bottom set of AdWords ads.

    Jennifer Slegg/ The SEM Postin Google- 11 readers -
  • Bing Ads Editor for Mac Launching This Summer

    Bing Ads Editor for Mac Launching This Summer April 6, 2016 by Jennifer Slegg Leave a Comment Bing Ads announced at Bing Ads Connect in Vancouver that Bing Ads Editor for Macs is on schedule for release this summer. This is great news for those advertisers who work in a Mac only environment and are struggling with being not having Editor access unless they use a Windows machine.

    Jennifer Slegg/ The SEM Post- 8 readers -
  • Google Expands Home Service Ads to Sacramento & New Professions

    Google Expands Home Service Ads to Sacramento & New Professions April 18, 2016 by Jennifer Slegg Leave a Comment Google has expanded Home Service Ads in two ways – they have added additional locales and they have expanded the professions offered. First, Google has announced they are expanding their Home Service ads to the city of Sacramento, California.

    Jennifer Slegg/ The SEM Postin Google- 10 readers -
  • Bing Also Showing Ads on Their Local Finder Page

    Bing Also Showing Ads on Their Local Finder Page April 25, 2016 by Jennifer Slegg Leave a Comment Bing is also showing Bing Ads on their Local Finder page, the page that Bing displays when a searcher clicks through from one of their local pack listings in the regular search results. Here is how it displays: These look like typical search ads, with the blue title, green UR ...

    Jennifer Slegg/ The SEM Post- 17 readers -
  • Google AdWords Expanded Headlines Now Live

    Google AdWords Expanded Headlines Now Live April 28, 2016 by Jennifer Slegg Leave a Comment Google has a new closed beta for AdWords advertisers which expands the length of the title and descriptions significantly. In this new beta, descriptions can be up to 80 characters while the headline space is doubled.

    Jennifer Slegg/ The SEM Postin Paid Search Google- 13 readers -
  • Google Search Console Sending Update Alerts for PageSpeed

    Are you using the Google PageSpeed module on your site? If you haven’t updated it recently, you will probably receive an alert from Google reminding you to update it. Here is a copy of the letter that Glen Gabe shared. It seems that many were sent because there are a lot of reports from others who also received the same update recommendation.

    Jennifer Slegg/ The SEM Postin SEO Google- 11 readers -
  • Facebook Adds “Time on Page”, Diversity To News Feed Algo

    Facebook Adds “Time on Page”, Diversity To News Feed Algo April 22, 2016 by Jennifer Slegg Leave a Comment Facebook has added some new signals to the news feed algo… and while they say it will have little affect on Facebook Pages and marketers, it actually will – especially those who write pretty short articles and those who are very prolific with content that is shared a lot.

    Jennifer Slegg/ The SEM Postin Social Facebook- 6 readers -
  • Text to HTML Ratio: Not Something Google Looks At

    While many SEOs have opinions on word count on a page for google to rank that content best, what about the ratio of text to HTML for SEO purposes? Does the algo look for a “best” text to HTML ratio on webpages? This question came up in today’s Webmaster hangout with John Mueller. Here is the question: We have an online-Shop. What about the text/html-ratio.

    Jennifer Slegg/ The SEM Postin SEO Google- 4 readers -
  • Google Officially Turns Off All Public PageRank

    Google Officially Turns Off All Public PageRank April 18, 2016 by Jennifer Slegg Leave a Comment If you were grasping onto the last visible signs of PageRank after Google officially announced the start of PageRank being turned off for SEOs, you will now have to go through PageRank withdrawl… Visible PageRank is now a thing of the past.

    Jennifer Slegg/ The SEM Postin SEO Google- 18 readers -
  • Google: Do Not Replace Mobile / Responsive Sites With AMP

    Google: Do Not Replace Mobile / Responsive Sites With AMP April 14, 2016 by Jennifer Slegg Leave a Comment At the SEJ Summit Wednesday, Maile Ohye spoke quite a bit about AMP and the benefits of using it. But should webmasters consider an AMP only approach for their mobile users? During the Q&A, Ohye was asked whether webmasters should start making a desktop version an ...

    Jennifer Slegg/ The SEM Postin SEO Google- 13 readers -
  • Google Expands AMP Into Google News

    Google Expands AMP Into Google News April 21, 2016 by Jennifer Slegg Leave a Comment Google has been saying since they initially launched AMP that Google would be expanding the use of AMP. And now we know where it is starting… the news results. The fact Google is first expanding into news isn’t a big surprise. After all, AMP results first started appearing in the “In the news” results.

    Jennifer Slegg/ The SEM Postin Google- 8 readers -
  • Google Plans to Announce When Real Time Penguin Launches

    It sounds as though SEOs might not have to avidly watch the various Google weather reports for signs of Penguin after all… John Mueller said today that they will announce when the long awaited real time Penguin starts rolling out. First, he didn’t announce a date to go along with these comments, which is hardly surprising.

    Jennifer Slegg/ The SEM Postin SEO Google- 11 readers -
  • Google Updates Search Console API

    Google Updates Search Console API April 18, 2016 by Jennifer Slegg Leave a Comment Using Google’s Search Console API? John Mueller has posted about some updates Google has made to their Search Console API for site owners. # Pagination in Search Analytics. Now you can request more than 5000 rows of data for your site, without having to iterate through filters.

    Jennifer Slegg/ The SEM Postin SEO Google- 7 readers -
  • In Depth Articles Return to Google Search Results

    A few weeks after Google removed all In-Depth Articles from the search results, they are now returning. Yesterday I spotted multiple search results that are now showing In-Depth Articles once again, after losing them earlier this month. They have returned with the same most recent styling Google was using.

    Jennifer Slegg/ The SEM Postin SEO Google- 5 readers -
  • Google Removes In-Depth Articles from Search Results

    Google Removes In-Depth Articles from Search Results April 11, 2016 by Jennifer Slegg Leave a Comment Google seems to have removed all instances of in-depth articles from the search results. Dr. Pete Meyers confirmed the removal, and Mozcast shows a drop to 0% coverage. I did look at many of the keywords I track that included in-depth results, and none of the search result ...

    Jennifer Slegg/ The SEM Postin SEO Google- 10 readers -
  • Bing Testing Huge Oversized Text for First Result Title

    Bing Testing Huge Oversized Text for First Result Title April 5, 2016 by Jennifer Slegg Leave a Comment Bing seems to be testing an oversized title tag in the search results, one that makes the listing that use it much more noticeable in the search results. Here is how it looks: What is really noticeable is that the first result isn’t even matching the entire query.

    Jennifer Slegg/ The SEM Postin SEO- 11 readers -
  • Bing Changes Local Pack Numbers & Icons to Purple

    Bing Changes Local Pack Numbers & Icons to Purple April 25, 2016 by Jennifer Slegg Leave a Comment It seems that Bing is changing things up with new Yahoo-esque purple in their local map packs, changing the listing numbers and the map markers to purple. Bing hasn’t changed the formatting within the map pack at all, the color seems to be the only thing they are changing at the moment.

    Jennifer Slegg/ The SEM Post- 9 readers -
  • Google Testing Both Lighter & Darker Blue Links in Search Results

    Google Testing Both Lighter & Darker Blue Links in Search Results April 28, 2016 by Jennifer Slegg Leave a Comment At SMX West earlier this year, Paul Haahr commented that Google recently tested 41 different shades of blue to discover which one was best. Well it looks like their experimenting isn’t over because in the past couple of days, searchers have noticed both dar ...

    Jennifer Slegg/ The SEM Postin SEO Google- 8 readers -
  • Google My Business Local Ranking Factors for 3-Pack

    Google My Business has updated their “Improve Your Local Ranking on Google” page for local businesses. While there has been a lot of speculation and reverse engineering, this seems to be the first time they have given official guidance on ranking in the local 3-pack. According to Google, they determine local rankings based on 3 criteria…. relevance, distance and prominence.

    Jennifer Slegg/ The SEM Postin Google- 10 readers -
  • CRO: Frame Your Customers’ Choices to Maximize Revenue

    CRO: Frame Your Customers’ Choices to Maximize Revenue April 1, 2016 by Steven Plimmer Leave a Comment When considering Conversion Rate Optimization (CRO) and building a customer’s path to purchase from first ad experience through to ordering, there is one layer of the process that can often be neglected and, for sites with many product choices, it can mean the difference of huge amounts of .

    The SEM Postin SEO- 6 readers -
  • Why Blog Comments Are Great for Google SEO

    There has been a significant backlash against comments in the past couple of years, with many sites dispensing with comments completely, and trying to push those conversations to social media instead. But is this a smart move? Google has often referred to user generated content as a valuable quality signal, something that can be irreplaceable for some types of sites.

    Jennifer Slegg/ The SEM Postin SEO Google- 60 readers -
  • Common SEO Problems With E-Commerce Site Launches

    You just launched your new e-commerce website and things are going great … for a week. Soon website traffic is suddenly down and sales are subsequently are down. What gives? What happened? Here are some of the reasons that the majority of sites have when their site launch or re-launch isn’t ranking as well as expected and what you can do to fix them.

    The SEM Postin Paid Search SEO- 17 readers -
  • The Effects of Machine Learning on Rankings and SEO

    The effects of machine learning on rankings and SEO For a long time search engines relied on static ranking factors. Those webmasters and SEOs who knew what to pay attention for were able to reach the best positions on Google’s SERPs. This has changed recently and will be changing in the future: The increasing usage of machine learning techniques leads to both dynamic ranking cr ...

    The SEM Postin SEO Google- 21 readers -
  • Using Rel Canonical / Alternate? Ensure it is Above Head Close Tag

    Using Rel Canonical / Alternate? Ensure it is Above Head Close Tag April 14, 2016 by Jennifer Slegg Leave a Comment Maile Ohye from Google was at SEJ Summit in Santa Monica on Wednesday and she said she recommended the hreflang implementation using sitemaps over the rel alternate version. But she also made some interesting comments about using it as well as a mistake that i ...

    Jennifer Slegg/ The SEM Postin SEO Google- 4 readers -
  • Google Featured Snippets Expand to 10 European Countries & Languages

    SEO just got a lot more interesting for those in the EU as Google has brought featured snippets to 10 European countries and languages. This means that the featured snippet could be the visual #1 organic result on pages where the search query triggers a featured snippet in the search results. The ten new countries/languages are: Czech Republic (Czech) Denmark (Danish) G ...

    Jennifer Slegg/ The SEM Postin SEO Google- 10 readers -
  • Using New JavaScript Frameworks? Google’s Advice for Crawling

    Using New JavaScript Frameworks? Google’s Advice for Crawling April 14, 2016 by Jennifer Slegg Leave a Comment At SEJ Summit on Wednesday, Maile Ohye from Google was asked about sites that are created using new JavaScript frameworks and progressive design elements… they can create fantastic looking websites, but when it comes from a search perspective, they can definitely cause crawling and .

    Jennifer Slegg/ The SEM Postin SEO Google- 9 readers -
  • Googe’s New Mobile User-Agent Now Live

    Google announced last month that they would be using a brand new mobile user-agent for crawling starting on April 18, 2016. Google has now confirmed this is live. We've now started to use our new smartphone UA ! https://t.co/yX37xrcVnf — Zineb Ait (@Missiz_Z) April 20, 2016 So @Missiz_Z forced me to tell you that the Smartphone Googlebot UA was updated as planned https://t.

    Jennifer Slegg/ The SEM Postin SEO Google- 16 readers -
  • Implementing Hreflang? Google Recommends Hreflang Sitemaps

    Is there one type of hreflang implementation that is more successful than others? Maile Ohye from Google was asked this question during the SEJ Summit on Wednesday. And she had some interesting comments about it, especially for first-time implmenetations. So does one hreflang implementation have greater success? I would say yes. And then there’s like short term versus long term.

    Jennifer Slegg/ The SEM Postin SEO Google- 7 readers -
  • Google Adding Neighborhood Info in Local Knowledge Panel

    Google Adding Neighborhood Info in Local Knowledge Panel April 28, 2016 by Jennifer Slegg Leave a Comment Google is now adding neighborhood information to the local knowledge panel for some businesses. Joy Hawkins was the first to notice the addition. Wehen neighborhood information is available, Google will show it prominently near the top of the local knowledge panel.

    Jennifer Slegg/ The SEM Postin Google- 18 readers -
  • Google To Show TV Show Listings & Sources in Search Results

    Google To Show TV Show Listings & Sources in Search Results April 21, 2016 by Jennifer Slegg Leave a Comment Google is making a great new addition to the search results… when searches are searching for a TV show, Google will display the TV station with days and times of the show being aired. They will also show the various apps and sites where episodes are available for streaming.

    Jennifer Slegg/ The SEM Postin SEO Google- 8 readers -