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Google Testing Mobile Style in Desktop Local 3-Pack August 16, 2016 at 5:05 am PST By Jennifer Slegg Leave a Comment Google is testing a new style of local 3-pack in the desktop search results – and this style draws directly from how Google styles the mobile search results. Sergey Alakov spotted this test in the search results (via incognito) The blue color and the style ...
Google has made a major change to the desktop version of their local 3-pack.. It seems that the mobile icons we spotted Google testing in their local 3-pack are now permanent. Thes ...
Google Adds AdWords Ads Within the Organic Local 3-Pack Listings August 8, 2016 at 4:11 am PST By Jennifer Slegg Leave a Comment Ever since Google began displaying ads in a local pack style, many were anticipating that Google would also begin to display ads within the regular local 3-pack as well. And it seems they are now doing just that.
3 Online Marketing Tools that Have Grown into Something Awesome This Year August 30, 2016 at 6:18 am PST By Ann Smarty Leave a Comment I love tools and I love watching them evolve and grow. I think that building a cool tool is only half of the deal: It’s keeping innovating it based on ever changing trends that makes a tool successful.
Popular 404 to 301 WordPress Plugin Injecting Cloaked Spam Links for Search Engines August 17, 2016 at 4:19 am PST By Jennifer Slegg Leave a Comment If you use the WordPress 404 to 301 plugin, you will want to remove it, or at the very least update it. Users discovered that the plugin is injecting paid links that are only visible to search engines.
Google Dropping Mobile Friendly Tag; 85% Mobile Search Results are Mobile Friendly August 23, 2016 at 9:05 am PST By Jennifer Slegg Leave a Comment Google will be dropping the familiar “Mobile-friendly” tag from all mobile friendly results when someone does a search on a mobile device. With 85% of the mobile search results are now mobile friendly, it makes sense that this ...
AMP Now Supports A/B Testing August 25, 2016 at 2:39 am PST By Jennifer Slegg Leave a Comment If you have been wanting to do some A/B testing on your AMPlified page performances, AMP is now supporting a new which gives publishers flexibility to test variations of pages. This is especially good news for those publishers wanting to monetize better as well as for advertisers t ...
Abusive Bots & Services Behind the AdWords Keyword Planner Data Restrictions August 19, 2016 at 4:25 am PST By Jennifer Slegg Leave a Comment It appears as though we now know the reason that Google made the recent Keyword Planner Tool changes that sees some advertisers and SEOs see restricted data instead of detailed data – it was to prevent bots and other services from abusing the inten.
Google AdWords Reduces Keyword Planner Data to Low Budget & Non-Advertiser Accounts August 15, 2016 at 3:32 am PST By Jennifer Slegg Leave a Comment Last week, we were first to report that Google AdWords was restricting data for the AdWords Keyword Planner for those advertisers without active campaigns.
Google AdWords Express Adds Detailed Call Tracking, Ad Scheduling & Map Actions August 18, 2016 at 7:10 am PST By Jennifer Slegg Leave a Comment Google AdWords has added multiple new features to AdWords Express to help small businesses manage and learn more about their AdWords advertising. Ad Scheduling For small businesses, many do not want to run advertising when th ...
‘We’re The Superhumans’ is Second Most Shared Olympics Ad of All Time August 3, 2016 at 4:00 am PST By Greg Jarboe Leave a Comment With the Opening Ceremonies set to start this Friday, Channel 4, the British broadcaster airing the Paralympics, currently leads in the race to become the most shared Olympic ad of 2016.
Google Adds “Stay in the Loop” Email Alerts in Search Results August 1, 2016 at 4:34 am PST By Jennifer Slegg Leave a Comment Everyone has done vanity searches for their own name, especially those whose name is connected with their business. Google has just made it a bit easier to track new mentions of your name with the addition of a new “Stay in the loop” feature that the ...
Half of the Most Shared Olympics Ads of All Time Are From the Rio Games August 25, 2016 at 1:37 am PST By Greg Jarboe Leave a Comment Half of the top 10 most shared Olympic ads of all time come from the Rio Games. That’s according to data released this week by Unruly, which puts ads from British broadcaster Channel 4, Under Armour, Nike, and P&G in the all-time chart.
Bing Ads Upgraded URLs Now Available for Easier Tracking Managment August 17, 2016 at 4:55 am PST By Jennifer Slegg Leave a Comment Good news for those Bing Ads advertisers who are reluctant to change tracking parameters. Bing Ads is now supporting upgraded URLs, which separates the landing page URL from the tracking parameters appended to the URL, so changing parameters wi ...
Google AdWords Begins Restricting Keyword Planner Data for Non-Advertisers August 9, 2016 at 3:02 am PST By Jennifer Slegg Leave a Comment Google AdWords has once again begun restricting access to the AdWords Keyword Planner tool for those who are not advertising. In June, Google AdWords turned off access to the Keyword Planner tool for those who did not have an active AdW ...
Google AdWords Keyword Planner Limits Number of Queries for Data August 16, 2016 at 4:23 am PST By Jennifer Slegg Leave a Comment Google has started restricting detailed data from non-advertisers and those with a low budget threshold. But now we have learned that Google is also limiting the number of queries that can be done by account.
Google Alerting Site Owners About Pages With AMP Errors August 16, 2016 at 4:43 am PST By Jennifer Slegg Leave a Comment If you have AMP errors on any of your webpages, and you do a query that triggers a page with those errors, Google is now showing a notification in the search results to alert site owners to the issue.
Google Adds New “People Also Ask” Carousel to Desktop Search Results August 15, 2016 at 3:05 am PST By Jennifer Slegg Leave a Comment Google is testing out a new format in the search results for their “People also ask” feature, which shows different popular questions and queries related to the current search.
Google Brain Team Hosting Reddit AMA (Ask Me Anything) August 8, 2016 at 4:44 am PST By Jennifer Slegg Leave a Comment Want to learn more about machine learning at Google? Have a specific question for the Google Brain team? They are hosting an AMA on Reddit this week. You can submit your questions now, and they will begin answering them on August 11.
No Ranking Boost for AMP in Google Search Results August 5, 2016 at 5:22 am PST By Jennifer Slegg Leave a Comment When Google announced that they were bringing AMP to the main organic search results – the “ten blue links” – they specifically said there would be no ranking boost associated with AMP. To clarify, this is not a ranking change for sites.
Google Bringing AMP to “Ten Blue Links” in Search Results August 3, 2016 at 2:32 am PST By Jennifer Slegg Leave a Comment Are your sites AMP ready yet? If not, you will want to make it a priority as Google has announced they will be launching AMP in the mobile search results for the ten blue links.
Google Changes AMP Reporting in Search Console August 5, 2016 at 4:34 am PST By Jennifer Slegg Leave a Comment If you have suddenly noticed a drop in the number of errors in Google Search Console for AMP, you didn’t accidentally change something. Google has updated the error reporting in Search Console to prepare for Google showing AMP in the main search results.
Google’s New Mobile Interstitial & Popup Change Applies at Page Level August 29, 2016 at 6:29 am PST By Jennifer Slegg Leave a Comment If you were wondering how Google would apply the new interstitial / popup changes to pages, Gary Illyes from Google has confirmed that it is applied on a page level and not a site level.
Google Asking for Local Business Descriptions from Searchers August 29, 2016 at 5:58 am PST By Jennifer Slegg Leave a Comment Google is asking searchers for features feedback on local businesses displayed in the search results, and then tag appropriate keywords associated with the business. Here is what it looks like in the local knowledge panel for a business.
Bing is testing out something interesting – instead of showing the URL of the site, which is pretty standard across search engines, they are showing the company/brand name only. Here it is ...
Bing Adds Judy’s Book Reviews & Zomato to Local Business Search Results August 1, 2016 at 4:21 am PST By Jennifer Slegg Leave a Comment If you have dismissed Judy’s Book as a viable source of reviews for local businesses, you might want to rethink that position. Bing has given Judy’s Book a prominent position in their local knowledge panels in the Bing search results.
HTTPS Ranking Boost Does Not Vary Depending on the Site’s Industry August 2, 2016 at 6:21 am PST By Jennifer Slegg Leave a Comment Someone raised an interesting question in last week’s Webmaster Office Hours… whether Google varies the amount of the HTTPS based on the industry the site is in. For example, would banking or ecommerce sites get a larger boost for being HTTPS th ...
Use Caution When Switching Between www & Non-www Preferred Domains August 10, 2016 at 4:01 am PST By Jennifer Slegg Leave a Comment Usually when a site owner launches a website they pick and choose whether they want Google to index the www or the non-www version of the domain name, tell Google their preferred domain and then submit a sitemap or use fetch and submit for that variation.
Google to Devalue Sites with Pop-Ups & Interstitials in Mobile Search Results August 23, 2016 at 9:13 am PST By Jennifer Slegg Leave a Comment Google is finally making the leap to target sites that are giving searchers a poor user experience by devaluing sites using all kinds of pop-ups and mobile interstitials – including fake interstitials.
HTML5 is Not a Google Ranking Signal August 10, 2016 at 4:45 am PST By Jennifer Slegg Leave a Comment In last week’s Google Webmaster hangout, the question was brought up about HTML5, the current version of HTML code standard and whether it benefits SEO in any way. Does HTML5 tags have a positive effect in SEO? John Mueller answered the question: No.
Google’s Pilot for Real Time Indexing of Breaking News Now Available August 31, 2016 at 5:15 am PST By Jennifer Slegg Leave a Comment Want to push breaking news live directly to Google’s search results? Google is now accepting publishers for their pilot of the Search Live Coverage Carousel feature, which allows publishers to push breaking news to the search results in real time.
Why Google Ignores HTML Lang Attribute for Indexing in Search Results August 10, 2016 at 4:27 am PST By Jennifer Slegg Leave a Comment Usually when we talk about international SEO and languages, hreflang is the hot buzzword. But what about the older tag that was previously used? If you have been adding it to your pages, you can save that tiny bit of code… Google ignores that tag.
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